Treasures,

My darlin’ co-host Madi Beaufort is off gallivanting in the US, living her best life, and I’m over here missing her like crazy! But fear not, my loves, because I’ve got something super special for you! 🌟

I’m spilling the tea on how I sold over $12 million in e-courses!!! Yep, you heard that right! And I did it all while working just 10 hours a week and being present with my beautiful kiddos. This is for all you gorgeous souls dreaming of creating a multi-million dollar biz that fits around your life, not the other way around!

I’m sharing:

🤑how I’ve sold $12 million in e-course and how you can too!  

💥the power of e-courses to increase profit in your biz

💗how creating a vibrant community is key to happy customers!

🏆success tips for creating your first life-changing e-course

🕵️ why showcasing benefits and building trust is your golden ticket to success.

🍫 the importance of sharing your brownies (because who doesn’t need brownies??)

🦄 a sneak peek into the Academy’s treasure trove of tools, courses, experts, and more to uplevel your biz and life

You CAN get hot, Hot, HOT results, like THIS:

 

It’s TIME to get your e-course into the world, babes! I’m here to cheerlead and show you it is 12 MILLION PERCENT POSSIBLE to grow your biz with your genius!

Tune in, get inspired, and let’s create some e-course magic together! 🎉

 

Do you have something you’d like us to chat about? DO share, darlings!!! Send your episode requests here.

You can either listen to or WATCH today’s episode! CHOICES GALORE!

Watch the video edition:

Listen to the podcast:

You can also subscribe via Apple Podcasts, Spotify, PocketCast.

Transcript time!

  • Selling Over $12 Million in E-Courses 0:00
  • The Power of E-Courses 6:04
  • Engagement and Interaction for Happy Customers 14:20
  • Success Tips for Creating an E-Course 16:07
  • Importance of Demonstrating Value and Social Proof 22:11
  • Sharing Your Brownies 24:26
  • Success Tips and Encouragement 25:49
  • Success Tips for E-Courses 29:18
  • Creating and Selling E-Courses 33:01
  • Overview of Brilliant Biz and Life Academy 37:51
  • Overview of Academy Offerings and Benefits 40:10

Transcripts time!!!

0:00 – Leonie Dawson
meet me meet me meet me a podcast my friends oh my loves uh today’s gonna be a little bit different because my beloved mani uh darling friend and co-host is currently in America. I’m in the time of her freaking life and I miss her desperately and so I’ve created some workshops to share with you that I think you would find really fucking useful and yeah I’m sorry it’s not gonna include adorable little Maddie and our musical intros but I hope this will suffice in the interim. In the meantime here’s this thing Hello, hello, friends. I’m going to be sharing all about how I’ve sold over $10 million, $12 million, sorry, $12 million in e-courses. The number has gone up again. Hooray, hooray. Yes, this workshop is going to be recorded so you can check back. Oh, more. Must be more. Oh, what a blessing. I’m so grateful that I have friends and online people that have just been in my world for so long. It’s such a deep and dear blessing. So let’s get started, shall we? Let’s begin. I am joined, as always, by my wonderful goblin assistant Zita. So she’ll be helping us and she’s also going to be helping me with drawing some prizes as well. All right, let’s get started. Am I presenting the slideshow?

1:47 – Zita
Nice. Yes, I love slides. Just so you know, your lovely little video that you just filmed for Instagram has not posted, so you may need to open your phone.

1:56 – Leonie Dawson
Oh, OK. Oh, good thinking. All right. Come on, my friend. You can do this.

2:03 – Leonie Dawson
Post, bitch. Why are you being so mean to me?

2:07 – Leonie Dawson
Speaking of the joys of technology, I love it.

2:12 – Leonie Dawson
Can’t we just update a blog already? It should upload shortly. I’ll keep it open. All right, let’s begin. Let’s do a deep dive into how I’ve sold over twelve million dollars in e-courses. We’ll be talking about how I’ve sold over twelve million in e-courses, my top tips for e-course success and really behind the scenes of my e-course business. Why I think e-courses are such an important income stream, and the common misconceptions and fears and blocks when it comes to creating e-courses. So, why should you learn from me? I’ve created over $14 million in revenue. I’m an internationally best-selling author with over 500,000 goalbooks used worldwide. I’m the winner of Osmum Preneur’s People’s Choice Business Coach Award twice, and I’ve won five more awards as well. I’ve taught tens of thousands of students, and I’m one of the original adopters of e-courses back in 2008.

3:14 – Leonie Dawson
So that’s me catching some cute, more cute trophies last year at Osman Purnua. And I’ve been presented in a bunch of places as well, which is so fun. And most importantly, I’ve created a multi-million dollar business, but I’ve only ever worked 10 hours a week. My kids and I have been with our kids from the moment they’ve been born. Not needed, we haven’t needed to do daycare or anything like that. We’ve been able to just to be together as much as possible. We’re up to homeschool for a few years. I ended up being three years instead of two. And we’ve been able to live in some of the most beautiful places in Australia. And I just feel incredibly, incredibly blessed for what eCourses has given me. So when people hear that I’ve created that amount of revenue with really high profit margins in a short period of time in 10 hours a week, people are always like, how have you done it? And this is like really like the beginning story time. When I was a kid, I knew really early on I wanted to be a creative. I wanted to I wanted to make art, I wanted to write, I wanted to create change in the world. So this is me when I was in kindergarten, just absolutely adorable. And I knew back then that I wanted to be this in the world. And my parents were very pragmatic farmers. And they’re like, well, you can’t be a creative, there’s no money in that. So you’re going to have to get a job. Get an office job. So I was like, well, if I can’t have my dream, then I’ll just take second best. And to me, second best was I wanted to be Prime Minister of Australia, or at the very least, like a head CEO of a large government department. So when I was 20, to Canberra, and I started working in government. I got to work in Parliament House. I got to work for business.gov.au. This is me and some of my darling friends and workmates with David Koch at one of our launch events, and it was a really wonderful experience.

