The Blog

How to Blow Past the Fear of Not Being Good Enough

by Leonie Dawson on March 20, 2014


Hola dearest ones,

Thank you all so much for the congratulations + well-wishes on the birth of beautiful Beth.

I am so grateful. We are settling as gently as we can into our new lives as a family of four.

Beth is a living doll. Evidence:


Right at this moment she’s sound asleep nestled up at my feet in her MamaRoo.

That shiz is the bomb dot com, peeps.

Going into newbornhood second the time around, I knew I needed more arms so I could, you know, eat and pick my nose and function and write and type. I’d heard it was the loveliest pair of robot arms around, so I jumped all over it. Hunky love promptly called it “That Expensive Useless Piece of Crap”. Until we brought Beth home and she was unsettled but fell fast asleep in a couple of seconds in it. And then he renamed it “Thank God I Love It Forever.”

So that’s where we’re at with that!


I’ve got a great question to answer this week. And I know, know, KNOW that there are going to be so many of you nodding your noggins as you read this one and that you will be able to empathize with what she’s saying.

Here’s the beautiful question I got:

How do I get past the uncomfortable fear of putting myself out there?

I know that people say don’t wait for it to be perfect, but still I wait.

So how do you know when it’s time to make that leap to really putting my stuff and me out there and how do you get past the fear?

Ohhh, let me sit with that for a couple of minutes. Can you feel it? Can you sit with it and breathe it in? Because I’m about to hit you with some CRAZY soul wisdom that will change your everlovin’ LIFE if you can take it in:

It’s not your job to wonder if you’re good enough.


It’s not your job to wonder if you’re ready. It’s not your job to look at other people and compare yourself to them.

Your job is to do the thing that lights you up and that you love doing.

Your job is to love your mission and do anything to make that happen.

Your job is to show up, and share your light, and know that you will be fully protected and loved and alive as you do it because that’s what you’re born to do.

You no longer have to hide behind skirts. You no longer have to hide who you are. You are safe to be here, and what’s more you’re so needed.

What you do in the world is needed.

When you change your perspective from worrying if you’re good enough and instead really focus on the fact that there are people out there who need what you do, then it becomes effortless to reach out because you are so called forth by that passion that you have.

It is not your job to freak out. It is not your job to worry. It is your job to put your actions where your intentions are and to make it happen.


But what happens when you hit a block?

Sometimes, YES – you will hit a big ole block.

As you are creating your amazing life and amazing business, you’ll come up against the hard shit.

You’ll come up against fear, self limiting beliefs, subconscious barriers.

I think this is such an important thing for us to discuss as entrepreneurs and as women who walk through the world.

Because so often we think we are alone in this.

We think we are alone in our stuckness and our blocks and our fears.

And we start thinking that maybe we should just STAY stuck. That it’s a sign that it’s not going to work out and that we should back away from our dreams. Because it’s all so hard and confronting and scary when you are there at the edge.

It’s time for a reframe.

It’s not a sign for you to quit.

It’s not a sign for you to give up on yourself.

It’s not a sign that you aren’t good enough.

All it is – is a magnificent, fantastic opportunity for you to heal your shit.

For you to grow into the next evolution of yourself.

For you to become stronger, smarter, more courageous, and more wildly that brave, powerful spirit that you are.

I’ll give a real life example of me hitting my fears:

I set this big intention to build my company into a seven figure a year business. And I so believe that by doing that we’ll be able to help even more people and we’ll be able to hire even more beautiful support staff and increase our philanthropic efforts as well. I wanna be the next Bill Gates of philanthropy, ya know?

Anyway, I set this big intention and then I hit this really big block and this block felt like real fear, and I kind of fell out of love with that goal. I was like well, I’m not sure if I want to grow that big anymore, and maybe I’ll just stay here and maybe I’ll just hide out for a bit.

And I knew I had to get past that block. It wasn’t my job to doubt my goal.


