40 Days To Create + Sell Your E-course:
It’s time to get your e-course DONE
and making you MONEY!
Learn from a master e-course creator
who has sold over $8 million in e-courses.
Are you still fucking about, NOT getting your e-course done?
Or are you not sure how to create the tech behind it?
Or have you created an e-course but not getting the sales you want from it?
This e-course journey is for YOU.
In the space of 40 days, you are going to get your e-course DONE. And master the tech like a pro. And start SELLING it like crazy.
This is accountability, tech + marketing advice on SPEED.
Why do YOU need to create an e-course?
- You can dramatically increase your income
- You will help more people
- You will stop selling just 1:1 and start selling to MANY. This is what makes income scalable + easily increasable!
- If you still offer 1:1 services, you can charge a higher price for them.
- E-courses can be a great way for customers to begin working with you.
- Your work can go out into the world in a bigger way and create a movement and a legacy!
- E-courses create MORE transformation and results for your clients as they are guided through your work.
- E-courses can take your business to the next level.
- Customers get more accountability, connection and friendship through group e-course experiences. (Some of my customers have met their BFFs and business partners through my courses!)
- People pay more for an e-course than for a book or e-book
- Extra stream of income that is more passive
- Be seen as an expert in your field
- It’s an eco-friendly, sustainable way to create wealth. No more travel or paper materials to learn! No physical products to manufacture. WIN WIN WIN!
- So I can buy it! I LOVE taking e-courses. And it’s SO FREAKING HARD to find good ones, from people I love learning from. When people are like “ISN’T THE MARKET OVERSATURATED?” I am like… “ARE YOU FREAKING KIDDING ME!!! CREATE A DAMN COURSE ALREADY!!!! THE WORLD NEEDS IT!!!”
- Expand your customer market to be worldwide.
Just some of what we will cover in this course…
- how I have sold over $8 million in e-courses
- how to + accountability on getting your course DONE
- how to market the absolute crap out of your courses!
- success checklists
- how to be a stronger + more effective teacher
- e-course success secrets from an e-course veteran
- behind the scenes of my e-course businesses
- how to brainstorm your course offering
- step-by-step guidance to get your course finished
- learn the tech how-tos (including different ways to host your course)
- how to create excellent boundaries in your course
- how to work with your students beautifully
- system tips to make your e-course run smoothly and take less admin time
- mindmap templates to help you map out your course
- worksheets to decide what course you should create first
- how to lovingly guide students through your e-courses to create a truly incredible experience for them
… and much much more!
Learn everything you need for course creation
- what software platforms to teach on (I cover lots of different options!)
- where to sell your course + process payments
- how to create an ebook
- how to create videos and webinars
- how to create worksheets
- how to run group calls
- how to design graphics
- how to record audio + meditations
… and much much more!
“From lockdown to £50,000 in sales!”
“When COVID-19 wiped out my income as a live illustrator for conferences, I was SO GLAD to have Leonie’s course.
We launched Good Ship Illustration which earned £50,000.
It was a game changer!”
– Katie Chappell, co-founder of Good Ship Illustration
“I made over $8,000 (8x more than I’ve ever made launching a course before!)”
“My course has now launched and is in progress (with wonderful feedback so far) and I made over $8,000 from the launch (8 x more than I’d ever made launching a course before).
Yay! I’m genuinely blown away by this result and so incredibly grateful.”
– Sarah Jensen, Rock Your Goals
“Leonie gets results FAST.”
“Everything Leonie has told me to do has gotten me results FAST. Leonie has given me concrete steps and tips which have pumped up my business growth. She knows what she is talking about. She has taught me another way to do business. I can honestly say the reason I was able to leave my teaching job and build my business is because of Leonie.”
– Hibiscus Moon, founder of Hibiscus Moon Crystal Academy
“Leonie has razor-sharp strategies…”
“Leonie’s razor-sharp insights and business strategies leave no stone unturned when it comes to creating a business and life you love.
If you get the chance to learn from her, go for it!”
– Victoria Gibson, Facebook ads expert
This is FOR you if:
- you can afford this course without putting yourself in financial harm
- you are ready to get your course created + out in the world
- you honour and respect boundaries
- you commit to doing the work and taking full responsibility for your own success
This is NOT for you if:
- you find it hard to even navigate a computer or the internet.
