Leonie’s 2025 In Review

Sweet darlings,

Let’s talk about the year I accidentally became everything I tell people NOT to do.

You know that advice I’ve been giving for 15 years about not getting stuck in eternal student mode? Yeah, well, I completely shit the pooch on that one in 2025. I got so deep into learning and feminine energy that I basically turned into a gorgeously gormless worm with no exoskeleton, just vibing on the floor wondering why my business wasn’t growing.

Turns out? When you send 15 emails to your community instead of 50, stop creating content, and spend all your time in “receiving mode,” things get a bit wobbly.

But here’s the beautiful thing about mistakes: they’re freaking excellent teachers when you’re willing to look at them honestly. And honey, I’m looking. Hard.

In this episode, I’m spilling everything—the moments I lost my creative voice, the spreadsheet that kicked my ass back into gear, the friendship that saved my podcast, and all the experiments that actually worked (spoiler: there were some absolute crackers).

This is for anyone who’s ever overthought themselves into paralysis, bought seventeen courses and opened none of them, or wondered why their business stopped feeling like THEM. Come sit with me and Tam while we laugh about RSD, celebrate the wins, and map out what’s coming next.

Topics Covered:

• 🧠 Overthinking vs. taking action in your business
• ⚖️ Balancing feminine energy with masculine strategy
• 🎓 The three types of learners: Eleanor, Ruby, and Ingrid
• 🎨 Why I stopped creating (and how I started again)
• 📚 Learning mode vs. implementation mode
• 🎯Tracking business metrics that actually matter
• 🤓Experimenting with new program formats (like backstage passes to your launch)
• 🤯Running masterminds and coaching differently

 

Notably Demure Quotes:

• “I got my head stuck up my own asshole in overthinking mode. And the thing about overthinking mode is it’s just not fun or sexy or adorable or enjoyable.”
• “When I get too feminine energy influenced, I’m completely gormless—just no exoskeleton, no skeletal manner, anything.”
• “Creating is my lifeblood and it’s the business’s lifeblood, and whatever I need to do in order to make that happen is time well spent.”

 

Listen here on:

• Spotify
• Pocketcast
• Apple Podcasts

Resources Mentioned In The Podcast:

• ⁠Leonie Dawson’s 2026 Goal Workbooks⁠
• ⁠The Leonie Lab⁠ on Instagram
• Leonie Dawson’s ⁠Brilliant Biz & Life Academy⁠
• ⁠Creative Goddess Embodied⁠ program
• ⁠Big Money Big Impact⁠ (21-day selling challenge)
• ⁠Momentum Mastermind⁠
• ⁠2025 Dream Quest masterclass

 

ENJOY!!!!!!!!!

big love,