Buckle up, beloved buttercup…
You are about to be introduced to something that REVOLUTIONISES the online business industry for the better.
Here’s what often happens in this industry: when you want to start or grow your business, you turn to the “business experts”. And the “experts” will:
1. Sell you a program so expensive you need to max out your credit card or take out a business loan to do it. (To be clear: sometimes the expensive programs are worth it! It’s just when high price is paired with the other red flags that it sucks donkey balls!)
2. When you DO invest, you discover there’s always another upsell. Another inner circle to join. Another higher level mastermind. Private 1:1 coaching. There’s always something more to buy for you to get the REAL results.
3. When you’ve finished the program, there’s still so much for you to learn in order to succeed. So you have to invest in another high-priced program. And then another. One is never, ever enough.
3. Often, you’ll discover these “business experts” have been around for a nanosecond, and their 6 figure launches are funded by even bigger 6 figure Facebook ad debts (I’m not even kidding).
4. Sometimes, there’s photos of convertibles or private jets or selfies with Dicky B Branson. You know, to prove their cred… despite funding all that with their own credit card debt.
5. Often they teach the art of the hustle. Of working more to make more. To consume, buy more, do more… even if that’s at the expense of your health, sanity or family. Or the planet.
6. Often they teach unethical or unproven methods. Or some absolute banal basic bitch shit they’ve generated using AI. They don’t have years or decades of business experience to back up their teaching. And their clients just don’t (and can’t) get results.
7. They fail to provide safe learning environments outside of their straight, white clients. They fail to acknowledge their privilege. They don’t pay it forward.
6. Give it a few years, and they file for bankruptcy, rebrand as a bankruptcy coach (also not joking) or slowly fade into the great abyss… leaving in their wake an assload of broken promises to business owners (who are still paying off their credit card debts & still struggling with growing their business).
It shits me when I see this kind of behaviour.
And I’ve seen an absolute ASS load of it over the last 20-odd years of running an online business.
I know there’s a better way of doing business. One that is wildly generous and kind. One that gives far more than it ever takes. One that doesn’t hurt its clients or the planet. One that is less about wanky suits and more about rainbow-splattered connection.
I present to you the unicorn way of doing business.
Business Done Differently:
The Brilliant Biz & Life Academy
We do things wildly differently around these parts.
1. The Academy is wildly affordable. Under $200. Not for a month… for a whole YEAR. No maxed out credit card debt or business loan needed.
2. You get EVERY SINGLE ONE of my courses, workbooks, checklists & workshops that I offer in the Academy. Plus 36 new courses & resources a year (!!!!!) It’s the one stop shop when it comes to starting & growing your online business. Over $8,5000+ in value… all for under $200!
3. There’s NO upsell. I give you absolutely EVERYTHING I have and know when you join the Academy. You get all my programs. Monthly group coaching. Monthly guest experts. Monthly Business Basics workshops. Monthly new templates, planners & spreadsheets. Access to our private mastermind. ALL of it, included in your membership price. You ARE my inner circle when you’re in the Academy!
4. I’m not a flash in the pan. I started selling my art online in 2002. Began blogging in 2004. My husband & I have both been “fulltime” with my business since 2010. The Academy first opened its doors in 2010 as well! I’ve been making money online since before social media was invented and the word “influencers” wasn’t invented yet.
4. I don’t need to show you a private jet. Instead, might I tempt you with real results? I’ve brought in over $13 million in revenue. My goal planners have been used by over 500,000 people worldwide. I’m allergic to debt, and have profit margins that give my accountant a business boner.
5. I’m not a hustler. I’ve only ever worked about 10 hours a week in my business. My priority has always been to be a present mama and have a gentle, connected family. I will not forsake them for the sake of my business.
I also need to lovingly tend to my panoply of conditions (I am Autistic, ADHD, mental health & Ehlers-Danlos Syndrome). If I hustle, I burn out or prolapse a disc.
I am not interested in encouraging consumption or excess. I’m more excited about ethical investments that change the world and philanthropy than I ever will be in Louis Vuittons.
6. Everything I teach, I’ve learned in the trenches of building my own high-growth, high-profit business over decades. I’ve taught tens of thousands of business owners now, and I’ve seen their results when they implement. This stuff WORKS.
7. I am committed to building safe spaces for neurodivergent, disabled, LGBTQIA+ and BIPOC souls to thrive and learn. I am committed to learning, unlearning & doing better.
