Hello my loves,

Today’s podcast episode is a delicious one.

The glorious Tamara Protassow is back with me again — crystals in hand, Lemurian energy fully activated — and we’re having a very honest conversation about what actually moves the needle in business.

We’re talking about the simple things that most people avoid because they’re inconvenient.

Tam decided to run a bold little experiment for 2026.

Her rule?

Market. Every. Single. Day.

Even when life was chaotic.
Even when she didn’t feel like it.
Even when she’d run out of words by 5pm.

And do you know what happened?

Within six to seven weeks she doubled her income!

Not from some magical funnel.

Not from paid ads.

Just from consistently showing up and telling people about her work.

It’s wild what happens when you do the simple things consistently.

During the episode I also ended up pulling back the curtain on something I haven’t talked about that much before: my membership model.

Which is funny, because I’ve been running memberships since 2010.

I’ve served tens of thousands of members, generated over $10 million, and built a business that lets me work from some of the most beautiful places in Australia.

And yet… I’ve barely talked about it.

Classic case of unconscious competence, honestly.

Sometimes the thing that feels the most obvious to you is actually the thing that would help other people the most.

So in this episode we talk about the business lessons that have made the biggest difference for both of us.

Here’s what we dive into:

• ✨ Marketing every single day compounds incredibly fast. Tam doubled her income in six to seven weeks.

• 🧠 For AUDHD brains, all-or-nothing can actually be helpful. Instead of fighting it, Tam leaned into it. Marketing simply became the non-negotiable thing that happens every day.

• 💫 The inner work is the business work. Before Tam could show up consistently, she had to look at her beliefs around visibility, consistency, and being seen.

• 💸 Sales solve most business problems. Cashflow gives you space to breathe. It lets you fix systems, hire support, and make smarter decisions.

• 🌈 Memberships mean you never start the month at zero. Recurring revenue gives you financial stability, creative freedom, and the ability to make a deeper impact.

• 🔐 My 80% annual renewal rate is not accidental. It’s the result of intentional systems, smart pricing, generous value, and clear boundaries.

• 🤝 Affiliates who genuinely love your work are more powerful than ads. My business has paid $878,000 to small business women around the world through affiliate commissions instead of spending that money on Facebook ads.

• 💎 Unconscious competence is real. You might be sitting on a goldmine of expertise that you haven’t even thought to teach yet — because to you it just feels obvious.

And one of my Academy members said something that made me laugh out loud:

“I felt like a two-legged stool since the Academy closed. It’s just the extra bit of support that I need.”

Bless.

Play

If This Episode Lit You Up…

If listening to this episode made you feel excited about building a business that is both profitable and genuinely joyful to run, then you belong inside the Unicorn Biz & Life Academy.

For $99 per year you get access to:

• 100+ courses
• workshops
• templates
• coaching sessions
• and a beautiful community of creative humans building their dream businesses

And if you join before the end of March, you’ll also get my brand new live program Million Dollar Memberships completely free.

Which feels like a pretty good deal for ninety-nine bucks.

One tinsy-winsy favour

If this episode made you laugh, cry, or immediately open your marketing calendar…

We would be so grateful if you left a review.

It genuinely helps more magical humans find the podcast.

You can also subscribe, share it with a bestie, and come say hi on Instagram @leonie_dawson.

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We love you.

Big squishy hugs. ✨