5:24 – Leonie Dawson
really quickly, I was like, this is not it for me. This is not the thing I want to be doing for the rest of my life. And I remember, like, having to come out to my dad and be like, I actually am going to be an artist. And I started, like, just fueling all of my spare energy outside of work into working out how I could have that dream career of mine. So I wrote my first book, I started selling my art at markets. I had a solo art exhibition. I ran workshops and spiritual retreats. I did tarot card readings. I did all kinds of things. And I blogged on the site. I started blogging in 2004. These are some early iterations of my website.

6:13 – Leonie Dawson
It was in 2008. I remember one of my best friends calling me and saying, oh, my God, have you seen what Susie Blue has done? And Susie Blue was a artist at the time and still is. And she brought out an e-course. And it was the first time I had the e-course. And at that time, I was sharing about, like, the retreats that I was running, like, in person in Canberra. And so many of my blog readers were like, I just wish that you could come to Canada and teach me there. And I would have loved to have done that. But I was like, you know what? If I could do an e-course, then that’s like me being able to do these workshops worldwide. So I immediately jumped on and created the Creative Goddess course, which was beautiful. Life-changing. And that was, I think, January 2008 when I released that and went on to create a bunch more courses. And immediately, I knew, like, oh, this is the thing that I want to be doing. Like, I love creating. I love teaching. I love making things and teaching what I know. And I can do this in a really, like, way that completely makes my heart sing and gets really, really beautiful results for my clients. I remember my first program, the Creative Goddess course, I had like 150 people on my mailing list and I had 150 people sign up for my Creative Goddess course, which is like unheard of, like in terms of, I didn’t even know the word conversion rate back then, but 100% conversion rate is insane. And I think it was just because I had already you know, been blogging for four years. I’d been in message boards before that, sharing my stories before I found out about blogs. And I’ve been able to develop really long term, beautiful connections and relationships with people by sharing what I was creating and thinking about long before like social media was invented and just creating like real connections. So I love that this was the birthplace of my business. And I was like, oh, this is going to be like something that I’m always going to to create because I love making and teaching and helping. Since then, I’ve produced I think 150 as an e-course is probably the low number. I’d say we are over 200 now. I’ve taught about business marketing, self-publishing, homeschooling, relationships, self-love, sex, journaling, meditations, anxiety, productivity, network marketing, finances, parenting, social media, burnout, all kinds of stuff. So I friggin love e-courses and for me now I pull all of my programs. So now we’ve got over 100 programs, not all on these topics because I’ve been creating for 16 years now. So some of them got retired and I’ve brought out new ones. So I’ve got over 100 programs in my Brilliant Biz and Life Academy, and I offer it all up at a really affordable price. We have about 5,000 members in there, and I just love being able to create and make and teach and share and help people in a way that completely lights me up and is so supportive and nourishing and generous to them as well. So I fucking love e-courses. It’s made a huge difference in my life. And I’m such an advocate for it for other business owners, because it really enables you to stop selling one to one. And you can start teaching not just like one person or a dozen people, but hundreds and thousands of people. And it can really position you as an expert as well. It can really help you scale and earn more money. And by getting it done, like a lot of people have on their list, like, oh, I want to create an e-course one day. Getting it done is just such a rewarding thing and it gets it out there and it creates that groundswell of you being able to create, you know, an empire, a real empire. And the thing I absolutely love about e-courses is the fact that you can help so many people.