I redirect income to the places that need it. I donate large sums of $$$ as well as offering scholarships & donating products to non-profits. You’ll see further down this page some of the magical work we’ve been able to do with that abundance.
8. My accountant once said to me: “Leonie, in business, we count the customer lifecycle in terms of months. A customer finds a business, buys something from them, and leaves… All in the space of a few months. But your business isn’t like that. We can’t count your customer lifecycle in months. It wouldn’t even be counted in years. It would be counted in DECADES. That’s how long your customers stay with you.”
He is right. I have SO many customers who have been buying from me since 2002. Throughout the years, at least 80% of our Academy members renew for another year. Many have been in it since the day that it first opened its doors in 2010, and REFUSE to run their businesses without it.
Why are people so obsessed?
Because I give THAT much value. THAT much advice that REALLY WORKS. THAT much support. THAT much love.
When you deliver & overdeliver, when you provide delight & service AGAIN & AGAIN, of COURSE people stay for decades.
It’s common sense.
My relationship with my customers isn’t a one night stand.
I’m all in to be your biggest cheerleader, loving buttkicker & big sister business advice giver for as long as you want me around (hint: forevs)!
I aim to make this the EASIEST
“no-brainer” decision of your life.
Like… OF COURSE you’d say yes.
I’ll give you EVERYTHING I have and know to help you grow a startlingly abundant business without losing your sanity.
- Courses out the wazoo, ready to teach you what you need at the moment you need it.
- Powerful books & masterclasses with proven marketing & growth strategies.
- Monthly group coaching so you can pick my brain whenever you need.
It’s EVERYTHING you need and more to start & grow your business.
All at one ridiculously, gloriously affordable price.
It’s time to join the revolution.
A smarter, kinder, better way of doing business.
Sales Star Masterclass
In I order to succeed in business you MUST learn how to sell, and do it well.
This is the essential program for new + mature business owners alike.
ONLY use it if you want to make more money however!
Priced at: $297
40 Days To Create & Sell Your
In the space of 40 days, I’ll help you get your e-course DONE. And master the tech like a pro. And start SELLING it like crazy.
This is accountability, tech + marketing advice on SPEED.
Priced at: $197
Money, Manifesting & Multiple Streams of Income
Want to know how I’ve built a multi-million dollar net worth?
Want to grow your own income and savings with joy and consciousness?
Join me on this practical, inspiring and FUN 4 week journey to transform your financial destiny.
Priced at: $197
40 Days To A Finished Book
Want to get your book written, finished and out in the world, doing what it’s supposed to be doing?
Learn the book writing + book marketing success secrets from an internationally best-selling author who has sold over a million dollars in books!
Priced at: $197
Marketing Without Social Media
We’re all HUNGERING for ways to grow our businesses WITHOUT it costing us our time, money, joy, self esteem and inner peace.
Let me teach you the smart, savvy and super profitable ways to market your business WITHOUT social media!
Priced at: $99
Work Less, Earn More workshop
Whenever I tell people I’ve created over $13 million in revenue, while only ever working 10 hours a week, the response is always the same:
“HOW??????? HOW DO YOU DO THAT??????”
This workshop is my answer.
Priced at: $99
Feeling overwhelmed & disorganised by your life & business?
You’re in the right place. Get Organised! is a 21 day decluttering & organising challenge.
Learn hacks to help you organise your tax, housekeeping, money, tasks, e-mails, parenting, home, paperwork, planning, task lists & more!
Priced at: $99
Join this 11 day transformational experience to learn how to touch everything you touch into gold.
This divinely guided journey will lead you through the success mindset to cultivate so you can create literal (and spiritual) gold.
Priced at: $77
How to Hire & Manage a VA
I’ve bundled together everything I know about hiring and managing virtual assistants to make it as easy as possible for you to get the help you need to grow that big, beautiful business of yours.
This training is ESSENTIAL if you’re thinking of hiring a VA… or already have one & need help on how to make sure it makes YOU money, instead of costing you big time!
Priced at: $99
Burnout: How to Heal & Prevent
Burnout can be a regular occurrence for creatives, entrepreneurs, mamas & neurodivergent hotties. This training bundle guides you through my best tools, guidance & calculators to help you heal your burnout & prevent it from happening again.
Priced at: $66
How To Deal With Trolls & Criticism In Your Business
If you’ve run an online business for a while, you may experience criticism, snarky comments or trolling. This practical, kind workshop will help you through these painful experiences, help you get clarity on whether it’s useful feedback or standard issue assholery, and how you can improve your business going forward. Bonus: you’ll get to hear about some of my biggest internet bushfires!
