Unscripted, unsponsored, unhinged.
Life, soul, creativity, business, marketing, family and everything in between. I've built a $16 million business my own weird way, and I swear like a motherfucker while telling you how.
I'm Leonie. I've made $16 million in part time hours in my own wild, unicorn, creative way.
I've also talked about losing $30,000 to a cult, my biggest business mistakes & my most painful mental health moments. Every week I tell you the whole thing: what worked, what it cost, and what I'd do differently.
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What this Show Is, and Isn't
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Praise for the show
“I could listen to Leonie all day long! So down to earth, funny, interesting, inspiring, honest and REAL! Love it! More please, lovely Leonie 
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The latest
Fresh out of the studio
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The Email Experiment: How to build and nurture your list with Leonie Dawson
My loves, I just had the BEST chat with Sarah Cousins — The Ideas Girl™ — marketing strategist extraordinaire! We went deeeeep on one of my absolute favourite topics: email lists. If you’ve been hanging around me for a while, you’ll know this: my business (and the millions it has made over the years) is […]
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Isaya’s Inspiring Evenings Podcast: Unfiltered and Unapologetic – A Deep Dive with Leonie Dawson
Beautiful blossoms, When Isaya invited me to her podcast Isaya’s Inspiring Evenings, I said yes with a full-body YES! And I’m so bloody glad. Because this conversation? It was the kind of soul-sparking, truth-telling, giggle-snorting magic I live for. The theme: Things Women Don’t Talk About You know the ones. The sacred, silly, shadowy, […]
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The Boss in Heels Podcast: Leonie Dawson: Author Of The My Brilliant Year Workbooks On The 10 Hour Workweek & Building A Multi-Million Dollar Brand
Brilliant babes, I had a chat with a boss lady in heels!!!!!!!!!!!! None other than the fabulous Lara Nercessian on The Boss in Heels Podcast! I am frothing with delight over here! Lara is an absolute powerhouse of a woman, and we had a glorious deep dive into alllll the juicy bits of my biz […]
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Talking Twaddle with Leonie Dawson: Behind the Mic & Out of My Own Way
Friends, OMG, IT’S HAPPENINGGGG!!! My chat with the darling Joanne Hatchard on Talking Twaddle! Sometimes the universe delivers a moment that is pure magic… but divine timing has other plans. And THIS is one of those moments. Joanne Hatchard and I had a big ol’ chat on her podcast Talking Twaddle: a Better Being Me […]
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Brave New Girl Podcast – Dreaming big for ourselves, our communities, & our planet
Hi pooky bears, Have you ever wondered how to release the big, juicy dreams inside of you—the ones that whisper of more freedom, more abundance, and more wild creativity? Well, buckle up, buttercup, because I’m sharing ALL the things on the latest episode of Brave New Girls, hosted by the gorgeous Lou Hamilton! I had […]
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Top episodes
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20 Myths Keeping You From Income While You Sleep
My darlings, I have been running a membership since before “membership” was even a word anybody used on the internet. Back when dinosaurs roamed and I was custom-coding my own website by Googling things I didn’t understand. I have made over $10 million from memberships. And I hear from SO MANY freaking brilliant humans […]
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The Extraordinary $10 Million Business Model
Hello my loves, Today’s podcast episode is a delicious one. The glorious Tamara Protassow is back with me again — crystals in hand, Lemurian energy fully activated — and we’re having a very honest conversation about what actually moves the needle in business. We’re talking about the simple things that most people avoid because […]
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ADHD, Autism & Entrepreneurship: The Real Conversation From Someone Who’s Already Done It!
My brilliant unicorns, This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you’re neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best […]
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Chaos, Crying & Clarity: My Wildest Pre-Launch Week
My sweet souls, Picture this: you’ve got a massive March launch planned. The to-do list is longer than your unicorn tail. You’re READY. And then? You fall up the stairs.Your back seizes like it’s auditioning for a Victorian fainting scene.Your menstrual cycle decides to personally assassinate your ADHD meds.And Mercury? Mercury is out there doing… […]
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We Time Traveled To Fix Her Sales (& It Worked!)
My gorgeous darlings, What actually happens when you’re showing up, doing ALL the marketing, and still hearing… crickets? Is it your strategy that needs fixing — or is something much deeper going on? In this raw, real, and completely one-of-a-kind episode, I do something I’ve NEVER done publicly before — I take my gorgeous co-host […]
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12 Months Without Social Media: What Was It Like, How Much Did I Earn & Will I Go Back?
Possums! Exciting times! This month marks a full year since I quit social media. I get asked about it all the time, so I thought I’d write you a long post and share my no-social media journey with you: In today’s episode, I share why I left social media for a year and the positive […]
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