My Unicorn Year 2027 · Life + Business goals workbooks
Your dreams deserve WAY better than a crumpled list on the back of a receipt
The colourful, hand-illustrated goals workbooks that 500,000+ glorious humans use every single year to map out the life and business they actually want... and then go out and MAKE IT HAPPEN.
Softcover from Amazon, or instant PDF download for US$9.95
whatever I write in there happens!
As featured in
Hello, gorgeous human
Let me guess...
You've got dreams. Big ones, little ones, slightly embarrassing ones you've never said out loud, ones you've been carrying around in your chest for so long they've started paying rent.
And every January you sit down with the best of intentions and write a little list... and then life happens, and the school calls, and the dog eats something it shouldn't, and work goes bonkerdoodles, and by February that list has vanished under a pile of paperwork along with three birthday cards you never posted and a receipt for something you can't remember buying.
And then December rolls around again and you look back and think... where did the year GO? And why does it feel like I'm in the exact same spot I was twelve months ago?
Oh darlingheart. I've been there. So many times. And that's exactly why I made these workbooks.
The origin story
I made these for me first
I'll be honest with ya... I didn't set out to create a goals workbook that half a million people would use. I just needed something for MY brain and MY life, because every planner I tried was either beige and boring and made me want to lie face down on the carpet, or it was written for some productivity bro who gets up at 4am to drink a green smoothie and do 400 push-ups before conquering the world.
I wanted something colourful. Something joyful. Something that felt like a big warm hug AND a loving kick up the bum at the same time... that didn't just ask "what are your goals?" and leave me staring at a blank page, but actually walked me through it, step by step.
So I made it. With my own hands, my own illustrations, my own pens and paints and a frankly unreasonable amount of tea. And then I shared it, thinking maybe ten people might want to join me... and now 500,000+ humans have used them. WHICH STILL BLOWS MY TINY MIND.
Every single year when I sit down to review the year before, I go WTAF??? because so much of what I wrote down actually HAPPENED. There's something about really, really, REALLY writing it down, in a beautiful book you love, that makes it real.
Choose your adventure
Pick your workbook (or grab both, you greedy gorgeous thing)
My Unicorn Year 2027
The LIFE workbook
For your whole glorious life. Your money, your family, your health, your creativity, your self care, your career, your bucket list, and alllll the dreams you've been quietly carrying around for yearrrrs.
for when you want next December to feel completely different
See what's inside the Life book ↓
- Financial goals
- Family goals
- Health + wellness goals
- Creative goals
- Your word of the year
- Your dream day
- Self love + self care
- What to do when everything sucks
- Time management
- An oracle card reading for your year
- Your bucket list
- Career goals
- Affirmations for your year
- Mapping out retreats
Softcover on Amazon
Instant PDF download
Print it at home as many times as you like or scribble in it on your iPad, and it's yours forever for US$9.95.
Get the Life PDF · US$9.95 →
My Unicorn Year 2027
The BIZ workbook
For your business, whether it's a side hustle you run from the kitchen table after the kids go to bed, a full-time thing that pays the bills, or a wild donkey of an idea that hasn't even left the paddock yet. Finances, marketing, team, work-life balance, customer service, philanthropy and so much more.
real income goals, with actual numbers (gasp!)
See what's inside the Biz book ↓
- Fixing your biz challenges
- Mentoring + masterminding goals
- Social media goals
- Strategic planning for the year
- Recording your marketing wins
- Money + profit goals
- Mapping out new income streams
- Your business strengths + successes
- Staff + contractor goals
- Marketing goals
- Philanthropy goals
- Work/life balance
- Your business mission statement
- Customer Love Day
- Customer service goals
Softcover on Amazon
Instant PDF download
Print it at home as many times as you like or scribble in it on your iPad, and it's yours forever for US$9.95.
Get the Biz PDF · US$9.95 →Greedy gorgeous thing special
Grab BOTH PDFs for US$17.95
Your life and your business are tangled up together anyway, so why plan one without the other? Get the Life AND Biz PDFs in one go and save a couple of bucks for extra pens.
Already in the Academy? Both PDFs are waiting for you inside, my love. Go grab them →
Have a sticky beak
Peek inside the 2027 books
Hand-drawn pages, colourful backgrounds, prompts that actually make you THINK, and big juicy boxes for all your dreams and income goals and messy brain-dumps... this is what you'll be curling up with over a giant cup of tea.
or flip through every page with me
your whole year, one glance!
