100+ courses. Live coaching. A business that feels completely like you.
You deserve a business that gives you a GLORIOUS amount of abundance... AND feels like a giant joyful bubble bath… without the burnout, the bro marketing or pretending to be some basic bish in a blazer.
14-day money-back guarantee · Instant access · Cancel any time
- 3,300members worldwide
- $10,730of value inside
- 80%renew every year
- 500k+workbooks used
- Since 2010open & thriving
What you get the moment you join
100+ courses & workshops
Sales, marketing, money, creativity & SO much more
Monthly group coaching with me
Pick my brain. Get unstuck. Make things happen.
Monthly Power Hours with Tam
Co-work with us and get the hard stuff DONE
40+ guest expert workshops
A new brilliant human teaching every single month
Templates, trackers & planners
Steal my templates from my multi-million dollar business.
Awards
Let me actually show you the vault
Just give me a few minutes and I'll show you all the magic you unlock when you join. Because "100+ courses" is just a number until you see it with your own eyeballs.
Join Before the Next Group Coaching Call
Join today and you're in the room. Bring your actual business problem and I'll answer it live.
Every single thing I've ever made, in one big glittery treasure chest
Every course, every workshop, every template. No upsells, no secret premium tier, no "that one's extra". You get the lot.
Sales Star
The essential selling program. Thousands of business owners have used this to make more money.
Standalone value:$297
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Money, Manifesting & Multiple Streams of Income
How I built a multi-million dollar net worth. Practical, inspiring, and actually fun.
Standalone value:$197
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Marketing Without Social Media
Grow your business without trading your joy and self-esteem for followers.
Standalone value:$99
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ADHD + Autism Business & Productivity Success
Tried and true strategies from the ND entrepreneur who made $16M working 10–20 hours a week.
Standalone value:$99
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Creating & Selling Million Dollar Memberships
I've run a profitable membership since 2010. Here are ALL the secrets. Every single one.
Standalone value:$111
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40 Days to Create & Sell Your E-Course
Get your course DONE. Master the tech. Start selling. Accountability on speed.
Standalone value:$197
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Work Less, Earn More
"HOW do you make $16M working 10–20 hours a week?!" I get asked this constantly. This is my full answer.
Standalone value:$99
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Creative Goddess Embodied
4 weeks to unleash your creativity wildly and prolifically. With joy. And ease. I promise.
Standalone value:$333
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Midas Touch
An 11-day divinely guided journey to cultivate the success mindset that creates literal gold.
Standalone value:$77
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Get Organised!
A 21-day decluttering challenge for your tax, money, emails, home, parenting & scattered life. Bless.
Standalone value:$99
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Big Money, Big Impact
A 21-day spirited selling challenge to make your own big money and impact YOUR glorious way.
Standalone value:$111
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40 Days to a Finished Book
From an author who's sold over $1M in books. Write it. Finish it. Put it out into the world.
Standalone value:$197
learn more →More of these live inside the full library. Tap the button below to see them all.
“Thanks to Money & Multiple Streams, I created a Substack and made over $50k USD in 8 months. Joining the Academy is hands down the best business decision I've made in 16 years.”
What it would cost you to buy this piecemeal
I got out ye olden day abacus for this one… here's what it'd cost to buy it all separately.
- 100+ courses, workshops & live coaching calls$4,000+
- 40+ guest expert workshops$3,700+
- Done-for-you templates & checklists$2,400
- Spreadsheets, trackers & email scripts$580
- Workbooks, planners & books$50+
That's less than one hour with a business coach, and probably less than that streaming service you forgot you're still paying for.
come join us – $99 a year40+ Guest Experts have Taught Inside the Academy
Every month I bring in someone brilliant to teach the thing they're world-class at. All recorded. All yours the moment you join. Here's who's already in the vault.
