How to Hire & Train a VA

(an Academy exclusive training)

I hired my first virtual assistant in 2008 (!!!)

So I’ve made all the mistakes, experienced SO much support and goodness and learned all the lessons over the last 16 (!!!!!!!) years.

And I’m happy to share it all with you.

Is this you?

  • You’re feeling overwhelmed with everything you have to do in your biz
  • You’re getting bogged down with admin tasks
  • You have no time for creating what you love
  • You want more time with your friends & family but can’t find a break in your schedule


This is for you if:

  • You’re wondering if/when you should hire an assistant
  • You’ve already got an assistant but want to save your time, money & sanity when managing them
  • You’re ready to have a VA working relationship that is fun, easy and wildly profitable.

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

In the How To Hire & Manage a VA training!

  • Access to this training chock-full-of helpful big-business-sister-advice…

  • Templates to help you decide what skills your VA needs

  • What you must do BEFORE you hire to save you an enormous amount of $$$

  • What to do if you can’t afford a VA

  • What you need to always do yourself & what you should outsource ASAP

  • Advice and resources on where to find the right VA

  • The Essential Hiring Checklist

  • How to on-board and train your VA for the best results

  • What software, systems & processes to use to ensure your VA relationship works brilliantly

  • The essential security measures you need to take to ensure you & your business is protected from VAs gone bad

  • How to manage VAs & make sure they’re not an ENORMOUS time, money & sanity suck on you!

  • How to KEEP your VAs happy & thriving

  • When and how to fire (if you ever need to)

  • All the behind-the-scenes goss of my hiring successes & mistakes!

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

How to Hire & Train a VA

This training covers absolutely everything you need to know about having a healthy, fun and WILDLY profitable relationship with a virtual assistant!

I’m going to be covering everything from how to hire a VA to keeping your working relationship running smooth & succesfully so you save time and make the big bucks!

Priced at: $99

Sales Star Masterclass

In I order to succeed in business you MUST learn how to sell, and do it well.

This is the essential program for new + mature business owners alike.

ONLY use it if you want to make more money however!

Priced at: $297

40 Days To Create & Sell Your

In the space of 40 days, I’ll help you get your e-course DONE. And master the tech like a pro. And start SELLING it like crazy.

This is accountability, tech + marketing advice on SPEED.

Priced at: $197

Money, Manifesting & Multiple Streams of Income

Want to know how I’ve built a multi-million dollar net worth?

Want to grow your own income and savings with joy and consciousness?

Join me on this practical, inspiring and FUN 4 week journey to transform your financial destiny.

Priced at: $197

40 Days To A Finished Book

Want to get your book written, finished and out in the world, doing what it’s supposed to be doing?

Learn the book writing + book marketing success secrets from an internationally best-selling author who has sold over a million dollars in books!

Priced at: $197


Marketing Without Social Media 

We’re all HUNGERING for ways to grow our businesses WITHOUT it costing us our time, money, joy, self esteem and inner peace.

Let me teach you the smart, savvy and super profitable ways to market your business WITHOUT social media!

Priced at: $99

Work Less, Earn More workshop

Whenever I tell people I’ve created over $14 million in revenue, while only ever working 10 hours a week, the response is always the same:

“HOW??????? HOW DO YOU DO THAT??????”

This workshop is my answer. 

Priced at: $99

Get Organised!

Feeling overwhelmed & disorganised by your life & business?

You’re in the right place. Get Organised! is a 21 day decluttering & organising challenge.

Learn hacks to help you organise your tax, housekeeping, money, tasks, e-mails, parenting, home, paperwork, planning, task lists & more!

Priced at: $99

Behind The Scenes of a Multi-Millionaire’s Finances

Ever wanted to know exactly how a multi-millionaire manages their money? Here’s your chance!

Come sit with me as I share with you all my juicy money goss including my net worth, current income streams and what I invest in, my retirement plan + how I track my income goals and MORE!

Priced at: $7

Midas Touch

Join this 11 day transformational experience to learn how to touch everything you touch into gold.

This divinely guided journey will lead you through the success mindset to cultivate so you can create literal (and spiritual) gold.

