40 Days To Create + Sell Your E-course:
It’s time to get your e-course DONE
and making you MONEY!
Learn from a master e-course creator
who has sold over $8 million in e-courses.
Are you still fucking about, NOT getting your e-course done?
Or are you not sure how to create the tech behind it?
Or have you created an e-course but not getting the sales you want from it?
This e-course journey is for YOU.
In the space of 40 days, you are going to get your e-course DONE. And master the tech like a pro. And start SELLING it like crazy.
This is accountability, tech + marketing advice on SPEED.
Why do YOU need to create an e-course?
Why create an e-course?
There are SO MANY REASONS!
- You can dramatically increase your income
- You will help more people
- You will stop selling just 1:1 and start selling to MANY. This is what makes income scalable + easily increasable!
- If you still offer 1:1 services, you can charge a higher price for them.
- E-courses can be a great way for customers to begin working with you.
- Your work can go out into the world in a bigger way and create a movement and a legacy!
- E-courses create MORE transformation and results for your clients as they are guided through your work.
- E-courses can take your business to the next level.
- Customers get more accountability, connection and friendship through group e-course experiences. (Some of my customers have met their BFFs and business partners through my courses!)
- People pay more for an e-course than for a book or e-book
- Extra stream of income that is more passive
- Be seen as an expert in your field
- It’s an eco-friendly, sustainable way to create wealth. No more travel or paper materials to learn! No physical products to manufacture. WIN WIN WIN!
- So I can buy it! I LOVE taking e-courses. And it’s SO FREAKING HARD to find good ones, from people I love learning from. When people are like “ISN’T THE MARKET OVERSATURATED?” I am like… “ARE YOU FREAKING KIDDING ME!!! CREATE A DAMN COURSE ALREADY!!!! THE WORLD NEEDS IT!!!”
- Expand your customer market to be worldwide.
Just some of what we will cover in this course…
- how I have sold over $8 million in e-courses
- how to + accountability on getting your course DONE
- how to market the absolute crap out of your courses!
- success checklists
- how to be a stronger + more effective teacher
- e-course success secrets from an e-course veteran
- behind the scenes of my e-course businesses
- how to brainstorm your course offering
- step-by-step guidance to get your course finished
- learn the tech how-tos
- how to create excellent boundaries in your course
- how to work with your students beautifully
- system tips to make your e-course run smoothly and take less admin time
- mindmap templates to help you map out your course
- worksheets to decide what course you should create first
- how to lovingly guide students through your e-courses to create a truly incredible experience for them
… and much much more!
Learn everything you need for course creation
- what software platforms to teach on
- where to sell your course + process payments
- how to create an ebook
- how to create videos and webinars
- how to create worksheets
- how to run group calls
- how to design graphics
- how to record audio + meditations
… and much much more!
“Leonie gets results FAST.”
“Everything Leonie has told me to do has gotten me results FAST. Leonie has given me concrete steps and tips which have pumped up my business growth. She knows what she is talking about. She has taught me another way to do business. I can honestly say the reason I was able to leave my teaching job and build my business is because of Leonie.”
– Hibiscus Moon, founder of Hibiscus Moon Crystal Academy
“Leonie has razor-sharp strategies…”
“Leonie’s razor-sharp insights and business strategies leave no stone unturned when it comes to creating a business and life you love.
If you get the chance to learn from her, go for it!”
– Victoria Gibson, Facebook ads expert
This is FOR you if:
- you can afford this course without putting yourself in financial harm
- you are ready to get your course created + out in the world
- you honour and respect boundaries
- you commit to doing the work and taking full responsibility for your own success
This is NOT for you if:
- you find it hard to even navigate a computer or the internet.
- you need 1:1 handholding and guidance
- you aren’t able to respect boundaries.
Why learn from me?
- I’ve created over 150+ ecourses and workshops. I am one productive motherfucker!
- I’ve sold over $8 million dollars in e-courses.
- I’ve been nominated for myBusiness’ Australian Business Woman of the Year and Ausmumpreneur of the Year.
- I can break stuff down to be easy to understand, simple (and even enjoyable!)
- I’ll cheerlead you and encourage you and make you laugh. Creating CAN BE FUN!
- I’m not going to upsell you into some massively priced mastermind to give you the REAL information… I’ll just give you everything I know in this course.
Q: I’ve got a course already, will this help me?
Yes, if you want to sell MORE of your course! If you don’t, ignore me! Ha!
Q: I don’t have teaching experience. I’m worried I won’t be good enough to be an e-course teacher.
I had sweet fuck all teaching experience when I started teaching online courses 11 years ago. I learned it by DOING IT.
AND I’m also going to give you the best of everything I’ve learned to help you be a more powerful teacher and create an absolutely amazing experience for your customers.
Q: Will everything be recorded? If I fall behind, can I catch up later?
Everything will be recorded. You will have access to the course for AT LEAST 12 months.
Q: Will everything be hosted on Facebook?
No, only the mastermind element will be on Facebook.