Valued at: $25
In this super popular training you’ll learn how to save more money and make more money, even when times are tough.
The training is filled to the brim with hot tips, deep insights and practical ideas grounded in reality (none of this “get rich quick” BS).
And as a bonus, you’ll also get a beautiful eBook with 50 money making ideas!
Valued at: $25
How to Find Your Perfect Accountant
A bonus mini workshop designed to support you in finding the perfect accountant for your biz!
Valued at: $7
Behind The Scenes of a Multi-Millionaire’s Finances
Ever wanted to know exactly how a multi-millionaire manages their money? Here’s your chance!
Come sit with me as I share with you all my juicy money goss including my net worth, current income streams and what I invest in, my retirement plan + how I track my income goals and MORE!
Priced at: $7
Monthly Group Coaching Calls
As another BONUS, consider my brain open for the picking! Join my wildly popular, fun & helpful monthly group coaching calls.
I’m here to help!
Valued at: $997
Total Value = $2,452+
My Brilliant Year Business Workbook (PDF)
Used by over 500,000 people worldwide, these powerful workbooks will guide you to map out goals for every area of your life including finances, marketing, team, work-life balance, customer service, philanthropy & more.
Priced at: $9.95
My Brilliant Year Life Workbook (PDF)
Used by over 500,000 people worldwide, these powerful workbooks will guide you to map out goals for every area of your life including finances, family, health, creativity, self care, career, bucket list & more!
Priced at: $9.95
Goal Getter Daily To Do List Planner (PDF)
Stay on track with your goals every single day with this printable digital planner.
Set your priorities, track your habits, monitor your water intake & get reminders to move & connect.
Priced at: $9.95
Goal Getter Weekly Planner (PDF)
Stay organised & on track with this weekly planner.
Set your priorities, write your gratitude lists, set monthly & weekly goals & income targets!
Priced at: $9.95
Salt: an erotic romance novella (PDF)
And just for fun…
Get a free copy of one of my wild creative side projects – an erotic romance novella written under my pen name Lola Leigh.
Priced at: $3
Calm Christmas Planner (PDF)
Get organised & enjoy a calm, chaos-free Christmas with this gorgeously illustrated planner.
It includes 30+ pages of:
+ Budget planner
+ Menu planning
+ Present planning
+ Gift card address list
+ Xmas travel planner
+ Important Dates planner
Priced at: $10
Total Value = $50+
Total Value = $2,400
Total Value = $580
Total Value = $3700+
“I am so grateful that Leonie has brought back her amazing Academy! I love her courses, especially Sales Star and anything to do with planning and procrastination.
As someone who is neurodivergent myself, I appreciate the way Leonie shows up as her authentic self, because it means a lot of what she teaches works for me too.
The programs are well-constructed, the calls are so helpful (and worth getting up early for – I don’t say that lightly), and Leonie’s experience as a business owner shines through.”
– Tash Corbin, business mentor
“Leonie is pure magic for your business (and heart).”
“Leonie’s mind is magnificent and they have an incredible ability to help you see what’s possible, provide important strategies and tools in a fun way so you’ll ACTUALLY do the thing and unwavering belief in you.
I’ve been in the Academy and used her yearly books for many years – whatever I write in them comes true!
My life and business is forever changed since being in Leonie’s world.
– Amanda Rootsey, youth mentor & Hay House author of “Shine From Within”
“I left my corporate job & became a million dollar Tarot teacher!”
“When I found Leonie Dawson and the Academy back in 2012, it was exactly what I needed. I had just quit my corporate job to become a full-time Tarot reader – and everyone thought I was crazy.
But, not Leonie.
Leonie inspired me to embrace my creativity as an entrepreneur, set wildly outrageous goals, and get sh*t done – all to create the 7-figure business I have now.
She’s the cheerleader, buttkicker, and profoundly-deep-question-asker you need in your business and personal life. The best thing about Leonie is her infectious energy. She’s like the human equivalent of a triple espresso shot. You can’t help but feel motivated and inspired when you’re around her.”
– Brigit Esselmont, founder of BiddyTarot.com (the world’s largest tarot website)
“Brimming with knowledge, value & joy!”
“I am so grateful for the day I found Leonie Dawson. I was like “How has she not been in my life for all these years!”
Firstly, she is such a beautiful soul and that life-giving, infectious energy shines through everything she does. Learning through Leonie has been such a joy and full of laugh your face off moments! Her lessons are clear, packed full of the juiciest info and so easy to navigate through. The Sales Star course is absolute gold and I find myself referring back to it often.
