November 2021 Biz & Life Review

Pooky bears!

Yay! Welcome back to my monthly tradition where I review my life & business & share behind-the-scenes numbers as well.

I’ll cover:

• life blessings & challenges
• what I’ve created in my business
• how much revenue generated
• my goals for next month.

You can read previous monthly reviews here:

• April & May
• June
• July
• August
• September
• October

To start, let’s review the goals I had for November!

LIFE

• Have a fucking rad birthday – DONE
• Celebrate the fuck out of my husband’s birthday – DONE
• Go for 10 walks – DONE
• Keep my kids chilled out & full of love as we finish up the school year – DONE

BIZ

• Launch Work Less, Earn More – DONE
• Batch content to be used over December & January – DONE
• Have a bonza income month & prepare for taking time off over Dec & Jan – DONE
• Get back into a good rhythm with Project 10% again. – IN PROCESS

What happened on the life front!

November is SCORPIOFEST – both me and my husband celebrate our birthdays.

I celebrated my 39th birthday! HOORAY!

Usually for my birthday I go away for a night in a hotel by myself to introvert it up and read books and journal in silence, but I’ve been a bit social deficient, so I thought I should actually celebrate with other humans for a change! I went away for a weekend with three of my girlfriends to my favourite place – Noosa Valley Manor. It was bloody DREAMY and I laughed myself stupid. I talked about all the deets on this podcast episode.

I also had a celebration day with my family, and we went to Montville on a road trip – a sweet little village in the mountains filled with cute boutiques. We had an enormous breakfast at Poet’s Cafe which has the most stunning views. It was such a lovely day!

On my husband’s birthday, we had breakfast at a cafe and spent the afternoon at the beach together. Just lovely!

Apart from all the Birthday Goodness, we’ve been winding down the school year. We’re all a bit exhausted and ready for our 7 week break over summer.

Other things that happened in November:

• I finished Pema Chodron’s Good Medicine course
• My youngest kid had two dental appointments. I swear I age a decade with every dental appointment.
• I hosted a group call with my mastermind about retirement plans – when we’ll do it, what it will look like and how we will fund it. It was fascinating!
• My biggest kid went out with her friends at night by herself for the first time (chaperoned by a friend’s mum). She went to a fashion & photography show, ate donuts & had the raddest time. She is growing so fast. The best part: she decided to wear a button up shirt and one of her Dad’s neckties for her big night out. So freaking cute!
• I continued weekly private sessions with my Scorpio pilates instructor
• I got my eyebrows done by my Scorpio brows lady
• I had a wee back injury that got taken care of by my Scorpio osteopath
• Clearly… I like Scorpios! HAHAHAHAHA. Maybe that’s how I should interview all service providers in the future. “Are you a Scorpio? YES? YOU’RE IN!”

 

Best Books I Read In November

• Love Stories – Trent Dalton. This was one of my favourite books of the year. I just love the concept: Trent feels jaded after a year of pandemic, so he sat on the corner of a city street and asked people their love stories. A stunning and emotional book by one of my favourite journalists. (FYI, he did it here in Queensland while we were in a very lucky Covid-free bubble.)
• Your Birthday Was The Best – Maggie Hutchings. This picture book is HILARIOUS and addictive… so much so we read it together so many times in one night we can all repeat it verbatim from memory, while cackling away.
• One Life – Tina Tower. My new mate Tina sent me copies of her books and I read this one in a night. I’m in awe of Tina, her go-getter attitude & her determination to make her own one true, bright life.

 

What happened on the business front in November!

We had a fairly simple focus in November – we had two launches.

1. I released my new workshop Work Less, Earn More.
2. We ran a Black Friday Sale.

Will share the income results of that in a second!

Other business odds & sods!

• One of my two Macbook Air laptops needed to get its keyboard replaced, so I was without it for a week or so. I’m so relieved I have two. I am suuuuper particular about laptops – I only like Macbook Airs from 2012-2014. Everything else gives me RSI. A couple years ago I managed to track down a laptop that had been sitting in a warehouse unopened for a few years and I bought it as a backup. Between the two I have, I am hoping I can keep using them for as long as possible.
• Did my usual group coaching call for all my e-course students. These are so fun, and I love seeing everyone’s faces and getting to learn about them and their businesses.
• Ran a big competition for my affiliates, with one of the prizes being… a crystal dildo. BAHAHAHAHAHAHA.