- you need 1:1 handholding and guidance
- you aren’t able to respect boundaries.
Why learn from me?
- I’ve created over 150+ ecourses and workshops. I am one productive motherfucker!
- I’ve sold over $8 million dollars in e-courses.
- I’m the winner of Ausmumpreneur of the Year’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.
- I’ve been nominated for myBusiness’ Australian Business Woman of the Year and Ausmumpreneur of the Year.
- I can break stuff down to be easy to understand, simple (and even enjoyable!)
- I’ll cheerlead you and encourage you and make you laugh. Creating CAN BE FUN!
- I’m not going to upsell you into some massively priced mastermind to give you the REAL information… I’ll just give you everything I know in this course.
- Proudly neurodivergent with ASD. Pronouns: she/they
Q: I’ve got a course already, will this help me?
Yes, if you want to sell MORE of your course! If you don’t, ignore me! Ha!
Q: I don’t have teaching experience. I’m worried I won’t be good enough to be an e-course teacher.
I had sweet fuck all teaching experience when I started teaching online courses 11 years ago. I learned it by DOING IT.
AND I’m also going to give you the best of everything I’ve learned to help you be a more powerful teacher and create an absolutely amazing experience for your customers.
Q: Will everything be recorded? If I fall behind, can I catch up later?
Everything will be recorded. You will have access to the course for AT LEAST 12 months.
Q: Will you cover the tech parts of setting up the e-course?
I know this can be a real stumbling block for peeps.
I know how to do it – I’ve done it a hundred times over now.
I’m happy to teach you… and make it is as SIMPLE and FUN as we go to!
I’ve got a gift for demystifying shit so it is doable.
Q: What if I don’t know what course I should teach yet?
No problemo, babe-a-reeno.
We will brainstorm that in the course… lots of ideas and possibilities!
There will be worksheets and mapping tools and inspiration and guidance.
I 100% believe that everyone has a course inside them… just like they have a book too!
Get Results Or Your Money Back Guarantee!
I've worked with tens of thousands of clients now and seen them get HUGE results.
And I know if you do the homework, you will get results too.
So I'll offer you this guarantee... if you do all the homework & don't see any results... I'll give you your money back.
So you can make this purchase with peace-of-mind knowing that you'll get a great return on your investment!
I had my 1st sale yesterday and it make me so happy!!
I just love Leonie, I love that she is herself and that she continuously is telling us to “make the fucking course”, or “ do it with what you have” or “stop getting your head stuck up you butt”. These phrases have really helped me!
I have now and published made my art therapy course online!
I’ve mapped out my ENTIRE FIRST COURSE
I decided on what format, worksheets, audios, slideshow, etc. to do! I was already pretty good with tech, but appreciated the tutorials and I understand how they could be very helpful with someone just starting out on tech-y stuff.
I LOVE, LOVE, LOVE the advice to get out of my own asshole and do what feels right for me. Most courses I’ve taken want me do “the thing” EXACTLY like the instructor did “the thing” and it’s not a one-size-fits-all “thing”.
I guess I just needed to hear (repeatedly) that I have permission to be a wild rogue and do what I want to do.
I’m really enjoying the course!
I have found that pre-writing my sales page has helped hugely with firming up a clear vision of what to include/what problems to solve.
My biggest AHA moment was realising that I have so much to offer the world!
My biggest challenge now will be to get my eCourse ideas DONE/COMPLETE/FOR SALE on my fecking sales page and make some beautiful fabulous money /cash/mooolah.
In 3 days I gained 90 students and $1000!
I built a waiting list of approximately 50 people for the course and when it went live I had 18 sign ups on day one.
I got my course recorded in one week and my sales page done in a day (like Leonie does).
This was an AHA moment for me because my indecisiveness up to this point has prevented me from launching a course in the past.
Leonie gave me the confidence to move forward with my Ecourse and not sweat the small stuff.
I have been thinking about creating an e-course for literally years and now I have the foundations to get going.
