Monthly Archives: September 2015

Get On Track With Your Business In October!

by Leonie Dawson on September 30, 2015


Hola possums!

If you’ve been waiting to begin building or accelerating the business of your dreams, stop waiting and start doing, in On-track October in the Academy.

Look what’s on tap for you at the Academy this month:


Ready to step up and get started in business?

The Business Goddess ecourse starts Oct. 1st. Join a small group with an Academy Guide to go through this self-paced course with support.

Sign up to the Academy to get it free!


Already got a business, and you’re ready to DOUBLE your income?

Join Double Your Biz in 365 Days for a daily mini-action.

These powerful lessons give you a daily task that helps you stay focused and gets you incredible business results.

Sign up to the Academy to get it free!


Need a new website?

If you need a new site, an overhaul, or just some advice, you’re going to love the new WordPress ecourse for October. Office hours, hot seats, and a weekly focus.

Sign up to the Academy to get it free!


2016 Create Your Shining Year In Life + Biz Goals Workbooks

And digital 2016 Biz + Life goals workbooks will be given to our Academy members before anyone else!

Sign up to the Academy to get them free!

Use every precious day of 2015 well – On-Track October will help you focus and take action.

Don’t waste a day – choose your medicine and start moving with us.

If you aren’t a member of the Academy, this is the final day of our Shining September promotion – our most affordable payment plan EVER offered.

Don’t miss out on On-Track October. Join NOW!!

Screenshot 2015-09-30 18.32.43

Time to make a decision hon.

Are you in?

Do you want to see changes in your life and business?

Do you want to get exactly what you need to get there?

Do you want the results?

We’ve got what you need to get you incredible, shining success, abundance + joy in your life + business.

Are you ready to say yes?

Jump in NOW before you miss out!

To your biggest shining,

P.S. I am 100% about the R word.


I get results in my own company ($3.4m in total revenue, 65 000 on my mailing list, 155 000 on social media).

I get results in the Academy (5 years, 5000 members, many members there for the whole 5 years because they find it so essential!)

And results for our Academy members. We constantly find out exactly what’s working, what’s not, and how we can help our members even bigger success.

Awesome results from our members include:

  • Doubling their business into six figures
  • Earning more in their first Academy month than they have in the whole year previously!
  • Growing their mailing list seven times over (!!!!)
  • Multiplying their social media reach by five
  • Becoming fully booked out of their classes + services
  • Reducing hours worked significantly while still increasing income!!

If you want the same results in your business + life… now is the time!


Feb 02

How to not be a social media trainwreck

My loves – This is the story of two small businesses selling handmade stuff online. And how they used social Read more...

Oct 13


Hola dearests, PRESENT TIME!!! Thanks for sticking with me during our Shining September Sale. If you’re a new Academy member, I’m Read more...

Feb 17

10 Lessons From Building A Million Dollar Business

In this live keynote presentation, I cover how to create success + happiness in business + life on YOUR terms Read more...

Jul 26

How To Sell Your Artwork As Prints Online! (And the HIDDEN SECRET to SUCCESS!)

Hola gorgeous souls! A great business question asked today from a Creative Goddess! I want to sell my artwork as Read more...


Small Promo Image

Hola dearests,

The late bird catches the worm…
We’re giving you a free ticket to our webinar!!!

How To Use Masterminds To Accelerate Your Biz: The Do’s + Don’ts You Need To Know

I have been a part of masterminds for about 7 years. I honestly count them as being essential to my success. I absolutely would NOT have gotten as far and as fast as I have without them.

They are the places I’ve gotten:

  • free business advice
  • brainstorming when my brain just wouldn’t function anymore
  • support so I don’t feel so damn alone on this crazy journey
  • referrals of clients
  • some of my best joint venture partners
  • fantastic testimonials
  • referrals to contractors + software

I’ve been part of great ones. Crap ones. Paid ones. Free ones. During this call, I’ll tell you all I have learned in the last 7 years. What works. What doesn’t. And how to get the mastermind you need to go faster and further in your business.

Screenshot of webinar

During the call you’ll learn:

  • Exactly how to grow your business exponentially using masterminds.
  • How to get the most out of any mastermind (paid or free) instead of it just being a big old waste of your time.
  • When masterminds go bad: When you need to exit + how to do it gracefully.
  • The systems + structures you need in your mastermind in order for it to work.
  • The hidden mastermind habits of the world’s biggest entrepreneurs.



