I’m Leonie, and I’m far too exuberantly overexcited to meet you! So, you’ve come to zis page because you want to hear my story, yus? I can give you the major dot points. And then an official bio. And then a love letter one, from me to you. Take what works for you + sings to you. How does that sound?
Delicious? I KNOW, RIGHT! It’s because we are SOULMATES!
And if you want to read more about my incredible team, you can see their gorgeous faces here.
Ready? Let’s get a cup of chai and have a yackeroo, yeah?
Leonie In Dot Points:
- I’m a self help author/artist/hippy who has also evolved into an entrepreneur + philanthropist.
- I’m the CEO of a half million dollar a year company.
- I only work 2-3 hours a day. I’ve never worked full time hours in my business – even as it doubles (or even triples) in size each year.
- My priority is to spend lots of happy, gentle, creative + adventure time with the two loves of my life: my husband Chris and my daughter Ostara.
- I’ve written two books, blogged for 8 years and created dozens of e-courses, workbooks and meditation kits. I get shit DONE.
- I’m the founder of the world’s best business + life training resource for women.
- I’ve coached tens of thousands of women to create their own incredible lives and businesses including crystal healers, celebrities, coaches, best-selling authors, award-winning singers, fitness experts, yoga teachers, multiple-six-figure entrepreneurs.
- I’ve previously worked as editor of business.gov.au – the Australian Government’s portal for businesses. It also happened to win a United Nations award during my time there! Wop wop!
- I’ve worked in in the Minister’s Offices of Parliament House + been a top achieving economics + art history student at Australian National University before dropping out to become a successful artist/hippy/woman living her own wild dream!
- My spiritual path drives everything I do – from business to money to relationship to what I decide to do next. Whatever I do, it’s gotta be on my soul’s purpose.
- I’m a gigglesnorter. An incorrigible optimist. I’m often found up trees. I have an undying love affair for stationery, art supplies, the smell of books + documenting the beauty in the world.
Of course, my life hasn’t always looked and felt like this.
I still remember so deeply the times when it wasn’t. The times I was completely adrift at sea. When I didn’t know who I was, what I was truly here for and why things felt so shitty and painful.
And on a business level, I didn’t understand why I was floundering so much and why on earth I couldn’t make it work. I couldn’t even dream that a sustainable income was possible from sharing my gifts with the world. And yet I knew I was supposed to be helping people. I craved the kind of life where I would be living my soul’s dream.
Along my spiritual & business path I’ve learned some incredible lessons and medicine. Lessons that changed everything for me.
And I’m going to teach you how to do exactly the same.
Because I have a big, beautiful dream, dearest.
Imagine a destiny where you and me are meant to change the world.
Imagine we share our gifts with the world.
Imagine a world where we help millions of people.
Imagine a world where we live the life of our dreams – no more sacrificing our lives, sanity, health, relationships or family as we do it.
Imagine a world where we live wherever we want. However we want. Making whatever lifestyle and childcare and happiness choices we like.
Imagine a world where we are nourished by our lives, be abundantly supported by money so we can make powerful, soul-centered choices.
Imagine a world where we are incredible custodians of money, inspired philanthropists who know WE are the ones who’ll make the difference.
Imagine a world where we step into our radiance, our joy, our divinity, our wisdom and love ourselves – completely – every cell and every bone.
I’m here to make this world a reality for you, just as it is already for me.
Leonie Dawson is a mentor to women wanting to create + grow massively successful and heart-centered creative + soulful businesses. She is also an author, retreat leader, visual artist, mama and guide for the tens of thousands who receive her free “AMAZING BIZ + AMAZING LIFE” eZine each week.
Leonie has taught alongside such luminaries as Arielle Ford, Julia Cameron, Gay Hendricks and SARK. Leonie has coached tens of thousands of women to create their own incredible lives and businesses including crystal healers, celebrities, coaches, best-selling authors, award-winning singers, fitness experts, yoga teachers, multiple-six-figure entrepreneurs and artists.
Leonie has a rare gift at working from both sides of the brain – she guides clients with both heart-centered sage wisdom and practical strategy, how-to’s and business advice.
Her strategic musings and practical wisdom have been featured on Problogger, Tiny Buddha, magazines like Spellcraft, Life Images, Goddess and Spheres, and in three of SARK’s best-selling books on creative fulfillment & freedom.
Previously, Leonie has worked as editor of the Australian Government’s business website business.gov.au which garnered a United Nations award during her time there. She has also previously worked in Minister’s Offices at Parliament House and as a legal secretary. Leonie was formerly a top-achieving economics + art history student at Australian National University before dropping out to become a successful artist.
Purposeful, passionate & unendingly prolific, published her first book at 22 and has gone on to create a solo art exhibition, lead women’s circles and retreats, create popular e-courses, workbooks + meditations. and create the Amazing Biz & Life Academy.
In the process, she has built a half-million dollar a year company that doubles in size each year and helps thousands of women every single year. Her mission is to help as many earth angels – women with creative or spiritual gifts – to have profoundly profitable businesses so they may nourish themselves and heal the world.
And Now the Love Letter!
I think a lot of people assume that I’ve had a pretty charmed life in order to be this happy/glittery/overexcitable/optimistic.
That I haven’t undergone real pain. That I had the perfect childhood + that everything for me is easy.
I just wanted you to know: that’s not true.
I’m a normal person. One who had a real childhood with its own blend of blessings + tragedies. Some people have had better. Some have had worse.
I don’t share about all the tragedies because I’m not called to.
What pain taught me most of all was this:
I’m still okay. The pain + the craziness wasn’t true. The thing that was true all along was the light inside me. The shining spirit of the divine. Of wanting to create + make miracles + remind the world that it was beautiful.