In the two weeks I have been doing this course I have done the following:
- Identified a title ( a better and easier one than the one I had)
- Mapped out content and titles for course
- Signed up to Canva
- Ordered a microphone
- Started drafting handouts
In two weeks!!!! Two freaking weeks – Who the heck am I? Amazing!
“Leonie is an absolutely sensational guide who explains things so well and makes it real.”
“Leonie is straightforward, fearless and a breath of fresh air.”
I love how direct she is when it comes to answering tough questions. Her course is organized, easy to access and beautiful. She’s been a breath of fresh air.
“More aha! moments than I can wrap my head around!”
The course HAS paid for itself already! My husband is on board because you make perfect sense to him as well.
“I’m loving your energy and honesty!”
I love that you’re SO generous with your experience and wisdom and are encouraging us to benefit from it.
“I love your no BS – just do it attitude.”
I love Leonie’s course!
Leonie has a way of making people feel like they are capable of anything (plus she’s flippin’ hilarious!)
I absolutely love Leonie’s course.
Every time I learn something from her and implement it, I get results!!
This clarity has even helped me grow my membership practically overnight!
“An unbelievable, inspiring journey…”
“The journey of Leonie’s course is unbelievable and goes on and on.
It was inspiring, challenging, lovingly, doubting, exhausting, heart melting, wondering, energetic, out of this world, encouraging and soooo fun to work with you this way.
And I always come back to get a nugget of wisdom and a sweet energy kick.
So all in all, I’m so in LOVE with your courses and down to earth honesty! I’m a total LEONIE – FREAK and well I have to confess: I’m a “Leonie-Addict”!
“Best investment of my time and money ever!”
Leonie Dawson is a Superb Creative!
She knows when to stand strong and when to go gentle in her guidance of Creatives.
Her enormous humor and light-hearted laughter is Goddess-Sent. She is a rare combination of the Divine Feminine and the Purely Practical!
She’s got and gives The Big Gifts —the ones that keep on Giving!
Thank you Leonie from the bottom of my heart!
“There’s nothing like an Aussie chick giving you a kick up the bum to get things done!“
I love love loved this course!
The webinars had laugh out loud moments and the Facebook group is a brilliant way to stay motivated.
“Works like magic to keep my focus straight!“
It motivates the shit out of me. Makes me love and accept myself. Very inspirational and magical in bringing creativity fron imagination into realization. Thank you!
“Leonie’s the tough love you need to stop making excuses and make your dreams happen.“
Leonie’s course helped me finally break through so many internal blocks, low self-esteem and resistance to finish two books that have been sitting in my heart and mind for over 10 years.
Leonie has a genuine level of warmth, generosity and ‘get er’ done’ attitude.
Sitting in stagnation and procrastination when it comes to your dreams is a form of self-annihilation. It’s soul crushing. Leonie is such a beautiful guide that got me through.
I’m excited to do the course again (and again and again).
Doing the course along with her biz and life workbooks has created the foundation, guidance and map I need to stay on track.
“Above and Beyond!”
Something else I have come to know about Leonie is that she over-delivers. There is always something extra, something more!
“I’ve learned that I really do know a lot more than I thought I did…”
This course is very fun and is keeping me going!
I am writing up my sales page this weekend & will be ready to launch!
You have given so many different resources to look into, however I love that you really encourage us to not get stuck on all that shit.
That really helps to take the pressure of “perfection” off the shoulders.
I have been trying to complete this course for over a year. I had it written up, I just kept procrastinating on setting up slides & recordings.
I now have the slides completed & half the recordings done. I am writing up my sales page this weekend & will be ready to launch!
I put my first ever online course on sale six months ago and last week I just hit the $20,000 mark.
Your pricing in GENEROUS. You share with GENEROSITY EVERYTHING YOU KNOW.
Your spirit is generous and I see that and appreciate it deeply.
Leonie is a true Mumpreneur…
Leonie is really good at helping you get from I have no idea/who am I to be doing this to I can do this/why not me….
This was the kick in the ass I needed to finally get my work out into the world.
My husband and I have a daily ritual we do that brings us so much love and intimacy and we wanted to share it.
We call it Creating Our Day. With your course you taught us how to break it down into chunks people could digest and make it into an ecourse.
So far we’ve made over $1000US and we keep going! We are learning so much and having so much fun on the journey.
