40 Days To Create + Sell Your E-course:
It’s time to get your e-course DONE
and making you MONEY!
Learn from a master e-course creator
who has sold over $8 million in e-courses.
This course is currently self-guided, NOT live…
But fret not!
You’ll have access to the future live run throughs when they’re announced!
Are you still fucking about, NOT getting your e-course done?
Or are you not sure how to create the tech behind it?
Or have you created an e-course but not getting the sales you want from it?
This e-course journey is for YOU.
In the space of 40 days, you are going to get your e-course DONE. And master the tech like a pro. And start SELLING it like crazy.
This is accountability, tech + marketing advice on SPEED.
Why do YOU need to create an e-course?
Why create an e-course?
There are SO MANY REASONS!
- You can dramatically increase your income
- You will help more people
- You will stop selling just 1:1 and start selling to MANY. This is what makes income scalable + easily increasable!
- If you still offer 1:1 services, you can charge a higher price for them.
- E-courses can be a great way for customers to begin working with you.
- Your work can go out into the world in a bigger way and create a movement and a legacy!
- E-courses create MORE transformation and results for your clients as they are guided through your work.
- E-courses can take your business to the next level.
- Customers get more accountability, connection and friendship through group e-course experiences. (Some of my customers have met their BFFs and business partners through my courses!)
- People pay more for an e-course than for a book or e-book
- Extra stream of income that is more passive
- Be seen as an expert in your field
- It’s an eco-friendly, sustainable way to create wealth. No more travel or paper materials to learn! No physical products to manufacture. WIN WIN WIN!
- So I can buy it! I LOVE taking e-courses. And it’s SO FREAKING HARD to find good ones, from people I love learning from. When people are like “ISN’T THE MARKET OVERSATURATED?” I am like… “ARE YOU FREAKING KIDDING ME!!! CREATE A DAMN COURSE ALREADY!!!! THE WORLD NEEDS IT!!!”
- Expand your customer market to be worldwide.
Just some of what we will cover in this course…
- how I have sold over $8 million in e-courses
- how to + accountability on getting your course DONE
- how to market the absolute crap out of your courses!
- success checklists
- how to be a stronger + more effective teacher
- e-course success secrets from an e-course veteran
- behind the scenes of my e-course businesses
- how to brainstorm your course offering
- step-by-step guidance to get your course finished
- learn the tech how-tos
- how to create excellent boundaries in your course
- how to work with your students beautifully
- system tips to make your e-course run smoothly and take less admin time
- mindmap templates to help you map out your course
- worksheets to decide what course you should create first
- how to lovingly guide students through your e-courses to create a truly incredible experience for them
… and much much more!
Learn everything you need for course creation
- what software platforms to teach on
- where to sell your course + process payments
- how to create an ebook
- how to create videos and webinars
- how to create worksheets
- how to run group calls
- how to design graphics
- how to record audio + meditations
… and much much more!
“Leonie gets results FAST.”
“Everything Leonie has told me to do has gotten me results FAST. Leonie has given me concrete steps and tips which have pumped up my business growth. She knows what she is talking about. She has taught me another way to do business. I can honestly say the reason I was able to leave my teaching job and build my business is because of Leonie.”
– Hibiscus Moon, founder of Hibiscus Moon Crystal Academy
“Leonie has razor-sharp strategies…”
“Leonie’s razor-sharp insights and business strategies leave no stone unturned when it comes to creating a business and life you love.
If you get the chance to learn from her, go for it!”
– Victoria Gibson, Facebook ads expert
This is FOR you if:
- you can afford this course without putting yourself in financial harm
- you are ready to get your course created + out in the world
- you honour and respect boundaries
- you commit to doing the work and taking full responsibility for your own success
This is NOT for you if:
- you find it hard to even navigate a computer or the internet.
- you need 1:1 handholding and guidance
- you aren’t able to respect boundaries.
Why learn from me?
- I’ve created over 150+ ecourses and workshops. I am one productive motherfucker!
- I’ve sold over $8 million dollars in e-courses.
- I’ve been nominated for myBusiness’ Australian Business Woman of the Year and Ausmumpreneur of the Year.
- I can break stuff down to be easy to understand, simple (and even enjoyable!)
