Hola gorgeous soul!

Last week I did something a bit wild that I haven’t done before. It ended up being a glorious marketing experiment

I thought I’d do a full behind-the-scenes post to share with you:

  • how it worked
  • the wild offers people made
  • how much I earned from it
  • what I learned from it.

The idea!

It was 8pm when the idea struck.

I was going to send out hourly emails for one day, each with different offers and discount codes (many I’ve never offered before), and all with a ticking time bomb expiry of 24 hours. I even gave people the option to send ME offers of what they wanted & for how much.

And I was going to start… right that moment.

My husband decided to stay up until midnight with me while I rode the wild donkey.

Here’s the first email I sent to my list:

And from there… the party began. My husband and I sat together bingeing copious amounts of British TV (Taskmaster, Cuckoo, Outsiders) while I wrote emails and came up with offers.

With each email I sent, I’d give updates on how the Wild Offer Night Of Wild Donkey Riding was going. It ended up being kind of hilarious and glorious, and so many people told me how much they got out of just reading those emails and feeling the energy of it all.

We started watching Hallmark movies which were an extra level of cringe-licious. We started playing a game where my husband would pop on a new one and ask me to guess in one minute what the name of it was. And I’d get SO DAMN CLOSE every time. (It almost ALWAYS has something to do with their career.)

After midnight, Dawsy went to bed and I headed to my studio to keep on writing and making wild offers and also drawing blow-by-blow accounts of my yoga stretches to keep me agile and nimble:

I ended up going to bed at close to 4am… the latest I’ve stayed awake for a very, very long time.

I went to bed GRINNING… I felt like the emails I created and offers I made were just deliciously creative… like a big fountain of possibilities!

Here’s the offers I made:

Offer #1: An encourage-o-gram!

“I send you an audio (or video) giving you an excellent cheerleading of the heart, rallying your heart to make magic happen. Yours to listen to over and over again when you need it. A wee talisman in your pocket of an Australian who will likely end it singing a nasally song because that’s how magic is made!”

Wild Offers Price: USD $30

Offer #2-7: 50% off these goodies

I gave a 24 hour discount coupon for:

And reminded peeps to save the MOST money and just get EVERYTHING in Unicorn Biz & Life Academy for just $99. 🤯

Offer #8: Business Audit:

Haven’t offered that before, it was just a rando idea that I ran with!

Wild Offers Day Price: $300 USD

Offer #9: 1:1 VIP Day

“We will spend 6 hours mapping out your business strategy. I fecking LOVE getting my brain on other people’s businesses and working out what needs to be done to wildly grow it.”

Requirements: Your business must be turning over $50,000 a year.
Location: In person, in Canberra, on 1 day. Or split into 2-3 Zoom sessions.
Valid for use: 12 months.
Price: Usually $5,000 AUD for a VIP day.
Reduced to: $3,000 AUD during Wild Offers Day.

I’ve been doing these 1:1 days behind the scenes and enjoying the fuck out of them, but I thought it would be fun to share it publicly.

(BTW, I’m open to doing more of these – but only in-person here in Canberra)

Offer #10: Grow + Bonus 1:1 Coaching Call

Join Grow Mastermind for a 5 month package and you’ll get:

  • Fortnightly coaching calls in a small, intimate mastermind group filled with incredible humans
  • 2x full day Quarterly Planning Retreats (in person here in Canberra, otherwise streamed live)
  • Complimentary access to weekly Take Action Club Productivity Power Hours, Monthly Biz Planning workshops & our accountability Telegram group with access to my daily task lists.
  • Bonus during Wild Offers Day: 1:1 90 minute strategy call with me. Valued at $2,500.

Offer #11: 60% off Take Action Club

Usual price for year: $1188
Special Wild Offers Day price: $495

Offer #12: The Academy and Content Blast

And I also sent emails reminding people of the Wildest Offer of all time: my Unicorn Biz & Life Academy where you can get alllll my life-changing and business-growing resources for under $100.

Offers people made

Here’s the email I sent about people getting to make their own offers:

Make your own offer.

Tell me what you want.

And the price you want it at.

I’ll email you back with either a:

YES! I can do this!

or

Nah, I can’t do that soz hottie.

or

I can’t do it at that price, but I could do it at this price instead? (and you can say yeah or nah back)

And no matter what, I’ll applaud your bravery and cajones for asking for what you want, and we’ll still be super groovy with each other.

