The Biggest Mistake I Made In My Business + Life (Warning: Tears Ahead!)

Dearest Souls:

Want to know the BIGGEST mistake I’ve made in my business (& life)?

The one that’s held me back on so many levels?

The one I wish I had stopped making much sooner?

Watch this tear-stained video to find out just what mistake I made:



You’re worth it, possum.

Invest in YOU. Invest in your dreams.


Start investing in you + your dreams.

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The Real + Shining Truth About Success, Money and Business


Ya know, this month we’ve been talking about the sacred art of business. About how much it can change our lives, how sacred it can be, how transformative it can be.

And if business is the thing that’s calling your spirit, I want to help you. I want to help you be the brightest shining star you can be. I want to help you to help SO many hundreds and thousands of souls. And I want you to earn a really beautiful income from it – whatever amount is the perfect fit for you.

But before we can even begin to talk about moolah, business and success, we need to talk about the undercurrent here.

It’s something I see chronically in the Land of Hippy. And I know it deeply, because I’ve been there and been overcome by exactly the same thing.



Us creatives and soulful types are afraid of talking about business,  afraid of talking about money, afraid of becoming successful because that would mean:

We are greedy. We are selfish. We have sold our soul. Marketing must mean manipulation. Money is baaaad, and the cause of all evil in the world.

And it’s impossible for us to talk about creating businesses that support us abundantly and joyfully without facing this.

We might be thinking “Yeah! Want the life and business of my dreamiest dreams!”

But our mindset around money, success and business will become a giant “Yeah But” elephant, right in the middle of the road, blocking us from getting to where we want to be.

“Yeah but if I earn too much money I’m greedy.”

“Yeah but I’m not good with numbers.”

“Yeah but marketing is icky and I don’t wanna do that.”

“Yeah but…”

On and on, this elephant trumpets its horn, distracting us from the truth, distracting us from our vision, distracting us from our magnificence.


I used to think money was sucky. And yucky. And something that shouldn’t be thought about, looked at or seen.

I used to think that “rich” people were selfish. And greedy. And had their priorities all messed up.

And then I realised.

I was really, really mistaken.



Money is no less sacred than apples, or a field of land, or gold.

It is a physical manifestation of energy, of commitment and intent.

And when you have money?

You can choose where you put it.



Dude, here’s the thing.

I really, really don’t think money is bad for the environment.

When you’re broke, you don’t get a choice.

You don’t get to choose between the locally made, chemical-free handmade clothes, or the lovely biodynamic organic food for your family, or the fantastic artisan-made furniture.

Your choice is limited to what’s cheap. Stuff that doesn’t always sing to you, isn’t always the best or healthiest fit for your family. It’s just what you can afford.

Money affords you CHOICES. It’s up to you what you feel like choosing when you have it.



I totally, totally understand if they are.

My buttons were pressed a couple of years ago too.

Until I started actively working on my relationship to prosperity. Finding out what my unconscious thought forms about money were. And studying a lot of books about mindset and abundance.

These are of course my own thoughts, perspectives and discernment. If you feel something different, I’m totally groovy with that, my love.

Work out what works for you, and what makes you happy, and what makes a difference to the world, and stick with that.

Here’s my truth:



Because we WILL be good custodians.

We will take care of the people who work for us. We will tend to each other, ourselves, the environment, our family, our communities.

We will buy large tracts of land for wildlife.

We will be angel investors for entrepreneurs in third world countries to grow their businesses and take their communities out of poverty. (LINK)

We will have the money to choose between organic and chemicalised, between chipboard crap and artisan magic, between a house generated by solar power and one generated by nuclear power.

We will have the money which place will nurture us the best, which schooling option will be the best for our children.

We won’t be held back or held down by our lack of money.

It’s pretty obvious which one we will choose.



I moved back to the town I was born in. I was so excited to see a number of small spiritual stores open up. I saw it as an amazing opportunity for everyone in this town to be able to access services and resources that would help them shift and heal and grow. And then slowly each one closed back down again. For many reasons, I’m guessing.

But most of all, it’s because they couldn’t find a way to make it a really freeing, sustainable way of life for them, income-wise and time-wise.

And I want to screech: It doesn’t have to suck! It doesn’t have to be like this!

I am bummed. I do know it’s all in divine accordance, that things will work out. And yet, and yet.

It means the people in this small town aren’t getting what they need.

There aren’t the healers, yoga classes, spiritual circles, resources, meditation teachers, massage therapists and coaches that we need here.

All these pathways for us all to receive wholeness. All of those earth angels who aren’t able to spend their time sharing their gift, doing the thing that lights them up, helping the world to heal.

We earth angels – we healers and artists and teachers and creative beings – we NEED to be able to share our gifts with as many people as possible. We NEED to be able to find ways to give people what they need.

And business is the vehicle to do it. It can be tremendously powerful, deeply sacred, endlessly transformative – for you and your clients.



