Monthly Archives: June 2014


We’ve all been there.

On the days you might feel unmotivated and uninspired.

Days when you feel like it’s hard to get yourself going and excited about tackling your to-do list.

So: what to do? How to fix it? How to get yourself back into the swing of things?

First step: Are you unmotivated or are you burnt out?

One is when your world is feeling depleted and you actually need to fill up your inspiration well, or get out of the house and stop working.

The second is what I call the common flu symptoms of procrastination.
This is really important for you to check in and work out.
Because I can give you all the motivation tips under the sun. But I’d say about 10% of you who are reading this aren’t actually unmotivated, you’re burnt out. And it’s just not the season for you to be pushing.
No amount of pushing will heal burn out. Here’s what will.

So check-in to yourself. Are you burnt out? Or are you unmotivated?

If you are feeling truly depleted and burnt out, you need to honor that feeling—even if it means not getting that thing done today.

So first and foremost, make sure that you’re aware of whether you’re actually in a place of needing a legitimate break to restore your energy, or if it’s just common flu procrastination and you just need to get some shit done because you’ll feel better about it afterward.

Here’s a helpful flowchart:

Why Am I Procrastinating SML

If you’re just feeling the common flu symptoms of procrastination, the best cure is to get some shit done!

To me, if I’m just having common flu symptoms of procrastination, I always remember that I actually feel a lot better after I get something done.

If I sit around in procrastination all afternoon, I am going to feel kind of pissy and grumpy and grouchy.

So I ask myself:

“What could I do now that I actually feel interested in doing?”
“Do I just set a time to work on this one thing I’m really putting off?”

I’ve talked about Brian Tracy’s great book, Eat The Frog before, and that’s what he calls doing that thing you’re putting off – eating the frog.  The old saying goes, “If the first thing you do in the morning is eat a live frog, that’s the worst thing that can happen to you all day!” In other words,

Do the thing you want to do the LEAST, first.


I notice when I’ve got something on my to-do list I’m kind of avoiding because – I don’t  feel like doing it, but I know it’s really important and needs to be done, I just gum through and get as much done in an hour, because it feels SOOOOOOOOOOOOO much better to have things finished than for it to still be on my to-do list and have done sweet frickall nooooothing!

Example time: something I put off for MONTHS was rewriting all of my email auto-responders. I knew it had to be done, but I avoided it and felt grumpy about it.
I just knew I’d feel so much better after rewriting these 30 emails – it was messing with my creative mojo! So one day I told my accountability partners that I was going to complete them THAT DAY, I turned on my Self Control App, sat down over a two-hour block and just hammered them out. And guess what? I did feel so much better when they were done because they were out of my world.
They were finished, they were done, they’re out doing what they were meant to do.
And I was onto the next thing, instead of still procrastinating and being in major avoidance mode.

Set a timer to help you eat your frogs.

One of the things that works best for me is setting a timer to focus on that froggy I don’t want to eat.

  • You can use a plain, ordinary kitchen timer, or the timer on your phone if you like!
  • I like the Self Control App because it actually blocks access to websites that are time wasters.
  • If you just want to time how long you work, the Awareness app is nice, because it sounds a Tibetan singing bowl after you’ve been working for an hour, to prompt you to take a break!


Break big hairy scary tasks down into smaller bites.

If you’re really, really procrastinating about something, break it down into really miniature to-do steps because they’re so much easier to complete, and they’ll give you momentum to keep on going. When you put something like, “Launch new program,” or “Build website” on your to do list, that’s not helpful at all, duckies!  I mean, that’s like saying, “Be a better person,” or “End world hunger.” Yeah, that’s lovely, but HOW?? So when you have a big hairy, scary thing you’re procrastinating about, try breaking it down into much smaller tasks.

So if the overall goal is “Launch program,” you might have, “Write an outline,” “record one audio” or “email friend about offering a bonus” on your to do list. The other awesome-o thing about these smaller tasks is that when they’re done, they feel like a win!  They are little itty bitty successes that make you feel GREAT as you work towards your bigger goal.

Very, very important to give ourselves these wins, as it will increase our motivation to keep going!

Because remember – Momentum builds momentum!


