Self-made multi-millionaire · best-selling author ·
your loving buttkicker
Build a Business as 
and
and 
as You Are
I've made $16 million while only working part-time hours as the glorious AuDHD hottie & mama I am. I teach creatives, healers, and neurodivergents how to have gloriously abundant lives and businesses without needing to be a bropreneur pepped up on peptides.
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Everything I know about building a glorious, profitable, soul-led business — in one radically generous place.
3000+ people · 100+ courses, books & live coaching · just $99 (over $10,000 of value)
- 100+ courses on marketing, money, selling & getting organised
- Live coaching + a community of brilliant, messy humans
- Built for part-time hours and neurodivergent brains
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Free guided meditation
Elevate Your Business Meditation
A short, potent guided meditation to connect with the spirit of your business and hear what it needs next to grow and thrive. Pour a cuppa, press play, and let yourself drop in. Pop your email in and it's yours, free.
The Leonie Dawson Show
250,000 podcast downloads
My biz bestie Tam and I go deeeeep on money, marketing, spiritual sidequests, burnout, neurodivergence and whatever tangent we fall down that week… so grab a large vat of tea and come sit with us.
Start listening now:
Coz results give me a wee biz boner
I make my clients wealthier and more whimsical! Weeeee!
"I left my corporate job and became a million-dollar Tarot teacher!"
I'd just quit my corporate job to become a full-time Tarot reader, and everyone thought I was crazy. But not Leonie. She inspired me to set wildly outrageous goals and create the 7-figure business I have now.
Brigit Esselmont, founder of Biddy Tarot
"Over $50k from one new income stream in 8 months."
The Academy is my anchor. Thanks to a new income stream influenced by Money, Manifesting & Multiple Streams of Income, money is flowing like it never has before. Hands down the best business decision I've made in 16 years.
Claire Venus, Substack expert
"As a neurodivergent business owner, what she teaches actually works for me."
I appreciate the way Leonie shows up as her authentic self, because it means a lot of what she teaches works for me too. The programs are well-constructed and the calls are so helpful.
Tash Corbin, business mentor
My Unicorn Year Workbooks
18 years & 500,000+ humans
The globally bestselling workbooks (formerly the Goal Getters) that help half a million people each year actually create the life and business they dream about. Whatever I write in mine ends up becoming destiny — and members say the same.
Available in paperback and instant digital download.
International best-selling author of the My Unicorn Year workbooks, self-made multi-millionaire, and online business mentor. I grew up on a cattle farm, wanted to be Prime Minister, and accidentally became a business mogul after a dream told me to give everything away for $99.
There are big dreams inside you waiting to be released — and you've been talking about them for fucking yearrrrs. I'm here to help you finally get them out into the world. Consider me your cheerleader and loving buttkicker.
More Ways to Grow With Me
Already in the Academy and want more? These build on top.
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Weekly Productivity Power Hours and monthly Business Planning workshops to turbocharge your results.
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Private Coaching + VIP Days
Just you + me, elbow-deep in YOUR business. Grab a one-hour session from anywhere in the world, or come spend a whole VIP Day with me in Canberra.
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Prefer a single deep-dive? Explore the full library — money, marketing, selling, organising and more.
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latest on the blog
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The Lazy Girl’s Guide To Podcasting
I recorded this podcast with my phone down my bra on the school run, and it’s passed 250,000 downloads. Tam and I spill the gear, the editing shortcut that saves me hours, and the Claude prompt that writes my show notes.
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Confessions Of A Reticent AI Adopter
I’ve been scared to talk about AI on the internet. Then I crashed a fan’s store and changed my mind. Tam and I gallop into the spiciest topic of the year: the fear, the grief, and the tools I’ve built for my Academy.
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Free collage zine: The Backward Money Plan
A free hand-drawn zine by Leonie Dawson: the 4-step Backward Money Plan she’s used every month since 2010 to plan her income. Full text included.
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The Money Meeting: the monthly date with my husband that made us richer (and better lovers)
The first-Friday Money Meeting Leonie Dawson and her husband have every month: the dashboard, the budget bombs, the subscription cull, the big expenses and the retirement check.
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3 Miracles In One Momentous Week
A free handmade collage zine by Leonie Dawson about one momentous week in Canberra: a VIP coaching day with Jaimie Abbott, the business women’s dinner where 7 people finally showed up, and finding a soul friend. Full text included.
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Ep 252: How to Get Productive as Fuck Without Waking Up at 5am
Wake up at 4am. Hustle harder. Say yes to everything. Fuck that. The replay of my Unhinged Productivity Hacks webinar: how I get my shit done in 10 to 20 hours a week without wrecking my body, brain or family time.
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How To Handle Copycats + Copyright In Your Business
She copied my planner, then told me she’d never heard of me. Reader, I had her receipt. Tam and I go through every copycat, copyright kerfuffle and pile-on I’ve survived, and why none of my copycats are still in business.
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I Crossed The $16 Million Mark
The full zine, written out (So you can find it,…
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I Crashed A Fan’s Store To Help Her Find Her Missing Money!
Pooky bears, A shop owner DM’d me for advice.…