So I always find it really, really useful to have somebody that is a healer of some kind – whether they’re a coach or a mentor or whether they’re a therapist, intuitive healer, kinesiologist, whatever works for you to work with that stuff – so I ended up talking to a coach and I also went to my spiritual healer and had a session around that.

And what came up was that I was stuck because I was afraid of too many privacy intrusions in my life. I had a subconscious fear that I was afraid of somebody being a crazy nutba, and intruding into my life here and my little family and that sort of stuff.

It was this deeply seated fear, and so I worked through it and healed it. I felt much less freaked out and I also had some actionable steps that I needed to take as well about sharing my personal information.

And once I felt clear and healed, I was ready to jump all over my goal again.

And I went ahead and made it HAPPEN.

But here’s the secret, you don’t actually need to heal ALL of your shit before you make things happen.


You don’t have to wait to have all your shit healed before you get shit done.

All you need to do is heal stuff as it comes up along the way.

You’ll know when something needs healing because you’ll feel like you’ve just hit this big wall, and that’s the time when you bring out all your support to heal it.

And as your business grows, as your abundance grows, you’re going to get much more comfortable with spending money on healing and on those kind of supports – just because you realize that your emotional health and your spiritual support is really an integral part of you being able to step up and shine your light in the world.

I’ve still got stuff that needs healing, but it will get healed in time. I’m not going to be the perfect person right now because hey, I’ve got the rest of my life to heal that stuff. All I need to do is heal what needs healing now, and keep on doing what needs to be done. Doing my work in the world is healing to me.

Doing your work in the world is going to heal you.


It’s such a freaking beautiful feeling that you’re going to get addicted to it, and you’re going to keep turning up every single day to get that rush of: yes, I’m doing what I was born to do. I’m helping the people I was born to help. I’m making it happen no matter what comes up, I’m making it happen.

So make that your mantra.

“I’m making it happen.”

Make that the reversal of all your fears.

You don’t need to focus on whether you’re good enough, smart enough, pretty enough, not weird enough, any of those things. Those are questions that don’t belong to you. They are not yours to consider. And they don’t FREAKING matter!

All that matters is you shining your light, doing the thing you were born to do.

Your job is to be your light. Your job is to be you.

It feels really nice to remember it. So whenever you feel the crazies come on, just make sure that you just go back to that knowing, that truth that lights you up, that love that pulls you forward.

Big love,




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How to Find Your Soul’s Purpose in One Playful Step

by Leonie Dawson on March 5, 2014

Hola lovely hearts!

We’re doing another A to another Q. Aka: peeps be asking me this shiz all the time.

So Imagonna answer it here. Just in case you are asking it too.

It’s the question of all ages. The Big Kahuna. The one we all toss and turn about with.


Here’s what our questioning goddess asked:

I would like some tips for how to facilitate figuring out one’s divine purpose. I’m so ready to start my own endeavor, and I know I’m meant to do something. I’m just not sure exactly what it is. I’ve been searching for quite some time now, and I know everything happens when it’s supposed to but I would like a little help coaxing it along.

Awesome. Awesome. So to her and all the other soul purpose wonderers out there: she is so right when she says that it does take time, and it’s all a matter of divine timing. You find it when it finds you.

But we can help that inspiration journey along a tiny bit and give the universe a push in the right direction.

Have you heard that old joke, where the guy is praying, “God, please let me win the lottery, please let me win the lottery…” And then God comes down and says, “Meet me halfway—buy a ticket!”

It’s a bit like that.

So how do we win the soul purpose lottery? We’ve got to buy a ticket! I mean, you’ve got to show up and try things out…

Here’s what I recommend:

My recommendation is for you to play.

Now, when I say play, it may sound counter intuitive to making shit happen. But it’s not, because you’re playing with a goal in mind. You’re playing to find your purpose.


Make a Play-List

Start by writing a list of all the things from your childhood and adulthood that you are really interested in, and include things that you’ve always thought: “OOOOH! That might be interesting to try out!” or “Gosh I’d really love to try that.”

You know—all the things that are on your bucket list of experiences that you want to have.

DON’T censor yourself!