- I’ll cheerlead you and encourage you and make you laugh. Creating CAN BE FUN!
- I’m not going to upsell you into some massively priced mastermind to give you the REAL information… I’ll just give you everything I know in this course.
Q: I’ve got a course already, will this help me?
Yes, if you want to sell MORE of your course! If you don’t, ignore me! Ha!
Q: I don’t have teaching experience. I’m worried I won’t be good enough to be an e-course teacher.
I had sweet fuck all teaching experience when I started teaching online courses 11 years ago. I learned it by DOING IT.
AND I’m also going to give you the best of everything I’ve learned to help you be a more powerful teacher and create an absolutely amazing experience for your customers.
Q: Will everything be recorded? If I fall behind, can I catch up later?
Everything will be recorded. You will have access to the course for AT LEAST 12 months.
Q: Will everything be hosted on Facebook?
No, only the mastermind element will be on Facebook.
Q: What is the refund policy?
As with all my programs, refunds are not given if you change your mind. Refunds are only provided where required by ACCC law.
Q: Will you cover the tech parts of setting up the e-course?
I know this can be a real stumbling block for peeps.
I know how to do it – I’ve done it a hundred times over now.
I’m happy to teach you… and make it is as SIMPLE and FUN as we go to!
I’ve got a gift for demystifying shit so it is doable.
Q: What if I don’t know what course I should teach yet?
No problemo, babe-a-reeno.
We will brainstorm that in the course… lots of ideas and possibilities!
There will be worksheets and mapping tools and inspiration and guidance.
I 100% believe that everyone has a course inside them… just like they have a book too!
“Leonie is an absolutely sensational guide who explains things so well and makes it real.”Kari Sutton
“Leonie is straightforward, fearless and a breath of fresh air.”
I love how direct she is when it comes to answering tough questions. Her course is organized, easy to access and beautiful. She’s been a breath of fresh air.Tanya Smith
“More aha! moments than I can wrap my head around!”
The course HAS paid for itself already! My husband is on board because you make perfect sense to him as well.Melody Kientopp
“I’m loving your energy and honesty!”
I love that you’re SO generous with your experience and wisdom and are encouraging us to benefit from it.Robyn Webb
“I love your no BS – just do it attitude.”
I love Leonie’s course!Becky Lundin
Leonie has a way of making people feel like they are capable of anything (plus she’s flippin’ hilarious!)
I absolutely love Leonie’s course.
Every time I learn something from her and implement it, I get results!!
This clarity has even helped me grow my membership practically overnight!Billie Gardner
“An unbelievable, inspiring journey…”
“The journey of Leonie’s Book course is unbelievable and goes on and on.
It was inspiring, challenging, lovingly, doubting, exhausting, heart melting, wondering, energetic, out of this world, encouraging and soooo fun to work with you this way.
And I always come back to get a nugget of wisdom and a sweet energy kick.
So all in all, I’m so in LOVE with your courses and down to earth honesty! I’m a total LEONIE – FREAK and well I have to confess: I’m a “Leonie-Addict”!
“Best investment of my time and money ever!”
Leonie Dawson is a Superb Creative!
She knows when to stand strong and when to go gentle in her guidance of Creatives.
Her enormous humor and light-hearted laughter is Goddess-Sent. She is a rare combination of the Divine Feminine and the Purely Practical!
She’s got and gives The Big Gifts —the ones that keep on Giving!
Thank you Leonie from the bottom of my heart!Lynda Beth Unkeless
“There’s nothing like an Aussie chick giving you a kick up the bum to get things done!“
I love love loved this course!
The webinars had laugh out loud moments and the Facebook group is a brilliant way to stay motivated.
“Works like magic to keep my focus straight!“
It motivates the shit out of me. Makes me love and accept myself. Very inspirational and magical in bringing creativity fron imagination into realization. Thank you!Elena Popova
“Leonie’s the tough love you need to stop making excuses and make your dreams happen.“
Leonie’s course helped me finally break through so many internal blocks, low self-esteem and resistance to finish two books that have been sitting in my heart and mind for over 10 years.
Leonie has a genuine level of warmth, generosity and ‘get er’ done’ attitude.
Sitting in stagnation and procrastination when it comes to your dreams is a form of self-annihilation. It’s soul crushing. Leonie is such a beautiful guide that got me through.