Priced at: $77

Burnout: How to Heal & Prevent

Burnout can be a regular occurrence for creatives, entrepreneurs, mamas & neurodivergent hotties. This training bundle guides you through my best tools, guidance & calculators to help you heal your burnout & prevent it from happening again.

Priced at: $66

How to Deal with Trolls & Criticism in Your Business

If you’ve run an online business for a while, you may experience criticism, snarky comments or trolling. This practical, kind workshop will help you through these painful experiences, help you get clarity on whether it’s useful feedback or standard issue assholery, and how you can improve your business going forward. Bonus: you’ll get to hear about some of my biggest internet bushfires!

Valued at: $25

Cash Crunch

In this super popular training you’ll learn how to save more money and make more money, even when times are tough.

The training is filled to the brim with hot tips, deep insights and practical ideas grounded in reality (none of this “get rich quick” BS).

And as a bonus, you’ll also get a beautiful eBook with 50 money making ideas!

Valued at: $25

How to Find the Perfect Accountant for You & Your Biz

A bonus mini workshop designed to support you in finding the perfect accountant for your biz!

Valued at: $7

ADHD + ASD Business & Productivity Success

How to harness your brain to become wildly more creative, prolific & successful.

Tried and true strategies from the ND entrepreneur who has created $14 million in 10 hours a week!

Priced at: $99

Monthly Group Coaching Calls

As a second BONUS, consider my brain open for the picking! Join my wildly popular, fun & helpful monthly group coaching calls.

I’m here to help!

Valued at: $997


24/7 Virtual Co-Working Room

You’ll also receive BONUS access to our Academy virtual co-working room. Research shows that body doubling like this can hugely improve your productivity and focus. Our members agree!

Use this room daily as you work or when you need an extra productivity boost to conquer the hard but important tasks.

Valued at: $997


Total Value = $3,757+

My Brilliant Year Business Workbook (PDF)

Used by over 500,000 people worldwide, these powerful workbooks will guide you to map out goals for every area of your life including finances, marketing, team, work-life balance, customer service, philanthropy & more.

Priced at: $9.95

My Brilliant Year Life Workbook (PDF)

Used by over 500,000 people worldwide, these powerful workbooks will guide you to map out goals for every area of your life including finances, family, health, creativity, self care, career, bucket list & more!

Priced at: $9.95

Goal Getter Daily To Do List Planner (PDF)

Stay on track with your goals every single day with this printable digital planner.

Set your priorities, track your habits, monitor your water intake & get reminders to move & connect.

Priced at: $9.95

Goal Getter Weekly Planner (PDF)

Stay organised & on track with this weekly planner.

Set your priorities, write your gratitude lists, set monthly & weekly goals & income targets!

Priced at: $9.95

Salt: an erotic romance novella (PDF)

And just for fun…

Get a free copy of one of my wild creative side projects – an erotic romance novella written under my pen name Lola Leigh.

Priced at: $3

Calm Christmas Planner (PDF)

Get organised & enjoy a calm, chaos-free Christmas with this gorgeously illustrated planner.

It includes 30+ pages of:
+ Budget planner
+ Menu planning
+ Present planning
+ Gift card address list
+ Xmas travel planner
+ Important Dates planner

Priced at: $10

Total Value = $50+

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

“From lockdown to £50,000 in sales!”

“When COVID-19 wiped out my income as a live illustrator for conferences, I was SO GLAD to have Leonie’s course.

We launched Good Ship Illustration which earned £50,000.

It was a game changer!”

– Katie Chappell, co-founder of Good Ship Illustration

“I made over $8,000 (8x more than I’ve ever made launching a course before!)”

“My course has now launched and is in progress (with wonderful feedback so far) and I made over $8,000 from the launch (8 x more than I’d ever made launching a course before).

Yay! I’m genuinely blown away by this result and so incredibly grateful.”

– Sarah Jensen, Rock Your Goals

“Leonie gets results FAST.”

“Everything Leonie has told me to do has gotten me results FAST. Leonie has given me concrete steps and tips which have pumped up my business growth. She knows what she is talking about. She has taught me another way to do business. I can honestly say the reason I was able to leave my teaching job and build my business is because of Leonie.”

