My darlings,

I just did the most delicious thing: a live masterclass, recorded with a room full of gorgeous humans asking me absolutely anything they wanted. We pulled a tarot card, did a meditation, and then got into the real stuff: money fear, pricing, creativity, and what happens to your whole life when you stop making things.

If you’re a creative human building a business and you’ve hit that weird squeamish feeling about earning more, this is for you. Also for you if you’re booked out with one-to-one clients and can’t see how to get out, or if your art has fallen to the bottom of your to do list.

Topics covered:

  • ⭐️ The money fear that hit when my business approached $150K a year
  • ⭐️ Why I put prices on the website instead of hiding them behind a discovery call
  • ⭐️ Moving from one-to-one work into group programs, courses + get-it-done days
  • ⭐️ The nightly gratitude practice that actually shifts your nervous system
  • ⭐️ Being visible, making public mistakes, and changing your mind in front of everyone
  • ⭐️ What my kids do when they can tell I haven’t had creative time
  • ⭐️ Energy work + letter-burning for releasing a relationship that’s dragging

Key insights

  • 💓 Money fear usually isn’t about money. Mine was about becoming the wealthiest person in my family, which felt as unnatural as outliving my eldest brother
  • 💓 Draw the version of you who earns the number that scares you. Who is she, what does she wear, what does she do with it
  • 💓 Hiding your price loses you the enormous chunk of your audience who will never book a discovery call
  • 💓 If you’re fully booked, that’s a pricing signal, not a scheduling problem
  • 💓 You don’t need to preemptively nail a new offer. Run it as an experiment and learn what you like
  • 💓 Gratitude works because it softens the body, and a softened body can see possibilities again
  • 💓 Nobody on earth is liked by everybody. Pretzeling yourself into the right shape for each person is not available as a strategy
  • 💓 Creative time isn’t a reward for finishing the work. It’s the thing that makes the work possible

Notable quotes

“What a beautiful gift it is that a woman gets to become the wealthiest person in her family of origin.”

“I am an explorer of life, and I’m going to make the best decision I can in the moment I’m in.”

“If I don’t create, if I don’t fill my world with delicious things, my business suffers. My soul suffers. My family gets a cranky sad mum.”

Play

⭐ Listen here on:


Links + resources mentioned

  • Take Action Club – enrol now for half price — https://www.leoniedawson.com/action
  • Unicorn Biz & Life Academy, $99 for the year, 100+ programs including Money Manifesting & Multiple Streams Of Income — https://www.leoniedawson.com/academy
  • The Lightseer’s Tarot by Chris-Anne
  • Biddy Tarot, founded by Brigit Esselmont
  • The Psychology of Money by Morgan Housel
  • Hiro Boga, my mentor for over a decade (now retired) 

Big love,