Don’t think, “I can’t put that because my mum hates that,” or “I can’t do that because I can’t make any money at that.”

Because how on earth do you know FO SHO if you don’t try it out?

So start by writing that list and then seeing if you’ve got any matches that you can start trying out right now. Like ASAP.
Like classes you could take, workshops you could dive into, peeps you could align with.
Start playing and seeking.
Whatever sparks an interest for you, seek that out and see if that’s your home.

I mean peeps, this does NOT SUCK AT ALL.


Getting to find your soul purpose is like the greatest fun on earth.

Stop making it a freakin’ chore. Stop making it your Eeyore story.

Write your damn list. And holy dinger, what a great to-do list it IS!

Try out all the things that you love, and see what sticks! That is an awesome job you have to do.

And when you find the one that feels like home, that’s the one that’s your soul’s purpose.


Sometimes it’s a long road home. And that’s okay.

When I left school I was a really determined little shit… And I had no freaking clue what I wanted to do in this world! And so I went to three different universities. I studied so many different subjects and they were all subjects that I thought that I would be interested in.

  • I studied anthropology.
  • I studied psychology.
  • I studied creative writing.
  • I studied journalism.
  • I studied economic history.
  • I studied philosophy (I thought I would be sooooo into it, but I wasn’t.)
  • I went to art school.
  • I did summer school in art colleges.
  • I did illustration courses.
  • I tried out spiritual modalities like meditation and reiki and shamanic drumming and all that sort of stuff.

It was so much fun exploring all of that. I had a blast!

But the thing that resonated with me happened when I was 21 or 22, and I went to a women’s circle. I stepped foot there and I thought to myself:

This is it. This is what I want to do for the rest of my life. This is home.

And it has been! And what’s more, it has evolved in different ways.


It was such a perfect step into my purpose.

I ran retreats, I ran live workshops, and I did life coaching. I did oracle card readings. Then I started taking things more online. I sold my affirmations and spiritual artwork and prints online. And then I created creativity and spirituality e-courses and meditations. And I wrote books.

And all that evolved too, because I realized that I have a real passion as well for sharing my purpose in the biggest way possible and I worked out how to build my business muscles, and I realized I’d love to help other peeps and hippies with gifts do the same thing. So it all kind of flowed on from there. All in all: it’s been a blast. And I have no idea how it will keep evolving. I just know that it will. And that it will be ding dang glorious.

But I might never have found any of it (or it might have taken MUCH longer) if I hadn’t been so open and trying new things all the time.

Some of the groovy places I’ve landed + loved:

Playing with purpose

It’s a beautiful thing to play around until you find your soul purpose, and it doesn’t suck to play! It’s a great and a glorious and a wonderful thing.

Play isn’t just important to finding your soul’s purpose, either. Play can really be a spiritual practice. It can open up our hearts and our minds, it expands our creativity, it invites new people and things into our soul’s circle.

Sometimes I think we all get a bit too grown up and anal and brown polyester suit-ish and forget how to play… but IT DOESN’T HAVE TO BE LIKE THAT.

It’s your choice, party peeps. Play is ding dang essential to creating a life you can love and grow into.


So I’d really encourage you to try out every little crazy thing that you’ve ever thought of and see what sings to you and see what says: here, here…

You’re home.

Get out there girl! A big, glorious world of joy awaits you!


Jan 02

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Dec 23

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How Do I Stop Feeling Isolated In Biz?

by Leonie Dawson on February 28, 2014


Hola darlinghearts!

You know what I thought would be coolio-moolio?

Because you really are the best tribe I could ever have wished and dreamed for, I thought I’d do a little blog-style Q+A and go back and answer some questions I’ve received that MIGHT just maybe possibly apply to oodles of you, and not just the one gorgeous soul who was brave enough to speak up and ask.

Because isn’t that how it always happens? The question on your lips is also in the hearts of a bunch of others who just hadn’t found the words yet.

Sound good? Yes? AWESOME. Here we go!

How do you work as a solo-preneur/entrepreneur from home and NOT feel isolated?