The Academy & the courses are so full of value and knowledge and the energy you feel from Leonie will have you believing that anything is possible, just by being your beautiful self!”
– Cass Deller, one of Australia’s top surface pattern designers!
“From lockdown to £50,000 in sales!”
“When COVID-19 wiped out my income as a live illustrator for conferences, I was SO GLAD to have Leonie’s course.
We launched Good Ship Illustration which earned £50,000.
It was a game changer!”
– Katie Chappell, co-founder of Good Ship Illustration
“I made over $8,000 (8x more than I’ve ever made launching a course before!)”
“My course has now launched and is in progress (with wonderful feedback so far) and I made over $8,000 from the launch (8 x more than I’d ever made launching a course before).
Yay! I’m genuinely blown away by this result and so incredibly grateful.”
– Sarah Jensen, Rock Your Goals
“Leonie gets results FAST.”
“Everything Leonie has told me to do has gotten me results FAST. Leonie has given me concrete steps and tips which have pumped up my business growth. She knows what she is talking about. She has taught me another way to do business. I can honestly say the reason I was able to leave my teaching job and build my business is because of Leonie.”
– Hibiscus Moon, founder of Hibiscus Moon Crystal Academy
“Leonie has razor-sharp strategies…”
“Leonie’s razor-sharp insights and business strategies leave no stone unturned when it comes to creating a business and life you love.
If you get the chance to learn from her, go for it!”
– Victoria Gibson, Facebook ads expert
Hear from the Brilliant Academy students!
|Brilliant Biz & Life Academy|
|ALL my courses, coaching & resources to help you grow a wildly abundant business... all at a "Can't Say No!" price!|
done Sales Star e-course (usually $297)
done 40 Days To Create & Sell Your E-Course (usually $199)
done 40 Days To Finish Your Book e-course (usually $199)
done Money, Manifesting & Multiple Streams of Income e-course (usually $199)
done Marketing Without Social Media workshop (usually $99)
done Get Organised! course (usually $99)
done Work Less, Earn More workshop (usually $99)
done How To Hire & Manage A VA (usually $99)
done Midas Touch (usually $77)
done How To Heal & Prevent Burnout (usually $66)
done Cash Crunch: How to Make & Save More Money (usually $25)
done How To Deal With Trolls & Criticism In Your Business (usually $25)
done Behind The Scenes of a Multi-Millionaire's Finances (usually $7)
done My Brilliant Year Business e-workbook (usually $9.95)
done My Brilliant Year Life e-workbook (usually $9.95)
done Goal Getter To Do List Planner (usually $9.95)
done Goal Getter Weekly Planner (usually $9.95)
done Calm Christmas Planner (usually $10)
done SALT romance novella (usually $3)
done BONUS: Monthly Biz Basics workshops (usually $2400)
done BONUS: Monthly group coaching calls with Leonie (valued at $997)
done BONUS: Business Templates & Spreadsheets (valued at $580+)
done BONUS: Twice Monthly Guest Expert Workshops (valued at $3700+)
TOTAL VALUE: $8500+
This is FOR you if:
- you can afford the membership without putting yourself in financial harm
- you honour and respect boundaries
- you commit to doing the work and taking full responsibility for your own success
This is NOT for you if:
- you find it hard to even navigate a computer or the internet.
- you need 1:1 handholding and guidance
- you aren’t able to respect boundaries
- you don’t support intersectional equality – including Black Lives Matter and LGBTQIA+ issues.
- I've sold over $13 million, all while only working 10 hours a week.
- I'm a globally best-selling author of the My Brilliant Year goal workbooks, used by over 500,000 people worldwide.
- I’m the winner of Ausmumpreneur of the Year’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.
- I can break stuff down to be easy to understand, simple (and even enjoyable!)
- I'm not going to upsell you into some massively priced mastermind to give you the REAL information... I'll just give you everything I know in the Academy
- Proudly neurodivergent with ASD.
- Pronouns: she/they
Q: Will my membership price increase?
You get to keep the price you signed up at for the life of your membership! If you signed up at $99 a year, you’ll only pay $99 a year for as long as you want to keep it! If you signed up at $199 a year you’ll only pay $199 a year for as long as you want to keep it!
Please note however: if you decide to cancel your membership and rejoin later, you will need to sign up at the increased price.
Q: Is this the exact same program as your Shining Biz & Life Academy?
No and yes!
The courses are all new content – my old courses were retired at the same time as the Academy closed in 2019.
