cyber monday


Exciting news! We’re holding a 24 hour sale!

If you buy the Biz Bundle of the 2016 workbook collection in the next 24 hours, we’re going to do something we have NEVER done before!

You’ll get our most requested business e-course for FREE with it (worth $79!!!!!!!!!)

Business Goddess 20 Course Mockup

Not only that, we’ll be completely revising + updating it + releasing it as the Business Goddess 2.0 course!

You’ll learn:

  • how to make money online
  • the blueprint of how I did it
  • 100+ ways to market magically, mindfully & joyously
  • how to stay sane & joyful when business gets BUSY!

With added bonus of the hugely adored + powerful Magic Money Maker Kit!

This is one of my most popular + successful courses – over 10,000 women have used this course with great results!

Spiral Line


“What I love about the Business Goddess e-course is that it’s fun, lush and soups-to-nuts on what you need to have a love-filled, fit-you and successful business.

Highly recommended!

– Jennifer Louden

Oprah show expert + best-selling author of 

“The Woman’s Comfort Book”, “The Life Organizer”,

“The Pregnant Woman’s Comfort Book” and five other books!


Spiral Line

“I refer so many of my clients to Leonie Dawson’s “Business Goddess e-course”. It’s the most wonderful, fun, colorful, creative, easy to read & understand resource available.

If you would like to cut to the chase and learn everything about marketing your business online ~ this is one resource I can highly highly recommend. It’s informative, user friendly, creative and could save you years of reading about how to promote and sell yourself on the internet. When I started ~ I couldn’t stop reading it…”

– Dawn Breslin, worldwide leader in personal transformation, TV personality + international touring speaker, Hay House author of “Dawn Breslin’s Guide to Super Confidence” and “Dawn Breslin’s Power Book”

Spiral Line


We’ll start it January 18 to give you enough time to get into your workbooks… and start your year off right!

There’s no point getting you started right now only for you to lose momentum over the holidays!

Spiral Line



You will ALSO get the printable PDF of the sold out to do list pad. You can print + laminate + use to your heart’s content, forever and ever!


Spiral Line


(Please read before you email us! C’mon! You can do it! Reading is fun!)

  • If you pre-ordered you will ALSO be receiving this bonus as an extra thank you! No need to email us – we will be emailing you shortly!
  • If you have already ordered the Biz Bundle you will ALSO be receiving this bonus as an extra thank you! No need to email us – we will be emailing you shortly!
  • If you are an Academy member, you will also be getting the bonuses.
  • If you order the Biz Bundle in next 24 hours you will be getting the bonuses.
  • You do not need to use a code when ordering. Just buying the Biz Bundle is enough.
  • There is nothing you need to do to get these bonuses. Please wait + we’ll send emails out.
  • If you’re an affiliate, yes you can promote this bonus + they will receive if they order in the next 24 hours.
  • We are not sending out printed to do list pads with this. You’ll get the PDFs.
  • We are not reprinting to do list pads until 2017 workbook season.These PDFs are the only way you can get your hands on them now!
  • The rest of the books in the Biz Bundle ARE printed! You’ll get 2 wall planners, a 2016 weekly planner-diary, a 2016 Biz Goals workbook + 2016 Life Goals workbook shipped to you! The quality is AMAZING + they are truly stunning IRL! These babies are going to be your much loved besties over the next year!
  • No, you do not get access the course until January 18.
  • Nope, you’re still not getting the course until January 18.
  • I get it. You’re excited. But still. No. Love you.
  • We will CLOSE the offering of the bonus Business Goddess e-course in 24 hours. No, you can’t write in after that asking for it because you missed it. Well you can. But the answer will be: No. Love you.

Spiral Line


Grabbing this kit now will truly set up your business for success in 2016!

Remember: just 24 hours to nab it and set yourself up for business success in 2016!

Go go Gadget go!

Big love,

P.S. If you’ve been waiting for a reason to buy… now is the perfect time! Don’t miss out! We won’t be offering this special again!!!!

We have been asked for YEARS to sell this e-course separately… it is EXCLUSIVELY for our Academy members (so it would cost you $497 to get your fingers on it!)

And now we are GIVING IT AWAY with our Biz Workbook Bundle!

If you are truly serious about growing your business in 2016, this is the kit to invest in… and you get it at a HUGE DEAL!

24 hours left! Don’t miss out!

Inside The 2016 Planner Collection!


Hola possums,

It’s been a wild rush around here – I haven’t even had a chance to properly introduce you to my full 2016 planner collection!