10:25 – Leonie Dawson
Just by putting in, like, one bit of effort into creating a programme, it can go on to… It doesn’t just have to help, like, one person. You don’t have to put more energy in to help 100 or 1,000 or 10,000 people. It’s the same work and you’re just sharing it out with more and more people. It’s such a beautiful thing. And the profit margins are crazy compared to other So, for example, like, I’ve been able to get to my business to a point where it’s like 80% profit before I pay myself. Like, it’s just unreal. What an absolute blessing. Also, the thing, like, I always try and remind people is that people definitely pay more for an e-course than for an e-book. Book, or just a plain book. Like, if you have content and you sell it in a book, then you kind of can be a little bit limited in how much you can charge for it because there’s, like, a very specific amount, you know, for books and e-books. But you can create that same content, turn it into multivisual, like, multimedia through videos and worksheets, that kind of stuff, and people will pay 10 times, 100 times the amount for the same content. E-courses also definitely can create more transformation for your clients as they’re guided through your work as well instead of just like reading and then putting it down and forgetting about it. It can really help you create an extra stream of income as well. Profit margins are really high, environmentally friendly because there’s no manufacturing or shipping. It really allows you to open to the worldwide market and income is scalable. You know, for me, like I’m able to create a business turns on average about seven figures, and I can run that quite easily with just one part-time assistant. At the moment, I have a few more because we’re growing and scaling even beyond that, but So we’ve got three part-time assistants, but even then, they’re doing less hours than, like, one full-time person. So the income is super scalable. And I also know of people who are doing seven figures in e-courses and don’t have any assistant and are doing it all themselves. It’s amazing. John Chambers, the CEO of Cisco Systems, says, the next killer app on the internet is education. Education of the internet is going to be so big, it’s going to make email usage look like a rounding error. And I know that so many of you think like, oh, well, but like we’ve already gone through that with COVID. Definitely helped speed that along. But I think it’s actually going to become even more mainstream and then what it is, which is really, really exciting and I think has so many beautiful blessings for not just content creators and educators, but for people who want to learn. Like I’m actually like I am somebody who loves taking e-courses and it’s actually hard for me to find enough e-courses to keep up with. And it’s not like I’m doing this like learning as a full time job. It’s just like a fun hobby for me and a little bit of my business as well. But yeah, it can be hard for me to find it. And I also want to find people who are the right alignment for me and the right energy and the right teacher for me. Yeah, I’m just such a big advocate for people sharing their work with the world. The worldwide e-learning market is projected to be worth around $325 billion next year, and I think it will go even bigger than that. So for people who have e-courses or haven’t created them yet, I wanted to give you some success tips to make sure that you are in alignment. Let me just check questions and make sure that…

14:17 – Leonie Dawson
Everyone can see all of these beautiful things. Patty says, hi, I love being in your world and in your academy. Oh, I’m so thrilled. Also, if you just joined us, you can have a chance to win a copy of the Biz A Life Goals Workbook by sharing this webinar on social media or inviting a friend to come along or tagging them in this video on Facebook, and then you just comment, hashtag shared. Or shagged, either way, we’ll count it, in the comments and you’ll go in the draw to win a workbook. Pinky says, I love your workbooks. I’ve been using them for years. They give me so much clarity for my distracted ADHD brain. Guys, if you don’t know who Pinky McKay is, she is a fucking legend in the Australian mothering market and an absolute fucking expert when it comes to parenting and childbirth and all the things. Pamela says, this is exactly what I need right now. Thank you, Leonie. Oh, my love. I’m so grateful. I’m so honored. And Sue says, love you, Leonie. Hashtag shared. I love you right back, Sue. Thank you for being here. Thank you for being you. All right, let’s dive in. And Zaza, thank you for tagging a friend to come in as well. Please tag friends who you think this would be really useful for. All right. Success tips. Let me have a cup of tea first. I hope you can all see my teacup.

15:44 – Leonie Dawson
If you want to know what my love language is, it’s vast vats that I can put my cups of tea in, especially if they’ve got ridiculous things written on them. So it says mellow dramatic and it’s a marshmallow running away from fire. I’ve also got one that’s got like chocolate melting and it says I’m having a meltdown.

16:07 – Leonie Dawson
It’s the small things, honestly. All right, success tip number one. You do not need to be the world’s foremost expert on your topic in order to be able to create an e-course. You just need to know a little bit more than the people that you’re selling to and to share your voice and your experience because that is holy and that is good and that is so profoundly useful. My darling friend Denise Duffield-Thomas says, you don’t have to be a guru, you can be a contributor. If you really care about a topic, be a contributor. You don’t have to know everything. Success tip number two, just start before you’re ready. You only learn how to create an e-course by doing it. You don’t need teaching experience, you don’t need public speaking experience, and you don’t need yet another certification. I know a lot of people kind of tend to get into a habit of just collecting certifications. You don’t need to do that. You can actually just start where you are right now. When I was 23 years old, that’s me on the left with the long curly hair, my mermaid hair. I either go mermaid hair or pixie hair. But spoiler alert, I’m going to grow my mermaid hair back because I’ve had pixie for a few years and I think we’re going to move back to a cold climate and I need my mermaid hair to keep me warm. So when I was 23 years old, I had a vision that I needed to run a meditation retreat. And I had never even been on a retreat before. I’d never even been on a retreat. The audacity, I love this about me. And I was like, right, I’m just going to fucking do it. And I did. And it was a miracle time. And I look back on those days, and it’s just such a Oh, my heart swells and I learned so much from doing it. And I think it’s just going to be one of those beautiful memories that exists for all of the women that attended that event. So start before you’re ready. Do it anyway. You don’t have to be older or wiser or have another certification in order to be able to do these things. Trust in yourself and trust in your ability to create magic and trust that you’re going to learn as you go along. So you don’t need to do more training, per se. You’ve already got a lot of training. I see, especially like massage therapists, they’re always wanting to add another training to it and then they’ll finally feel worthy. You can just be worthy now and you can share what you know now and you will learn as you go along. Rick Altman says, audiences want people who they feel are just like them. Don’t be perfect, just be real. And here’s the thing, like, about this. So many people say to me, Leonie, I just love that you turn up as you are, that you’re not that polished, that, like, you don’t have your makeup done. You often turn up in pajamas to stuff. You swear, you make mistakes, you fuck up the text sometimes, and you’re completely yourself. And I’m like, who else am I going to be? There is, like, people out there who have everything picture perfect, super polished, and I’ve tried learning from them and I can’t. Do it because it’s so fucking boring. And I also feel like it’s something it’s a metric that I’m unable to hold myself up to. I just want to be around real people. I want to be around people who are like me and look like me and all of themselves wherever they go. So you don’t have to be perfect. You can just be yourself.