I work alone most of the time. And often feel very isolated. I have a home office but often will take my work to a cafe just so I can be around other peeps.

I think ALL of us just starting out in business (or even rocking it with a biz that’s going strong) have felt this way.

Because nobody knows your business like you do.

Nobody cares SO MUCH about what you care about.

And if all your friends/family/partners/cousins/etc. have day jobs and aren’t walking this entrepreneur path that you’re on, they just don’t get it, do they?

But here’s the superdy-duperdy important part:

YOU have to take action to get out of isolation.

Going to a cafe to work is a good start, but you’re really still kind of isolated unless you’re striking up conversations with strangers over your chai.

I’m saying go one step further. It’s crazy ridonkulous important to have a circle of like-minded biz peeps who know what you’re going through, who’ve been walking this path with you, who have maybe been there before and know the way.

As a matter of fact, I think it’s pretty much essential. One of my 10 lessons of building a heart-centered business is to surround yourself with peeps who are advancing souls.

You must must MUST be around people who are headed in the same direction as you.

If you’re the only person you know who is doing this amazing work, trying to change their life, trying to be more positive, trying to start a business, trying to grow a business or whatever…

Is it any WONDER you feel pretty dang isolated?? You’re missing out on a huge chunk of motivation, companionship, support + masterminding brilliance that comes from having that business camaraderie.

I have gotten so much out of my mastermind groups that I’ve belonged to. I know in my heart that they have been a huge key to my success.

It doesn’t matter what you call it — a mastermind group, an accountability partner, a biz goddess circle (my personal fave) — a community of other entrepreneurs to support you is ESSENTIAL to your business success.

How to find your own Biz Goddess tribe:

So, this is that action I was talking about. You have to make the first move. If you’re feeling this need in your life for community, you’ve got to go out and find it.

It’s a little like dating, but you don’t have to worry about whether or not to kiss at the end of the night. (I HOPE!)

Here are some good Biz Goddess Circle pickup lines and tactics:

  • First and tops is the Amazing Biz and Life Academy because this problem is pretty much exactly one of the problems it was created to solve! If you haven’t checked it out, it is a veritable LOVE FEST of amazing biz goddesses who are on the same path as you! It doesn’t matter what you do or where you live, there is a group in there for you — and if by some CRAZY MIRACLE you don’t immediately see your peeps, create a group and I assure you they will flock to it.
  • Go to an in-person networking event. But for the love of Petunia, be choosy about which ones you go to. Some of these are just AWFUL with a capital AWE because they’re mostly insurance guys and real estate agents throwing business cards at each other. YUCK. Check out and see if there are any biz events that sound like the might resonate with you.
  • Look for Facebook groups for entrepreneurs in your area. Lots of times they start on Facebook and then spill out into the real world in coffee shops and cafes and bookstores. Excellent place to find your people.
  • Co-working spaces are a hot thing now, and if you don’t have an office, they might be just the thing. They’re popping up in big cities especially, but all over the place. They’re basically a big space where entrepreneurs come to work TOGETHER in a community. Totally amazing.
  • Do you know any other small biz owners or entrepreneurs in real life? They don’t have to be in your field or your niche. In fact, sometimes it’s better if they AREN’T because they’ll have a different perspective on things. Ask them if they want to go on a biz date with you! Have a beverage and talk about stuff! And if it’s a good fit, you’ll feel it and be able to figure out what to do from there.

That last one could be a bit scary, couldn’t it? It absolutely shouldn’t be. Because just like there are other people who wanted to ask this question about being isolated, there are other entrepreneurs out there looking for connection.

If you need a little push, here’s what I would say:

I so respect the way you’re running your business and your life, and I was wondering if you’d be interested in getting together sometime to share and connect and mastermind and brainstorm together about our businesses. Would that resonate with you?

And if they are as amazing as I suspect they are (because you wouldn’t pick them if they weren’t amazing) they’ll say yes!

Don’t wait! Reach out right now if you’re feeling isolated.


All my love and good connecting juju,