– Hibiscus Moon, founder of Hibiscus Moon Crystal Academy

“Leonie has razor-sharp strategies…”

“Leonie’s razor-sharp insights and business strategies leave no stone unturned when it comes to creating a business and life you love.

If you get the chance to learn from her, go for it!”

– Victoria Gibson, Facebook ads expert

This is FOR you if:

  • you can afford the membership without putting yourself in financial harm
  • you honour and respect boundaries  
  • you commit to doing the work and taking full responsibility for your own success

This is NOT for you if:

  • you find it hard to even navigate a computer or the internet.
  • you need 1:1 handholding and guidance
  • you aren’t able to respect boundaries.
Brilliant Biz & Life Academy
ALL my courses, coaching & resources to help you grow a wildly abundant business... all at a "Can't Say No!" price!


done Sales Star e-course (usually $297)

done 40 Days To Create & Sell Your E-Course (usually $199)

done 40 Days To Finish Your Book e-course (usually $199)

done Money, Manifesting & Multiple Streams of Income e-course (usually $199)

done Marketing Without Social Media workshop (usually $99)

done Get Organised! course (usually $99)

done Work Less, Earn More workshop (usually $99)

done ADHD + ASD: Business & Productivity Success (usually $99)

done How to Hire & Train a VA (usually $99)

done Midas Touch (usually $77)

done How To Heal & Prevent Burnout (usually $66)

done Cash Crunch: How to Make & Save More Money (usually $25)

done How To Deal With Trolls & Criticism In Your Business (usually $99)

done Behind The Scenes of a Multi-Millionaire's Finances (usually $7)

done My Brilliant Year Business e-workbook (usually $9.95)

done My Brilliant Year Life e-workbook (usually $9.95)

done Goal Getter To Do List Planner (usually $9.95)

done Goal Getter Weekly Planner (usually $9.95)

done Calm Christmas Planner (usually $10)

done SALT romance novella (usually $3)

done BONUS: Monthly Biz Basics workshops (usually $2400)

done BONUS: Monthly group coaching calls with Leonie (valued at $997)

done BONUS: Business Templates & Spreadsheets (valued at $580+)

done BONUS: Twice Monthly Guest Expert Workshops (valued at $3700+)


How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

  • I’ve sold over $14 million, all while only working 10 hours a week.
  • I’m a globally best-selling author of the My Brilliant Year goal workbooks, used by over 500,000 people worldwide.
  • I’m the winner of Ausmumpreneur of the Year’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.
  • I can break stuff down to be easy to understand, simple (and even enjoyable!)
  • I’m not going to upsell you into some massively priced mastermind to give you the REAL information… I’ll just give you everything I know in the Academy
  • Proudly neurodivergent with ASD


How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

Q: Is this a live training?

Nope! Everything is pre-recorded and ready for you to access immediately!

Q: Is this the new Brilliant Academy exact same program as your Shining Biz & Life Academy?

No and yes!

The courses are all new content – my old courses were retired at the same time as the Academy closed in 2019.

It is a similar format to the olden day Academy however – 12 months access to all my courses!

Q: I’ve bought the Academy before, do I have to buy it again?

If you want access to the new courses, then yes.

Ye olden day Academy was only ever sold as 12 month memberships… just as this new Academy will be.

Q: Can I get access to the old Academy site?

No, my love. Ye olden day Academy was closed in 2019 (3 years ago). 18 months notice was given to all members before then.

I’ve only ever sold the Academy as a 12 month membership – NOT as lifetime access. So all memberships have well and truly expired.

Q: Will there be Academy conferences again?

Nothing planned at this point! But I’m open to possibilities. I’m excited to ride with the energy of co-creation with you all again!

Q: Will the My Brilliant Year workbooks be included?

Yes – but only the digital PDF versions. NOT the printed versions.

You are most welcome to print out the digital PDF versions however! Yay!

Q: Can I share my Academy access with someone else?

If they are a friend – no.

If they work for you – yes.




Q: Why are you opening the Academy again?

To put it simply – I have missed it.

I miss the connection, magic and miracles.

I miss creating stuff for you. It’s a special relationship.

I miss helping as many people as possible.

