Pooky bears,

What happens when your cute little hand-drawn goals workbook — the one you made in your backyard with a $9 PDF and a big dose of optimism — suddenly goes viral on the internet? Well, my loves… you end up with a full-blown, rainbow accidental empire. In this episode, I’m spilling the whole messy, magical saga behind my beloved Goals Workbooks — the ones that somehow ended up in the hands of half a million humans and brought in well over a million dollars. Wild, right?

From that scrappy PDF baby to hitting #1 and #3 on Amazon Australia OUT OF ALL BOOKS at the same time (still cackling at that), this is the real journey: the miracles, the meltdowns, the missing dates that haunt me in my sleep, the bloody horse posters, the infamous “Operation Rescue,” and the moment I realised that I never, ever wanted to run a gigantic product-based business again.

If you’re an online business woman, a stationery fangirl, a planner-obsessed babe, or just someone who loves a good behind-the-scenes “what actually happens,” consider this your backstage pass. I’m giving you the honest truth about what scaling a physical product REALLY takes — and why, in the end, choosing simplicity, sustainability and my bloody sanity mattered more than the spirals, stickers and aesthetic chaos.

My business bestie (and book editor!) Tamara Protassow joins me for this fun chat about how my vibrant Goals Workbooks became my greatest success story!

What we cover:

  • 🌏 How a homemade PDF became a million-dollar global movement
  • 🦠 The viral moment on Twitter that changed everything
  • 💗 Coaches, workshops + the yearly ritual the workbooks created
  • 🦄 Why the workbooks are unapologetically colourful, magical + for women
  • 📚 The messy truth behind printing 80,000+ products and shipping worldwide
  • 📅 Distribution disasters, held-hostage stock + “Operation Rescue”
  • 😱 The infamous planner missing January 1
  • 🐴 When customers received a giant horse poster (or a memorial plaque) instead
  • 🎯 Burnout, illness + why I simplified my business model
  • 💝The Workbook Charity Program that has served 250,000+ people
  • ✅ The 1% goal-setting rule and why writing goals down actually works

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Timestamps:

  • 00:00 – The accidental workbook empire: How a $9 PDF became a global bestseller.
  • 03:19 – Why I created my own planner
  • 04:17 – The viral launch: 1,000+ sales in two weeks and the start of a worldwide movement.
  • 06:46 – How the workbook community grew
  • 07:48 – The workbook vibe: maximalist, rainbow, unicorn energy — and why it’s not for the “beige girly” crowd.
  • 11:52 – Expanding to a full product line
  • 13:31 – The huge print runs
  • 18:47 – When the US distribution house stopped shipping
  • 20:52 – Operation Rescue
  • 26:59 – Running the business during rainforest blackouts
  • 28:43 – The missing-January-1 disaster: The planner misprint that still haunts me and Tam.
  • 35:49 – The Lulu era: horse posters + memorial plaques
  • 43:19 – Choosing sustainability over scale: Why I walked away from the old model to preserve my health and joy.
  • 46:20 – The charity program
  • 49:00 – The 1% rule of goal-setting: why writing and reviewing your goals puts you in the highest-achieving category of all.

Links mentioned:

Grab the digital or printed 2026 goals workbooks here.

aENJOYYYYYYY!!!!!!!

big love,