LD Riding Rainbow FINAL

Self-made multi-millionaire · best-selling author ·
your loving buttkicker

Build a Business as andand as You Are

I've made $16 million from my couch, part-time, with ADHD and autism and two kids – by being completely myself. I'll show you how to do it your way too.

💖 For brilliant, creative, neurodivergent humans who are done pretending to be anyone else.
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$M
earned online, from my couch
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humans use my workbooks
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members in the Academy
years
selling online before Etsy existed

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Blossom, let me shower you with free stuff

Join my FREE Inspiration Library

One little signup unlocks the whole treasure chest — colouring books, meditations, ebooks, planners, posters and so much more. Free, forever.

UNLOCK THE WHOLE TREASURE CHEST FREE

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The big one 🦄

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Everything I know about building a glorious, profitable, soul-led business — in one radically generous place.

3000+ people · 100+ courses, books & live coaching · just $99 (over $10,000 of value)
  • 100+ courses on marketing, money, selling & getting organised
  • Live coaching + a community of brilliant, messy humans
  • Built for part-time hours and neurodivergent brains
  • Upgrade to Take Action Club or Grow Mastermind any time

Free guided meditation

Elevate Your Business Meditation

A short, potent guided meditation to connect with the spirit of your business and hear what it needs next to grow and thrive. Pour a cuppa, press play, and let yourself drop in. Pop your email in and it's yours, free.

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The Leonie Dawson Show

250,000 podcast downloads

My biz bestie Tam and I go deeeeep into the real stuff — money, marketing, spiritual sidequests, burnout, neurodivergence, and what it actually takes to build a business you adore. Pour a large vat of tea and come sit with us.

Start listening now:

Real Humans, Real Results

Not just nice words — actual changes in actual lives and bank accounts.
Brigit Esselmont
★★★★★
"I left my corporate job and became a million-dollar Tarot teacher!"

I'd just quit my corporate job to become a full-time Tarot reader, and everyone thought I was crazy. But not Leonie. She inspired me to set wildly outrageous goals and create the 7-figure business I have now.


Brigit Esselmont, founder of Biddy Tarot

Claire Venus
★★★★★
"Over $50k from one new income stream in 8 months."

The Academy is my anchor. Thanks to a new income stream influenced by Money, Manifesting & Multiple Streams of Income, money is flowing like it never has before. Hands down the best business decision I've made in 16 years.


Claire Venus, Substack expert

tashcorbin
★★★★★
"As a neurodivergent business owner, what she teaches actually works for me."

I appreciate the way Leonie shows up as her authentic self, because it means a lot of what she teaches works for me too. The programs are well-constructed and the calls are so helpful.


Tash Corbin, business mentor

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My Unicorn Year Workbooks

18 years & 500,000+ humans

The globally bestselling workbooks (formerly the Goal Getters) that help half a million people each year actually create the life and business they dream about. Whatever I write in mine ends up becoming destiny — and members say the same.

Available in paperback, hardcover and instant digital download.

Hi Beautiful Soul!
I'm Leonie

International best-selling author of the My Unicorn Year workbooks, self-made multi-millionaire, and online business mentor. I grew up on a cattle farm, wanted to be Prime Minister, and accidentally became a business mogul after a dream told me to give everything away for $99.

There are big dreams inside you waiting to be released — and you've been talking about them for fucking yearrrrs. I'm here to help you finally get them out into the world. Consider me your cheerleader and loving buttkicker.

More Ways to Grow With Me

Already in the Academy and want more? These build on top.
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Take Action Club

Weekly Productivity Power Hours and monthly Business Planning workshops to turbocharge your results.

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Grow Mastermind

The premium space for big money moves — deep accountability and unparalleled access to my brain.

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Browse all courses

Prefer a single deep-dive? Explore the full library — money, marketing, selling, organising and more.

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