Which Courses Will Be Impacted By AI?

Magical humans,

AI isn’t killing courses. It’s killing boring ones.

Everyone’s panicking that AI is about to send e-courses to the great digital graveyard in the sky.

Bless.

I’ve been selling online courses since 2008, which means I’ve has personally survived approximately 47 different “THIS WILL KILL ONLINE BUSINESS” panic cycles.

Podcasting was “too niche.”
Blogging was “dead.”
NFTs were “the future.”
And now apparently your lovingly-created course is toast because ChatGPT exists.

In this juicy conversation with Claire Venus from Sparkle on Substack, Leonie shares the one very specific type of course that is affected by AI… and why literally everything else is still not only safe, but thriving.

Because spoiler alert: robots can give you information… but they can’t give you lived experience, perspective, or transformation.

And that’s what people actually pay for.

If you’ve got a course, membership, or coaching program… and you’ve been quietly spiralling at 2am wondering whether AI just bulldozed your entire business model — exhale, pop the kettle on, and read this.

This episode separates the dramatic internet noise from what’s actually happening in the market, babes!

Topics Covered

• 🤖 The one specific type of e-course AI actually threatens (hint: it’s the generic “click this, then click that” stuff people could already Google)
• ✨ Why unique perspective, lived experience, and real transformation are completely AI-proof
• 💅 The “basic bitch results” test to see if your content is actually at risk
• 🔁 Why every generation of creators hears “this is dead”… and why it’s usually wildly incorrect
• 🌱 How a maturing market actually benefits ethical, transparent creators
• 🧠 Building a library of 140+ courses over 16 years while working part-time (yes, really)
• 💎 Why “discerning buyers” isn’t a trust recession — it’s a sign your industry is growing up

This new era makes what we do more valuable, not less.

Because when information becomes infinite… discernment becomes priceless.

Keep creating.
Keep sharing your lived experience.
Keep helping people create real change in their lives.

The creators who stay in integrity, keep showing up, and continue caring deeply about the humans they serve.
They’re the ones still thriving long after the panic cycle moves on to its next dramatic headline.

And honestly… that’s always been the point. ✨

If you adored this episode (I knew you would!), we would be so grateful if you left a review. It genuinely helps more magical humans find the podcast. You can also subscribe, share it with a bestie, and come say hi on Instagram @leonie_dawson.

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Big love,