And I LOVE being able to provide access to all my programs at a wildly generous price. So that you can have access to everything I know and share!

I want to spend more time creating & helping instead of launching – and having the Academy helps me do that!

Q: Will this include absolutely EVERYTHING you create in the future?


I want to give myself the freedom to have separate offerings in the world if I’m ever called to it. I might decide to do some random event or bonkerdoodles joint venture thing at some point.

Having said that, everything I am currently planning for future online releases will be in the Academy!

Q: What happens if I’ve already bought some (or all) of your courses? Can I get the Academy free? Can I get a refund?

My love, to keep it simple, no.

If you’ve already purchased a course, you will have permanent access to it (for as long as the course is offered).

With the Academy, you get 12 months access to it (or for as long as you keep your Academy membership).

You are most welcome to purchase an Academy membership – it will give you 12 months access to anything you haven’t yet purchased. And you will continue to retain the permanent access to courses purchased in full.

Q: Can I promote this as an affiliate?

Absolutely! You get 50% of each enrolment annually. Sign up & get your promo link here.

Q: Do I get sent printed coursework in the mail?

No – all offerings are digital programs.

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

 In 3 days I gained 90 students and $1000!

I built a waiting list of approximately 50 people for the course and when it went live I had 18 sign ups on day one.

I got my course recorded in one week and my sales page done in a day (like Leonie does). 

This was an AHA moment for me because my indecisiveness up to this point has prevented me from launching a course in the past.

Leonie gave me the confidence to move forward with my Ecourse and not sweat the small stuff.

Jo Cauldrick


“Leonie is an absolutely sensational guide who explains things so well and makes it real.”

Kari Sutton

“Leonie is straightforward, fearless and a breath of fresh air.”

I love how direct she is when it comes to answering tough questions. Her course is organized, easy to access and beautiful. She’s been a breath of fresh air.

Tanya Smith

“More aha! moments than I can wrap my head around!”

The course HAS paid for itself already! My husband is on board because you make perfect sense to him as well.

Melody Kientopp

“I’m loving your energy and honesty!”

I love that you’re SO generous with your experience and wisdom and are encouraging us to benefit from it.

Robyn Webb

“I love your no BS – just do it attitude.”

I love Leonie’s course!

Becky Lundin

Leonie has a way of making people feel like they are capable of anything (plus she’s flippin’ hilarious!)

I absolutely love Leonie’s course.

Every time I learn something from her and implement it, I get results!!

This clarity has even helped me grow my membership practically overnight!

Billie Gardner

“An unbelievable, inspiring journey…”

“The journey of Leonie’s course is unbelievable and goes on and on.

It was inspiring, challenging, lovingly, doubting, exhausting, heart melting, wondering, energetic, out of this world, encouraging and soooo fun to work with you this way.

And I always come back to get a nugget of wisdom and a sweet energy kick.

So all in all, I’m so in LOVE with your courses and down to earth honesty! I’m a total LEONIE – FREAK and well I have to confess: I’m a “Leonie-Addict”!

Ellen Holzschuster

“Best investment of my time and money ever!”

Sophie Le Brozec

Leonie Dawson is a Superb Creative!

She knows when to stand strong and when to go gentle in her guidance of Creatives. 

Her enormous humor and light-hearted laughter is Goddess-Sent. She is a rare combination of the Divine Feminine and the Purely Practical!

She’s got and gives The Big Gifts —the ones that keep on Giving!

Thank you Leonie from the bottom of my heart!

Lynda Beth Unkeless

Author, Meet One New Person Every Day: The Magic of Conversation

“There’s nothing like an Aussie chick giving you a kick up the bum to get things done!“

I love love loved this course!


The webinars had laugh out loud moments and the Facebook group is a brilliant way to stay motivated.

I didn’t expect it to be so much fun. If only Leonie was there telling me to just fucking do it for all my creative pursuits. At the price it’s a no brainer!!

Catherine Hay

“Works like magic to keep my focus straight!“

It motivates the shit out of me. Makes me love and accept myself. Very inspirational and magical in bringing creativity fron imagination into realization. Thank you!

