Today I’ve asked Grant (my Chief Ops Officer, Happy Tech Guru + Brutha from the Cosmic Womb) to talk building a website for your business. In particular, the platform he recommends for building your website with.
If ya like it, share it… and I’ll get him to create even more tech-demystification articles!
5 Reasons To Use WordPress To Build Your Biz Website
In our Academy Mastermind groups and in Academy Ask Me Anything expert sessions, our members frequently ask about WordPress or <fill in the platform – Weebly, Squarespace, Wix, etc.> Here at LDI, we’re squarely in the WordPress camp and have been for a long time.
With that in mind, I thought I’d share five reasons why I think hosted WordPress (NOT WordPress.com) is a great idea for entrepreneurs, business owners and content marketers.
1. WordPress is the world’s leading content management system
Based on statistics gathered on Builtwith.com, WordPress has about 40% of the installed websites using some form of a content management system. That equates to 15,000,000. Big number! Joomla is the closest competitor, with 2.7 million. WordPress is the big dog!
But why do you care? I don’t follow the crowd. I’m my own (wo)man. But, in a technology ecosystem, high adoption means lots of people are working in the space and crafting solutions to the problems being encountered. Whether in security, mobile, connection with the latest social platform, or adding new features, WordPress is often at the front of the pack because of the huge community surrounding it.
Also, lots of people means lots of other resources. Consider these – a search for WordPress on YouTube turns up 2.3 million videos, while a search for Squarespace only yields 33,000 results. Searching the WordPress plugin repository, turns up almost 40,000 plugins, while in contrast, the Joomla extensions directory shows ~7400.
WordPress is everywhere. And for good reason.
2. Wordpress is great on the wallet
- WordPress is FREE software.
- There is a HUGE range of free + inexpensive WordPress plugins to expand WordPress to meet all your business needs. For example, WooCommerce is one of the world’s most popular e-shops and is a FREE WordPress plugin. There are upgrades for payment gateways and shipping integrations, but the base functionality is available for free. Pretty sweet.
- Because WordPress is SO popular, there’s a bunch of additional support around it. Check out this list of the top 100 blogs about WordPress!
- You can find WordPress-fluent staff relatively easily. At some point, you’re probably going to encounter the need for help, either because you’ve found something you want that is too hard to do, or because you want someone else to help you manage this aspect of your business going forward. WordPress resources are available, from Virtual Assistants who can manage the admin side of WordPress to whole companies stocked with talented and experienced developers who can take your site to new heights.
3. WordPress is secure
Are you suprised? Of course, the media sensationalizes any time there are security incidents, and considering the number of WordPress installs, it is big news when a problem is found. However, there have really only been a few large exploits throughout the life of WordPress and they have been fixed very quickly. The size of the community ensures that if things aren’t working, it is noticed and fixed – fast.
Handy hint #1: One of the largest security holes is simply checking for insecure passwords using the ‘admin’ username. If you change that username and add a secure password, most of your vulnerability is removed. You can do this in the setup process with most installers, or you can create a new user as an admin and delete the Admin user after you log in. way, making sure that ‘Admin’ and ‘password’ won’t let you or anyone else log into your install is the best bet in security.
Handy hint #2: Updating WordPress and the themes and plugins on your site is the other critical task. If you keep things updated, WordPress is a very stable and secure platform. Starting at Version 3.7, WordPress began auto-updating. With most installers, you can select these options at install so that your install never gets behind. This enables you to take full advantage of the great developers building and updating WordPress – if they find and fix a vulnerability, you’re instantly protected.
If you want to get your geek on or just dig in a little further, check out the WordPress white paper on security.
(Editor’s note: Wow. Cheers Grant. But no. No, I think I shall pass. I’m glad YOU are reading it though!)
4. WordPress can scale from small to big business
You can install WordPress and configure a site in under an hour. You can also invest hundreds of thousands of dollars into custom functionality that takes months to build. Simply put – WordPress can handle the size of your dreams.
5. WordPress is POWERFUL!
This is the number one reason that I love WordPress.
Communicating through the web is a critical skill. The WordPress platform puts the power of building sites and doing business in the hands of the business owners, creatives, and others who may not be developers but still have something to say or sell. Using tools like drag-and-drop page builders like Divi and ecommerce plugins like WooCommerce, people with a basic technical understanding can do great things. And it gets better every day.
Want to build your business website with WordPress?
If you’re interested in WordPress and you want to build your own WordPress website for your business, join us for our brand new Creating a Website with WordPress course starting 1 October in the Shining Biz + Life Academy. In under an hour, I’ll take you from interested to installed with step-by-step video instructions on how to get your own site up and running – fast!
The thing we love most of all in the Academy is seeing our members reach their biggest dreams. We love sharing the tools + training to get them there.
Have a fantastic day!
P.S. We’ve already had some wonderful feedback from Academy members who are already using it to transform their days.
“Grant’s walk-thru of WordPress is uber simple! I had a very difficult time with WordPress by myself. This course helped me figure it out!” ~ Becky
“Thanks Grant for turning something that I had given up on into something that I can be proud of. If you’re like me and you were afraid of WordPress and had given up on ever being able to use it, let Grant help you. It won’t take long and you’ll be amazed at what we can teach you.” ~ Laura
“Grant is my Website SuperHero… Leonie needs to paint you with a cape. Mr. Grant! This was the piece that was standing in my way – it was the way you explained/conceptualized how things fit together and showed the “design” pieces… and I could stop and do, stop and do. This really opens up the floodgates…THANK YOU!!!!” ~ Sandra
“Ohhhhh I didn’t even know this was in the package…..Sooooooooo awesome. This is like the rainbow icing on the ten layer cake!!! Yay!” ~ Jessie
P.S. Just 20 days left to jump in on the Shining Biz + Life Academy’s most affordable payment plan offer ever.
Everything you need – business, marketing + tech training to help you build an incredible business!
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