I think the biggest piece for me was getting over all of the fears and what if’s I had in my brain.
Your no nonsense approach helped me to get over myself.
Whatever I didn’t listen to I regret! You make things so simple and easy!
I made my course and had 200 attendees!!
I made a beautiful sales page and my e mail list is looking bigger every day thanks to your example and teachings.
More and more learning from you how to just be me; no shame, no perfectionism.
I’m building a course with content I’m really passionate about and that I’ve built a solid reputation on as an “expert.”
I am a Black anti-diet, anti-racism coach running my business virtually from San Diego, California.
My niche is consulting with white-centric nutritionists, registered dietitians and eating disorder treatment providers regarding the nuances of providing care for people of color. This is a SUPER white set of professions. The number of Black clients and the number of Black practitioners are both exceptionally low. So, I’m SOLID on my target audience.
With the pandemic and the killing of George Floyd, the awareness of the instability of the US health care system and the 400+ year scourge of anti-Black racism in the US made my work very timely. Through a set of really odd circumstances my Instagram following grew by 4k in one month. Seeing the dramatic rise, I started pumping out content. The feedback was enthusiastic, and I started getting requests for podcast appearances and media interviews. The media exposure generated an additional set of requests for me to consult with organizations and do workshops.
I decided to do a test course and I’m leading a discussion on a very popular book (on the racist history of fatphobia) starting August 6: 6-weeks with a private online discussion space and a 1-hour weekly live session.
Working with my business coach, we decided on a $499 price point. I had a website built for the course. I launched it at 9a last Friday and had two sales within an hour.
A week later I have 5 total sales and my followers are promoting it like crazy. I have almost three weeks before the online discussion starts, and I expect to sell a few more. I’m not getting stuck in the weeds about perfection and using “placeholders” where I would otherwise go down a rabbit hole.
The timing has been right. The audience is well defined, and they are coming to me requesting (and willing to pay for) a product I can easily deliver.
It’s been a perfect storm.
I’ve gotten more accomplished in 2 weeks than I have in 2 months!
I’m loving the course and Leonie’s no-nonsense advice!
I’m learning to just go with it, enjoy the process, not overthink things.
Just get stuff done! That’s what I’ve really needed and this course is helping me do that.
I am absolutely loving the course!
Before starting the course, I was really stressing about how to market, not having an audience, blah, blah and now I realise that there’s no point in worrying about all of that until I have actually created a course to sell!
I’ve stopped procrastinating and I’ve already started creating my course, planning it, writing notes, creating slides etc.
I’ve also found that I’ve stopped worrying about making it “perfect” and that I can create my course with the equipment and software I already have and I don’t need to worry about making it look super slick and professional.
Leonie is amazing and makes everything simple, easy to understand and most importantly… FUN! 🙂
I am really enjoying the course!
I have found it so practical and you can get started right away.
You and the group have mentioned so many viable options for varying degrees of cost and skill ability, so this has made it easier for me at (74) an old hippie to more or less keep up!
It’s given me the confidence to just do it.
It made me realised I know more than I thought about all the elements of creating the materials but sometimes you just need someone to tell you how to do it. And then to do it.
7 people signed up for my first workshop, I’ll take that!!
Leonie holds nothing back in her teaching. She explains things in real, raw and usable ways. It’s not fluff, it’s from learned experiences, and it makes learning fun!
Leonie is one of the pioneers of the online entrepreneur world, making possible for anyone with a passion to serve to be ale to follow their dreams and create their own business.
I love Leonie’s no nonsense simple, easy and fun business guidance. Her courses are filled with real information that is current and relevant. Leonie’s allowed me to follow my dream of having my own business, seeing her walk your talk, she has paved the way for so many other women to follow their hearts and dreams too!
When I embarked on my journey with Leonie I got more than a high quality teacher and great results… I literally covered the cost for my training within the first term!
I began my business in 2011 from Leonie’s trainings and even in 2019, it’s barely changed due to the clarity Leonie’s work helped me find.
I would recommend Leonie for anything that is a meld of down-to-earth with that intuition we all have inside.