19:40 – Leonie Dawson
Learn how to market the absolute shit out of what you create. And this is a thing I think that many creatives and heart-centered humans and healers struggle with because they feel like, I just want to create and put it out in the world and not have to market. And it’s really not good enough just to create something. You need to find the people who need it and communicate clearly how it will benefit. So it’s, yes, you’re going to have to learn a new skill. When I was starting out in my business and like trying all the different things, I realised really quickly that I wasn’t going to be able to create a sustainable business that would look after me if I didn’t build my business and marketing skills. And I’d spent so much time going to, like, you know, the creative and the spiritual gym and learning about all of that, building those muscles that my business muscles at that point was so flaccid, they were completely undeveloped at all. And so I had to consciously make the decision to learn how to market, to learn how to do business. For me, it was like crafting a beautiful vessel. That would hold my business and be able to take it out into the world and hold my gifts in a safe way in order to undertake many voyages and see so many lands, you know. And I’m so grateful for the ways that I’ve had to step up and expand myself and grow. And it’s something that I have to continue to do as a business owner, continue to be open to learning about new things, continue to try new things, even when it feels hard and beyond me, and really look at the ways my own stories might hold me back from being my biggest, boldest, bravest version of myself in the world. It’s my job to go out and find all of the people who need my work and share it with them and speak about it in a way that they understand that it is for them. It’s a sacred art. This beauty of clear communication and selling. I like to talk about it as the clear plastic envelope, not the brown paper envelope. So imagine if you got up on a stage and you were like, oh, hey, does anyone want to buy this from me? And you hold up this brown paper envelope and you don’t talk about what’s inside it. You don’t talk about what any like the value or anything. You’re like, who wants to buy this? It’s one hundred dollars. Nobody. Oh, OK. And maybe one crazy rando at the back might buy it because they love you and they want to support you, but they’re just taking a wild stab in the dark. They’ve got no idea what you’re selling. That’s what it’s like when you don’t tell people who you are, how you can help them, how this program helps. Imagine instead that you got up on a stage in front of a crowd full of people and you had a clear plastic envelope and inside that envelope is $500. And you’re like, I can sell this today for $100. I only have 200 of these envelopes to sell. Inside, you are going to get $500, questions asked, given to you today. That’s how much value you’re getting out of this. Imagine what you could do with that $500. You could go out and have the fanciest lunch. You could put it towards your rent. You could use it to invest and build your dreams. You are not the only person who’s ever bought this. Here’s some people who’ve bought this envelope before and what they said about it. And you’ve got two people that come up and say, yep, I bought this. It was fantastic. I’m so grateful. It was the easiest decision of my life and it changed my life. And then you’re like, and, you know, bloody Oprah loves her clear plastic envelope. But you only have to pay $100 today, you get $500 value. Who wants to get it?

23:45 – Leonie Dawson
And guess what? Most of the people in the audience are going to put their hands up and want to buy from you because you’ve clearly demonstrated the value and you’ve reminded them of the social proof in it that they’re not the only ones who are doing it. You’ve done like this beautiful act of building trust and transparency. So when it comes to selling your e-course, you need to be thinking about the clear plastic envelope, not the brown paper one. Share your brownies. This is something that I remember Fabianne Fredrickson told me about years and years ago. And she was like, you know, your gifts, it’s like you’re like the greatest brownie maker in the world. And imagine all your friends came over to your place and you were like, you just really wanted to make brownies and you really felt like eating some. And you’re like, everyone just stay here. I’m going to go into the kitchen. And you start going in and you make all your brownies in the kitchen, they keep coming out and going, what are you doing? You’re like, nothing, nothing, you don’t need to know anything about this, not for you. They’re like, wow, okay, weird, slightly rude. They keep walking in, they’re like, that smells incredible, what is it? Nothing, I’m not scammy, I don’t want to market, no, I’m not talking about this. They’re like, fuck me, okay. And then you sit in the corner of the kitchen and just eat your brownies by yourself and wonder why people don’t want to pay you for your brownies. Your gifts, your experience, your wisdom, the things that you have to share are your brownies. So, of course, you need to share about them honestly and get rid of this whole idea that sharing is scammy. The only thing that’s scammy is if you’re like, Give them brownies. If you say like, oh, buy some brownies for me. And it’s not brownies. It’s like dog shit flattened in a cake pan. That’s scary. You got fucking delicious brownies. That’s just like giving people what they want. So share your brownies. I want to say Fabian Predix did not say the dog shit thing. That was my own special little creative touch on that. You are welcome. Fred Miller says, the worst speech you’ll ever give will be far better than the one that you never give. Another success tip for you, and this is my beautiful friend, Maddie, who’s the co-host of my podcast, and I’m just, I dreamt about her last night. I miss her. I love her so much. She’s currently in America teaching at a camp, a summer camp, and I just couldn’t be more proud of her.