Claire VenusMaking real money on Substack
Brigit EsselmontBuilding a 7-figure tarot business
Victoria GibsonFacebook & Instagram ads
Stacey HughesThe best ad campaign to grow your list fast
Bev RobertsGrow your mailing list
Clare WoodsProfit
Julie SaadADHD in women
Katie ChappellCreating visual notes
Tamara Protassow AdamsMoving through creative fear & resistance
Natarsha BamblettThe power of acknowledging Country
Kenz SolimanSelling in course marketplaces
ChandikaEdit your book
Brandi Amara SkyySpiritual business
Stasha WashburnBloody brilliant business
Sarah ParkesGentle parenting
Lisa MIncrease your creative productivity
Evelien DelfsmaEFT & mindset
Lucy H PearceGuest expert workshop
Emma LovellGuest expert workshop
Laura RobinsonGuest expert workshop
Lou HamiltonGuest expert workshop
Jenny KovacsGuest expert workshop
Esther LemmensGuest expert workshop
Milena ParobczyGuest expert workshop
Kim BeamGuest expert workshop
Inyene UdomGuest expert workshop
Katy Rose ByeGuest expert workshop
Karyn ParkinsonGuest expert workshop
Natalie AlaimoGuest expert workshop
Megan GriffithGuest expert workshop
Liz StapletonGuest expert workshop
Camyl BesingaGuest expert workshop
Leticia AmericoGuest expert workshop
Lou GreenGuest expert workshop
Nadia CharlesGuest expert workshop
Anacani WaltersGuest expert workshop
GwennComing 2027 — how to become a VA
Marilyn DollarComing 2027 — holistic leadership
Lynn HordComing 2027 — big ideas into bite-sized content
"But I've bought courses before and never opened them."
I know. Me too. That's exactly why the Academy is built the way it is. Here's what actually happens in your first week.
-
Day 1
You don't have to choose where to start
You'll get a short welcome video and a two-minute quiz. Tell me what you're actually stuck on and I'll point you at the three specific things inside that fix it. No staring at 100 courses wondering which one.
-
Day 2
The Get Your Money Back challenge
Your very first task is making back your $99. We're not mucking about with 'one day' here… you do it THIS week, and most members knock it over before they finish their first course.
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Day 3–5
Short modules built for scattered brains
Nothing is a 12-week slog. Modules are short, clearly labelled, and you can start anywhere. Watch one in the school pickup line if that's what today allows.
-
Day 6
Get in a room with actual humans
Add the Academy calendar to yours and turn up to a Productivity Power Hour or a group coaching call. Bring your real problem. PDFs are lovely but humans are where the magic happens.
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Ongoing
I tell you what's new so you don't have to remember
A short newsletter every fortnight with what's just been added and what's coming up live. The Academy comes to you.
We do things wildly differently around here
If you want hustle harder, there are seven billionty bros on YouTube for that.
The price is deliberately ridiculous
$10,730+ of resources for under $100 a year. I'm allergic to gatekeeping.
Built for neurodivergent + creative minds
I have AUDHD. I designed this whole thing with neurodivergent brains front of mind. Shorter modules, clear structures, strategies that work WITH your brain, not against it.
$16 million in 10–20 hours a week (yes, really)
I've never hustled. My kids come first. My sanity comes first. And the business keeps growing.
Since before "influencer" was a word
Selling online since 2002. My accountant counts customer relationships in DECADES, not months.
A genuinely safe space
Committed to building safe, inclusive spaces for neurodivergent, disabled, LGBTQIA+ and BIPOC souls.
I don't have a private jet because my wealth is in my bank account and my family time.
I'm not going to flex at you. Here's what I've made, here's how I made it, here's how you can too.
Pick your adventure, darling
Both options include the FULL vault
Every course, every template, every guest expert workshop. The only difference is how much live support and accountability you want alongside it. No drama, no contracts, no nonsense.
Academy — Get Learning
$99 /year
USD · that's about $1.90 a week
The most popular way to start. Extraordinary value. Dive in and learn at your own gorgeous pace.
- All 100+ courses & workshops — immediate access
- All 40+ guest expert workshops
- All workbooks & PDF planners
- Done-for-you templates, trackers & email scripts
- Monthly group coaching calls with Leonie
- Monthly Productivity Power Hours with Tamara
- New workshops & courses added every year
14-day money-back guarantee. Cancel any time before renewal.
⚡ Take Action Club
$999 /year
USD · that's about $19 a week
For the humans who need more than courses — they need weekly accountability and someone to get into gear WITH. This is where sh*t gets DONE.
- Everything in the Academy, PLUS:
- Weekly Productivity Power Hour calls with Tamara
- Monthly planning workshops with Leonie
- Private Telegram accountability group
- Prefer monthly? It's $99/month here
In Australia or NZ? Pay in AUD here.
“I made over $8,000 from the launch — 8 times more than I'd ever made launching a course before. I'm genuinely blown away.”
VIP Days + 1:1 Coaching with Leonie
If you want my strategic brain and intuitive insight pointed right at your business, I do a small number of private sessions... grab a 1:1 coaching session from anywhere in the world, or come spend a whole VIP Day with me in Canberra and we'll find where you're leaving money on the table and map out what you birth next.
What happens when you actually do the thing
Nothing is better than helping other women become wildly wealthy + successful.
