Dearests!

A wee while ago I used to share monthly reviews of my life & business. I took a break from it but thought it would be fun to bring it back and do a review of my June! There’s been so much happening in my world, and I thought it would be a fun way to celebrate it all!

In this post I’ll share with you what I got up to on the life and business front, what I created, lessons learned & revenue created as well.

You can also watch it as a video:

or listen to it as a podcast:

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Prefer to read? Hooray! Let’s dive in!

June ended up being one of the biggest months I’ve experienced in a long time… it was SO full of inner and outer growth. I feel SO blooming grateful for having experienced it.

In late May, I decided to run June as a launch month. Usually when I do a launch, I focus on one program and run a longer month-long launch for it. This time, I decided to do a fun experiment, and do three shorter launches during it. I set the goal to do $250,000 in a month, and made up my usual money thermometer to get rolling.

As I pulled out big sheets of paper to brainstorm what I would do, I also had a wild idea to sell Backstage Passes where people could get behind-the-scenes daily updates of exactly what I was doing each day during the launch, lessons that came up during it, and the emotions I experienced during the launch. Before I could second-guess myself, I jumped into action, created a sales page and launched it to my list within an hour or two of having the idea.

It ended up being the most GENIUS idea, and I am SO SO glad I did it!

How I ran Backstage Pass:

• I set it up as a Telegram group, where I shared my daily updates. I’ve found using Telegram really effective for sharing daily messages in programs – people get instantly alerted to it and it’s so accessible to watch/read.
• I also enabled a channel option in Telegram so people could ask me questions, and another channel where they could chat together. That all worked really beautifully.
• I also ran weekly debrief calls where I did more intensive reviews of that week in the launch, what I learned, what worked, what didn’t work. Then I opened it up for Q&A. I also did a more extensive final debrief call to finish it out.
• All call recordings live in our Kajabi learning library for clients to easily access.

Setting up the energetics of launch month

I set the scene first by doing a vision board of how I wanted to *feel* during launch month… along with painting up an important message.

At the business retreat, I had shared that I had felt frustrated when I pressed a bunch of different levers in my business and not gotten results out of it. Kerry ended up writing in a letter to me: YOU are the lever. And it sounds so simple but it was so potent.

*I* am the lever. *I* am the golden ticket. *I* am the silver bullet. *I* am the one that creates incredible success.

Then I launched a small group mastermind

I’ve been thinking about doing one for a long while, but I’d been second guessing the timing. With all the energy of launch month, I decided now was the perfect time. So I launched Momentum Mastermind. I had 22 beautiful humans join.

And holy WOW… I’m so glad I did.

So quickly, it got so very deep. And my level of coaching deepened to this whole other level. And it wove into the most incredible tapestry where I brought in some deep intuitive healing as we went.

For years I’ve been wondering why when people said they wanted to do something, and I taught them how to do it, not everyone would just go and… do the thing. They’d still be stuck, even when I’d given them all the knowledge. And I’ve been realising more and more that I needed to interweave the *inner work* and the *energy work* with the strategy and knowledge work.

Momentum has been the most incredible experience for that already.

Here’s what I wrote in the first two days of it:

And the feedback?

It has been so potent and wild and powerful. And that experience has continued to deepen.

Initially when I advertised Momentum, it would include one hour of group coaching a week… but as soon as we began circling I felt intuitively it needed more. It’s ended up being 3-4 hours of group coaching calls per week. And I am ASTONISHED that not only am I able to do this, but I’ve enjoyed the absolute bajeezus out of it, and it hasn’t drained me at all. It’s total evidence to me in the ways I’ve grown my energetic capacity hugely this year.

I feel so profoundly honoured that I get to do this work, and experience these moments with these souls. It’s so very obvious that we were contracted to do this work together, and it is an honour to hear their stories, witness their shifts, and see them feel lighter and brighter. From that place… all miracles can be achieved.

Six weeks into running Momentum, and I just feel so blooming LUCKY. This has well and truly changed the trajectory of my work and deepened it. It has already been one of the BIGGEST miracles of the year for me.

Energetic work of launch month

During launch month, I realised that I needed a new money container. I realised I don’t actually have a purse – 99% of the time when I’m out, I’m with my husband and he carries everything in his pockets. The rest of the time, I cart around a big leather satchel so I can put all my creative packrat supplies in there. I realised this when I was on the Gold Coast, looking in the Louis Vuitton store with some of my mates, and I was carrying stuff around in a $5 tote bag I bought at a markets. Ha!