Elena Popova

“Leonie’s the tough love you need to stop making excuses and make your dreams happen.“

Leonie’s course helped me finally break through so many internal blocks, low self-esteem and resistance to finish two books that have been sitting in my heart and mind for over 10 years.

Leonie has a genuine level of warmth, generosity and ‘get er’ done’ attitude.

Sitting in stagnation and procrastination when it comes to your dreams is a form of self-annihilation. It’s soul crushing. Leonie is such a beautiful guide that got me through.

I’m excited to do the course again (and again and again).

Doing the course along with her biz and life workbooks has created the foundation, guidance and map I need to stay on track.

Holly Elissa

“Above and Beyond!”

I have watched Leonie not only get her creative projects done herself, but she has masterfully increased her life and business over the last decade.

Something else I have come to know about Leonie is that she over-delivers. There is always something extra, something more!

Thank you sweet, precious Leonie for your life-changing magic!

Rosa Maria Szynski

Author and MAGICAL Living Mentor,

“I’ve learned that I really do know a lot more than I thought I did…”

This course is very fun and is keeping me going!

Jen Jones

I am writing up my sales page this weekend & will be ready to launch!

You have given so many different resources to look into, however I love that you really encourage us to not get stuck on all that shit.

That really helps to take the pressure of “perfection” off the shoulders.

I have been trying to complete this course for over a year. I had it written up, I just kept procrastinating on setting up slides & recordings.

I now have the slides completed & half the recordings done. I am writing up my sales page this weekend & will be ready to launch!

Victoria Roybal

I put my first ever online course on sale six months ago and last week I just hit the $20,000 mark.

Your courses are easy to follow, well thought out, beautiful and original.
The thing I want to compliment you most on though is the over delivering.  

Your pricing in GENEROUS.  You share with GENEROSITY EVERYTHING YOU KNOW.  

Your spirit is generous and I see that and appreciate it deeply.

Katie Rose

Leonie is a true Mumpreneur…

Leonie is really good at helping you get from I have no idea/who am I to be doing this to I can do this/why not me….

The course taught me how to work out what the course should be about, through the outline and actually creating and selling.
I learnt more tech in that 40 days than in the previous decade! I use those skills in my business every day now and am so, so grateful to Leonie for indomitable passion.
Not for you if you don’t like swearing and a much-needed kick up the ass! Definitely for you if you want to get that course written and out into the world to help the people who need to hear it from you.

Heidi Marke

This was the kick in the ass I needed to finally get my work out into the world.

My husband and I have a daily ritual we do that brings us so much love and intimacy and we wanted to share it.

We call it Creating Our Day. With your course you taught us how to break it down into chunks people could digest and make it into an ecourse.

So far we’ve made over $1000US and we keep going!  We are learning so much and having so much fun on the journey.

I think the biggest piece for me was getting over all of the fears and what if’s I had in my brain.

Your no nonsense approach helped me to get over myself.

April Terreau

Whatever I didn’t listen to I regret! You make things so simple and easy!

I made my course and had 200 attendees!!

I made a beautiful sales page and my e mail list is looking bigger every day thanks to your example and teachings.

More and more learning from you how to just be me; no shame, no perfectionism.

Alejandra Bennett

I’m building a course with content I’m really passionate about and that I’ve built a solid reputation on as an “expert.”

I am a Black anti-diet, anti-racism coach running my business virtually from San Diego, California.

My niche is consulting with white-centric nutritionists, registered dietitians and eating disorder treatment providers regarding the nuances of providing care for people of color. This is a SUPER white set of professions. The number of Black clients and the number of Black practitioners are both exceptionally low.  So, I’m SOLID on my target audience.

With the pandemic and the killing of George Floyd, the awareness of the instability of the US health care system and the 400+ year scourge of anti-Black racism in the US made my work very timely.  Through a set of really odd circumstances my Instagram following grew by 4k in one month. Seeing the dramatic rise, I started pumping out content. The feedback was enthusiastic, and I started getting requests for podcast appearances and media interviews.  The media exposure generated an additional set of requests for me to consult with organizations and do workshops.

I decided to do a test course and I’m leading a discussion on a very popular book (on the racist history of fatphobia) starting August 6:  6-weeks with a private online discussion space and a 1-hour weekly live session.

