Alllll about

your new BFF


I’m a wildly creative introvert and I’ve been able to achieve so many of my dreams!

I’ll show you how you can too!

CEO who has generated over $14 million in revenue

International best-selling author of books used by over 500,000 people

Built a massively successful business in 10 hours a week

Winner of AusMumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards

Blogging since 2004 and followed by over 100,000
Former editor of, the United Nation’s award-winning small business website

Fuck feeling less than.

Fuck feeling like you need to be anything but what you are.

What you are is:
just as you are.
Whatever makes you tick. Whatever your lifestyle looks like. However you decide to parent. Whatever choices YOU make in life. Please know it really is ok if you don’t fit into this tiny, tiny box of what is considered normal.

I help gorgeous humans build wildly profitable, high-integrity businesses with heart.

  • I know you’ve always feel misunderstood and like the rainbow black sheep in life.
  • Like an outsider, a bit of a hippy weirdo with alternative ideas.
  • You’re an introvert arty type who loves a simple life and your own space. This doesn’t seem to fit with the kind of person you imagine finding success in life.
  • You’re wondering if maybe, your time has passed and that you shouldn’t be chasing pie-in-the-sky feeling dreams when you have a family and a million ways your energy is needed by others.
I believe our stories


I will joyfully and happily talk about the most painful experiences of my life. If it means you feel less alone.
If it means you know it’s okay that you’ve gone through those things. For you to know that there is nothing wrong with you for going through big and hard experiences. I offer up comfort, solace and insight. I offer up my experiences and stories with so much love and service to let you know you’re not alone in this world. That you really are good enough.

Read my most powerful stories….

On Ageing and Midlife

Want to listen to this as a podcast? Listen above, or subscribe via Apple Podcasts, Spotify, PocketCast. Dearests, I must tell you something. Lately, I have been not like I used to be. I was full of bravado and enthusiasm and courage. And now I feel worn and dense and...

My brother died. What a miracle.

Want to listen to this as a podcast episode? Dearests, Last week, I talked to an old friend who'd lost her children's father and was raising her sons, fraught with the knowledge that they'd been irreparably damaged by such a traumatic childhood loss. I felt her pain,...

I Fucking Love Anti-Depressants

Dearests, I fucking LOVE anti-depressants. I will shout about this from the rooftops. Yep, I'm an essential oil loving hippy... but DAMN am I grateful for allopathic medicine too! Anti-depressants have been an essential part of my self-care for the last 9 years. The...

How I Have Sold Over $1 Million In Books

Blossoms, Since I’ve launched 40 Days To A Finished Book, I’ve had a bundle of questions and conversations about the why + hows of book writing and publishing. So I thought I’d take some time and write some posts for you to answer them. I've already written about Why...

How I Saved $15,000 in 2 Hours (with FREE Template!)

Party peeps, Tis the season to be a good financial custodian! FA LA LA LA LAAAAAA LA LA LA LAAAAA! In the spirit of No Spend Experiment and doing my 2019 goals workbooks, I thought it would be an awesome opportunity to review my business expenses as well. I do this...

Want to learn more about me?

Mama to 2 mermaid daughters
Married to my Scorpio twin
Has lived location-independent laptop lifestyle for last 8 years
Currently living on the Sunshine Coast, Australia
Artist, author, book-whore + ginormous hippy
Aspire initrovert with a ridiculously loud personality

Official Bio

Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.

A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.

Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.

Leonie uses she/her pronouns.

Find her:

Website | Academy | Workbooks | Shop

YouTube | Instagram | TikTok | Facebook



Take my hand blossom

I’ll nestle you under my wing

and take you on a journey through my colourful, creative world, guiding you to create a life custom-fit for YOUR soul!


Brilliant Biz & Life Academy

Want ALL of my courses, workbooks & resources at a WILDLY affordable price?

My Brilliant Year Workbooks

Get my massively popular Brilliant Year workbooks (formerly known as the Goal Getter workbooks) and start mapping out your dreams!

Money, Manifesting + Multiple Streams of Income

Go behind-the-scenes on how I’ve built a multi-million dollar net worth.