Q: What is the refund policy?
As with all my programs, refunds are not given if you change your mind. Refunds are only provided where required by ACCC law.
Q: Will you cover the tech parts of setting up the e-course?
I know this can be a real stumbling block for peeps.
I know how to do it – I’ve done it a hundred times over now.
I’m happy to teach you… and make it is as SIMPLE and FUN as we go to!
I’ve got a gift for demystifying shit so it is doable.
Q: What if I don’t know what course I should teach yet?
No problemo, babe-a-reeno.
We will brainstorm that in the course… lots of ideas and possibilities!
There will be worksheets and mapping tools and inspiration and guidance.
I 100% believe that everyone has a course inside them… just like they have a book too!
“Leonie is an absolutely sensational guide who explains things so well and makes it real.”Kari Sutton
“Leonie is straightforward, fearless and a breath of fresh air.”
I love how direct she is when it comes to answering tough questions. Her course is organized, easy to access and beautiful. She’s been a breath of fresh air.Tanya Smith
“More aha! moments than I can wrap my head around!”
The course HAS paid for itself already! My husband is on board because you make perfect sense to him as well.Melody Kientopp
“I’m loving your energy and honesty!”
I love that you’re SO generous with your experience and wisdom and are encouraging us to benefit from it.Robyn Webb
“I love your no BS – just do it attitude.”
I love Leonie’s course!Becky Lundin
Leonie has a way of making people feel like they are capable of anything (plus she’s flippin’ hilarious!)
I absolutely love Leonie’s course.
Every time I learn something from her and implement it, I get results!!
This clarity has even helped me grow my membership practically overnight!Billie Gardner
“An unbelievable, inspiring journey…”
“The journey of Leonie’s Book course is unbelievable and goes on and on.
It was inspiring, challenging, lovingly, doubting, exhausting, heart melting, wondering, energetic, out of this world, encouraging and soooo fun to work with you this way.
And I always come back to get a nugget of wisdom and a sweet energy kick.
So all in all, I’m so in LOVE with your courses and down to earth honesty! I’m a total LEONIE – FREAK and well I have to confess: I’m a “Leonie-Addict”!
“Best investment of my time and money ever!”
Leonie Dawson is a Superb Creative!
She knows when to stand strong and when to go gentle in her guidance of Creatives.
Her enormous humor and light-hearted laughter is Goddess-Sent. She is a rare combination of the Divine Feminine and the Purely Practical!
She’s got and gives The Big Gifts —the ones that keep on Giving!
Thank you Leonie from the bottom of my heart!Lynda Beth Unkeless
“There’s nothing like an Aussie chick giving you a kick up the bum to get things done!“
I love love loved this course!
The webinars had laugh out loud moments and the Facebook group is a brilliant way to stay motivated.
“Works like magic to keep my focus straight!“
It motivates the shit out of me. Makes me love and accept myself. Very inspirational and magical in bringing creativity fron imagination into realization. Thank you!Elena Popova
“Leonie’s the tough love you need to stop making excuses and make your dreams happen.“
Leonie’s course helped me finally break through so many internal blocks, low self-esteem and resistance to finish two books that have been sitting in my heart and mind for over 10 years.
Leonie has a genuine level of warmth, generosity and ‘get er’ done’ attitude.
Sitting in stagnation and procrastination when it comes to your dreams is a form of self-annihilation. It’s soul crushing. Leonie is such a beautiful guide that got me through.
I’m excited to do the course again (and again and again).
Doing the course along with her biz and life workbooks has created the foundation, guidance and map I need to stay on track.
“Above and Beyond!”
Something else I have come to know about Leonie is that she over-delivers. There is always something extra, something more!
Leonie holds nothing back in her teaching. She explains things in real, raw and usable ways. It’s not fluff, it’s from learned experiences, and it makes learning fun!
Leonie is one of the pioneers of the online entrepreneur world, making possible for anyone with a passion to serve to be ale to follow their dreams and create their own business.Kerry Spina
I love Leonie’s no nonsense simple, easy and fun business guidance. Her courses are filled with real information that is current and relevant. Leonie’s allowed me to follow my dream of having my own business, seeing her walk your talk, she has paved the way for so many other women to follow their hearts and dreams too!Leesa Turner
When I embarked on my journey with Leonie I got more than a high quality teacher and great results… I literally covered the cost for my training within the first term!Munira van der Zijl
I began my business in 2011 from Leonie’s trainings and even in 2019, it’s barely changed due to the clarity Leonie’s work helped me find.
I would recommend Leonie for anything that is a meld of down-to-earth with that intuition we all have inside.Katy-Rose Bye
Leonie touches a part of me that wants to shine, wants to make things, wants to manifest. I feel touched in the part of me that is vulnerable and strong, like two sides of a coin. I know many things already, but being touched by a teacher in that sacred part of my heart is rare.
With Leonie’s help I have already created a book, inspirational cards, online courses and a happy life.Fanny van der Horst