Working with my business coach, we decided on a $499 price point. I had a website built for the course. I launched it at 9a last Friday and had two sales within an hour.

A week later I have 5 total sales and my followers are promoting it like crazy.  I have almost three weeks before the online discussion starts, and I expect to sell a few more.  I’m not getting stuck in the weeds about perfection and using “placeholders” where I would otherwise go down a rabbit hole.

The timing has been right.  The audience is well defined, and they are coming to me requesting (and willing to pay for) a product I can easily deliver.

It’s been a perfect storm.

Shelby Gordon

I’ve gotten more accomplished in 2 weeks than I have in 2 months!

I’m loving the course and Leonie’s no-nonsense advice!

I’m learning to just go with it, enjoy the process, not overthink things.

Just get stuff done! That’s what I’ve really needed and this course is helping me do that.

Cassandra Key

I am absolutely loving the course!

Before starting the course, I was really stressing about how to market, not having an audience, blah, blah and now I realise that there’s no point in worrying about all of that until I have actually created a course to sell!

I’ve stopped procrastinating and I’ve already started creating my course, planning it, writing notes, creating slides etc.

I’ve also found that I’ve stopped worrying about making it “perfect” and that I can create my course with the equipment and software I already have and I don’t need to worry about making it look super slick and professional.

Leonie is amazing and makes everything simple, easy to understand and most importantly… FUN! 🙂

Nina Lamy

I am really enjoying the course!

I have found it so practical and you can get started right away.

You and the group have mentioned so many viable options for varying degrees of cost and skill ability, so this has made it easier for me at (74) an old hippie to more or less keep up!

Deryn Van Der Tang

It’s given me the confidence to just do it.


It made me realised I know more than I thought about all the elements of creating the materials but sometimes you just need someone to tell you how to do it. And then to do it.

7 people signed up for my first workshop, I’ll take that!!

Katie Farrell

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

Leonie holds nothing back in her teaching. She explains things in real, raw and usable ways. It’s not fluff, it’s from learned experiences, and it makes learning fun!

Leonie is one of the pioneers of the online entrepreneur world, making possible for anyone with a passion to serve to be ale to follow their dreams and create their own business.

Kerry Spina


I love Leonie’s no nonsense simple, easy and fun business guidance. Her courses are filled with real information that is current and relevant. Leonie’s allowed me to follow my dream of having my own business, seeing her walk your talk, she has paved the way for so many other women to follow their hearts and dreams too!

Leesa Turner

Energy healer

When I embarked on my journey with Leonie I got more than a high quality teacher and great results… I literally covered the cost for my training within the first term!

Munira van der Zijl

Yoga teacher

I began my business in 2011 from Leonie’s trainings and even in 2019, it’s barely changed due to the clarity Leonie’s work helped me find. I would recommend Leonie for anything that is a meld of down-to-earth with that intuition we all have inside.

Katy-Rose Bye


Leonie touches a part of me that wants to shine, wants to make things, wants to manifest. I feel touched in the part of me that is vulnerable and strong, like two sides of a coin. I know many things already, but being touched by a teacher in that sacred part of my heart is rare. With Leonie’s help I have already created a book, inspirational cards, online courses and a happy life.

Fanny van der Horst


I love the “just fucking get your course done!!”

I have clarity on just focusing on getting my course done, not getting ahead of myself by worrying about how it all comes together with marketing and list building, etc.

Becky Lundin

I’m surprised by how easy and quick it is!

Brilliant! I’m surprised by how easy and quick it is to create a course when you have this kind of momentum and support.

I’m now writing week three. I’m on track.

Jen Storer


I am finding the course amazing to say the least!

Cassandra Bowen

I really like the fact that I can just work with what I have and don’t have to buy anything more.

Matilde van der Zel

Enjoying the course immensely!

Been writing my course and find it easier than I thought it would be to get it together.

Love the resources.

Jim Monahan

I can see that making a great course and selling it well are two totally separate things!

My e-course is 30% written, my deadlines are chosen, and my plan is underway!

I have really loved the week on marketing and sales!

I have really started to unlink in my head the quality of my course with the success of the sales. I used to have a meritocracy mindset and believed that if I made a good course it will sell.