The workbook's bestie
Now stick your whole year on the wall
Once you've filled in your workbook, all those glorious dreams can't just go back on the shelf to gather dust next to the tax receipts and the instruction manual for a blender you no longer own... so I made a wall planner to go with it. The whole of 2027 on one big colourful page, hand-drawn by me, with a unicorn prancing across the top because OBVIOUSLY.
Write your word or theme for the year in the big speech bubble at the top, and then every month has a spot for:
- how you want to FEEL that month
- how much $$ you want to receive that month
- your 3 most important tasks for the month
- a box for every single day from January to December, for your launches and holidays and birthdays and deadlines and the days you've booked in for a big fat nap
Pop it on the fridge, above your desk, on the back of the loo door (zero judgement, that's prime reading real estate)... somewhere you'll walk past it every day and go "oh YEAH, that's what I'm doing this year."
Get the 2027 wall planner →
Pop it on the fridge, above your desk, on the back of the loo door (zero judgement, that's prime reading real estate)... somewhere you'll walk past it every day and go "oh YEAH, that's what I'm doing this year."Printed and posted to you by Redbubble, in lots of different sizes. Redbubble sets the price, and it changes with the size you pick and where you live.
The clever bit
So how do they actually work?
They're gorgeous and colourful and hand-illustrated, sure... but underneath all the rainbows and unicorns there's a seriously clever little system that I've refined year after year after year.
And here's the bit that makes me want to shout it from the rooftops... only a teeny tiny 1% of people write their goals down AND come back and look at them again. Those humans are the highest achievers of the lot. These workbooks are built to make you one of them, and you don't have to turn into a colour-coded productivity robot to do it.
1
First, you look back
The wins (yes, even the tiny ones you've forgotten), the hard stuff, the el crappolo. It's where you realise you did WAY more than you gave yourself credit for.
2
Then you dream
Big, bold, slightly ridunkulous dreams. Permission to want what you actually want, instead of what's "realistic" or what your Aunty Pam would approve of.
3
Then you get specific
Dreams become real goals with numbers and steps attached. Income targets and marketing plans in the Biz book. A brilliant year in every corner of your life in the Life book.
4
Then you come back to it
Your companion for the whole year, not a January sugar rush. Check in monthly or quarterly, and every December see how much came true.
- Creative souls who want their year to feel like THEIRS
- Business owners who want an amazing LIFE along with the business
- Anyone wanting to create a really beautiful year for themselves
- Solopreneurs running the whole show from the kitchen table
- Photographers, healers, artists, coaches and creative weirdos of every flavour
- Women dreaming of starting their own business (this is your sign, possum)
- Mamas, daughters, sisters + soul sisters (yes, they make a gorgeous gift)
- Anyone with a dream they've been carrying around for yearrrrs
"Which one do I need, Leonie?"
The Life workbook
If you want your health, relationships, creativity, money, home and joy to feel better by this time next year. For the human who's been putting everyone else first for so long they've forgotten what THEY actually want.
The Biz workbook
If you've got a business (or you want one) and you're ready to stop winging it. Real income goals, your marketing figured out, and a business that fits around your life instead of eating it alive.
Both!
If, like me, your life and your business are tangled up together like a drawer full of necklaces, and there's no point planning one without the other. This is the one I do every year. Obvs.
Love notes
Whatever I write in there ends up happening
Don't just take my word for it. Here's what the gorgeous humans who use them every year have to say...
"I've been using the workbooks for a few years now. They've allowed me to achieve some really crazy goals I've set for myself. I'm a huge fan. They are a must-have if you want to create an amazing year."
"Leonie Dawson's workbooks are SO powerful. I have used them every year for the last 7 years. I gush about them all the time... Whatever I put in these workbooks ends up becoming destiny. I cannot recommend them enough."
"I love these workbooks and have used them for years for my life and business. Whatever I write in there ends up happening. I highly recommend them."
"My business increased by over 300% and I even had the courage to raise my prices... I wanted to release a book. I did that. I wanted to release an eCourse. I did that too."
"Taking an honest look at my finances the way it was presented in the workbook allowed me to really get a handle on where I was and where I wanted to go. Since doing the workbook I have tripled my monthly income and found financial freedom in my business!"
"I wish I hadn't delayed, from day one I felt different about myself and my business... Within a month I had not only been brave enough to set income targets for the first time, I had met and over shot them!"
"To be honest, I was a bit skeptical when I bought the workbooks. They were pretty, but I really didn't think they would do much for me or my business... I was BLOWN AWAY by the value. My monthly income has more than doubled since I got my workbooks."
"At that point I was struggling with depression and had no faith that I could ever live the life that I saw in my dreams. These workbooks totally changed how I felt – they gave me hope and filled me with excitement for the future."