Tuesday, September 29th – 2:30pm US PT
Wednesday, September 30th – 7:30am AUS ET

Will it be recorded?

Yes! You will get it as long as you have registered for free here.

See you there, care bear!

Can’t wait to share what I know!

Big love and light,

Promo Webinar


Oct 13


Hola dearests, PRESENT TIME!!! Thanks for sticking with me during our Shining September Sale. If you’re a new Academy member, I’m Read more...

Apr 27

Leonie’s Not So Secret Success Tips

Hey petunias, A video to share with you today – an interview I did for Total Life Success video summit. Shit Read more...

Sep 23

Got Questions About The Academy? I’d love to help!

Hola banditos, It’s been a busy, wonderful month for us. So very, very lovely to be welcoming in so many Read more...

Sep 10

“I’m not a hippy/creative/coach/woo woo. Will I still get use out of the Academy?”

Hey precious ones! So, I get asked this question a LOT. Especially this month during our Shining September Sale where Read more...

shining academy ad for facebook SML

Hey lovely,

Just a wee note to remind you there is just 3 days left to grab our most affordable payment plan ever.

Actually… mark that.. this is long + rambly as fuck.

Get a cup of tea, love.


Let’s go deep.

But first…

If you don’t have much time, make sure you take note…


For under $50 a month, you’ll get:

  • $10 000 (and counting!) of business, marketing, social media, tech, creativity, spirituality + life courses (over 60 of them… you’ll get access to them instantly!)
  • Guidance from our panel of experts
  • An incredible mastermind of thousands of passionate, spirited business women
  • Monthly group coaching (the only way you can get coached by me!)
  • Exclusive invitations to live retreats (the only way I’ll be teaching face to face!)

Don’t do it alone. Go together with people who know the way, and get there faster + easier.

? Are we going to offer it again soon?

No. This is just the second time we’ve released an extended payment plan offer for the Academy in five years. So… see you in half a decade? I kid, I kid. Maybe. Honestly, I have no idea if or when we would ever offer it. At the very least, it would be another year away.

? Why should I learn from you?

Good question. I think it’s a really smart, sensible one to ask.

Let’s face it, “business coaches” – especially online – are a dime a dozen these days.

And frankly, they scare the bloody bejeebus out of me. I can be so naive at times – I think everyone is telling the truth.

I’ve been around the traps long enough to know that’s not actually true. I see so much crappy, sly marketing strategies being used. So much smoke + mirrors. I’ve seen “business coaches” advertise their million dollar successes while behind the scenes their business is imploding, is near bankruptcy or nowhere near what they say they are doing. That does NOT sit well with me. AT ALL. That doesn’t feel okay on any level.

We need to have full transparency. To know whether someone can teach us or not.

I tell you my results, so you can know exactly if I’m someone who has done what you want to do.


  • Earned over $3.4m since 2009 in my business.
  • Created crazy high profit margins (at least 50%)
  • Built a loyal fan base of 65 000 on my mailing list and 150 000 across social media

What’s more, I’ve done it my own way, in full integrity with my values:

  • I’ve worked only part-time hours. I work a maximum of 20 hours a week – for many years it was only 10 hours a week!!! My family is my priority.
  • I put my money where my mouth is, and have devoted large chunks of profit to charities, including the wondrous work of Kiva, where I’m one of the top 1% of lenders in the world.
  • I’ve created success without losing or compromising or blanding down ME. I’m still completely, unabashedly a wild, wacky, swearing, artsy hippy. I didn’t want to be successful being anything but Leonie, because being Leonie is basically the most fun thing in the world for me!!!

We interrupt this rambling with a not-so-subliminal message:


But enough about me… what about YOU?

If I know anything…

I know that you are someone who truly, utterly believes in what you are doing.

That you want to be doing something MORE with your life.

That you want to feel totally on soul purpose every single day of your life.

And though you aren’t money focussed, you know you need to actually earn abundance in order for you to live and maybe buy some art supplies or piles of books or ridiculous unicorn costumes from time to time.

Maybe you want to become your family’s breadwinner so your sweet bloke to be able to leave his job.

Maybe you want money to be able to give your kids some beautiful opportunities and education.

Money can be such an incredible source for good.

And I know we, as women, can be soooo scared of it.

We don’t always know how to make it.

We can have so many fears wrapped up around it.

We don’t know how to manage it and keep it.