Add the time to your to dos.

When you’re breaking down your list into smaller bites, make sure that if you’re procrastinating, you drill your to-do list down into bites that can be concluded in 20 minutes. If you’ve got a whole list of emails that need to be written, then you say I want to do 5 emails, and I’ve got 20 minutes to make that happen. That’s what works for me. That way, when you’re looking at your list you don’t say to yourself, “Oh, I only have an hour and that thing will take too long!” You can say, “I have an hour, so I can do these two or three things.” BOOM!  Done.  Success and forward motion!

And that’s what it’s all about, darlinghearts!  Forward motion.

Eat one frog a day and you’ll be well on your way to success!

Don’t care how ya need to make it palatable — whether you saute in garlic, deep fry, or create a vegetarian beanlog shaped into a frog… as long as it’s done, that’s what counts.

To your shining, divine success,


Jan 02

Why You Need Systems Even In Your Creative Business! [A GUEST POST BY GRANT]

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Dec 23

Big Dreams Are Made Of Little Pieces [a guest post by Grant]

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Sep 14

What’s Leonie REALLY Like? [A guest post by our Chief Operations Officer, Grant]

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Sep 11

To the Lady in the Row Behind Me [A Guest Post from Grant]

To the Lady in the Row Behind Me You. Yes, you. In Denver. At Rob Bell’s Everything is Spiritual just Read more...


Are Your Friends Setting You Up To Shine or Stumble?

by Leonie Dawson on June 13, 2014


Yo yo lovies,

You know, as much as I would love-love-LOVE to just draw up a beautiful poster that I could give to every single one of you that would have IT – the single key to success in mastering the perfect biz and life — well, there’s just no such thing!

There’s no ONE key to success, gorgeous.

There’s lots of them.

And that’s a good thing!  It really is, because you get to try as many keys as it takes to open the doors you need.

But there is one freaking massive ole style brass success key that I’ve used many times, and it’s never done me wrong:

If you want to be amazing, surround yourself with amazing people.

There’s a famous quote from ze motivational speaker Jim Rohn aka Jimmy Jimmy Run Run aka JimBob aka No Not Really I Just Give EVERYONE Nicknames In My Head! Rightio… anyways, J-Ro said:

You are the average of the 5 people you spend the most time with.


It’s sort of a law of averages thing: The people you hang out with the most are going to rub off on you a bit.

Have you ever hung around with a friend so long that you started talking like her?  Or maybe you have a fave biz person on the Internets that you follow, and you start to do things a lot like the way she does them.  Or you meet this woman you admire somewhere, and the more you hang out with her, the more you start thinking the way she thinks?

Law of averages.

Who do you spend the most time with pandabears?  I’ll wait while you make a list….

(And let’s leave off toddlers and pets for the time being.)

Now ask yourself: Do you like who’s on your list?

Do you like what that guest list says about the party you’re throwing with your life?

The type of people you surround yourself with tells the universe:

  • what level of consciousness you want to live at
  • the kinds of activities you spend your time doing
  • the ambitions you’ll have
  • the goals you’ll set
  • the goals you’ll achieve
  • what you’ll expect of yourself

It’s pretty flippin’ powerful stuff when you think about it.

And it’s something that loads of successful people understand.  Check this number out:

Warren Buffett Quote

Behind da scenes goss

I wrote a big ole behind-the-scenes of how I’ve used masterminds to double my biz for that thing I’m doing in a few weeks. And it made me remember how much J-Ro had inspired me with that quote.

Coz I remember looking at my list and thinking that as much as I adored my friends (and still do), I didn’t have many business friends that were at my level of business or higher. Not only that, I was the biggest income earner.

So I couldn’t really talk as much about where I was at, the next level I was coming up against, and how to tend to the next level of abundance.

Because here’s the thing – every step of this journey is a learning one. You don’t one day wake up and know everything about business. Even where I’m at – doing nearly 7 figures a year (!), I come up against stuff on a weekly basis where I think:

Ummm… WADDAFA? What does that mean? How do I do that? What do I do with this?

So it’s always learning, learning, growing, healing, evolving, implementing, all that stuff.