26:15 – Leonie Dawson
If you don’t know how to do something, you can learn it. You don’t have to be born good at business, at marketing, at money, at any of the things. Like, there’s no baby that comes out of the world and is like, you know what? I know how to read a profit and loss statement. No, it’s all fucking learnable. And you have a big fucking brain and you can do anything. So anything that you don’t know how to do, that’s totally fine. There’s YouTube videos for it. There’s courses about it. There’s books. There’s all the people will teach you how to do it. And it can take practice. But that’s the beauty of neuroplasticity. Like, it’s a great thing for your brain in order to learn new things, and it’s a great thing for your life and for your business. So if you haven’t already, please share about this webinar on social media or tag a friend or DM a friend about it. Then just comment hashtag shared in the live stream, and we will have some winners at the end of my brilliant year. Goldsberg book, hooray, hooray. All right, let me check comments, making sure that everything’s cool.

27:26 – Leonie Dawson
Sue says, hilarious, I’ve been hoarding my brownies for years, lol, my love. And we’re all standing around going, can we have a brownie? What’s that beautiful smell? Nothing, get out of my kitchen. This isn’t funny. Viviana says, that has been my Achilles heel of marketing. Well, guess what? You’re in good company because it’s most people’s Achilles heel, especially if you’re a woman, because we have been culturally educated to stay small and quiet and compliant. And you know what that has helped? That has helped prop up the patriarchy. It’s really useful for men if we stay quiet and we don’t claim our gifts and our wisdom. And you know what we say to that? We say, No thank you, because the world needs us, our voice. They’re ready to learn from women and non-binary folk and people whose stories haven’t been heard as much. I personally really prefer not to learn from men. I’ll do whatever I can to not have to learn from a man.

28:35 – Leonie Dawson
Pamela says, oh my God, I’m a certification collector. Amazing, you love learning. And guess what? Amazing, your next certification for you to do is to learn about business and marketing and sharing your gifts with the world. Hey, hey. Ryan Michelle says, I’m new to the Leone, but I’m so happy to have found you and your work. I’m so glad you’re here at last. We’ve missed you, we’ve missed you.

29:01 – Leonie Dawson
Patty Rose says, Shared gladly because you’re incredible and giving and inspirational and empowering and more and more and more. Oh, my love. Oh, my love. Ryan says, Leonie needs a spot on Saturday Night Live. I do. But that would require putting like leaving the house and putting a bar on, right? I think I might just do webinars.

29:24 – Leonie Dawson
I’m still laughing over here. Thank you. You’re welcome. Dog shit jokes always perform super well, I find. I don’t know if that’s what you’re laughing over. Either way. Okay, next success tip for e-courses. Deadline marketing can really make dollars. So when it comes to sharing your e-course with the world, I highly recommend having a deadline to it, whether that is you need to sign up by this date, you know, in order to do a live round or you close cart completely or you have an early bird discount. So those kinds of deadlines really, really help. I don’t know if you can hear my kids squealing with laughter in the background. So cute. They’re with their daddy. Harness the tech here. Make sure that you automate. Don’t send everything manually and use software available to make it easier. I say this as somebody who had none of this when I built my first e-course and I had to send out 150 emails out separately. So funny. Good learning lesson, though. So, for example, I use Kajabi to build out, so it’s all automated. That’s my affiliate link for Kajabi if you want to check it out. But there is so much tech that you can use that is cheaper than Kajabi as well. If you’re in my program, 40 days to create and sell your e-course, I take you through all of the different payment options and tech options that can help you as well. Elliot Macy says, we need to bring learning to people instead of people to learning. Like, for me, I think I’ve been to maybe, like, three conferences in my whole business life about that. I just don’t like leaving the house. Plus, I’ve got kids and, you know, like a lot of us, I’ve got responsibilities and I don’t want to, like, travel all over the globe just to learn, especially when I can just, like, get the conference recording and do it in bed. Yes, please. Yes, please. Boundaries are really, really beautiful for e-courses and for all businesses. So make sure that you pre-educate your e-course students on how to get the most out of the course, how to contact you, what level of support they get from you, what’s OK and what’s not OK, and how to interact with other students. You can just lay it out. Like, right from the beginning, and people really appreciate the safety of that. Knowing how they can interact in that space is hugely, hugely helpful. And, you know, for me, I’ve been running online communities for fucking decades, and I’m really well known for the fact that we don’t have massive dramas in my online spaces. We don’t have to kick people out, and we don’t have massive, like, blow-ups in my spaces. And it’s just because we’re really clear about how for people to interact. We give people, like, the guidelines, like, oh, by the way, if you aren’t able to interact in healthy and compassionate ways, you will be removed from this program and not able to interact with other students. It happens very rarely. I can’t even remember the last time we’ve done that, maybe a couple of years ago. But having those boundaries in place are really potent. Boundaries really make people feel safe. Boundaries help people succeed. And boundaries really create an excellent container for learning. Ayala Van Zandt says, people violate you when you don’t have clear boundaries because you don’t tell them how to behave in your life.