"The Biz workbook helped me develop a business that was completely grounded in my values... I am finally doing the work only I can do and it feels fucking RAD."
"I have never come across anything as beautiful and soul nurturing as these workbooks. I loved it so much I ended up purchasing copies for several of my coaching clients!"
"I was in the darkest place I've ever been in in my life so I thought: What the hell! ... As my year unfolded, I realized that I was completing goals, taking action, and DOING SOMETHING about my life. It is proof that I am a survivor. I am the creator of my life."
"Leonie MAKES SENSE!! At least in my world she makes sense, my world of old-hippy, professional belly dancer, crazy mom/grandmom, far out there woo woo woman... I've just finished and published my first ever book, a dream come true!"
"I landed 4 new big clients! ... I entered a writing contest and actually won FIRST PLACE! ... I had an original goal to speak at 2 conferences, and I ended up speaking at 5! I was featured on NPR!"
"I heard Leonie's voice in my head whispering 'You can do anything you want. ANYTHING' and I just jumped right in and did it! ... whether you're 17 or 70, it's never too late to reinvent yourself and to reshape your life!"
"It's a yearly ritual that has reached the 'indispensable' status... Every year, I savor my annual review, sometimes with my morning tea, sometimes by candle light in the evening. Over the last three years of workbooks I've celebrated so many dreams come true including publishing my first book."
"I dreamed VERY BIG for this year and I am so happy to say that so many of those dreams came true. Even the so-huge-they-can't-possibly-come-true ones!"
"Leonie is an amazing artist, spiritual teacher and Goddess woman. She's inspiring, wise, kind and oh-so-talented!"
"I highly recommend Leonie's work."
Straight from Amazon
4.5 stars from 800+ Amazon ratings
That's every edition since 2014 on Amazon.com, from humans I've never met who just... keep coming back, year after year after YEAR.
"I have done this workbook for the last 15 years, I think, and it is magic! Buy it, set aside some time to fill it out properly, and you will see magic in your life!"
"They are the one and only workbooks, or planner I have ever actually completed."
"I have used these workbooks that last 3 years to help me set, plan, and work toward my business goals. And every plan that I worked toward and followed I met."
"I'm an author who is just coming to understand that this means I'm also an entrepreneur... Leonie's gentle and very accessible nudge to actually LOOK at last year's business numbers before launching into planning has been eye opening and business and life altering."
"I am someone who hates to plan and make lists and these books made it FUN... I saw many goals that I thought of as daunting and impossible come true."
"I am autistic and have ADHD... I have found this workbook an invaluable tool to focus my mind and plan and review through out the year."
The little voice in your head
"But Leonie..."
"I always abandon planners by February"
Oh possum. Me too. I have a graveyard of half-filled planners that could fill a small museum.
You don't have to fill it in perfectly or check in every day. The year review and the dreaming bit, done ONCE, is where most of the magic happens. Once you've really, truly decided what you want, your brain quietly gets to work on it in the background.
"My year is too chaotic for goals"
Between the kids and the work and the health stuff and the school calling AGAIN... I hear you.
That's exactly WHY you need it. A clear little north star stops the chaos from deciding your whole year for you. When the dust settles, you know which way to walk.
"I'm not really a goals person"
Lots of people who use these every year say exactly that. Artists, healers, tarot readers, belly dancers, mamas, lawyers and creative weirdos of every flavour.
These were made by an artist, for creative humans. If you can doodle, daydream and make a wish list, you can do this.
Your cheerleader + loving buttkicker
Hi, I'm Leonie
I'm a globally best-selling author, artist and farm girl who's made $16 million from her couch working 10 to 20 hours a week. I've won a big stack of business awards and been featured in HuffPost, ABC and Forbes, and I live in Canberra with my husband Chris, our two kids and an unreasonable number of art supplies.
And these workbooks are where every single one of my big dreams started. The income goals that once felt completely ridunkulous. The books. The courses. The giving. The family life where I actually get to be PRESENT with my kids instead of chained to a laptop.
It all started with a cup of tea and a workbook full of dreams I was half-scared to write down. I reckon yours could start here too.
My favourite part
Make it a ritual
Pick a day in December or January. Book it in your calendar like it's the most important meeting of the year (because it is). Take your workbook to your favourite café, or a park, or the beach, or your bed with a hot water bottle. Bring your favourite pens. Order the big slice of cake.
And then spend a few hours just... dreaming. Looking back at everything you've been through. Celebrating it. Deciding what you want next.
Some people do it with their partner, some with their business bestie, some families do the Life workbook together. Some people buy copies for their whole team or all their clients (I LOVE this). You deserve a few hours of being the main character of your own life.
