My Categories
Too Many Staff? Too Little Staff? How To Know If You Have The Goldilocks Team
My blossoms, Ever feel like you’re drowning in tasks, doing all the things, and thinking, “I should hire help… but also… money?” Or maybe you did hire help, and now your profits are quietly weeping in the corner? Welcome to the staffing conversation almost nobody has...
Latest Article
Too Many Staff? Too Little Staff? How To Know If You Have The Goldilocks Team
My blossoms, Ever feel like you’re drowning in tasks, doing all the things, and thinking, “I should hire help… but also… money?” Or maybe you did hire help, and now your profits are quietly weeping in the corner? Welcome to the staffing conversation almost nobody has...
Latest from my blog
Leonie’s 2025 In Review
Sweet darlings, Let's talk about the year I accidentally became everything I tell people NOT to do. You know that advice I've been giving for 15 years about not getting stuck in eternal student mode? Yeah, well, I completely shit ...
Leonie’s Visual Notes On Visual Notes
Here’s how my night went: I finished reading a copywriting book and decided I wanted to create a poster with the key lessons I learned from it. And then I decided I wanted to learn more about Visual Sketch notes… ...
Leonie’s Best Books 2025
Before we begin, I want to say one thing: not one word or image in this has been created with AI. Because that's fucking boring and what's the point of creating if it isn't done with human hands and heart? ...
When Hard Things Happen: How To Help Without Breaking
My darlinghearts, Sometimes the world cracks us open. Not in a poetic, Instagrammable way. But in the very real, very human way where your chest feels tight, your nervous system is buzzing, and you’re holding tears for people you’ve never ...
The #1 Mistake People Make With Setting Goals
My darlings, Before you rush headlong into the sparkle of a new year—fresh planners, fresh goals, fresh “this year I’ll finally get my life together” energy—I want you to pause.Actually… I insist. Before you set a single intention for 2026, ...
New creative project: Spirited Business Oracle
Beautiful humans, I think I'm going to start creating a new thing. It's been knocking on the doors of my spirit for a couple of years. And now it's time to start birthing it into the world. THE SPIRITED BUSINESS ...
From School Runs to Four Laps in Australia: How One Mom Sold Everything and Built A Million Dollar Business From A Caravan
Gorgeous humans! This week I'm having the MOST delicious chat with my mate Jana Kingsford — author of Big Dreams (with eight more books in the works!) and the creator of the Beliefetics Method. Jana's one of those humans who ...
Illustrated Notes from Jo Malone’s memoir “My Story”
Oh love, When I have a weekend coming up, I think to myself: Ohhhh goodie... I wonder if I can read a whole book or two this weekend! It feels like a real decadence to start and finish a book ...
How I Cut $28,000 In Business Expenses This Week (And You Can Too)
Brilliant souls, Have you been meaning to finally sit down and look at your business expenses… but somehow you keep deciding that literally anything else sounds more fun? Like organising your pen drawer. Or alphabetising your herbal tea collection. Or ...
I’ve been blogging since 2004!