32:57 – Leonie Dawson
My recommendation with e-courses is to use what you have as well. Don’t feel like you need to go out and spend a whole bunch of money on tech upgrades and recording. You can always upgrade your tech and your recording later. And don’t compare your beginning to someone else’s ending. So, for example, Denise Duffield-Thomas has the most beautifully recorded course with her Money Bootcamp. And because I’ve been friends with Denise for a really long time, 11 maybe. You know, I remember when she first brought out Money Bootcamp and it was just done as a web recording online and it was great and it was so useful. I still haven’t even gone through like the fancy recorded one. It was only years later after she’d earned millions and millions from a program that then she invested in doing like a really polished like recording shoot for it. Like you don’t have to start producing at that level from the get-go. And also, like, I haven’t produced at, like, that level of, like, for me, I still prefer a lo-fi option. And that’s totally okay and totally doable. So just use what you have. Online learning is not the next big thing. It is the now big thing, an educational author says. I also really recommend writing the sales page first. Think about all the things people want to know and what they ask for, and then create your program after the sales page is written, because that can really help you get into the mindset of what is it my people want and need, and what would they find incredibly useful, and then create your program.

34:39 – Leonie Dawson
Don’t let time pass you by. Stop putting it at the bottom of your to-do list. Don’t let another year pass you by without launching your course. So give yourself a deadline and start selling it now. The thing that I want you to know is it doesn’t have to take you six months or a year to create an e-course. So I have my 40 days to create and sell your e-course. I’ve been teaching it for years now. We have literally thousands of people who’ve gone through it. So many people who’ve launched their e-courses from it and have done amazingly well. And you do take 40 days or less to create and sell your e-course. In it, I take you through, step by step, exactly how I create and sell e-courses. So I take you from brainstorming your course idea, worksheets to decide what e-course to create first, mind map templates to help you map out your course, the tech how-tos, how to market your course powerfully, The how-to and the accountability on just getting your course done because I know so many people get stuck in that. Step-by-step guidance and coaching to get your course finished. Systems hints to help you make your course run smoothly and in less time. I give you checklists and success secrets from me as an e-course veteran. How to be a stronger and more effective teacher and guide your students through the course, how to work with your students creating excellent boundaries. And I also go through the tech as well, like software platforms that you can teach on a whole range of options from like no cost through to more expensive with more functionality. Where you can sell your e-course, how to record audio and meditations, designing graphics, running group calls, creating e-books, videos, webinars, worksheets, all the tech, the how-to, the accountability, and the marketing smarts to get your e-course done and out in the world selling. And I have a whole bunch of people that have learned from me and have gotten so much out of it. If you’ve got a course already, yes, it will help you if you want to sell more of your course. If you don’t want to sell more of your course, just ignore me. Totally fine. If you’re thinking like, I don’t have any teaching experience, I’m worried I won’t be good enough to be an e-course teacher. I had sweet fuck-all teaching experience when I started teaching online courses. It’s not 11 years ago, I don’t know. I’m not here for maths. I’m not a maths teacher. I learned it by doing it. I’m also going to give you the best of everything I’ve learned to help you be a more powerful teacher and create a really amazing experience for your customers. If you don’t know what course you want to teach yet, that’s totally fine. We brainstormed that in the course. There’s worksheets, mapping tools, inspiration, guidance. And I really believe everyone’s got a course inside them, just like they’ve got a book inside them. Yes, I cover all the tech parts and also how to like get over a whole bunch of like your tech mindset stuff as well.

37:39 – Leonie Dawson
Now, with the 40 days to create and sell your e-course, I highly recommend don’t just buy it by itself. You can buy it. I think it’s one hundred and ninety seven by itself. Or you can get it in a brilliant biz and life academy, which is where you get all of my programs, like one hundred more programs as well.

38:01 – Leonie Dawson
So, let me take you through just what you get in the Academy as well, because you get so much in the Academy that it’s hard to talk about. All right, let me present my screen again. And screen. You tap, it’s opening. It’ll be so fun when it does open.

38:31 – Leonie Dawson
Sue says, oh my God, genius, a sales page. How do I miss this? Yes, massively important. Chaya says, what I’m loving about this is I’m already a member of the Academy and even though I hear you marketing, I’m getting motivated to do the thing. That’s what I fucking love to hear. And this is the thing, there’s so much in the Academy that you might forget just how much you get out of it.

38:54 – Leonie Dawson
It’s always beautiful for me to take this, take people through who are already in the Academy because you just get so much in it.

39:04 – Leonie Dawson
Okay, let me take you through the Academy and what you get. So make sure you watch this. Oh, yes, my love.

39:13 – Zita
I have just finished making some updates to the page just a second. So could you refresh it? Because I’ve added one of our new guest experts to it and things.

39:23 – Leonie Dawson
Oh, my God. Oh, my God. Okay, perfect. I’ll get it to refresh. See, we’re always adding new stuff to the Academy.

39:38 – Leonie Dawson
No, it’s refreshing now. Okay, great. This is the thing, like, when you’ve got something like the Academy where you have literally hundreds of stuff, hundreds of things in there, then, like, we have to update because we’ve always got new stuff coming out.