Here’s some of the wild offers people made me:

  • $100 to walk around an art gallery with me (I said Fuck Yes! to that offer!)
  • Different offers for 1:1 coaching calls with me
  • A custom EFT tapping/energy clearing to heal from online bullying
  • Tarot card readings
  • Illustration & design services
  • People wanting to pay less for the Academy (I said no to those ones as the Academy is already the most discounted and generous price it can be).

I tried to follow my intuition as much as possible when it came to answering these offers, trusting that nudge of Yes! or No! as they came to me. We got a LOT of emails and offers. So much so I got exhausted from decision making and had to pause and come back a day later when my brain was back online.

It was SUCH a fun way to connect with people, and I loved the deluge of inspiration that came from it!

Back-end Systems

Because I came up with so much on the fly, I basic-bitched all our systems for it.

I just made Paypal links for people to buy new offers instead of setting them up in Kajabi. (I would have liked to have it all run through Kajabi purely for analytics, but it’s not that much of a dealbreaker.)

The inbox was absolutely HEAVING for days afterwards with emails, so it was all hands on deck with me, Nina, Mia & even Tam jumping in to help.

Message in our team chat from Nina:

What I’m REALLY grateful for is the fact that everyone in my team was like:

“WELL! This is wild and fun! So fun waking up to this!”

TBH I’ve previously had assistants who would get a bit cranky if I ran with ideas without pre-planning things well in advance. But here’s the thing: I know how my energy and business works. And it does best when it has the freedom just launch wild ideas when they come to me. So I need to have assistants who are happy to run with that energy.

(Also, if you haven’t heard back from us re: a Wild Offer, pls email us! We’ve combed everything multiple times to make sure we got to everyone, but I lay awake at night worrying that in all the wild busy-ness, something got waylaid!)

Tech Fuckery

Kajabi had a major outage in the last hours of Wild Offers Day so nobody could check out. It wasn’t ideal, but TBH I had to laugh and shrug. These things happen, it’s just a part of the rollercoaster of running businesses. We ended up extended the deadline for a few hours after it came back online to give everyone the chance to buy. And for anyone who emailed in to tell us they couldn’t checkout, we gave them a 24 hour extension. (Hot tip: if you ever have issues buying from me during a launch, make sure you email us before the deadline and we’ll always take care of you!)

Unsubscribes

Sending that many emails in a 24 hour period definitely caused some unsubscribes from my list, but I didn’t really track them.

I made sure I gave people enormous button to opt out of hearing from me that day:

It was so enormous in fact, we had a number of people emailing in because they’d accidentally pressed it but really really wanted to UNPRESS it so they could get the rest of my emails for the day.

How Much I Made & What People Bought:

There’s still another $1,000 in other wild offers that haven’t been finalised yet – people wanting to pay me to advertise a free offer of their own to my mailing list. Before that happens & I take payment however, I need to verify that it’s something that I can recommend whole-heartedly, as I’m v protective of my list.

Lessons Learned + Would I Do It Again?

Gosh it was fun! I soooo freaking enjoyed the experience… and I loved how much everyone got into the spirit of it too! I got the most beautiful messages and texts:

The whole thing has become a gorgeous memory for me as well – the hilarity of staying up so late to pull it off, the sweetness of my husband doing it with me, how blooming FUN everyone was in the emails. I GOT CAT HEART PHOTOS CAN YOU EVEN BELIEVE IT?

And then it’s been a joy to also fulfill the Wild Offers too… to record all the encourage-o-grams I spent two glorious afternoons outside – one in my backyard, one down by the beautiful river.

I’m excited for getting to know more beautiful souls and their businesses through the 1:1 Days, coaching calls and all the other magic that was created that day. Who knows what magic, insight and connections will come through from those days?

Plus earning over $40,000 in a day is an amazing amount of abundance.

Real talk: I’ve earned a lot more than that in a 24 hour period before, but that doesn’t take away from the amazing amount of joy that was created during Wild Offers Day.

I was astonished at how excited people got over doing a year of Take Action Club, I think I’m going to offer it again or make it a permanent offering. It feels nice and spacious that people can play to have an extra level of support for their business growth over a full 12 months.

I adored getting out of overthinking it and just jumping into doing and making offers.

I will definitely do it again... this time MAYBBBBEEEEEEE with a lil more lead time so I can come up with even more bananas possibilities for offers? (Also you should absolutely be on my list so you don’t miss out on them next time! Plus all the other magic I send out weekly!)

Hope this inspires you to do your own days of wild offers!

Big love,

Want to listen instead?