The best gift under the tree
Give someone you love a whole brilliant year
Some of my favourite Amazon reviews are about exactly this... the reader whose mum and sister jumped on the workbook train with her, the one who bought two more copies for her BFFs so they could keep each other accountable, and the friends who get together every New Year to fill theirs in side by side.
It's the gift that keeps giving alllll year, and it's WAY more useful than another candle that smells like "Winter Forest Moon Musk".
Order the softcover from your Amazon store and send it straight to their door, then book in a dreaming date to fill them in together.
"Now it's our tradition, we are getting together tonight to celebrate the new year by filling out our planners." LaLuna, Amazon review
Choose a workbook to gift →Psst...
Want the PDFs for free?
Academy members get both the Life AND Biz PDF workbooks included, along with 100+ courses, monthly group coaching, Productivity Power Hours, templates, trackers and the whole guacamole, for $99 a year.
If you want the workbooks AND someone to help you actually make it all happen, this is the one.
Take me to the Academy →
Questions, questions
Let's answer those
Should I get the softcover or the PDF?
The softcover is a gorgeous full-colour book delivered to your door by Amazon, perfect if you love the feeling of a real book in your hands. The PDF is instant, it's US$9.95, and you can print it as many times as you like (handy if you like to start fresh or share pages with your family).
Why does the Amazon price keep changing?
Amazon sets the price, and it shifts around by country and by day. Check the Amazon store for where you live to see today's price.
Help! It says they're out of stock on Amazon!
Make sure you're on the right Amazon site for your delivery address, because Amazon won't sell to you from a store that doesn't deliver to you. Then search "My Unicorn Year Leonie Dawson" and BINGO, you'll see what's available in your area. If print-on-demand isn't available or costs a fortune where you are, grab the PDF and get it printed and bound at your local printer.
My softcover arrived in black and white!
That's an Amazon glitch, they're meant to be in full, glorious colour! Contact Amazon support with your order number and a photo of the book and they'll sort you out quicksmart.
I bought last year's PDF. Do I need this year's?
If you want the shiny new 2027 edition, yes!
My business is brand new. Is the Biz book still for me?
Yes, my love! The first section looks back at last year, so if you're brand spanking new, skim that bit and dive straight into the dreaming and planning. It's the perfect way to start your business on purpose instead of by accident.
Which pens should I use?
Fineliners and ballpoints are your besties. Some gel pens and juicy markers can skip on the glossy colour or bleed through, so do a little scribble test on the back page first.
My softcover arrived with missing, wonky or out-of-order pages!
Oh no! Amazon prints each copy on demand, so contact Amazon support with your order number and a photo and they'll send you a replacement.
Do the softcovers lie flat?
They're glued paperbacks, so give the spine a good gentle press when you start (or pop a bulldog clip on the page). If you're a lie-flat purist, grab the PDF and get it spiral bound at your local printer.
I like plain, minimal planners. Is this for me?
I'll be honest with ya... probably not! Every page is FULL of my drawings and colour and joy. If you want a beige minimalist planner, this ain't it. If you want a book that makes you smile every time you open it, come on in.
Can I print the PDF?
Absolutely! Print it out, pop it in a folder or get it bound, scribble all over it. It's yours.
Is there a wall planner this year?
There sure is! The 2027 wall planner is printed and shipped by Redbubble in heaps of sizes. Grab yours here →
Is there a digital version of the wall planner?
Nope, it's physical only. Redbubble prints it on gorgeous paper in a whole bunch of sizes and posts it to your door.
There's an issue with my wall planner, help!
Contact Redbubble's customer service with your order number and they'll get you sorted quicksmart!
Are the Goal Getter weekly and daily planners still available?
Not to the general public, but digital copies ARE available to Academy members inside the Academy.
Can I buy them for my team, clients or a whole group?
Yes please! Email support@leoniedawson.com with how many you'd like and we'll help you out.
Do you offer scholarships?
Not at this time, sorry.
So, gorgeous human... what do you want 2027 to look like?
Imagine it's December 2027. You're sitting down with a cup of tea and your workbook, flipping back through the pages you filled in a year earlier... What do you want to see ticked off? What do you want to have created, earned, healed, started, finished? Who do you want to have become?
Your future self is going to be SO glad you did this. So grab your workbook, pour a big cup of tea, get out the good pens, and let's go make some dreams come true together.
You've totally fucking got this.
Big love,
P.S. If you're in the Academy, don't buy these! The PDFs are already waiting for you inside. Go grab them, possum.
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