39:54 – Leonie Dawson
Make sure you watch the video because it’s fucking hilarious. And I actually spent money and time on that. And I fall into the pool afterwards. So that’s really important. And it’s ridiculous. And it’s fantastic. There’s some words if you want to read words. We love words. But let me show you the fodder of what you actually get. So you get 40 days to create and sell your e-course, which will take you through the whole process. These are programs that you get the same amount of content than if you spent $2,000 for just one course. So 40 Days to Create and Sell Your eCourse is comparable to a $2,000 program that you’re going to fund. And I’ve had so many people tell me that and take other ones and they’re like, I actually got more out of yours, more practical, more helpful, more got me actually momentum and doing the thing. So that’s what we love to hear. So usually I sell these programs for like, you know, $200 to $300 each. In the academy, you just get it all as part of your membership, which is $199 a year. I know it’s crazy, but I just like to be generous. I like to help as many people as I can. There’s also Salestar, which is really, really important. If you’re only going to do one program in the academy, I recommend taking Salestar, which helps you to do that copywriting and sales and marketing and also gets you through some of those mindset blocks that a lot of people have. Money manifesting multiple streams of income is one of my most popular. That’s for you if you really want to get your money situation fucking nailing it, when you want to save more money, when you want to make more money. And I’ll take you behind the scenes of exactly how I built a multi-million dollar net worth. I also have 40 days to a finished book. So the same process of, like, we do 40 days to a finished e-course, it’s completely different content, but you can take 40 days to write and finish a book. And we have so many people who have written their books using that program, which is so, so great. We also have marketing without social media for people who don’t want to use social media or want to find ways outside of social media to market. That’s super potent and it’s actually one of our most popular programs. Work Less, Earn More takes you through exactly what I do in order to earn money. Zita, could you take a note to update the created over $13 million in revenue because we’ve hit over $14 million now. But do it later once I’m not editing this. Work Less, Earn More. So I take you through that process. I show you exactly how I’ve created a business that is low work hours but, like, high income. Get Organized is a 21-day decluttering and organizing challenge for your life and business. So if you’re really, really overwhelmed on that front, that’s very useful. Midas Touch is probably the most spiritual hippie thing I have available currently. And it’s a beautiful 11-day meditation journey to really help you uplift your mindset and cultivate more abundance and confidence in your life. And so many people just have really deep, profound experiences with that. Lots of people email in crying at how much it’s affected them. I know that my assistants, when they were editing it, were crying because of how big it was for them. So that’s probably, like, my hidden gem, Midas Touch, if you haven’t taken Midas Touch yet. You also get how to hire and manage a VA, how to heal and prevent burnout, how to deal with trolls and criticism in your business, how to decide what business to do, how to find the perfect accountant for you and your business. And then I also do a Leone’s Money Full Review where you get completely behind the scenes of exactly like my net worth, my current income streams, what I invest in, my retirement plan, how I track my income goals and all that. My new workshop, ADHD and autism business and productivity success just came out. You get that free as well. Yet cash crunch monthly group coaching and our new virtual co-working room. If you are already in the academy and you haven’t joined the co-working room yet, I’ll just give you the link in the comments so that you can join now and I can approve you. So then you can then go on to use it. Forevermore.

44:13 – Leonie Dawson
I’ll just put it in the comments. Here we go. Just show it on the screen. Tinyurl.com forward slash the industry room and then I can approve it. Approve your access and then you can use it forevermore. And so many people have been using that. It’s a relatively recent academy offering. And people will use it when they need to get hard things done or they use it all day while they’re working, and people have just gotten huge results with it, which is really beautiful. And I use it all the time myself.

44:45 – Leonie Dawson
You also get my complete library of workbooks, the digital conversions, my business goals workbook, my life goals workbook, my daily to-do list planner, my weekly planner, my erotic romance novella that I wrote in quarantine. My calm Christmas planner, which is so juicy and so fun. Then every single month, you get a brand new workshop with me as well. So we’ve already done set up your website that sells, decide your pricing and set up payments, how to decide what business to do, master tech for business success, create a lead magnet, create a newsletter, two-page marketing plan, sane and profitable social media marketing, planning your 2024 business success, how to create digital art, how to create incredible customer service, money management for your business, how to grow your business with launches, how to start and grow a membership program. How to win awards, and next month we’re doing how to grow your business with testimonials, then how to grow your business with networking, graphic design for your business, how to grow your business with affiliates, how to create business systems, and an annual business review. And we will also release the calendar soon of our 2025 releases as well because you’ll get a brand new workshop every single month. You also get a brand new Business Tracker, Planner, or Spreadsheet, every single month as well. These are the ones that are already available in the library for you to use. Yearly Business Growth Tracker, Monthly Financials and Growth Tracker, Annual Marketing Calendar, Launch Results Tracker, Financial Goals Tracker, Weekly Content Planner, Monthly Business Goals Plan, Weekly Business Planner, Lead Magnet and Webinar Success Tracker, Affiliate Lead Tracker, Content Library Planner, 52 Newsletter Content Ideas, Customer Service Email Templates, Flash Sale Email Templates, Launch Success Checklist, Morning Routine Template, Livestream Content Ideas, Email Templates to Get Testimonials, 100 Social Media Content Ideas, New Customer Email Templates, Affiliate Onboarding Email Templates, Daily Essential Business Task Template, and Standard Operating Procedure Template. So you get all of those, and we’ll have new ones coming out every single month. Next year as well. And then every single month, at the moment, we usually get one or two guest experts a month. And I won’t go through and read all of them out because we’ve now got like 48, I think. So I’ll just scroll through and you can just take note of some of the ones that you might like to do. Because they’re all just so brilliant and powerful and useful. And they cover all areas of life and business. And we’ve got some really important ones about social justice work as well. But it’s really gorgeous and really potent. And I highly recommend that you start diving into them. All right. And I’m happy to answer questions as well for anybody who has questions.