Anywaysies, I realised I was at a bit of a growth stalemate because I just didn’t really know other peeps who were headed in the same direction as me, and were at the same place, or were further along the journey with me.

So I ended up contacting a few women who I respected and who were in similar places to see if they wanted to connect more and have a little online space to connect. And we really cultivated it into a beautiful, empowering, dynamic space (i.e. turn the fuck up and share and help each other out

If you want to go fast go alone if you want to go far go together

Anyways… it helped in soooo many ways.

Because all of a sudden I was surrounded by women who were doing better than me in lots of different ways.

Some of them were totally clued into investing. And I totally had to get my shit together and start learning about that because I felt a bit like a n00b.

Some of them were waaaaay smarter than me about business systems. So I totally learned so much just by osmosis. We all shared our resources and checklists together to bring all of us up together.

It became my new normal to be surrounded by a bunch of spiritual, successful, positive, empowered women entrepreneurs who adored their lives and were creating exactly the kind of life they wanted.

It’s a gamechanger to have changed my friend average to be set at such a high level.

(I gotta say too :: it’s really not a shallow thing either. The kinship I have with my mastermind is deep soul stuff too. We started off with talking spreadsheets + ended up with total kinship, kindness, support and love.)

surround yourself

Friendship Red Flags

I have a personal system for working out whether I can keep having a close friendship with someone.

I’m always talking about red flags. If they pop up, I either need to create some distance or step away completely.

I’ve definitely learned this the hard way. If I ignore my intuition, it ALWAYS comes back to bite me on the bum, and I realise WHY the red flags were popping up for me to begin with.


Some red flags to be aware of, and be wary of:

  • If you feel physically or emotionally drained after seeing or talking to them, it’s NOT a good sign.
  • If your friend is always going through drama or negativity, it’s probably not a “hey I’m just going through a difficult time right now” and more of a “drama and stress are my preferred lifestyle“. That can get really tiring and no fun at all.
  • If you don’t feel supported.
  • If they only spend their time critiquing, judging or gossiping about other people — it will mean you’ll subconsciously become afraid of doing anything or moving forward incase they judge you too.
  • If you don’t feel like they can genuinely celebrate your successes and happiness with you.
  • If you don’t know people who are smarter, more successful, happier, creating bigger things or thinking bigger than you… you are in the wrong room.


What do your peeps say about you?

When you look at your list, what do those people say about you?

Are they positive? Successful? Ambitious? Generous? Happy? Fulfilled? Soulful? Warriors?

Are they sleepwalkers? Energy vampires? Negative Nancies? Eeyores?

If you’re not loving what you see on your list, that can be a little disheartening.  Because those are your peeps, right?  They might be friends, coworkers, family members?  They might be people you feel like you don’t have any choice about associating with.


What do you do when you don’t love what your 5 say about you?

Lovebugs, I know what it’s like to have people in your life that aren’t resonating at the same level you want to be at.

It can be soo freaking painful.  Just because they’re not in the same space as you doesn’t mean they’re bad people.

But if they’re not in it to be successful, or happy, or generous, or soul-centered, or whatever you hope to be…

They could still be holding you back.

It doesn’t mean you have to cut them out of your lives completely.

It just means that you need to be intentional about how much time you spend around them, and how much time you spend cultivating relationships with the people who are headed along the same path you’re traveling.


Who would be in your perfect inner goddess circle of 5?

I love this idea.  It’s like imagining the perfect dinner party, where the food is delicious and healthy, the weather is perfect, the table is beautiful, and nobody has to do the dishes!

At first you’ve got to ask yourself:

What kind of person do I want to be?

What are your goals? What are your dreams? Where do you want to be next year? In 10 years? What do you wish you had more of? Less of? What do you wish you knew how to do?

Then you might ask:

Who has walked that path before me?

Because guess what, darlinghearts? There’s nothing new under the sun!  And that’s a good thing, because somebody’s been there and done that before you! Somebody’s walked that road, fallen down, gotten all messed up, picked themselves up, and made it to the finish line!

And that means you don’t have to freaking redraw the map to get where you want to go.

You just follow somebody who’s already been there.