It is a similar format to the olden day Academy however – 12 months access to all my courses!
Q: I’ve bought the Academy before, do I have to buy it again?
If you want access to the new courses, then yes.
Ye olden day Academy was only ever sold as 12 month memberships… just as this new Academy will be.
Q: Can I get access to the old Academy site?
No, my love. Ye olden day Academy was closed in 2019 (3 years ago). 18 months notice was given to all members before then.
I’ve only ever sold the Academy as a 12 month membership – NOT as lifetime access. So all memberships have well and truly expired.
Q: Will there be Academy conferences again?
Nothing planned at this point! But I’m open to possibilities. I’m excited to ride with the energy of co-creation with you all again!
Q: Do I get sent printed coursework in the mail?
No – all offerings are digital programs.
Q: Will this include absolutely EVERYTHING you create in the future?
I want to give myself the freedom to have separate offerings in the world if I’m ever called to it. I might decide to do some random event or bonkerdoodles joint venture thing at some point.
Having said that, everything I am currently planning for future online releases will be in the Academy!
Q: What happens if I’ve already bought some (or all) of your courses? Can I get the Academy free? Can I get a refund?
My love, to keep it simple, no.
If you’ve already purchased a course, you will have permanent access to it (for as long as the course is offered).
With the Academy, you get 12 months access to it (or for as long as you keep your Academy membership).
You are most welcome to purchase an Academy membership – it will give you 12 months access to anything you haven’t yet purchased. And you will continue to retain the permanent access to courses purchased in full.
Q: Can I promote this as an affiliate?
Absolutely! You get 50% of each enrolment annually. Sign up & get your promo link here.
Q: Can I share my Academy access with someone else?
If they are a friend – no.
If they work for you – yes.
Q: Will the goal workbooks be included?
Yes – but only the digital PDF versions. NOT the printed versions.
You are most welcome to print out the digital PDF versions however! Yay!
Money saved in our challenge!
Some of the books written in our “40 Days To A Finished Book” Academy program!
Just some of the courses created by our students in “40 Days To Create & Sell Your E-Course!”
Welcome to the ESSENTIAL TRAINING LIBRARY you need for business growth!
Sales Star: The Essential Building Block For Unlocking Business Growth!
- learn life-changing skills that will enable you to print money for the rest of your life
- the “hot words” to insert into your emails, social media posts & sales pages to make people buy now
- how to master your marketing mindset
- the key strategies that will supercharge your sales
- the essential sales page checklist: what you MUST do if you want to increase your revenue today!
- how to craft your expert bio
- reducing abandoned shopping carts
- the super simple yet wildly powerful 2 page marketing plan
- sales page conversion calculator
- how I train my staff to copywrite better than professional copywriters!
40 Days To Create & Sell Your E-Course
- how I have sold over $10 million in e-courses
- how to + accountability on getting your course DONE
- how to market the absolute crap out of your courses!
- success checklists
- how to be a stronger + more effective teacher
- how to brainstorm your course offering
- step-by-step guidance to get your course finished
- how to create excellent boundaries in your course
- system tips to make your e-course run smoothly and take less admin time
- my e-course launch procedures
Work Less, Earn More
- how I’ve made over $13 million while only working 10 hours a week with a micro-team
- what I say NO to in order to earn BIG
- exactly how I structure my days, weeks & months for maximum impact, minimum effort!
- productivity and strategy secrets that help me work less & earn more
- how to embrace the Work Less, Earn More system in your business
- my super-simple, high-profit business model uncovered
- worksheets to help you discover the hidden profit providers & time sucks in your business!
- How to create an ebook
- How to create a hand-illustrated e-book
- How to create worksheets
- How to create transcripts
- How to record audio & meditations
- How to run group calls
- How to create videos
- How to create webinars
- How to design graphics
- What software platforms to sell & teach on
- How to receive payments online
- How to nail customer service
40 Days To Finish Your Book
- Get your book written in just 40 days! Yes DAYS!
- plan out your book
- get over your fears & just start writing already!
- choose your book title
- get your book cover designed
- get your book edited effectively
- grow your audience, income + reach through your book!
- increase your writing productivity exponentially, plan out + execute your book on time with less stress!
- score a lucrative publishing deal (+ how to choose between self-publishing and a publishing house!)
- self publish in a way that is wildly successful and profitable
- how I’ve sold over $1 million in books!
- attract enthusiastic new customers and clients with your book!
- how to sell more on Amazon
- the book marketing masterclass.