Business and money and marketing feels SO SCARY.

Especially when really… you just want to be able to do your work in the world.

You just want to help people.

You have gifts. You know you are meant to be doing something.

You know… the way I see YOU… is that you are an earth angel.

You’ve been sent here on a divine mission.

You’ve been given gifts to help other people.

And maybe you don’t know exactly what they are yet.

But you have something inside you that is calling you forward, whispering that YES there is a bigger way a better way something more.

Honestly, that was me eight or so years ago. Sitting in my cubicle, being pulled forth by my destiny. It felt sore + angsty + painful. I KNEW I was supposed to be doing something else with my life. And I had NO bloody idea how to make that happen. Money and business and marketing seemed crazy impossible to me. I just wanted to share my gifts, you know? I didn’t want to have to do all that icky stuff you know? I just wanted to serve. And be alight. And help other people. And I couldn’t work out how I could ever make that happen. All I wanted was to make $30k a year so I could think about quitting my cubicle job.

And maybe that’s you right now. You just want to be able to replace your income. Or you want to take your blooming business to the next level. You’re trying to crack the six figure mark. Or the seven figure mark.

The thing is… the yearning is still the same.

The pull to your destiny.

The knowing that you need to be helping more.

The truth of it is, is that you ARE.

This world needs you.

It NEEDS your gifts.

It needs ALL of YOU, you alight, living your dreams and life and passions, to help everyone else wake up and heal and see all the magnificent possibilities awaiting them.

The world needs YOU to step up and be a creator of your dreams and an incredible custodian of money.

When WE… we as spirited, sensitive, passionate women… we step up into our power… we change the destiny of ourselves, our family, our community and our worlds.

We’re the ones that will fix this broken, aching planet.

All those souls that hurt. All the animals, land and hearts that need care. We are the mothers of the planet. This is our time.

Eight years ago, I had fucking no idea what I was doing.

I decided, obstinate, determined little mofo I am, that I would find out… exactly what i needed to do to help everyone that I was born to help. And I did. I cracked the code.

That year, I earned $30k. The next year I doubled to $60k. Then $120k. Then again + again + again. Until I’ve got a million dollar company.

More financial freedom than I ever could imagine.

The potential to make a real difference in the lives of my family, community, staff, and the world. It means I can take on fun little side-projects like donating hundreds of thousands of copies of my workbooks to charities around the world. It means I can band together with a bunch of friends + fund the building of a school through Pencils of Promise.

It means I can take any idea I have + make it REAL in the world.

I’ve learned how to birth BIG fucking dreams. And I’ve learned how to market them, and craft a sacred business vessel around them. To make it sustainable. To get it to reach all the people that need it. And do good everywhere every step of the way.

Honestly… it’s a bit breathtaking sometimes.

I look at where this incredible spiritual journey has taken me… how this business has allowed me and my family to bloom… all the gifts and love it has born.

This is the way business was meant to be.

You know me by now… probably.

You know that I’m an open book. I get where you are. I get the aching. I get where you want to go. I’ve been there, and I’ve done it, and I’m out the other side. And I sincerely, deeply want to help you. I want you to be living your soul purpose.

I want you to be helping every person you are destined to help in this world.

I want you to be receiving plenty of abundance for it. I want you to be your most fullest expression of you, your biggest destiny come alive. I want your dreams to be born. I know what it takes. I know it, because I’ve done it. And honestly? My mission is to help YOU.

I look at what I’ve created with the Academy and really it’s an earth angel incubator. It’s the place for all the big dreamers to come together and be supported and held and nourished and taught and helped and guided and given what they need in order to emerge even bigger into the world. I could have made the Academy SO much more expensive than what it is.

But I don’t. I don’t because I want to help as much and as many as I can. We need you. This world needs you. I would love to help. Please, for the love of wild donkeys, let me gosh darn help you.

We interrupt this rambling with a not-so-subliminal message:


Why don’t I give it away for free?

Lots of reasons.

Firstly: that’s not sustainable. I hire a team of full time staff to make the Academy as powerful and wonderful as possible.

Secondly: YOU have to be invested in it. If this was a free resource, would you be as invested in actually implementing it? I very much doubt it. It is an energy exchange to join the Academy. One you need to commit to, and one that is important to commit to. One I make as overly generous as possible for you.

You’ll get over $10 000 worth of programs, plus so much more… at an incredibly affordable price.