I still want to make a helpful product, but now I can think creatively about how to sell that product.

Renée Yoxon (They/Them)

I’ve been able to sit down and map out an amazing new course that I’m excited to create and sell!

The course has been great so far!

Lots of AHA moments, especially that I don’t have to be perfect or do things perfectly (what a relief).

I’ve also been able to recognize different forms of resistance that come up for me in creating courses, plus Leonie is making it really simple for me to understand exactly how to put together content and deliver it.

I’m also switching ENTIRELY from doing one-on-one work with clients (which I’ve done for the past 5 years) to offering group courses and workshops.

This is massive and a long time coming.

Josephine Hardman, PhD

The course has been great so far!

Really love how honest Leonie is and it has given me the kick up the arse that I need.

Thanks to the course, I’m realising that I already have soap to sell and just sitting on my arse and not moving forward to get shit done!

Looking forward to learning more about marketing etc as that is what I really need help with!!

Jo Stevens

How to Hire & Train a VA

is an Academy Exclusive!

Learn more about the Academy here!

I know more than I thought.

That discipline, just do it, is the key.

I am fortunate that I am teaching a class in-person at this moment, so I am getting immediate feedback from the students in the class to create an e-course stuff!

Kim Bushore-Maki

I loved the course!

It helped me stop overthinking things and to simplify the e-course creation process.

I honestly am surprised that I am sitting here ready to launch my own e-course and already have an outline for my NEXT e-course I want to create!

My course is created and I have 5 people signed up for it so far!

Heidi Lane

You had success as a solopreneur.

This is music to my hermit inspired ears.

To create great art stuff in solitude (with my dog) and release it to the world!

My e-book version of the new e-course has sold thousands of dollars worth over the years but it really needs a revamp and that’s why I’m doing this course.

Jenni Onn

My course goes out tomorrow!

Big A-ha: Learning that I can create a profitable course by focusing on a single, simple topic/solution using the tech I already have has freed me from the blocks of thinking I had to do some huge, expensive process.

I’ve created a survey to zero in on the topic my email subscribers want to learn.

Jeni Rogers

Results WILL come when I finally get my head out of my arse!

I loved all of the information provided throughout the course Leonie!

It was very informative and easy to understand. Some things I had experience with already, but I have learnt sooooooo much.

I know that I can make all of the excuses under the sun, but when it all comes down to it, I just need to COMPLETE MY FUCKING COURSE!

Jules Karam Grono

I have gotten further on this course, and building my course to releasing than ever before!

It’s been good, I have set up the sales page and lead magnet, I have the course mapped out and am looking to launch Nov/Dec.

I have yet to build and record the entire course content, but getting there.

Ahhaaas – lots. I realised that when I just do the thing – and not stress over the process it just happened!!

Sue Hay

This course rocked my world!

I loved the energy of the course, the hands-on materials, Leonie’s great “just do it” vibe and the amazing insights and tools delivered lesson after lesson, yayyy!!!

I have revamped my live courses and started selling them online. Now I’m planning to launch my e-school.

Following up Leonie’s advice of getting things flowing and done right here, right now, new possibilities emerge in different ways!

Cindy Figueroa

More confidence in marketing, some extra ideas popped up, and a lot of clarity…

I realised that I have and know everything so all I need to do is sit down and to the work.

I got clarification on marketing which is great as I don’t feel confident doing it but I think I will get better by practice

Aliki Myrianidi

You’ve given us all the tools to finally get what’s been incubating in our hearts and heads out into the world!

New perspectives on how to offer my course in a way that keeps it true to the process.

That was the wall I was bumping into, and why I’ve stalled all these years.

Plus, tech challenges. Still scary, but working my way through it.

Love, love, LOVE this course, Leonie.  Thank you <3

Rosann Whale

Absolutely bloody love it!

I really appreciate Leonie’s motivating approach, which is both very personal and uplifting.

The course has helped me bust past some creative blocks that I thought had settled in for good, and has actually taken the lid off some very stale, restrictive thinking about what and what isn’t possible.

I love the way you teach, Leonie!

