Learn about online business, money & books from the award-winning entrepreneur who has created over
$12m in 10 hours a week.

Blossom, which Free gift calls to you?


my money >


colouring & printables!


market my biz >

Hi beautiful, I’m Leonie

Hi beautiful,
I’m Leonie

International best-selling author of the Goal Getter workbooks & planners, self-made multi-millionaire and online business mentor.

I know there are big dreams inside of you waiting to be released. You dream of another life – one that includes more freedom, more abundance, more wild creativity. There’s a song in you that hasn’t been sung yet.

You’ve been talking about your ideas for fucking yearrrrrs. But you’ve struggled with getting them out there. I’m here to help. I can teach you everything I know about creating success soulfully. Consider me your cheerleader & loving buttkicker!


Get Organised!

This course is for you if:

  • You feel perpetually overwhelmed & need to get organised but don't know where to begin
  • You have big dreams but don't know how on earth you can achieve them
  • You want to grow your biz but it already feels so disorganised
  • You're longing for sane, simple solutions to getting organised


Work Less, Earn More

Are you ready to work less without taking a pay cut?

Whenever I tell people I’ve created over $12 million in revenue, while only ever working 10 hours a week, the response is always the same:

“HOW??????? HOW DO YOU DO THAT??????”

This workshop is my answer. In it, I’m going to take you through everything I know about creating a high income, low work business and how you can do the same.

Behind The Scenes of a Multi-Millionaire's Money

This mini-workshop is only $7!

In it, I share all the juicy deets including:

  • My networth, current income streams and what I invest in
  • My retirement plan + how I track my income goalsand MORE!
Marketing Without Social Media

Sick of feeling like social media owns you?

We're all HUNGERING for ways to grow our businesses WITHOUT it costing us our time, money, joy, self esteem and inner peace.

I'm here to tell you there ARE smart, savvy and super profitable ways to market your business WITHOUT social media!

Sales Star


Sales Star Masterclass

Consider this program an essential business success building block.

In order to succeed in business you MUST learn how to sell, and do it well.

Sales Star is my much-requested long-awaited sales training:

  • how to turn your writing into a straight-up money PRINTER! Write yourself some more cash!
  • the sales checklists & templates I use in my own business
  • behind the scenes in selling over $11m in 10 hours a week
  • create powerful, magnetic sales pages that make you MORE $$$
  • things to fix INSTANTLY to start earning more.

Essential for new + mature business owners alike.

Money, Manifesting

& Multiple Streams of income

Money, Manifesting + Multiple Streams of Income

Want to know how I've built a multi-million dollar net worth?

Want to grow your own income and savings with joy and consciousness?

Join me on this practical, inspiring and FUN 4 week journey to transform your financial destiny.

40 Days to create

& Sell Your E-course

40 Days To Create + Sell Your E-course

Are you still fucking about, NOT getting your e-course done?

Or are you not sure how to create the tech behind it?

Or have you created an e-course but not getting the sales you want from it?

In the space of 40 days, you are going to get your e-course DONE. And master the tech like a pro. And start SELLING it like crazy.

This is accountability, tech + marketing advice on SPEED.

40 Days To A

Finished Book

40 Days To A Finished Book e-course

Want to get your book written, finished and out in the world, doing what it’s supposed to be doing?

  • helping the people it is meant to
  • giving you expert status
  • bringing you new clients & customers
  • giving you an extra income stream?

Learn the book writing + book marketing success secrets from an internationally best-selling author who has sold over a million dollars in books!


The Yearly Goal Getter Workbooks

The uber popular Goal Getter Workbooks are back for the thirteenth year, readily anticipated by over 450,000+ party peeps who use it each year to create their own amazing lives and businesses with HUGE results.

Order your physical copies via Amazon or download the digital version immediately.

Get your life, biz, week and day-to-day life shining!

It’s time to take your goals off the backburner and be the glorious human you know you are.


The Ultimate Digital Christmas Planner

Get organised & enjoy a calm, chaos-free Christmas with this gorgeously illustrated digital planner from internationally best-selling author & illustrator Leonie Dawson.

It includes 30+ pages of:
+ Budget planner
+ Menu planning
+ Present planning
+ Gift card address list
+ Xmas travel planner
+ Important Dates planner

What women are saying

I think this is a must have if you want to create an amazing year.

“Doing some of the exercises has really helped me stretch myself beyond my comfort zone and allowed me to achieve some really crazy goals for myself. Leonie puts so much love and care into everything she does.”

Denise Duffield Thomas, Lucky Bitch

Leonie’s workbooks are SO Powerful!

“I have used them every year for the last eight years. I gush about them all the time. Whatever I put in these workbooks ends up becoming destiny. I cannot recommend them enough.”

Hibiscus Moon, Author + Crystal Expert

It’s amazing, the things I write in here actually come true!

“I love these workbooks and have used them for years for my life and business. I love them. I love Leonie. I love all her work! I highly recommend them.”

Nathalie Lussier, Entrepreneur,
Ambition Ally

Latest from my blog

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Light Up Your Worth Podcast

Light Up Your Worth Podcast

Darlings, Are you ready to feast your eyes and ears on another delicious interview? I had the most wonderful conversation with Debbie from the Light Up Your Worth podcast, all about being true to yourself. Debbie is a Spiritual Transformational ...
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Leonie Chats with Jessica Haines Design!

Leonie Chats with Jessica Haines Design!

Possums, I am bloomin' chuffed (CHUFFED I tell you) to share another absolutely dazzling interview! This delicious chat with Jessica Haines of Jessica Haines Designs covered all the good shiz about marketing without social media. Jessica is a Squarespace web ...
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Business Success Series #9: Facebook Advertising

Business Success Series #9: Facebook Advertising

Darlings, Let's talk about Facebook Advertising today, and how to use them in your business. Now, full transparency: I don't use Facebook ads. I've done them at various times over the years. Last year I did a fairly intensive experiment ...
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Million Dollar Decisions for Mums

Million Dollar Decisions for Mums

Darlings, I have another fabbo interview to share with you today! I sat down with Nicole Brodie from the Million Dollar Decisions for Mums podcast and shared all my business secrets. Everything from how I've made $12 million only working ...
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Showing off my hybrid bullet journal!

Showing off my hybrid bullet journal!

Darlinghearts, I wanted to share with you the process behind my hybrid bullet journal! I love to fill my journals with anything I find; stickers, magazine cut outs, polaroids & photographs, postcards along with journalling my thoughts & feelings. I ...
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Leonie talks about hard shit

Leonie talks about hard shit

Love bugs, *trumpets sound, a choir sings, doves are released* That's riiiiiight! Another installment of your favourite series: Entrepreneur talks shit in the car! Join me as I talk all things life: schooling family books grief dental dramas what's coming ...
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My Story

I want you to know that you’re are NOT alone and every one of your beautiful dreams ARE possible.

I’ve brought in over $12 million in revenue while only working 10 hours a week. I’m a best-selling author and self-made multi-millionaire, and I’ve been blogging since 2004. I’m a passionate philanthropist. I adore that I’ve been able to create a crazy abundant creative business while still being a present mama to my two kids.