Unscripted, unsponsored, unhinged.
Life, soul, creativity, business, marketing, family and everything in between. I've built a $16 million business my own weird way, and I swear like a motherfucker while telling you how.
I'm Leonie. I've made $16 million in part time hours in my own wild, unicorn, creative way.
I've also talked about losing $30,000 to a cult, my biggest business mistakes & my most painful mental health moments. Every week I tell you the whole thing: what worked, what it cost, and what I'd do differently.
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What this Show Is, and Isn't
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Praise for the show
“I could listen to Leonie all day long! So down to earth, funny, interesting, inspiring, honest and REAL! Love it! More please, lovely Leonie 
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The latest
Fresh out of the studio
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The Content Byte Podcast
Hey lovely humans! I’m SO excited to share that I just had an epic chat with the brilliant Rachel Smith and Lynne Testoni on their podcast, The Content Byte this week! We dove into one of my fave topics—how to market your biz without social media! ???? In this episode, I shared all the juicy […]
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The Merilyn Show
Gorgeous souls, I’ve got something bloody delightful to share with you this week! I had the absolute pleasure of sitting down with the incredible ???????????????????????????? for a chinwag on ???????????? ???????????????????????????? ????????????????. Now, let me tell you a bit about Merilyn—she’s not just a business maven, she’s a powerhouse of wisdom and warmth, with a […]
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The AuDHD Annual Digital Magazine
My loves! I have an absolute DELIGHT of a digital magazine to share with you. The gorgeous Megan of @theneurocuriosityclub invited me to submit some art for the August 2024 AuDHD Annual, otherwise known as: “Over 40 pages of writing and artwork created exclusively by autistic and ADHD creators, compiled into a gorgeous digital magazine. […]
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Media Magnet Podcast
Hi my loves, What an absolute joy it was sitting down with Liz Nable on her podcast Media Magnet. Liz’s description of the episode really breaks it down beautifully: In the online course world, there’s lots of “coaches” spruiking lots of promises, but Leonie Dawson is the real deal. And I know because she’s […]
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Legends Podcast
Darlinghearts, Being interviewed by the one and only Sarah Furuya for the Legends podcast was, well, legendary! Sarah says it best; the topics we muse upon in today’s conversation are: Leonie’s inability to create, and this one hit me hard, a professional mirage, and how she attracts clients and has a thriving business while keeping […]
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The Biddy Tarot Podcast
Lovebugs, I had the utmost pleasure joining my darling friend Brigit on her poddy Biddy Tarot Podcast! Get ready to discover how to create the business of your dreams on your own terms. Tune in for: How Leonie found her creative and entrepreneurial path (0:3:00 – 0:6:00) The biggest shifts that helped Leonie build her […]
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Top episodes
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20 Myths Keeping You From Income While You Sleep
My darlings, I have been running a membership since before “membership” was even a word anybody used on the internet. Back when dinosaurs roamed and I was custom-coding my own website by Googling things I didn’t understand. I have made over $10 million from memberships. And I hear from SO MANY freaking brilliant humans […]
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The Extraordinary $10 Million Business Model
Hello my loves, Today’s podcast episode is a delicious one. The glorious Tamara Protassow is back with me again — crystals in hand, Lemurian energy fully activated — and we’re having a very honest conversation about what actually moves the needle in business. We’re talking about the simple things that most people avoid because […]
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ADHD, Autism & Entrepreneurship: The Real Conversation From Someone Who’s Already Done It!
My brilliant unicorns, This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you’re neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best […]
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Chaos, Crying & Clarity: My Wildest Pre-Launch Week
My sweet souls, Picture this: you’ve got a massive March launch planned. The to-do list is longer than your unicorn tail. You’re READY. And then? You fall up the stairs.Your back seizes like it’s auditioning for a Victorian fainting scene.Your menstrual cycle decides to personally assassinate your ADHD meds.And Mercury? Mercury is out there doing… […]
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We Time Traveled To Fix Her Sales (& It Worked!)
My gorgeous darlings, What actually happens when you’re showing up, doing ALL the marketing, and still hearing… crickets? Is it your strategy that needs fixing — or is something much deeper going on? In this raw, real, and completely one-of-a-kind episode, I do something I’ve NEVER done publicly before — I take my gorgeous co-host […]
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12 Months Without Social Media: What Was It Like, How Much Did I Earn & Will I Go Back?
Possums! Exciting times! This month marks a full year since I quit social media. I get asked about it all the time, so I thought I’d write you a long post and share my no-social media journey with you: In today’s episode, I share why I left social media for a year and the positive […]
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