It’s been a wild rush of getting them into the world + dealing with the thousands of emails with my 5 staff in customer happiness mode!

There’s been so many questions about them too, so I thought I’d share some videos + photos + words to help you work out if they are the right choice for you!

I’ve been absolutely delighted to hear how excited people have been getting them in the mail… and LOVE how much they are loving the upgrades we’ve made this year in making them even more incredible!

click play to look inside


  • Biz + Life goal workbooks are now in two separate printed books (so non-biz women + teenagers can just get the Life goal planners!)

  • Biz + Life goal workbooks have been redesigned, rewritten + reillustrated.
    They are now in luscious chapters/sections (for example – in Life, you have sections like Relationships, Health, Spirituality, Creativity + Financial Goals. In Biz, you have sections like Marketing, Team, Finances + Systems Goals).

  • Both workbooks are thicker, have heavier covers, gorgeous recycled paper that is a dream to write on!
  • Both include plenty of notes paper at the back for you – in a gorgeous variety of graph paper, lined paper + unlined paper.

  • Both workbooks have a pocket for putting extra paper/notes in.
  • The 2016 yearly wall planner is DOUBLE the size of last year’s one! This one is A2 sized and completely damn scrumptious!

  • The 2016 diary/weekly planner is brand spanking new! It features rainbowy pages, monthly goal planning, weekly to do list reminders, income goals, action plans + lots more! Exactly what you need to get your goals happening every week!

  • The to do list pad is brand spanking new as well! This one helps you to make sure you get your most important tasks done daily, as well as making sure you have healthy, thriving, shining habits along the way (i.e. meditating, eating greens, staying hydrated, getting exercise + being connected!)


Remember: some of our stock has already sold out thanks to huge amounts of pre-orders AND the number of orders placed from one email… and we won’t be ordering more.

If you’re ready to invest in an incredible 2016 with these proven + powerful planners that get serious results… jump on them NOW.

I don’t want you to miss out!


click play to look inside



We are now shipping daily out of all our mailing houses in:

  • UK
  • Australia
  • US!

If you pre-ordered and haven’t received your books yet, please do email us (support@leoniedawson.com). Chances are you haven’t confirmed your postal address with us yet!

Otherwise, we’re on track + shipping well! Hooray!


It’s been such a joy to watch them appear all over the world… we are selling in over 100 countries + I love how excited people are when they get them!!!


And the comments just light me + my team up every time they come in… we actually have a #kindwordsandhappiness channel on our Slack instant messaging service just to share them with each other!

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We also have a Facebook group just for the 2016 workbookers!

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It is:

  • totally free to join
  • a lovely, inspiring community who work through the workbooks together
  • lots of local meetup groups around the world
  • over 5000 members from around the world!

Please do join us + invite your workbooker friends too! The more the merrier!


Make sure you head on over to our uber gorgeous page with all the details, video walk-throughs, info + order your 2016 planner collection. Perfect as a gift for yourself for an amazing next year… and a perfect Christmas gift as well!


It’s one of my favourite things to hear how these workbooks + planners change women’s lives.

I can’t wait to see what miracles they birth into 2016 for you!

Big love,


Come Join The Magical 2016 Workbookers Facebook Group!

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You’re invited!

Hola possum,

Consider this your official invitation to join our magical, wondrous, inspiring + fun Facebook group just for the 2016 workbookers!


  • totally free to join
  • a lovely, inspiring community who work through the workbooks together
  • a place to meet and mastermind with other gorgeous workbook women in your local area
  • over 5000 members from around the world!

Please do join us + invite your workbooker friends too! The more the merrier!

And of course, if you haven’t already ordered yet – get in quick! These also make fabulous presents at Christmas time too!

See you in there!

Big love,


The Aspie Goddess


Maybe I should have known back then.

My brother had cerebral palsy, my mother was a disability support worker. My childhood was surrounded with a magical array of characters + blazing souls, all with their own diagnosis. I loved all of them, but I especially got the Asperger’s ones. I understood them. I could disappear into their world with them.

“You’re so similar to them,” my mum said one day. “Except you don’t seem to struggle with yours.”

All of her Aspie clients were boys, and I understood how their brains worked, but I was different in how my brain worked. We all know the stereotypical signs of an Aspie… but that is only half the picture. It is the stereotype of an Aspieboy. Aspiegirls are different.

I didn’t know that then. My mum didn’t know that then.

I laughed, and carried on, doing life my own odd, happy way.