“I'd just quit my corporate job to be a full-time Tarot reader, and everyone thought I was crazy. Leonie inspired me to set wildly outrageous goals. That's how I created the 7-figure business I have now.”
Brigit EsselmontFounder, BiddyTarot.com“COVID wiped out my income as a live illustrator. I was SO GLAD to have Leonie's course. We launched Good Ship Illustration and earned £50,000.”
Katie ChappellCo-founder, Good Ship Illustration“Everything Leonie has told me to do has gotten me results FAST. The reason I was able to leave my teaching job and build my business is because of Leonie.”
Hibiscus MoonFounder, Hibiscus Moon Crystal Academy“Brimming with knowledge, value and joy. The Sales Star course is absolute gold.”
Cass DellerOne of Australia's top surface pattern designers“Leonie's mind is magnificent. My life and business is forever changed.”
Amanda RootseyYouth mentor & Hay House author of Shine From Within“As someone neurodivergent myself, I appreciate how Leonie shows up authentically, because it means a lot of what she teaches actually works for me too.”
Tash CorbinBusiness mentorLook how long these gorgeous humans have stayed
80% of members renew every year. Here's what that looks like in actual humans. Check the join dates.
FranAUS · joined 2012Feng Shui consultant
BiancaAUS · joined 2016Marketing strategist
CarolineUSA · joined 2017Performer, educator, composer
Dr. KelleyUSA · joined 2017Author & mind-body expert
LauraUSA · joined 2019Graphic tee maker
KathyCAN · joined 2020Kids yoga teacher trainer
SamUK · joined 2020Energy medicine woman
PritaAUS · joined 2022Musician, songwriter, energy healer
PennyAUS · joined 2022Low-tox alchemist
EvelienEU · joined 2022EFT expert & mindset mentor
CorinneAUS · joined 2022Author & mind-body expert
AlisonAUS · joined 2022Author & mind-body expert
LauraUSA · joined 2022Author & mind-body expert
MonicaEU · joined 2022Author & mind-body expert
RomellaUK · joined 2022Akashic e-motions engineer
MaryUSA · joined 2022Artist, writer & mentor
LiviaUSA · joined 2022Wellness & holistic living coach
Ei-LingAUS · joined 2022Career acceleration coach
LauraUK · joined 2022Copywriting mentor
SamanthaEU · joined 2023Emotional baggage handler
KathyEU · joined 2023Yoga, healing arts, poetry
BevAUS · joined 2023Wholistic business mentor
LucyEU · joined 2023Author & publisher
LauraUK · joined 2023Biodynamic psychotherapist
JudithUK · joined 2023Author & hypnotherapist
IndreUSA · joined 2023Indie fashion designer
KaylaUK · joined 2023Women’s empowerment coach
KymUSA · joined 2023ADHD coach & physiotherapist
MonicaEU · joined 2023Certified integrative coach
AnnMarieUSA · joined 2023Scrapbooking enthusiast & educator
CarolineUK · joined 2024Author, life coach, angelic healer
OlgaUSA · joined 2024Hypnotist & Feldenkrais teacher
ChristinaUK · joined 2024Declutter & organisation coach
PatriciaAsia · joined 2024Digital strategist & business mentor
EmilyUSA · joined 2024Funeral celebrant & memorial video editor
CandyUK · joined 2024Birth & postpartum educator
TammyUSA · joined 2024Artist, radio host, spoonie coach
JoAUS · joined 2025My favourite cult leader
MichelleUSA · joined 2025Collage artist & children’s illustrator
SuzyeUSA · joined 2025Soul blueprint & transformation guide
You'll LOVE it here if
- You can afford the $99 without it causing you financial harm
- You want a profitable business that doesn't cost you your health or your family
- You're willing to do the work and take full responsibility for your results
- You're happy to learn at your own pace and ask for help when you need it
- You honour and respect boundaries, mine and everyone else's
- You want a room full of creative, spiritual, neurospicy business owners who get it
This is not for everyone. It's for the creatives, the hippies, the neurodivergents and the unicorns!
Please don't join if
- You need one-to-one handholding — this is a self-paced library plus group calls, not private coaching
- You find it genuinely hard to navigate a computer or the internet
- You're looking for a get-rich-quick scheme with no effort involved
- You aren't able to respect boundaries or be kind to other members
- You want bro-marketing tactics, manufactured scarcity or hustle culture
“I appreciate the way Leonie shows up as her authentic self. The programs are well-constructed, and as someone neurodivergent myself, a lot of what she teaches actually works for me.”