I’m one of five children. Two brothers, two sisters. I’m #4. I’m probably the funny one, if we were in the mood for assigning roles. My eldest brother Clinton died in a farm accident when I was 14. He’s now one of my correspondents from the rainbow side. He still likes to eat milk bottles & banana lollies by the bagful.
I grew up on a cattle farm in tropical paradise, North Queensland, Australia. My first memory is of being lifted into my dad’s arms as he sat on his chestnut mare, Noeleen. He had just come back from mustering cattle. I had just been to town. I was wearing a lemon frilly dress. I was two. Ever since, I’ve had an aversion to lemon frilly dresses, and a deep adoring love of horses.
I spent most of my childhood riding horses, swimming in rivers, being best friends with dogs, reading far too many books, attempting to become a horse whisperer, writing poems in a red star covered journal, spending far too long in the tops of trees, sitting at the big bench in our art corner & creating elaborate rituals with my sister.
I also used to work a lot on the farm, but mostly used cattle-mustering-time to whisper secrets to my horse, worship my brother, daydream & broadcast Leonie FM – a radio station that I was the singer, announcer & newsreader for. And by broadcast, I mean “talk to myself”.
I used to be an overachieving academic type who thought an A- wasn’t good enough. I graduated as school captain in the top five percent of the state. Thankfully, I grew out of being an overachiever (mostly).
When I was 18, I took off to live in Malaysia by myself for a couple of months. It was momentous and gorgeous and junglyish and strange all at once. I look back and think how extraordinarily brave I was at 18. I think we must be born with courage.
I fell in love at first sight with my love when I was 18. (A couple of days after returning home from Malaysia) He’s a Scorpio, I’m a Scorpio. We’ve been deep in love for over a decade, and I’m very proud of this. Chris continues to be my sage teacher, student, muse & journey partner. He’s also very hot. He is the same Myers-Briggs type as Mr Darcy. This is a new discovery, but it totally delights me.
After falling in love, we decided to go on an adventure. We moved across the countryside to an alpine city (Canberra) that neither of us had been to before. We treated the freezing cold like it was an adventure, and for the next seven years, we grew up together there. We found ourselves & our coupledom. We both worked for the Australian Government. I did short stints working for Ministers in Parliament House, but mostly I insisted on spreading glitter as web editor at business.gov.au. On weekends, we made art & music & went on adventures & did shamanic drumming. Corporate hippy artists! Wee!
And one day we drove back to my hometown, and stood in the sea where we first fell in love, and my love asked me to marry him. I said “Only if you’ll marry me.” I’m not quite sure why, we were both giddy & teary & giggly & nervous. But it was a Yes.
We travelled – to India. To Uluru. All over & over Australia.
It was a very, very good life. Easy & joyful & a whole lot of fun.
And then one sweet Sunday afternoon, there is a moment I’ll always remember. The sunlight was pouring in the windows, and my love and I suddenly knew a little soul wanted to come into the world. And there before us lay a big, beautiful opportunity. And we said Yes, with tears sparkling in our eyes. Within a couple of months, she arrived.
I told the world on my website when I was six weeks pregnant – just a few days after I’d found out myself. Also: I was one of those types who was so sure that she would know the instant she was pregnant. And then one Sunday in July 2009, I was eating a felafel wrap with my love, telling him how I kept feeling like I wanted to puke, that my periods were late, but I definitely, definitely wasn’t pregnant. My love gave me a look that he knew something else. And he did. As he most always is, he was right.
Our daughter was born eight months later.
You can read her birth story here.
Three weeks after she was born, the calling in us was too loud to ignore:
we needed to leave the city.
So we put our house on the market, and took a huge leap of faith. We quit our jobs, and we moved back across the countryside when Ostara was five months old.
We lived back in my hometown Proserpine again, in the 100 year old cottage that my grandmother used to live in.
Oh, and ten years to the day I snogged that beautiful man for the first time?
We returned back to the same beach, and declared we’d spend the rest of our lives together. We have a relationship that is both immensely human + immensely divine.
We made art + love + miracles.
(Not to mention one very cute baby!!!)
At the same time, I learned huge soul lessons from Post Natal Depression.
I used to be called Goddess Leonie which was beautiful and perfect and resonant and sacred for me for a really long time. Now I just call myself Leonie.
Two years later, after thinking I’d settled down in one place for the rest of my life, we got the soul’s calling to move even further north into even more tropical paradise.
I realised I went back to my hometown to discover it was the place I was born, but not the place I was meant to be.
We’re now very happily living in the enchanted mountains beside the ocean of Cairns. We live in our dream house, with lots of beautiful land to run around wild on. We have rainforest outside our windows and birds and turquoise butterflies and a resident family of wallabies. It’s pretty freakin’ dreamy.
I’m an online business goddess. That’s my “job”. In fact, it’s not just my job – it’s my whole family’s job. My love is a stay-at-home parent with me, and we get to spend a lot of lovely, gentle, happy time together with Ostara.
Most days you’ll find us at the beach, exploring the amazing place we live, making art & being gentle. And in the afternoons, I pop off to my studio to write + coach women + create miracles. I pour out whatever is inside me that needs to be heard.
We have lots of family time. Lots of creative time. A life that is free and in balance and happy.
I’m so damn grateful for it all.
Becoming a spirited entrepreneur has profoundly changed me. It’s been the best spiritual journey of my life. I’ve learned so much and grown so much.
I’m so thankful for all the lessons + wisdom I’ve learned along the way. What works and what doesn’t. What makes the biggest changes in our lives and businesses.
I truly believe that this work of creating the life + business of our dreams is one of the most important things we can do.
I’m so so committed to helping you do just that… creating + living your amazing life + business.
Let’s make miracles happen!