It was another 16 years before it came up again.

In the space of a year, a number of my friends either came out of the Aspie closet, or got diagnosed.

Each time I’d have this ignorant little moment of:

“Really? But how can that be? They are the coolest people I know! We get along like a house on fire! I totally understand them and we’re exactly the same kind of person!”

Then one of them shared a checklist of diagnosing Aspiegirls.

I rolled my eyes, and did it anyway.

Within 10 questions, I was wide eyed.

There was me.

All written out in text.

Every part of me that I thought was my own 1-in-7-billion quirk.

I continued on.

“Holy shit. Holy shit. HOLY. SHIT.”

My life made sense. It was world changing.

All the funny little parts – from being a socially inept, chronically shy kid (who mostly grew out of it by watching intently others to work out how to have a conversation and be a person) to the digestive issues to the general anxiety disorder. From my ability to hyperfocus, to my predisposition to get overstimulated + need to to hide out from the world for a few days to integrate again. Also, I’m blunt as fuck, hilariously naive and have a nervous habit of flicking my fingernails (which drives Chris bonkers).

That and a hundred million other things.

There I was.

An Aspiegirl.


My first reaction was:

Who the fuck am I? Am I just my diagnosis? Do I even HAVE a personality outside of it? Because it all seems to be listed down here.

I also thought:

I will never, ever tell this to anyone.

I didn’t want anyone to treat me differently. To believe that I was less than them. That I was any less intelligent or successful because my brain was atypically wired.

I told Chris, of course. That bloke knows almost every one of my passing thoughts. I’ve even been known to wake him up in the middle of the night because not another moment can pass before I tell him my latest thought/idea/insight/dream.

When I told him this latest development, he too was worried about reactions from other people.

And he also knows me – truly knows me – after almost 15 years of watching me build a business, sing Ronan Keating loudly on road trips, suffer through illness, squeal with excitement over eleventy billion things, give birth to our children, dry hump him every time he turns his back — all of those myriad of ways I’m a Leonie. I’m a Leonie more than I’m an Aspie.

Over time, he felt less guarded and worried about it. He did his own reading. And he’ll often send me articles on Aspiegirldom.

We carried on, with this new awareness slowly sinking in.

I read Rudy Simone’s “Aspiegirl” book which was infinitely helpful.


And even though I told myself to never, ever tell anyone… I’m not very good at keeping secrets.

I’ve told myself that before of course. I swore I wouldn’t speak a word of me suffering Post Natal Depression.

Both times it felt too new, too raw, too precious a truth, too able to cause me damage with insensitivities.

But just like with PND, as I grew more comfortable with my story, and less ashamed, I began to tell others.

First my Aspiegirl friends who all responded: “Yeah, we know.”


And then I grew stronger with talking about it.

It became less a diagnosis of a disability, and more a loving acknowledgment of my superpowers, and also what particular environments I need in order to thrive.

aspie super powers sml

I love my Aspie superpowers:

  • my intelligence
  • my ability to focus like a motherfucker
  • Aspies tend to have a pretty high level of self confidence and belief that they can do anything (BOOO YEAHHHHHH)
  • my bluntness
  • my ability to look for patterns in business and relationships so I can grow as a person.

Some of the challenges I’ve had that are Aspie related:

  • I tend to have lower physical energy levels than others, especially in regards to social situations. I have to limit the amount of interviews, calls + live events I attend because it’s incredibly stimulating and takes me a while to chill out again. I LOVE doing them and enjoy the fuck out of them, but get burnt out socially pretty damn quickly.
  • I was an awkward kid with no friends for a really long time. I could only relate to my animal friends (my dog + horse). Once I learned how to interact around age 11, I had some friends but was still bullied relentlessly. I sent myself off to boarding school when I was 16 to get away from the bullies.
    School was not fun for the vast majority of time for this weirdo nerd. Loved learning, didn’t love the other kids. I mostly hung out with boys because I found them simpler to understand. It got easier once I went to boarding school and even easier once I left school and could remove myself away from bullies.
    I’ve continued learning and growing my social skills. My friend Lena is one of my favourite people to study. She doesn’t know this and she will find it hilarious. She is so effortlessly graceful and thoughtful and such a wonderful friend. I love studying her and trying to be a better person and friend by adopting some of her habits and mannerisms.
    For example: She ALWAYS asks people how their significant others are. (She even asked me how Chris was when she called to tell me she’d given birth. Not just once. BOTH TIMES. Seriously.) And she has a calendar she prints every year with all of her friend’s birthdays on it, and she sends a birthday card to every single one of them. In the mail. At the right time. *mind blown*

thriving cells

Some of the things I need in order to thrive with an Aspiebrain:

  • A scheduled life with a LOT of quiet/down time at home.
  • Time away from my kids super regularly. I get super-touched-out from too much physical contact + noise.
  • Writing to process everything that happens – I seem to see and feel the world in hypercolour.
  • Showers in the dark (I call it the Sensory Deprivation Chamber) when I’m overloaded.

