Dearests,

In 2010, my arms full of a beautiful baby, I made one small decision which changed me and my family’s life forever.

That decision? It went on to:

• bring in well over $10 million in sales
• be the breadwinner for my family so we could be home with our beautiful children
• mean I could create to my heart’s content without worrying about bills
• be a wildly profitable business model that meant I didn’t need to stress over revenue constantly
• give us the cash and freedom to live in some of the most beautiful places around Australia
• mean I could bring in an average of $1 million a year while only working 10 hours a week (I had children to chase!)
• serve and help tens of thousands of people at a time without taking up my time
• donate $170,000 in cash to charities.

 What change could possibly bring about blessings as big as this?

I stopped selling products and services one at a time.

I started a membership program.

I’ve been asked for YEARS to teach my magical method of memberships

And I’ll be honest – I never understood WHY.

My first instinct is: BUT YOU JUST DO THE THING!

I’ve been running my membership program for TWELVE YEARS.

For me it feels as easy and natural as breathing, as organic and destined as the sun rising each morning.

It’s NORMAL for me to have THOUSANDS of people in my membership program.

It’s NORMAL for me to have constant, assured revenue for the year ahead worth HUNDREDS OF THOUSANDS of dollars.

It’s NORMAL for me to have retention rates that BLOW EVERYONE ELSE’S OUT THE WATER… up to 80% of members renew year after year!

It’s NORMAL for people to be in my membership program not for months, but for YEARS AND YEARS.

And I completely forget… what is NORMAL for me is UNHEARD OF for the industry and other business owners.

It’s time… to make what is NORMAL for me… KNOWN and NORMAL for other people too!

There’s so many incredible reasons why a membership program can transform your business.

I don’t know why more people don’t have them!

From therapists, healers, creatives, health coaches, business coaches, authors & more… there’s soooo much potential for memberships!

And if people DO have memberships… there is SO MUCH MORE they can be doing with them to increase new members & retention!

I’ve really NAILED all these things in the last decade and more of running a highly profitable membership.

What’s more, I’ve done it in a way that feels JOYOUS and EASY and a WIN-WIN-WIN for me, my members + the world at large.

I can’t WAIT to share with you my unicorn approach to memberships! 🦄

And… of course I’m sharing it with you in my trademark way – at a wildly generous price in my Academy!

Honestly… Good luck finding this information anywhere else!!

So much of what I know works flies completely in the face of what the rest of the industry teaches…

AND… that is why my results speak for themselves.

TENS of THOUSANDS of members.

NINE FIGURES in SALES.

Retention rates that are SKY HIGH.

Members that literally stick around for DECADES and are RAVING FANS.

Sold almost ENTIRELY ORGANICALLY without FB ads!

Wildly PROFITABLE.

I’ve refined over a decade to create the most DELICIOUS experience imaginable for my members.

It’s unique. A revolutionary approach that outperforms industry standards.

It’s my unicorn method to wildly successful memberships.

Never before heard. Exclusively here.

“Leonie is pure magic for your business (and heart).”

“Leonie’s mind is magnificent and she has an incredible ability to help you see what’s possible, provide important strategies and tools in a fun way so you’ll ACTUALLY do the thing and  unwavering belief in you.

I’ve been in the Academy and used her yearly books for many years – whatever I write in them comes true!

My life and business is forever changed since being in Leonie’s world.

– Amanda Rootsey, youth mentor & Hay House author of “Shine From Within”

“Brimming with knowledge, value & joy!”

“I am so grateful for the day I found Leonie Dawson. I was like “How has she not been in my life for all these years!”

Firstly, she is such a beautiful soul and that life-giving, infectious energy shines through everything she does. Learning through Leonie has been such a joy and full of laugh your face off moments! Her lessons are clear, packed full of the juiciest info and so easy to navigate through. The Sales Star course is absolute gold and I find myself referring back to it often.

The Academy & the courses are so full of value and knowledge and the energy you feel from Leonie will have you believing that anything is possible, just by being your beautiful self!”

– Cass Deller, one of Australia’s top surface pattern designers!

“Leonie gets results FAST.”

“Everything Leonie has told me to do has gotten me results FAST. Leonie has given me concrete steps and tips which have pumped up my business growth. She knows what she is talking about. She has taught me another way to do business. I can honestly say the reason I was able to leave my teaching job and build my business is because of Leonie.”

– Hibiscus Moon, founder of Hibiscus Moon Crystal Academy

Weekly Productivity Power Hour
group calls

Hosted by my own accountability coach Tamara Protassow. Join these at the start of each week to get your week off to the most powerful start. I’ve hired Tam for years to be my own personal accountability coach, and now you get to experience her lightning magic!

Private Telegram Accountability group

Get daily accountability and get-it-done-inspo. Share what you’re working on and your task list. Check back in once it’s done. You’ll also see me in there sharing my task lists and progress as I go… exactly what I do to run a successful company that’s brought in over $15m in revenue. I’ve been using these kinds of Accountability chats for YEARS for myself and my team to get things done. Highly effective!