47:36 – Leonie Dawson
Okay.

47:39 – Leonie Dawson
Carmen says, marketing is hard for me too. How do I get my brand out there without a lot of dollars to spend? Isn’t it beautiful that we’re in the age of where you get to create and share your work with the world without having to start a publishing house? Like, it’s all at your fingertips. And here’s the beauty. Like, if you love talking, you could do a podcast. If you love video, you could do video creations on YouTube. If you love writing, you could do a blog or Substack or Medium. There’s just so many beautiful options. And there might be, like, you also might be somebody who loves being in person. So that’s where like networking events and speaking on stage, there’s literally hundreds and hundreds and thousands of ways for you to share about your brand without spending any money. It’s amazing. We are so, so blessed to get to live in this age. You are the very best, Wilma and William Greenwood. Oh, Wilma and William, you are just the most darlingest. Thank you, my humans. Fiona says, hashtag share with my business friends. This is so helpful. Thanks, Leonie. Celeste Yorkridge says, love hearing the kids more real. I think they’re playing maybe Animal Crossing or Stardew Valley, or they might be in Minecraft together creating worlds.

49:04 – Leonie Dawson
Linda says, hi, Leonie. I have questions about what you do. Last from yesterday. Ooh, can you tell me more? Do you mean like the workshop I did yesterday? I’m so happy to answer questions about yesterday as well. Tracy said, so glad I’ve made it to this. I’ve been hiding. This is so helpful. I share this with friends. Thank you so much for sharing it. I’m so glad it’s been helpful. Eve says, I share this live training to my friend. I said, jump on. I’ve got tears from laughing so hard. You’re delightful. This is the joy, my friends. We can like turn up and be all of ourselves and have a fucking great time learning. Brian Michelle says, drama free is a book about creating boundaries for your family. I highly recommend it and may help with clients too. Boundaries is such a big, important one, especially for women who are assigned female at birth. Like we are taught to like let our boundaries be just crushed all over in order to be likable. And it’s just not the way. We know it’s not sustainable.

50:09 – Leonie Dawson
Tracy says, I’ve been under using the Academy. This has motivated me. Bless you.

50:12 – Leonie Dawson
And remember, my friends, you do not have to use every single course in the Academy in order for you to get value out of it. If you just take one programme in the Academy, you have made your money back more than made your money back. Just think of it as like going to an all you can eat buffet and whatever you you don’t have to, like, gorge on every single meal in order to get value out of it. Just use what’s important. I also highly recommend starting with the Make Your Money Back Challenge, which is the course that’s first listed in the academy. That will take you like one to two hours max, and it will save you hundreds, if not thousands of dollars a year. And then you just know your academy membership’s free. Hooray! Hooray!

50:59 – Leonie Dawson
Janet says, I’ve been in the academy for a few years. I haven’t come close to getting through all the amazing stuff in there. You don’t have to. Just enjoy what you need. It’s like Netflix. You don’t have to watch every single show on fucking Netflix to love it, right? You can just watch Bridgerton, which is, like, a sales star or 40 Days of Periods. Well, all of them are really Bridgerton. Like, I can’t choose the Bridgerton. Okay.

51:22 – Leonie Dawson
Charlie says, I’m also watching you on YouTube, but I cast it onto my 55-inch TV, so I’m seeing all your delicious art so big. That makes me so happy. It makes me so happy. Sue says, I loved Midas Touch. It’s so beautiful and powerful. Oh, that makes me so, so happy. Renata says, thank you, Leonie. I know you know, but your beautiful colors and joy really activate my ADHD brain. It’s like a dopamine hit. It thrills me, honestly. I feel so fucking lucky to get to do this as a job. Okay, I’ll just add Zita into the mix so you can see her beautiful face as well.

52:05 – Leonie Dawson
And, oh, Zita always likes to, one, Mikasa, the queen of our mascot. Queen of the World wants to join, which is really important. Zita always likes to say, make sure you email her with little ideas of things that she might like as a fairy because she likes to be given gifts. And then she’ll send them to me and hassle me into buying them for her because that’s the kind of work relationship we have, which is really important. And lastly, leonidawson.com forward slash academy. If you aren’t already in there, I would love to just shower you with generosity and delight and really give you support and love and structure that you might be needing in order to start or grow your business. Otherwise, I just wanted to say thank you so much for choosing to spend your precious time with us. It’s always such a joy and a blessing to get to spend time with you all. And I feel really honoured that you get to choose to spend time with me. It’s such a blessing. One last question. Are you using B.Live for streaming? No, we use StreamYard.com and we love it. It’s been really, really helpful. All right, my friends, many, many blessings to you. May your day be blessed. And I really would love to see you sharing your work, your wisdom, sharing those beautiful brownies of yours with the world because we need you and People are suffering without you, so don’t be selfish, put your work out in the world. Share those fucking brownies! All right, see you all tomorrow, my friends. Love you, bye!

HOORAY!

Thanks for sharing this glorious journey with me, my loves!

Big hugs,