For me, entrepreneurism is one of the most important.

It is something that has totally riveted me, transformed me and made me grow in ways I could never imagine.

I’ve been walking this spiritual path of consciousness for so many years now, but these ones spent in business? They have fast tracked me, they have healed me and made me evolve in ways I cannot even enunciate.

Entrepreneurism gifts us with the opportunity to work on ourselves, to get cleansed and cleared of our crap, to step forward into our destiny, to be magnificent and shining and radiant. It presses all our buttons so that we may be healed.

Not everyone is called to being an entrepreneur right now. And that is okay. It either does or it doesn’t. You might have your energy invested in something else right now.

Just check in with your spirit. Sit with it. Know the way that is right for you. And go with it. It’s all good, my lovely.

You will know if the path does sing to you. You will know if your spirit is calling you to that place, to stepping up and stepping out.



I am Leonie.

I love being an earth angel.

I love helping women light up. I love that moment, that miracle where they see the truth. Where they glimpse the magnificence in them.

I love generosity of heart, spirit, time, gifts and abundance.

I love money. I love that it supports my family, that it supports me. I love that the more money I make, the more people I can help. I love that money helps me get more support and happy helpers in my business.

I love that the more money I make, the more I can give. The more I can pour energy, money and time into the things that I want to change in the world.

I love business. I love entrepreneurism.

I love art.

I love the sacred. I love spirit.

And at last, I don’t see any incongruence in loving all the above.

It’s all one and the same:

a grand, marvellous, magnificent choice.


Need help working out HOW to have your own super prosperous dream business?

I can show you how.

Every single ding dang part of it.

The marketing secrets that will propel you forward wildly quickly.

The mindset you need so you don’t burn out or lose your shiz.

The tech parts and the know-it-all that you need.

The income paths you should start using right away.

5 weeks to becoming a Business Goddess.

Join my acclaimed + uber powerful program.



Some of the incredible women from my very first time.

I remember what it took to say YES the first time.

To step up.

To step into my destiny.

Even though it felt scary.


I was 21.

I met an incredible purple haired woman at my work.

She gave cuddles to everyone, talked about vaginas in the elevator.

She was a walking heart on legs.

She shimmered. She was aglow. There was something about her.

A secret I didn’t know.

So I took to hanging out at her desk as often as I could.

I became the barfly of her cubicle, soaking up the essence of wild woman.

Not wild as in: drinking and clubbing and men.

Wild as in: a woman totally alive in herself. Not afraid. Bare-hearted and true to her glorious, naked self.

And one day she said to me:

You know Leonie, you should come to my women’s circle.


I thought.

Me? Not me. I’m a tomboy. I’m only friends with boys. They are simpler. Less bitchy.

And a women’s circle? What’s that about?

Plus I have a partner. He needs me to be at home with him. I can’t do stuff without HIM.

I was hopelessly young, still learning the ways of the world, of love, and of myself.

So I kept making my excuses.

Maybe next week,

I’d say.

Maybe next week.

And she’d keep on listening to me, keep on understanding, keep on saying:

There’s this women’s circle I go to. I think you’d like it.

I had many excuses not to go.

I was quite simply terrified of change.

I had an inkling:

If I go to this thing, this thing called a women’s circle… my life is going to be transformed.

And I wasn’t sure what that would look like.

And even though my heart yearned for it, I still had my excuses.

Months later, I decided to take the chance.

It was three days after my 22nd birthday.

And then I leapt. I went.

(Here’s the blog post I wrote the morning after.)


In an instant, my life really did change.

I walked into that room, and knew that it was what I wanted to be doing for the rest of my life.

There, with women gathered in circle, faces and souls and hearts aglow, speaking their loving truth with each other… there was my destiny.


It’s been almost eight years since that night. Since I took the leap and faced the terrifying prospect of change and knocked on the door of my soul’s purpose.

I am so grateful I did.

There has been so many circles since that night.

So many lessons learned, medicines taught, wisdom shared.

Many many tears. Deep truths whispered into the night.

And true magic :: true miracles that made me see that everything was real.


It woke me up to the medicine woman inside me. The goddess.

The one who had gone unnamed who had finally found her tribe.

It was finally normal to share about soul work, heart work, creative work + deep unfurling tendrils of dreams.


I became less co-dependent. More courageous. Wiser. Happier.

Everything made sense when I circled.

And so I kept circling.

When my mentors stopped leading circles, I stepped up to lead.

The circle must go on.

And I learned so many lessons: personal, life, soul, relationship ones.

I ran my first women’s retreat.

I ran workshops, wanting to have every woman experience the kinds of blessings and awakenings I had received.

I made art by the truckloads.

Kept learning, sharing, teaching.


I started getting requests to run workshops all around the world.

I decided to turn my workshops into online courses so every woman could experience them.

My first was the Creative Goddess e-course.

It was wildly successful + hugely popular, beyond anything I’d ever expected.