Make your Goddess Circle List of 5:

Figure out who you want on your list and then plan ways to spend more time with them:

  • If it’s someone you know in real life, ask them round for tea, or out to lunch or whatever. Set up weekly emails with an accountability partner. Call somebody on the ding dang phone!
  • If it’s someone you’d like to know better, join a group they run, introduce yourself in person or via email, join them at yoga class or women’s circle or wherever they hang out.
  • If it’s an expert or a guru, read their books, subscribe to their blog, purchase one of their products, go to their lectures and conferences, participate however you can.
  • If you don’t know of any soul sisters who fit the bill, join a mastermind to find those who tread the same path as you.

All these intentional interactions with people who lift you up are going to raise your own vibrations.  They’re going to raise your own expectations of yourself, your life, your achievements.

Minimize the time you spend with the people who pull you down and hold you back.  Maximize your interactions with the people who lift your soul and feed your spirit.

Do that? And you can’t help but succeed and shine your light BRIGHT!

To your wild + divine success, my lovelies!

Want to know how to shine your light even BIGGER + BRIGHTER in the world?
Want to know how to help even more people with your gifts?
Want to have a bigger impact?
Want more financial abundance to nourish you, your family, your community, your world?

DOUBLE YOUR BIZ starts in 17 days!!!!

Wanna double YOUR Biz?

by Leonie Dawson on June 6, 2014


Panda bears,

As ya probs know, I’ve doubled (or even tripled!) my business, income, reach and impact each year since starting in business.

And I’ve done it all working 15 hours a week because I have two sweet mermaid daughters to make art with and a hunky husbo to perve on and beaches to visit and all that scrumptious life stuff.

I’ve learned a metric buttload of the actionable, practical things that make a massive difference in business.

And I’m happy to share them with you, so you too can share your gifts on an even bigger level, help more people and receive more financial abundance for it.

It’s SUPER practical — like a massive to-do list of stuff you can start taking action on RIGHT NOW to see your business shift and grow.

My business colleagues have been teasing me about how cheap I’m offering this, but honestly, I don’t care. I would so much rather be able to help more people do what they love and earn a beautiful abundance from it.

It’s called….

(funnily enough)

…Double Your Biz Intensive

Double Your Biz Intensive is my comprehensive, encyclopaedic course for biz owners who are ready to GROW.


If you’ve got a biz already set up and are ready to double (or even triple!) your abundance, then this baby’s for you.

It’s BIG. It’s packed with resources and everything in my brain about how to double (at least!) your biz.


So how can you access all of this greatness?

Just become a Shining Academy goddess + gain access to over 100 other courses on life, soul, art, biz and marketing!


There are many investments you can make in your business.

I get that. I know there’s a million different directions your cash can be pulled. I can guarantee though – if you turn up and make use of the Academy + its mastermind, it’s going to give you the BEST return on investment possible.

Each month, because of the Academy, you’ll be:

  • growing your business profit with our fast growth tactics
  • building your social media reach like a pro
  • turning them into buying customers + raving fans (making you THOUSANDS UPON THOUSANDS)
  • brainstorming with other Academy members – essential advice on how to do your business better, in ways you haven’t thought of before!
  • getting advice from our panel of experts (saving you cash on having to buy extra advice or programs!)
  • saving you valuable time searching around the whole damn interwebs for an answer and hoping it’s the right one
  • learning from $10,000 (and counting!) worth of training materials!
  • finding other members to meet up with face to face to mastermind with (MEET + GROW RICH, BABY!)
  • implementing our success habits + mindset to get you the BIGGEST impact with the LEAST amount of hours + tears
  • jumping on our monthly coaching calls to get hotseat advice (worth THOUSANDS – I usually charge $1k an hour for coaching!)
  • finding out the very latest business tactics and tips that are getting people RESULTS in their businesses
  • getting access to an incredible community of women you can work with, brainstorm with and get referrals from
  • getting advice on the exact right software situation for your biz needs (saving you HUNDREDS!)
  • all the love we can pile on you.

Let’s go, sweetheart. It’s time to make those dreams of yours come TRUE.

Join the Academy now + start doubling your biz today!

Big love,

Canberra Photographer


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