I should state here as well:

  • There are some Aspie qualities I don’t identify with. Most significantly, I don’t have emotional breakdowns or tantrums in the way they are described for Aspiegirls. I surveyed Chris and other close friends, and none of us can see that pattern for me. I DO tend to be incredible expressive in my feelings (both negative + positive). For example: “OMG THIS IS THE GREATEST DAY OF MY LIFE DID YOU JUST SEE THAT FLOWER DROP ON THE GROUND IT WAS SO EXQUISITELY BEAUTIFUL ARRRRGHHHHHHHHHH SOOOO HAPPPPYYYYYYYY” to “HOLY SHIT I AM SO FUCKING PISSED OFF RIGHT NOW!!! THIS IS BULLSHIT ARRRGHHHH SO CWANKY!” My emotional expression is usually in capital letters, but I don’t seem to lose control of them.
  • I have not been officially diagnosed. I am not seeking one. I have no need for one. I know whole of heart that my brain is neuro-atypical, and tends to fit Aspie characteristics. (I understand however that getting a diagnosis is so important for kids so they can access much-needed support services.)
  • I would absolutely be classified as a “high functioning” Aspie, or AspieLite as I call it. So, I’m not able to speak to the specific challenges that others on the spectrum would face. I know they are significant, and I don’t have experience with them. I can’t speak definitely for all Aspiegirls. I can only speak for myself and my experience. /end boring disclaimery shit


I was at a dinner party a few weeks ago. I was seeing a bunch of my friends for the first time since I moved back. One of them has been dear to me for 12 years. We are polar opposites. She is a hardline atheist who ran screaming away from hippies. I was the first Great Spirit-loving, crystal-holding, artsy hippy she let into her inner circle (much to my incredible luck and infinite gratitude). We laugh often at our differences, and adore each other anyway. Somehow, from two very different places, we saw things just the same.

At the end of the night, she organised the money neatly into stacks, folded perfectly, paper just so. It was an impeccable achievement of OCD.

“Do you think you’re a lil Aspie, M?”
“A LIL? Oh babe, I’m hardcore, hardline Aspie. There ain’t nothing lil about it.”
“Oh… do you know I’m an Aspie too?”
“Well, derrrrr honey. Why do you think we love each other so much?”

[bctt tweet=”It’s only taken 32 years, but I know now: I’m an Aspie. And I’m delighted to be exactly who I am.”]

Big love,

Further resources:


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Dear Mr Mean Man On The Internet, Thank You But No Thank You


Hola possums,

If you’ve followed me at all on FB or Instagram by now,

you might have noticed

my very





The gift of a very stretchy face that can transform into a piece of putty.

The face that can imitate perfectly the:

Blue Steel of a Rabid Chipmunk

or the sultry pose of an earthworm.

It’s fucking HILARIOUS.

Not everyone finds it funny though.

Especially not this bloke:



Thanks William,
but no thank you.
My face belongs to me.
I love it.
And I love me.
And I will continue making whatever faces I like.
I don’t need to be attractive to be allowed to take up space in the world.
All I need to be is me.


I’ve also had some well-intentioned but misguided comments:

Leonie, I prefer when you are serious and beautiful.

Leonie, this is a self-love issue. You should only embrace your beauty. You don’t need to act so silly. If you look deep within yourself, you’ll find the answer.

Thanks but no thanks, guys.

Loving myself doesn’t mean I only post photos where I am looking shit hot.

That’s not celebrating my fullness. That’s not celebrating all of who I am.

Posting hilarious awful selfies doesn’t mean I don’t adore the skin I’m in. Because – dude – I do. I love being a Leonie. I know that there is not one inch of me that is supposed to be any different from how it is.

And that includes one face that sometimes looks a teensy bit like Charlize Theron gazing meaningfully over into the sunset and sometimes looks like a squirrel on acid that is about to eat your face and steal your nuts.


My face. My space. And it’s a glorious one to be in!


Big love,


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