Massive positive attitude changes, the planning stages of my (first!) course are complete, I’m absolutely chock-full of drive and enthusiasm to get on with the rest of it and – I kid you not – I feel like I used to feel years ago, getting creative and believing in my potential again for the first time in ages.

Thank you so much!

Lorraine W

I can get things done in 40 days!

This course was very helpful from start to finish.

I loved the ideation and the push to keep it simple and just build your course!

It had all the right components to make me feel like I was being set up for success without being overwhelmed.

My AHA moments were that my own thoughts get in the way of I just stick to the course guide and layout it stopped me from getting ahead of myself.

You don’t need a big following to launch, you have people already that you can start with and ask for those testimonials!!

Michelle Broadbent

I think I’ve finally realised the one thing I have to do is: create the fucking course.

I am absolutely loving Leonie’s style!

I went all round the houses but then I realised – write it out as a slide deck, as if I’m giving a talk or presentation – I know how to do this. and lo! it’s finally coming together.

I did have to finally WoMan up and get a new computer mainly as all the iMovie editing stuff and recording stuff/storage was becoming a nightmare on my old computer.

I’m doing it. I’m creating a course. I made an outline slide deck. I’ve got my headings and need to script and jot done bullets and record. Holding back on watching week 3 videos. Feel a bit behind but that’s ok.

I’ve enjoyed helping some other people in the group and realise my design and marketing skills are pretty good so I just need to um, get my head out of my bottom, sit the fuck down and write. the. fucking. course

Rifa Thorpe-Tracey

Created and launched! Woo hoo!

It was WONDERFUL! It helped me create and finish my course and I launched a couple weeks ago!

It was the fire under my ass that I needed to get it DONE!

Thanks Leonie! <3

Jenn Tarrant

I already have more than 60(!) signed up students!

Oh Dear! I am sooo happy with this course, I never thought I´d be able to make it and yet, here I am!
My course just launched a couple of days ago, I already have more than 60(!) signed up students, over 3000 dollars in revenue, and some great response from the students.
I am shaking of happiness!
Leonie, you are more than a teacher, you are an inspiration of strength, self re-invention and joyfulness.
Thank you from the bottom of my heart.

Liona Hotta

I have loved this class.

It gave me the hutzpah to actually start doing video and visual. I have loved the Zoom platform and the Facebook group, and the women on it.

I’m really thrilled to have produced a course. It wasn’t perfect and I still have more to learn but I’m doing it! A true miracle!

I produced a course and finish it tomorrow. I am in the midst of building a website on Kajabi. I enlisted in Kajabi and am thrilled to have the platforms.

Kristina Rogers

Leonie makes learning fun and exciting so it’s money well spent!

I’m enjoying the course!

I’ve already got 2 courses out in the world, but I’m always looking for new ideas and inspiration! 

It’s been a few months since I launched my last course, so I’m grateful for the push to Mind Map my next course into existence!

Tracy Una Wagner

The section on how you make $8M in ecourses really widened my view of what’s possible…

I started creating sales pages for several new course ideas.

The undercurrent throughout all of this is just that you are playing. I love my yard and I “play” in it, I move stuff, plants die and it’s no big deal, I create new garden beds and tear ’em down, I build trellises and take those down, etc.

You seem to be doing this with all of life and it’s so helpful to see someone doing this.


Tia Ho

I have reached a level of small achievable steps instead of big overwhelming plans!

The “just do it NOW” is my biggest AHA moment, I always want things to be perfect before I put it out there.

I have reached a level of small achievable steps instead of big overwhelming plans….and that is so heplful!!!

I had so much fun because Leonie is hilarious.

Things are so much easier to learn when it is fun!

Fatima Oulad Thami

I spent $3000 on a course last year and never got anything off the ground…

I have loved the no fluff easy approach to course creation from Leonie.

This is my ‘shitty first draft’ but it was needed to show me that I can create courses and tweak and polish along the way.

Just getting it created, recorded and uploaded on Kajabi was a milestone.

I am about to start marketing and just feel so very clear about it all.

Carlie Hageman

I have done it and my course is now out there!

The course has been a great motivator to put me on the right track to creating my course. 

I have presold five modules before I have even released the content and am drumming up a lot of interest.

Jessica Harris

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