My $15.8 Million Business Strategy In 6 Words

My entire $15 million business strategy fits in six words:

“Fuck it, I’ll just do it anyway.”

I started selling my art online in 2002. Before Etsy. Before social media was even invented. Before people really bought things on the internet at all. I had no clue if it would work.

But I thought: feck it, I’ll do it anyway.

The first moment I heard the word “blog” in 2004, I rannn to create one. Long before blogging was a thing. Long before it was easy. I might have had to learn HTML, but feck it, I’ll do it anyway!

In 2007, I heard the word “e-course” for the first time. Immediately went home and started creating my own. I didn’t have any clue. NOBODY DID. IT WAS BARELY INVENTED YET. But fuggggit, I did it anyway.

Pregnant in 2009, I wanted a colourful, whimsical, inspiring goals planner. There was NOTHING on the market. I had NO idea how to make one or self-publish.

But… fuck it, I’ll do it anyway.

Now? 500,000 books sold.

In 2010, I had the intuition to create a membership. There were no software platforms available. Barely anyone knew what a membership even was. But I could see the vision.

Fuck it, I’ll do it anyway.

$15.8 million in sales. A business that thrives on part-time hours and a tiny team. I’ve never known how to do things before I’ve done them. Never known if they would succeed.

$15.8 million made by flying by the seat of my pants. Pure Type B girly energy, AuDHD magic mess.

Living by the thrill of:

“Fuck it, I’ll just do it anyway.”

No other business strategy has worked as brilliantly for me as that.

Big love,