My loves,

I just had the BEST chat with Sarah Cousins — The Ideas Girl™ — marketing strategist extraordinaire! We went deeeeep on one of my absolute favourite topics: email lists.

If you’ve been hanging around me for a while, you’ll know this: my business (and the millions it has made over the years) is built on email. Not social media. Not algorithms. EMAIL. Full stop.

Sarah has created something bloody brilliant: The Email Experiment 2025™ — a practical, no-fluff program to help you build, grow, and nurture an email list that actually works.

In our chat, I shared why nurturing your list is non-negotiable if you want long-term business success. In fact, if you listen to just ONE thing from me this year, make it this conversation. It’s a must.

Here’s a taste of what we cover:

• ⭐Why your email list is your most valuable business asset (and how to treat it that way).
• 🤯The biggest mistakes people make with email (and what to do instead).
• 💖How to actually nurture your subscribers so they stick around, love you, and buy from you.
• 💵The simplest, most effective strategies I’ve used to build a multi-million dollar biz with email as the backbone.
• and MORE!

Sarah’s Email Experiment 2025™ gives you a clear plan + accountability so you stop overthinking and start sending and I am all the way here for it!!!! If you want in, you can check it out and register with my handy dandy link HERE!

My interview with Sarah is a BONUS private poddy episode available as an add-on to Email Experiment 2025™. But for my glorious, brilliant humans, you can have a listen right now! Just push play below CLICK HERE!!!!

Big love + bright ideas,