Blog posts I wrote in November:

• 49 Inspiring & Interesting Things I’ve Found Online Lately
• This Frazzled Mum Life & An Anxiety Poster
• How to use Search Engine Optimisation (SEO) To Increase Your Sales
• How We Booked Out My Calendar With Podcast Interviews

I also did interviews with a bunch of podcasts:

• Unblock your Business
• Align & Attract
• Smiling Soul
• Overwhelm is Optional
• Connected Marketing
• Writing Womb

Current list of software I use to run my business:

• Kajabi for most things in my business:
  • selling through their shopping cart
  • teaching my courses through their learning management system
  • running my affiliate program
• ActiveCampaign to send all our marketing emails.
• Optin Monster to create all the pop-ups, reminder windows & lead magnet forms on my website.
• Calendly to screen interviewers and book in interviews.
• Xero is my accounting & financial management system.
• I host my WordPress websites on WPEngine.

More tools of the trade here if you find that kind of thing useful!

Current run down of what I offer in my business:

FREE GOODIES:

• Daily-ish writings
• Weekly love letters
• Podcast: Leonie Dawson Refuses To Be Categorised
• A library of free treasures

BOOKS:

• Goal Getter workbooks for 2022 & beyond!
• Calm Christmas Planner
• Salt: a hottttt romance novella (published under my pen name Lola Leigh)

COURSES:

• Work Less, Earn More
• Behind The Scenes of a Multi-Millionaire’s Finances in 2021 (only $7!)
• Sales Star
• Marketing Without Social Media
• Money, Manifesting & Multiple Streams of Income
• 40 Days To A Finished Book
• 40 Days To Create & Sell Your E-Course

How much money I earned in November:

I earned a total of $178,778 this month.

Where that income came from:

• E-courses: $142,000
• Passive income business: $12,000
• Shares & Ethical Managed Funds: increased in value by $12,000 this month
• Goal Getter planners: $8,200
• Investment property: $2,200
• Affiliate for Kajabi: $2,200
• Calm Christmas Planner on Etsy: $178

E-course income breakdown:

1. Work Less, Earn More: $76,775
2. Sales Star: $20,795
3. 40 Days To Create & Sell Your E-Course: $14,768
4. Money, Manifesting & Multiple Streams of Income: $9,178
5. Black Friday Bundle (a 4 e-course bundle): $7,820
6. Marketing Without Social Media: $6,802
7. 40 Days To A Finished Book: $5,900
8. Mini workshop: Behind The Scenes of A Multi-Millionaire’s Finances: $377

Breakdown of workbooks:

• Digital Goal Getter planners: $5,200
• Printed Goal Getter planners: $3,000 (will be paid in a couple of months)

It’s interesting to me that the digital versions are so popular currently. I think because people know they can use and reuse over and over again each year now. Or maybe people are using their iPads and apps like Goodnotes to fill out PDFs? Or maybe people are hesitant to buy physical products at the moment because of supply chain issues? Not sure!

Where the sales came from:

• This month I launched Work Less, Earn More for the first time – thus why a high split of the sales going to that! Feedback on it has been really rad so far… so glad it’s out in the world!
• About $50,000 of my sales came from my Black Friday sale when I marked down 4 of my higher priced e-courses down to half price for 5 days. It went okay – not sure if I’ll do it again next year, or offer something different or not! Stay tuned!
• I’m no longer on social media for either my business or life, so nada from there! Hooray!
• the vast majority were, as always, people on my mailing list. It’s why I’ve ALWAYS taught to focus on building a mailing list over social media – you will earn SO much more money from them! Plus you OWN your access to them! If you need to learn how to write emails that sell $$$$, this course of mine is for you.
• about $13,000 of sales came from my affiliate program which pays you 50% for every enrolment you refer. I love sending this money out… it’s giving money to people who love my work & share about it with others. I’d much rather pay them than Facebook ads! Fuck that nonsense!

Goals for December

I’ve decided to take December & January mostly off this year for the first time. I’ve already created a bunch of rad things to share with you during that time, so you’ll still get your regular dose of Leonie.

My goals for the next two months are to:

• have a calm, connected Christmas
• enjoy the fuck out of our trips away
• enjoy having my kidliwinks home from school
• have some mini adventures
• fill my well!

Thank you for sharing this journey with me! I’m so grateful!

FREE GOODIES:

• Newsletter with absoloodely everything I create
• Weekly love letters
• Podcast: Leonie Dawson Refuses To Be Categorised
• A library of free treasures

BOOKS:

• Goal Getter workbooks for 2022 & beyond!
• Calm Christmas Planner
• Salt: a hottttt romance novella (published under my pen name Lola Leigh)

COURSES:

• Work Less, Earn More
• Behind The Scenes of a Multi-Millionaire’s Finances (only $7!)
• Sales Star
• Marketing Without Social Media
• Money, Manifesting & Multiple Streams of Income
• 40 Days To A Finished Book
• 40 Days To Create & Sell Your E-Course