Unscripted, unsponsored, unhinged.
Life, soul, creativity, business, marketing, family and everything in between. I've built a $16 million business my own weird way, and I swear like a motherfucker while telling you how.
I'm Leonie. I've made $16 million in part time hours in my own wild, unicorn, creative way.
I've also talked about losing $30,000 to a cult, my biggest business mistakes & my most painful mental health moments. Every week I tell you the whole thing: what worked, what it cost, and what I'd do differently.
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What this Show Is, and Isn't
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Praise for the show
“I could listen to Leonie all day long! So down to earth, funny, interesting, inspiring, honest and REAL! Love it! More please, lovely Leonie 
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The latest
Fresh out of the studio
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Anatomy of Money
Possums, Another good’un for you today! I sat down with the darling Deborah Fryer from the Anatomy of Money podcast to chat all things working less & earning more. Here’s all the deliciousness your ears & brain will get from this ep: You’ll learn: ✨How to monetize your creativity through courses ✨Why achieving success through […]
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My Free Range Career
Darlings, I had the most gorgeous chat with Annette Eriksen from the My Free Range Career podcast recently. Annette sums up the episode beautifully: In this episode, we talk about her beautiful family, and how she is looking after herself while having a thriving business. Leonie talks about her newly found mojo in her business […]
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Being Your Shining Self (Chatting with Tash Corbin!)
Darlinghearts, You guys remember my biz bestie Tash, right? You might know her from her Academy guest expert training “Success Habits” or her Heart Centred Business Conference (of which I am le star, more on that in a sec)? Either way, Tash is da bomb. And even though I like to claim that I am […]
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Divine Business Journeys
Lovebugs, I have a very, very special interview to share with you today. I sat down with Fiona Morris for her Divine Business Journeys series, which was an absolute gift as I’ve known Fiona for over eleven years! She’s an absolute goddess and I adore her. This one is a bit of an emotional interview […]
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Coach with Clarity podcast
Lovebugs, Very excited to share another delightful podcast interview with you today! Lee Chaix McDonough invited me on the Coach with Clarity podcast to chat all things business. Here’s what Lee had to say about our exquisite episode together: In this conversation, Leonie shares how she’s created a thriving business while working only 10 hours […]
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The Hot Seat Podcast
Hi loves! Are you ready for another delicious, delectable & delightful interview to listen to? I sat down with the absolutely wonderful Josephine Moon from The Hot Seat to talk about the My Brilliant Year workbooks! Joining me today in The Hot Seat is mega bestselling indie author Leonie Dawson, talking to us about her […]
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Top episodes
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20 Myths Keeping You From Income While You Sleep
My darlings, I have been running a membership since before “membership” was even a word anybody used on the internet. Back when dinosaurs roamed and I was custom-coding my own website by Googling things I didn’t understand. I have made over $10 million from memberships. And I hear from SO MANY freaking brilliant humans […]
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The Extraordinary $10 Million Business Model
Hello my loves, Today’s podcast episode is a delicious one. The glorious Tamara Protassow is back with me again — crystals in hand, Lemurian energy fully activated — and we’re having a very honest conversation about what actually moves the needle in business. We’re talking about the simple things that most people avoid because […]
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ADHD, Autism & Entrepreneurship: The Real Conversation From Someone Who’s Already Done It!
My brilliant unicorns, This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you’re neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best […]
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Chaos, Crying & Clarity: My Wildest Pre-Launch Week
My sweet souls, Picture this: you’ve got a massive March launch planned. The to-do list is longer than your unicorn tail. You’re READY. And then? You fall up the stairs.Your back seizes like it’s auditioning for a Victorian fainting scene.Your menstrual cycle decides to personally assassinate your ADHD meds.And Mercury? Mercury is out there doing… […]
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We Time Traveled To Fix Her Sales (& It Worked!)
My gorgeous darlings, What actually happens when you’re showing up, doing ALL the marketing, and still hearing… crickets? Is it your strategy that needs fixing — or is something much deeper going on? In this raw, real, and completely one-of-a-kind episode, I do something I’ve NEVER done publicly before — I take my gorgeous co-host […]
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12 Months Without Social Media: What Was It Like, How Much Did I Earn & Will I Go Back?
Possums! Exciting times! This month marks a full year since I quit social media. I get asked about it all the time, so I thought I’d write you a long post and share my no-social media journey with you: In today’s episode, I share why I left social media for a year and the positive […]
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