The Academy has been my dream, my creation for the last five years. I love my staff that support the Academy and its members so beautifully. I love the tribe that has gathered there. I love how many members have been there for the whole five years because their lives and businesses have been so irrevocably changed + made better for it.

I know it works. Well… it works as long as YOU work.

This isn’t a magic pill. But it certainly is magical. One that requires your commitment, transformation, and your beautiful soul. If you’d like to read the inspiring stories of other women who’ve been apart of the Academy + had huge results from it, you can read them here.

I’m grateful for every step of this…
and I want to do more.

I talked to my guides.

They told me that there is 1000 of you who will be helped by this program.

Who are sitting on the fence.

Trying to decide.

(Nope, not fucking with you. That would be super gross to make shit up about my angels. That’s not how it works.)

I want to send you a giant lovebeam from my heart to yours.

If you’re sitting on the fence.

If you’re trying to decide.

If you wonder.

Please. I know we can help.

We are devoted to it. We pour our life’s work into making sure of it.

You can’t do this journey alone. You don’t HAVE to do it alone anymore.

We’re here.

As Grant (our magician of a Chief Operations Officer) would say

“The fire’s on… come on in out of the cold. There’s a space by the fire for you.”

A couple of days ago, I was chatting to Grant about his last album, his last Kickstarter project that he did a couple of years ago. And he was telling me about the hard bits, the bits he drove himself crazy about, the places he didn’t know how to move forward. And how much it stifled him, and still feels painful now. And he said:

“I didn’t have a place like the Academy then. As a business owner, I didn’t have a place where I could go and be with other business owners, and bring my problems to the table, and get solutions. It would have been a completely different situation if I had. It was so much harder than it needed to be.”

And it’s such a beautiful analogy. And so very true.

We creative souls, we business owners, we dreamers…

we think we are alone in the world.
We think we have to make it all up as we go.
We think it’s too hard, too much.

It doesn’t have to be that way.

Join us.

We would love to have you by the fire.
It doesn’t have to be so hard. It doesn’t have to be so lonely. It doesn’t have to be so impossible.

We’re here to help.


All my love,

P.S. There are many investments you can make in your business.

I get that. I know there’s a million different directions your cash can be pulled. I can guarantee though – if you turn up and make use of the Academy + its mastermind, it’s going to give you the BEST return on investment possible.

Each month, because of the Academy, you’ll be:

  • growing your business profit with our fast growth tactics
  • building your social media reach like a pro
  • turning them into buying customers + raving fans (making you THOUSANDS UPON THOUSANDS)
  • brainstorming with other Academy members – essential advice on how to do your business better, in ways you haven’t thought of before!
  • getting advice from our panel of experts (saving you cash on having to buy extra advice or programs!)
  • saving you valuable time searching around the whole damn interwebs for an answer and hoping it’s the right one
  • learning from $10,000 (and counting!) worth of training materials!
  • finding other members to meet up with face to face to mastermind with (MEET + GROW RICH, BABY!)
  • implementing our success habits + mindset to get you the BIGGEST impact with the LEAST amount of hours + tears
  • jumping on our monthly coaching calls to get hotseat advice (worth THOUSANDS – I usually charge $1k an hour for coaching!)
  • finding out the very latest business tactics and tips that are getting people RESULTS in their businesses
  • getting access to an incredible community of women you can work with, brainstorm with and get referrals from
  • getting advice on the exact right software situation for your biz needs (saving you HUNDREDS!)
  • all the love we can pile on you.

And all for less than $50 a month.

Ridic right? Incredible value. Saving you SO much cash. Making you so much cash.

And bringing you joy every step of the way.

Let’s go, sweetheart. It’s time to make those dreams of yours come TRUE.


Oct 13


Hola dearests, PRESENT TIME!!! Thanks for sticking with me during our Shining September Sale. If you’re a new Academy member, I’m Read more...

Apr 27

Leonie’s Not So Secret Success Tips

Hey petunias, A video to share with you today – an interview I did for Total Life Success video summit. Shit Read more...

Sep 23

Got Questions About The Academy? I’d love to help!

Hola banditos, It’s been a busy, wonderful month for us. So very, very lovely to be welcoming in so many Read more...

Sep 10

“I’m not a hippy/creative/coach/woo woo. Will I still get use out of the Academy?”

Hey precious ones! So, I get asked this question a LOT. Especially this month during our Shining September Sale where Read more...