Marketing Without Social Media
- 150+ ways to market your business without social media
- how I made $2 million in my 2 year hiatus away from social media
- the often-ignored marketing methods that can be faster, cheaper & more effective than social media
- my social media-free marketing plan
- how to grow a large following outside of social media
- 8 ways to increase your sales today (without social media)
- how to reduce (or eliminate) the time you spend on social media marketing
Money, Manifesting & Multiple Streams of Income
- Mastering the 4 M’s of money: Mindset, making, managing & multiple streams of income.
- 100 money making possibilities guide
- a fun & powerful challenge to help you reduce your expenses
- net worth calculator
- Magic Manifester Meditation
- how to achieve your money goals
- the essential mindset + habits you need to have to be a millionaire
- how to overcome money blocks and fears (+ how I’ve done the same – including what fears + blocks I had!)
- exactly what multiple streams of income I’ve created and why
- what I plan to invest in in the future
- how to choose what to invest in for you
- tips and tools to help you manage your money better
- the software and tools I use to manage finances in both my life and business
- the money mistakes I’ve made – and what I did to fix them
- how I transformed from viewing money as greedy, evil and shallow to seeing it as freedom and possibility
- what has made the biggest differences to my net worth
- the surprising truth about the REAL spending habits of 7 figure net worthers (+ how to do the same!)
- how I choose what philanthropic causes to donate to – and how to get maximum impact with your philanthropic dollar.
- the spreadsheets I use to track money + reduce expenses
- daily decluttering challenge
- money & finances organising worksheets
- password management
- time & sanity saving housekeeping tips
- how I hacked my own version of the Getting Things Done system
- no/low buy experiment
- digital lists & assistants
- managing business tasks & projects
- organising with Autism & ADHD
- estate planning
- streamlining & systemating your customer service
In 3 days I gained 90 students and $1000!
I built a waiting list of approximately 50 people for the course and when it went live I had 18 sign ups on day one.
I got my course recorded in one week and my sales page done in a day (like Leonie does).
This was an AHA moment for me because my indecisiveness up to this point has prevented me from launching a course in the past.
Leonie gave me the confidence to move forward with my Ecourse and not sweat the small stuff.
“Leonie is an absolutely sensational guide who explains things so well and makes it real.”
“Leonie is straightforward, fearless and a breath of fresh air.”
I love how direct she is when it comes to answering tough questions. Her course is organized, easy to access and beautiful. She’s been a breath of fresh air.
“More aha! moments than I can wrap my head around!”
The course HAS paid for itself already! My husband is on board because you make perfect sense to him as well.
“I’m loving your energy and honesty!”
I love that you’re SO generous with your experience and wisdom and are encouraging us to benefit from it.
“I love your no BS – just do it attitude.”
I love Leonie’s course!
Leonie has a way of making people feel like they are capable of anything (plus she’s flippin’ hilarious!)
I absolutely love Leonie’s course.
Every time I learn something from her and implement it, I get results!!
This clarity has even helped me grow my membership practically overnight!
“An unbelievable, inspiring journey…”
“The journey of Leonie’s course is unbelievable and goes on and on.
It was inspiring, challenging, lovingly, doubting, exhausting, heart melting, wondering, energetic, out of this world, encouraging and soooo fun to work with you this way.
And I always come back to get a nugget of wisdom and a sweet energy kick.
So all in all, I’m so in LOVE with your courses and down to earth honesty! I’m a total LEONIE – FREAK and well I have to confess: I’m a “Leonie-Addict”!
“Best investment of my time and money ever!”
Leonie Dawson is a Superb Creative!
She knows when to stand strong and when to go gentle in her guidance of Creatives.
Her enormous humor and light-hearted laughter is Goddess-Sent. She is a rare combination of the Divine Feminine and the Purely Practical!
She’s got and gives The Big Gifts..the ones that keep on Giving!
Thank you Leonie from the bottom of my heart!
“There’s nothing like an Aussie chick giving you a kick up the bum to get things done!“
I love love loved this course!
The webinars had laugh out loud moments and the Facebook group is a brilliant way to stay motivated.
“Works like magic to keep my focus straight!“
It motivates the shit out of me. Makes me love and accept myself. Very inspirational and magical in bringing creativity fron imagination into realization. Thank you!
“Leonie’s the tough love you need to stop making excuses and make your dreams happen.“
Leonie’s course helped me finally break through so many internal blocks, low self-esteem and resistance to finish two books that have been sitting in my heart and mind for over 10 years.