Leonie touches a part of me that wants to shine, wants to make things, wants to manifest. I feel touched in the part of me that is vulnerable and strong, like two sides of a coin. I know many things already, but being touched by a teacher in that sacred part of my heart is rare.
With Leonie’s help I have already created a book, inspirational cards, online courses and a happy life.
I love the “just fucking get your course done!!”
I have clarity on just focusing on getting my course done, not getting ahead of myself by worrying about how it all comes together with marketing and list building, etc.
I’m surprised by how easy and quick it is!
Brilliant! I’m surprised by how easy and quick it is to create a course when you have this kind of momentum and support.
I’m now writing week three. I’m on track.
I am finding the course amazing to say the least!
I really like the fact that I can just work with what I have and don’t have to buy anything more.
Enjoying the course immensely!
Been writing my course and find it easier than I thought it would be to get it together.
Love the resources.
I can see that making a great course and selling it well are two totally separate things!
My e-course is 30% written, my deadlines are chosen, and my plan is underway!
I have really loved the week on marketing and sales!
I have really started to unlink in my head the quality of my course with the success of the sales. I used to have a meritocracy mindset and believed that if I made a good course it will sell.
I still want to make a helpful product, but now I can think creatively about how to sell that product.
I’ve been able to sit down and map out an amazing new course that I’m excited to create and sell!
The course has been great so far!
Lots of AHA moments, especially that I don’t have to be perfect or do things perfectly (what a relief).
I’ve also been able to recognize different forms of resistance that come up for me in creating courses, plus Leonie is making it really simple for me to understand exactly how to put together content and deliver it.
I’m also switching ENTIRELY from doing one-on-one work with clients (which I’ve done for the past 5 years) to offering group courses and workshops.
This is massive and a long time coming.
The course has been great so far!
Really love how honest Leonie is and it has given me the kick up the arse that I need.
Thanks to the course, I’m realising that I already have soap to sell and just sitting on my arse and not moving forward to get shit done!
Looking forward to learning more about marketing etc as that is what I really need help with!!
I know more than I thought.
That discipline, just do it, is the key.
I am fortunate that I am teaching a class in-person at this moment, so I am getting immediate feedback from the students in the class to create an e-course stuff!
I loved the course!
It helped me stop overthinking things and to simplify the e-course creation process.
I honestly am surprised that I am sitting here ready to launch my own e-course and already have an outline for my NEXT e-course I want to create!
My course is created and I have 5 people signed up for it so far!
You had success as a solopreneur.
This is music to my hermit inspired ears.
To create great art stuff in solitude (with my dog) and release it to the world!
My e-book version of the new e-course has sold thousands of dollars worth over the years but it really needs a revamp and that’s why I’m doing this course.
My course goes out tomorrow!
Big A-ha: Learning that I can create a profitable course by focusing on a single, simple topic/solution using the tech I already have has freed me from the blocks of thinking I had to do some huge, expensive process.
I’ve created a survey to zero in on the topic my email subscribers want to learn.
Results WILL come when I finally get my head out of my arse!
I loved all of the information provided throughout the course Leonie!
It was very informative and easy to understand. Some things I had experience with already, but I have learnt sooooooo much.
I know that I can make all of the excuses under the sun, but when it all comes down to it, I just need to COMPLETE MY FUCKING COURSE!
I have gotten further on this course, and building my course to releasing than ever before!
It’s been good, I have set up the sales page and lead magnet, I have the course mapped out and am looking to launch Nov/Dec.
I have yet to build and record the entire course content, but getting there.
Ahhaaas – lots. I realised that when I just do the thing – and not stress over the process it just happened!!
This course rocked my world!
I loved the energy of the course, the hands-on materials, Leonie’s great “just do it” vibe and the amazing insights and tools delivered lesson after lesson, yayyy!!!
I have revamped my live courses and started selling them online. Now I’m planning to launch my e-school.
Following up Leonie’s advice of getting things flowing and done right here, right now, new possibilities emerge in different ways!
More confidence in marketing, some extra ideas popped up, and a lot of clarity…
I realised that I have and know everything so all I need to do is sit down and to the work.
I got clarification on marketing which is great as I don’t feel confident doing it but I think I will get better by practice
You’ve given us all the tools to finally get what’s been incubating in our hearts and heads out into the world!