There are a thousand business coaches. Here's why me.
I'm not a guru or oracle. I'm a human who has tried a lot and learned a lot and wants to give you everything I know to make your journey more abundant & joyful.
I'm Leonie Dawson. Business coach, author, and certified AUDHD chaos goblin based in Canberra, Australia. I started selling my art online in 2002. I began blogging in 2004. My husband and I have both been full-time in this business since 2010.
I've never needed a private jet to prove anything to you. Over $16 million in revenue. 500,000+ goal workbooks used worldwide. Profit margins that give my accountant a business boner. All working about 10–20 hours a week, because my family comes first. Always.
But plenty of people have numbers. Here's what's actually different.
I show you my actual numbers
Most business teachers won't tell you what they earn. There's a whole course inside where I walk you through my net worth, my income streams and my retirement plan. Coz I'm an open book!
I'm not a coach who only coaches
My business isn't teaching business. I sell books, workbooks, courses and a membership. Everything I teach you, I'm doing this week, in a real business, with real customers.
24 years. Every platform shift survived.
I started selling online before Facebook, before Instagram, before every guru's favourite tactic. I've watched a dozen "you MUST do this" strategies die. I teach the parts that don't expire.
Part-time, on purpose
10–20 hours a week. Two kids. No hustle, ever. If you want to be taught by someone who works 60-hour weeks and calls it freedom, I'm cheerfully not your girl.
ND-first because I'm ND
Fellow AuDHD unicorn here! Short lessons, clear steps and zero shame about the 47 tabs you've got open… I made the Academy work for our glorious brains!
No ads. No algorithm dependence.
I've built almost all of this with email and generosity. If you're exhausted from paying to be seen and dancing for a feed, I can show you the other way.
And the whole thing runs on radical generosity. $10,730 of material for $99 isn't a marketing trick. Gatekeeping makes me itchy, and being generous has been the most profitable decision I've ever made.
- $16M+revenue generated
- 500k+workbooks used worldwide
- 10–20 hrsworked per week
- 24 yrsselling online
Let's answer those, shall we?
I've bought courses before and never finished them. Why would this be different?
Because it's built for exactly that brain. Modules are short and clearly labelled, and your welcome quiz points you at the three specific things that fix what you're stuck on, so you never have to stare at 100 courses wondering where to start. Your first task is making back your $99, there are live calls to turn up to, and a fortnightly newsletter tells you what's new so you don't have to remember.
Is it really $99 for everything? What's the catch?
Really. $99 USD a year gets you the whole vault: 100+ courses and workshops, 40+ guest expert workshops, every workbook, planner and template, plus monthly group coaching and Productivity Power Hours. No upsells, no secret premium tier. The only catch is that I'm allergic to gatekeeping.
How fast do I get access? Is it really instant?
Yes. Instant access. Join, and you can dive straight into the vault the same day.
I'm brand new to online business. Is this too advanced for me?
Not at all. You can start anywhere, and the welcome quiz points you to the right place for where your business is right now. There's plenty for brand-new business owners and plenty for people who've been at it for years.
I have ADHD or autism. Will this ACTUALLY work for my brain?
I'm AUDHD, and I designed the whole Academy with neurodivergent brains front of mind: shorter modules, clear structures, and strategies that work WITH your brain, not against it. There's even a full course on ADHD + Autism Business & Productivity Success.
I'm in the US, UK or Europe — what about the call times?
Members join from all over the world. The guest expert workshops are all recorded and waiting in the vault, so there's always something you can watch at a time that suits you.
Can I cancel any time? No funny business?
Yes. Cancel any time before your renewal. Take Action Club is month to month, so you can leave whenever you like.
What if I join and it's not for me?
You're covered by a 14-day money-back guarantee.
I'm in Australia or NZ — can I pay in AUD?
Yes. Use the “Pay in AUD here” link in the pricing section.
Do I need to be on social media for any of this to work?
Nope. I've built almost all of my business with email and generosity, and there's a whole course inside on Marketing Without Social Media.
“Where would I be without the Academy? It's my anchor in my business. Best business decision I've made in 16 years.”
You deserve a business that's wildly profitable and completely, beautifully you.
You get to make real money AND stay completely, gloriously yourself. Thousands of gorgeous souls are already doing it inside the Academy.
$10,730+
Your price for a full year$99
yes! get instant access for $99/year🛡️ 14-day money-back guarantee · Cancel any time · Instant access · Members in 50+ countries
“Leonie inspired me to set wildly outrageous goals. That's how I created the 7-figure business I have now.”