Leonie has a genuine level of warmth, generosity and ‘get er’ done’ attitude.
Sitting in stagnation and procrastination when it comes to your dreams is a form of self-annihilation. It’s soul crushing. Leonie is such a beautiful guide that got me through.
I’m excited to do the course again (and again and again).
Doing the course along with her biz and life workbooks has created the foundation, guidance and map I need to stay on track.
“Above and Beyond!”
Something else I have come to know about Leonie is that she over-delivers. There is always something extra, something more!
“I’ve learned that I really do know a lot more than I thought I did…”
This course is very fun and is keeping me going!
I am writing up my sales page this weekend & will be ready to launch!
You have given so many different resources to look into, however I love that you really encourage us to not get stuck on all that shit.
That really helps to take the pressure of “perfection” off the shoulders.
I have been trying to complete this course for over a year. I had it written up, I just kept procrastinating on setting up slides & recordings.
I now have the slides completed & half the recordings done. I am writing up my sales page this weekend & will be ready to launch!
I put my first ever online course on sale six months ago and last week I just hit the $20,000 mark.
Your pricing in GENEROUS. You share with GENEROSITY EVERYTHING YOU KNOW.
Your spirit is generous and I see that and appreciate it deeply.
Leonie is a true Mumpreneur…
Leonie is really good at helping you get from I have no idea/who am I to be doing this to I can do this/why not me….
This was the kick in the ass I needed to finally get my work out into the world.
My husband and I have a daily ritual we do that brings us so much love and intimacy and we wanted to share it.
We call it Creating Our Day. With your course you taught us how to break it down into chunks people could digest and make it into an ecourse.
So far we’ve made over $1000US and we keep going! We are learning so much and having so much fun on the journey.
I think the biggest piece for me was getting over all of the fears and what if’s I had in my brain.
Your no nonsense approach helped me to get over myself.
You make things so simple and easy!
I made my course and had 200 attendees!!
I made a beautiful sales page and my e mail list is looking bigger every day thanks to your example and teachings.
More and more learning from you how to just be me; no shame, no perfectionism.
I’m building a course with content I’m really passionate about and that I’ve built a solid reputation on as an “expert.”
I am a Black anti-diet, anti-racism coach running my business virtually from San Diego, California.
I launched my first course at the $499 price point and had two sales within an hour!
I’m not getting stuck in the weeds about perfection and using “placeholders” where I would otherwise go down a rabbit hole.
The timing has been right. The audience is well defined, and they are coming to me requesting (and willing to pay for) a product I can easily deliver.
It’s been a perfect storm.
I’ve gotten more accomplished in 2 weeks than I have in 2 months!
I’m loving the course and Leonie’s no-nonsense advice!
I’m learning to just go with it, enjoy the process, not overthink things.
Just get stuff done! That’s what I’ve really needed and this course is helping me do that.
I am absolutely loving the course!
Before starting the course, I was really stressing about how to market, not having an audience, blah, blah and now I realise that there’s no point in worrying about all of that until I have actually created a course to sell!
I’ve stopped procrastinating and I’ve already started creating my course, planning it, writing notes, creating slides etc.
I’ve also found that I’ve stopped worrying about making it “perfect” and that I can create my course with the equipment and software I already have and I don’t need to worry about making it look super slick and professional.
Leonie is amazing and makes everything simple, easy to understand and most importantly… FUN! 🙂
I am really enjoying the course!
I have found it so practical and you can get started right away.
You and the group have mentioned so many viable options for varying degrees of cost and skill ability, so this has made it easier for me at (74) an old hippie to keep up!
It’s given me the confidence to just do it.
It made me realised I know more than I thought about all the elements of creating the materials but sometimes you just need someone to tell you how to do it. And then to do it.
7 people signed up for my first workshop!
I love that you look and sound more like me than most coaches do!
I really liked seeing how you chose to invest. I’m just starting out with that. I absolutely love seeing someone with your amount of money talk so openly about money.
I love that you look and sound more like me than most coaches do and that you’re so genuine about the actionable steps to get to where you are! And I love your commitment to your children.
Leonie is one of the pioneers of the online entrepreneur world, making possible for anyone with a passion to serve to be ale to follow their dreams and create their own business.
I love the “just fucking get your course done!!”
I have clarity on just focusing on getting my course done, not getting ahead of myself by worrying about how it all comes together with marketing and list building, etc.
I’m surprised by how easy and quick it is!
Brilliant! I’m surprised by how easy and quick it is to create a course when you have this kind of momentum and support.