New perspectives on how to offer my course in a way that keeps it true to the process.
That was the wall I was bumping into, and why I’ve stalled all these years.
Plus, tech challenges. Still scary, but working my way through it.
Love, love, LOVE this course, Leonie. Thank you <3
Absolutely bloody love it!
I really appreciate Leonie’s motivating approach, which is both very personal and uplifting.
The course has helped me bust past some creative blocks that I thought had settled in for good, and has actually taken the lid off some very stale, restrictive thinking about what and what isn’t possible.
I love the way you teach, Leonie!
Massive positive attitude changes, the planning stages of my (first!) course are complete, I’m absolutely chock-full of drive and enthusiasm to get on with the rest of it and – I kid you not – I feel like I used to feel years ago, getting creative and believing in my potential again for the first time in ages.
Thank you so much!
I can get things done in 40 days!
This course was very helpful from start to finish.
I loved the ideation and the push to keep it simple and just build your course!
It had all the right components to make me feel like I was being set up for success without being overwhelmed.
My AHA moments were that my own thoughts get in the way of I just stick to the course guide and layout it stopped me from getting ahead of myself.
You don’t need a big following to launch, you have people already that you can start with and ask for those testimonials!!
I think I’ve finally realised the one thing I have to do is: create the fucking course.
I am absolutely loving Leonie’s style!
I went all round the houses but then I realised – write it out as a slide deck, as if I’m giving a talk or presentation – I know how to do this. and lo! it’s finally coming together.
I did have to finally WoMan up and get a new computer mainly as all the iMovie editing stuff and recording stuff/storage was becoming a nightmare on my old computer.
I’m doing it. I’m creating a course. I made an outline slide deck. I’ve got my headings and need to script and jot done bullets and record. Holding back on watching week 3 videos. Feel a bit behind but that’s ok.
I’ve enjoyed helping some other people in the group and realise my design and marketing skills are pretty good so I just need to um, get my head out of my bottom, sit the fuck down and write. the. fucking. course
Created and launched! Woo hoo!
It was WONDERFUL! It helped me create and finish my course and I launched a couple weeks ago!
It was the fire under my ass that I needed to get it DONE!
Thanks Leonie! <3
I already have more than 60(!) signed up students!
I have loved this class.
It gave me the hutzpah to actually start doing video and visual. I have loved the Zoom platform and the Facebook group, and the women on it.
I’m really thrilled to have produced a course. It wasn’t perfect and I still have more to learn but I’m doing it! A true miracle!
I produced a course and finish it tomorrow. I am in the midst of building a website on Kajabi. I enlisted in Kajabi and am thrilled to have the platforms.
Leonie makes learning fun and exciting so it’s money well spent!
I’m enjoying the course!
I’ve already got 2 courses out in the world, but I’m always looking for new ideas and inspiration!
It’s been a few months since I launched my last course, so I’m grateful for the push to Mind Map my next course into existence!
The section on how you make $8M in ecourses really widened my view of what’s possible…
I started creating sales pages for several new course ideas.
The undercurrent throughout all of this is just that you are playing. I love my yard and I “play” in it, I move stuff, plants die and it’s no big deal, I create new garden beds and tear ’em down, I build trellises and take those down, etc.
You seem to be doing this with all of life and it’s so helpful to see someone doing this.
I have reached a level of small achievable steps instead of big overwhelming plans!
The “just do it NOW” is my biggest AHA moment, I always want things to be perfect before I put it out there.
I have reached a level of small achievable steps instead of big overwhelming plans….and that is so heplful!!!
I had so much fun because Leonie is hilarious.
Things are so much easier to learn when it is fun!
I spent $3000 on a course last year and never got anything off the ground…
I have loved the no fluff easy approach to course creation from Leonie.
This is my ‘shitty first draft’ but it was needed to show me that I can create courses and tweak and polish along the way.
Just getting it created, recorded and uploaded on Kajabi was a milestone.
I am about to start marketing and just feel so very clear about it all.
I have done it and my course is now out there!
The course has been a great motivator to put me on the right track to creating my course.
I have presold five modules before I have even released the content and am drumming up a lot of interest.