I felt symbolically I needed something that could hold my gold. Louis Vuitton isn’t really my colourful maximalist style, plus I wasn’t at the point of feeling joyful in spending thousands on a purse. I ended up buying a pink heart handbag from Camilla that says “COM AMOR” on it – “With Love.” That felt like a beautiful upgrade.

Last stage of the launch: The Academy

For the last couple of weeks of the month, I also did a promotion for the Brilliant Biz & Life Academy and then closed doors for enrolments. I’m not sure when I’ll open doors again – either later this year, but probably next year.

This month, I’m running a new updated live round of Money, Manifesting & Multiple Streams of Income. It’s been so powerful deepening the experience for it. I also will do another round of Big Money, Big Impact in the next few months – the energy last time was just so delicious and I loved seeing everyone’s results flying in daily.

I’m so proud of everything I’ve already created with the Academy with over 100 courses and templates in there… and I’m excited to continue deepening the journey in there. It really is a revolutionary membership for entrepreneurs.

How did Backstage Pass go?

I enjoyed the absolute bejeeeeezus out of doing Backstage Pass and giving people a full behind the scenes pass into my launch month. It’s kind of a kooky idea that I haven’t seen done before. The humans in there were 10/10 lovely, and I adored getting to share and chat and debrief with them each week.

It also taught me so much about how to lead myself through the emotional ups and downs of launching, and model the highest evolution I could in the moment. It was blooming DELICIOUS to see how helpful it was for them too!

Final results of the launch:

And incase you want to nosey deep dive into where the sales came from… here’s a handy dandy pie chart!

And lastly – what I spent on paid advertising for the launch.

And lastly – the numbers you’ve all been waiting for… I ended up with $135,000 in cash and close to $140,000 in sales for the launch period (the sales are higher due to payment plans being purchased that will be paid off over the next month).

I didn’t reach the $250,000 goal I originally set… *and* I am genuinely so incredibly happy with how the month turned out, how much I learned, how much I earnt, and all the blessings along the way.

A poster I added to over the month of all the things I learned along the way… the most precious and sacred wisdom gems that I treasure…

My business has been doing around 7 figures since 2014, but I still want to keep these big numbers in perspective and not take them for granted. Earning almost $140,000 in a MONTH is *WILD*… when my husband and I worked full time, we used to earn less than that in a YEAR with BOTH our salaries. $140,000 in a month is beyond so many people’s wildest dreams, and I want to celebrate the absolute bananas out of it.

Plus it’s not just $140,000 in money… I genuinely had the most incredible month, and feel like I grew exponentially. My capacity to hold energy, lead, coach and manage myself was astonishing, and SOOOO much bigger than I think I’ve ever experienced.

Such a holy wow. I am so, so, so proud of myself. So grateful. So heart open wide at the miracle of it all.

Life goodness:

And while all this magic is happening in my business… there’s still my big, beautiful life too, filled with so many precious moments.

• We ended up dogsitting one of our cousin’s dog for 5 weeks. He is such a goofy Labrador, and it delighted my heart SO much. I’ve *always* felt like I’m a Labrador or Golden Retriever in human form… so to have a real live one in the house felt like a dream come true! We spoiled him wildly with all the comfort and cuddles and massages he could cope with.
• We went on lots of walks… I really do love walking in Canberra’s winters. The sky is so beautiful, and it’s lovely to stride along in boots and a big puffy jacket.
• I made a new friend! It was such a joyful night of gigglesnorts and synchronicities. What a joy!
• I found a wonderful new osteopath Kat. As a hypermobile hottie, osteopaths are heaven sent for keeping my bones in place. I think I was holding out on trying to find one here because I ADORED my Noosa osteopath so much (Dr Sophie Toland). And then I found Kat, and it was total connection and joy all round, and I feel so grateful to have an osteopath support in my corner again.
• And lastly… two of my biggest life blessings in June:

June was a work of art… rapturous, filled with growth and gladness and evolution.

I am so, so proud of myself, and in awe of the universe.

I’m arms wide open saying: yes, thank you. Yes please to more just like this.

Thank you for sharing the journey with me… I’m excited for what’s more to come!

Big love,