I’m excited to do the course again (and again and again).
Doing the course along with her biz and life workbooks has created the foundation, guidance and map I need to stay on track.
“Above and Beyond!”
Something else I have come to know about Leonie is that she over-delivers. There is always something extra, something more!
“The course is done!”
I suspect it needs tweaking but I’m out of my own asshole and that’s what really matters.
The course is amazing because if taken in the right spirit it doesn’t allow for over-thinking. It’s clear and encouraging, loving it.
Biggest AHA is to give myself permission to rename as I go- if I don’t get traction it’s a matter of tweaking, not starting from the beginning.
Uhm, I can see daylight (since I’m out of my own asshole). It’s done, that’s major.
My list is at 44 (and all friends + family) so up next is proper marketing and making moolah!Madelaine Coelyn
“I’ve learned that I really do know a lot more than I thought I did…”
Very fun and keeping me going!
Loved getting help to narrow what I have to offer, title help, and realizing less really is more.
I have all of my bullet points scripted and ready to put them into slides.
I’ve learned that I really do know a lot more than I thought I did about how to run a successful canvas painting party business.
Things I think are just common sense are not always that way to others.
I’m also learning that really people sometimes just need to do the course so they aren’t doing it ‘alone’. They need the encouragement. Jen Jones
Leonie holds nothing back in her teaching. She explains things in real, raw and usable ways. It’s not fluff, it’s from learned experiences, and it makes learning fun!
Leonie is one of the pioneers of the online entrepreneur world, making possible for anyone with a passion to serve to be ale to follow their dreams and create their own business.Kerry Spina
I love Leonie’s no nonsense simple, easy and fun business guidance. Her courses are filled with real information that is current and relevant. Leonie’s allowed me to follow my dream of having my own business, seeing her walk your talk, she has paved the way for so many other women to follow their hearts and dreams too!Leesa Turner
When I embarked on my journey with Leonie I got more than a high quality teacher and great results… I literally covered the cost for my training within the first term!Munira van der Zijl
I began my business in 2011 from Leonie’s trainings and even in 2019, it’s barely changed due to the clarity Leonie’s work helped me find.
I would recommend Leonie for anything that is a meld of down-to-earth with that intuition we all have inside.Katy-Rose Bye
Leonie touches a part of me that wants to shine, wants to make things, wants to manifest. I feel touched in the part of me that is vulnerable and strong, like two sides of a coin. I know many things already, but being touched by a teacher in that sacred part of my heart is rare.
With Leonie’s help I have already created a book, inspirational cards, online courses and a happy life.Fanny van der Horst
I love the “just fucking get your course done!!”
I have clarity on just focusing on getting my course done, not getting ahead of myself by worrying about how it all comes together with marketing and list building, etc.Becky Lundin
I’m surprised by how easy and quick it is!
Brilliant! I’m surprised by how easy and quick it is to create a course when you have this kind of momentum and support.
I’m now writing week three. I’m on track.Jen Storer
I am finding the course amazing to say the least.
I had to take my head out of the sand and just do the course.
My AHA Moment was the power I felt when I started to write and know that I can do it.
I have the name, I have done a poster in Canva (some alterations to be made).
Course outline almost finished.
Decided that I will offer it for free as my strategy to building my email list.Cassandra Bowen
My AHA moment has been that I’ve had my head up my own asshole for a really long time.
Overthinking everything and then wallowing in it.
I made my material more candid and more me.
I now have a section called Tits Out that actually refers to power posing but also to changing your mental state by changing your physiology and standing up straight. Chin up and tits out.
Which sounds like me if I were being the me my girlfriends get to see.Lisa Z.
I really like the fact that I can just work with what I have and don’t have to buy anything more.Matilde van der Zel
Enjoying the course immensely!
Been writing my course and find it easier than I thought it would be to get it together.
Love the resources.Jim Monahan
I’m very much liking the content and finding it very helpful.
You know I love Leonie, right??? <3Mary Kate Kopec
I know more than I thought.
That discipline, just do it, is the key.
I am fortunate that I am teaching a class in-person at this moment, so I am getting immediate feedback from the students in the class to create an e-course stuff!Kim Bushore-Maki
I loved the course!
It helped me stop overthinking things and to simplify the e-course creation process.