I am finding the course amazing to say the least!
I really like the fact that I can just work with what I have and don’t have to buy anything more.
Enjoying the course immensely!
Been writing my course and find it easier than I thought it would be to get it together.
Love the resources.
I can see that making a great course and selling it well are two totally separate things!
I’ve been able to sit down and map out an amazing new course that I’m excited to create and sell!
The course has been great!
Lots of AHA moments, especially that I don’t have to be perfect or do things perfectly (what a relief).
I’ve also been able to recognize different forms of resistance that come up for me in creating courses, plus Leonie is making it really simple for me to understand exactly how to put together content and deliver it.
I’m also switching ENTIRELY from doing one-on-one work with clients (which I’ve done for the past 5 years) to offering group courses and workshops.
This is massive and a long time coming.
The course has been great so far!
Really love how honest Leonie is and it has given me the kick up the arse that I need.
I know more than I thought.
That discipline, just do it, is the key.
I am fortunate that I am teaching a class in-person at this moment, so I am getting immediate feedback from the students in the class to create an e-course stuff!
I loved the course!
It helped me stop overthinking things and to simplify the e-course creation process.
I honestly am surprised that I am sitting here ready to launch my own e-course and already have an outline for my NEXT e-course I want to create!
My course is created and I have 5 people signed up for it so far!
You had success as a solopreneur.
This is music to my hermit inspired ears.
To create great art stuff in solitude (with my dog) and release it to the world!
My course goes out tomorrow!
From Leonie I learned that I can create a profitable course by focusing on a single, simple topic/solution using the tech I already have have. It freed me from the blocks of thinking I had to do some huge, expensive process!
This course rocked my world!
I loved the energy of the course, the hands-on materials, Leonie’s great “just do it” vibe and the amazing insights and tools delivered lesson after lesson, yayyy!!!
I have revamped my live courses and started selling them online. Now I’m planning to launch my e-school.
Following up Leonie’s advice of getting things flowing and done right here, right now, new possibilities emerge in different ways!
You’ve given us all the tools to finally get what’s been incubating in our hearts and heads out into the world!
New perspectives on how to offer my course in a way that keeps it true to the process.
That was the wall I was bumping into, and why I’ve stalled all these years.
Love, love, LOVE this course, Leonie. Thank you <3
Absolutely bloody love it!
I really appreciate Leonie’s motivating approach, which is both very personal and uplifting.
The course has helped me bust past some creative blocks that I thought had settled in for good, and has actually taken the lid off some very stale, restrictive thinking about what and what isn’t possible.
I love the way you teach, Leonie!
Massive positive attitude changes, the planning stages of my (first!) course are complete, I’m absolutely chock-full of drive and enthusiasm to get on with the rest of it and – I kid you not – I feel like I used to feel years ago, getting creative and believing in my potential again for the first time in ages.
Thank you so much!
I can get things done in 40 days!
This course was very helpful from start to finish.
I loved the ideation and the push to keep it simple and just build your course!
It had all the right components to make me feel like I was being set up for success without being overwhelmed.
My AHA moments were that my own thoughts get in the way of I just stick to the course guide and layout it stopped me from getting ahead of myself.
You don’t need a big following to launch, you have people already that you can start with and ask for those testimonials!!
Created and launched! Woo hoo!
It was WONDERFUL! It helped me create and finish my course and I launched a couple weeks ago!
It was the fire under my ass that I needed to get it DONE!
Thanks Leonie! <3
I already have more than 60(!) signed up students!
A true miracle: I produced my course at last!
I have loved this course. It gave me the hutzpah to actually start doing video and visual.
I’m really thrilled to have produced a course. A true miracle!
Leonie makes learning fun and exciting so it’s money well spent!
The section on how you make $8M in e-courses really widened my view of what’s possible…
I have reached a level of small achievable steps instead of big overwhelming plans!
The “just do it NOW” is my biggest AHA moment, I always want things to be perfect before I put it out there.
I have reached a level of small achievable steps instead of big overwhelming plans….and that is so heplful!!!
I had so much fun because Leonie is hilarious.
Things are so much easier to learn when it is fun!
I spent $3000 on a course last year and never got anything off the ground…
I have loved the no fluff easy approach to course creation from Leonie.
Just getting it created, recorded and uploaded on Kajabi was a milestone.
I am about to start marketing and just feel so very clear about it all.
I have done it and my course is now out there!
The course has been a great motivator to put me on the right track to creating my course.
I have presold five modules before I have even released the content and am drumming up a lot of interest.