My sparkly possums,
Today’s podcast episode is a BIG one. Like, grab-your-notebook-and-a-cuppa big.
I sat down with my dear friend + creativity coach, Tamara Protassow, to talk about something most entrepreneurs don’t want to admit out loud: business can feel weird right now. Sales are wobblier, customers are choosier, and the post-COVID cash flood? Yeah, that’s well and truly dried up.
But here’s the good news: downturns aren’t the end of your business. They’re part of the natural seasons of business. Think of it like harvest vs. fallow time — both are needed. And YOU?
You can absolutely grow a resilient, profitable, values-aligned business even in a downturn.
In this raw + practical convo, we cover:
- 📈 Why this matters now & why downturns are normal in business cycles.
- ✨ Why “coasting” won’t cut it anymore (and what to do instead)
- 📝 The marketing + copywriting skills that will set you apart
- 💰 How to reset your profit margins + set healthy prices
- 🧠 Nervous system hacks for when money stress hijacks your brain
- ⚡ Why you need to stop doom-scrolling + reclaim your energy
- 🌱 The truth about business cycles
- 💰 How to protect future you with savings + retirement contributions
This episode is for my amazing women entrepreneurs who want to keep growing without burning out. We’re talking grounded strategies + compassion all the way.
Because here’s the thing: you’re built for this. With the right tools, you can weather the dips, skill up, and keep building the business (and life!) that makes your soul sing!!!
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big love,