I honestly am surprised that I am sitting here ready to launch my own e-course and already have an outline for my NEXT e-course I want to create!
My course is created and I have 5 people signed up for it so far!Heidi Lane
You had success as a solopreneur.
This is music to my hermit inspired ears.
To create great art stuff in solitude (with my dog) and release it to the world!
My e-book version of the new e-course has sold thousands of dollars worth over the years but it really needs a revamp and that’s why I’m doing this course.Jenni Onn
My course goes out tomorrow!
Big A-ha: Learning that I can create a profitable course by focusing on a single, simple topic/solution using the tech I already have has freed me from the blocks of thinking I had to do some huge, expensive process.
I’ve created a survey to zero in on the topic my email subscribers want to learn.Jeni Rogers
Results WILL come when I finally get my head out of my arse!
I loved all of the information provided throughout the course Leonie!
It was very informative and easy to understand. Some things I had experience with already, but I have learnt sooooooo much.
I know that I can make all of the excuses under the sun, but when it all comes down to it, I just need to COMPLETE MY FUCKING COURSE!Jules Karam Grono
I have gotten further on this course, and building my course to releasing than ever before!
It’s been good, I have set up the sales page and lead magnet, I have the course mapped out and am looking to launch Nov/Dec.
I have yet to build and record the entire course content, but getting there.
Ahhaaas – lots. I realised that when I just do the thing – and not stress over the process it just happened!!Sue Hay
This course rocked my world!
I loved the energy of the course, the hands-on materials, Leonie’s great “just do it” vibe and the amazing insights and tools delivered lesson after lesson, yayyy!!!
I have revamped my live courses and started selling them online. Now I’m planning to launch my e-school.
Following up Leonie’s advice of getting things flowing and done right here, right now, new possibilities emerge in different ways!Cindy Figueroa
More confidence in marketing, some extra ideas popped up, and a lot of clarity…
I realised that I have and know everything so all I need to do is sit down and to the work.
I got clarification on marketing which is great as I don’t feel confident doing it but I think I will get better by practiceAliki Myrianidi
You’ve given us all the tools to finally get what’s been incubating in our hearts and heads out into the world!
New perspectives on how to offer my course in a way that keeps it true to the process.
That was the wall I was bumping into, and why I’ve stalled all these years.
Plus, tech challenges. Still scary, but working my way through it.
Love, love, LOVE this course, Leonie. Thank you <3Rosann Whale
Absolutely bloody love it!
I really appreciate Leonie’s motivating approach, which is both very personal and uplifting.
The course has helped me bust past some creative blocks that I thought had settled in for good, and has actually taken the lid off some very stale, restrictive thinking about what and what isn’t possible.
I love the way you teach, Leonie!
Massive positive attitude changes, the planning stages of my (first!) course are complete, I’m absolutely chock-full of drive and enthusiasm to get on with the rest of it and – I kid you not – I feel like I used to feel years ago, getting creative and believing in my potential again for the first time in ages.
Thank you so much!Lorraine W
I can get things done in 40 days!
This course was very helpful from start to finish.
I loved the ideation and the push to keep it simple and just build your course!
It had all the right components to make me feel like I was being set up for success without being overwhelmed.
My AHA moments were that my own thoughts get in the way of I just stick to the course guide and layout it stopped me from getting ahead of myself.
You don’t need a big following to launch, you have people already that you can start with and ask for those testimonials!!Michelle Broadbent
I think I’ve finally realised the one thing I have to do is: create the fucking course.
I am absolutely loving Leonie’s style!
I went all round the houses but then I realised – write it out as a slide deck, as if I’m giving a talk or presentation – I know how to do this. and lo! it’s finally coming together.
I did have to finally WoMan up and get a new computer mainly as all the iMovie editing stuff and recording stuff/storage was becoming a nightmare on my old computer.
I’m doing it. I’m creating a course. I made an outline slide deck. I’ve got my headings and need to script and jot done bullets and record. Holding back on watching week 3 videos. Feel a bit behind but that’s ok.
I’ve enjoyed helping some other people in the group and realise my design and marketing skills are pretty good so I just need to um, get my head out of my bottom, sit the fuck down and write. the. fucking. courseRifa Thorpe-Tracey