And so I kept creating. Sharing. Writing.

Pulling together even more programs to help women live their most amazing, shining lives.

Until the Great Bird gathered wings and suddenly took flight and all of a sudden, it was me + my husband + my assistant’s full time job.


And it’s my dream job. My dream life. In my dream home.

I can’t believe that every day I get to wake up, spend each day with my dearest loved ones, and help other women remember how amazing they are, how divine their lives can be.

It’s every dream I never dreamed come true.


And then. Today. An email from the woman who began it all.

I sorted through my desk today
and found this letter from you
the day after your very first women’s circle.
And I cried and cried and cried.
Look how far you have come, soul sister.


There’s something enchanting about this.

Something enchanting about these words.

“It was just what I have been looking for to take my next step with.”

As I said to my love:

“Could I have ever known that eight years later, that step would take me here? Right where I needed to be?”


I have a feeling a part of me did.

The part that despite all my fears.

Despite my worry, my codependency, my excuses about being a tomboy and what’s-with-that-women’s-circle-thang…

I took a leap.

I said yes.

I invested in myself and in my growth.

I turned up.

I let the miracle begin.


Can you imagine what would happen if you said yes today to something… that would utterly change your life eight years from now?

Can you imagine?

Love, gratitude + wild leaps of faith,


Need help working out HOW to have your own super prosperous soulful or creative business?

I can show you how.

Every single ding dang part of it.

The marketing secrets that will propel you forward wildly quickly.

The mindset you need so you don’t burn out or lose your shiz.

The tech parts and the know-it-all that you need.

The income paths you should start using right away.

5 weeks to becoming a Business Goddess.

Join my acclaimed + uber powerful program.

Enrol before 1 June!


Dearest Earth Angels,

You :: the helper, the healer, the teacher, the massage therapist, the writer, the dreamer.

The doula, the photographer, the one who sees light in others, the one who loves beauty.

You, the woman you are.

You are an Earth Angel.

Incase you haven’t worked out by now,

you have a gift.

You are here to help other people.

And that business is such an incredible vehicle to help you do just that.

You are supposed to earn income for your gifts.

You are allowed to be rich in every single way.

And you will be an incredible custodian of that money. You will help the world heal with it. You will support and nurture yourself and your family with it. You will pour it into the places that need it. Money doesn’t make you greedier, more selfish or more evil. It just makes you more of what you are. And we know who you are:

kind, generous, deeply loving, wanting to heal the world.

Business is a way for you to share your gifts, dearest.

We want you to be here, alight and shining, sharing your story, your wisdom, your medicine, your light with all who need it.


Need help working out HOW to have your own super prosperous dream business?

I can show you how.

Every single ding dang part of it.

The marketing. The mindset. The tech parts. The business secrets that propel your business forward.

5 weeks to becoming a Business Goddess.

Join my acclaimed + uber powerful program.

Enrol before 1 June!


Do we ever talk about just what it takes to make a huge transition?

I wonder what leaps must look like from the outside:

effortless? Aglow? Filled with some preordained destiny? Or at the very least, softened by some kind of understanding of: well that’s just what it takes.

And yet to take the leap, a great cataclysm takes place.


Inside the leap, it is hard and it is huge.

I don’t know what it is that called me, pushed me, pulled me into this leap I am making.

The leap in my personal life, old family patterns, where I live, how I live, how I see the world, and where my business is moving into.

And yet here it is, the leap.



In front of our new home, a treehouse surrounded by rainforest, there is a mountain. Behind us, there is a mountain too. We are cosied into the side of it, into the vines and the trees and the soft rain. But from our living room, through the side of the house that is mostly glass, across the wide wooden verandah, all we see is: rainforest. The tiny tips of other homes nestled in the greenery. And then The Mountain.

It looms up before us, a wide white rock face.

And there it is. The leap.

I try to see what statues could be carved out of the rocks. If it could become some kind of Mt Rushmore with angels’ faces.

It is indescribably beautiful – the mountain, the rainforest, the house.

So stunning that I am often stunned.


It is divine, and of course it is also very human too.

My legs and back ache from carrying boxes up steep flights of stairs into the treehouse.

My daughter is navigating through a new home and one of those 2 year old “developmental phases” of restlessness, broken sleep + wild leaps in brain development. My husband and I are scrambling for grace, sleep and sanity to keep the boat afloat.

And all of us: my love, daughter, doggies and I are all having transition pains. Growing shifts. When the earth beneath us is unstable.

Not to mention: we are all a bit worn from the struggles of the last couple of years.

I need to tell you this so you know too:

My life is blessed and is very, very human too.


Despite it all, I am deeply grateful.

I am so blessed I live here.

I am so blessed by the medicine that has occurred for each of us.

In the first couple of days when we arrived, I was struck with wonder.

Out every window, there is rainforest.

All we see from every vantage point is great long limbers of trees, lichen, moss, vines, leaves. So far we have spotted Ulysses butterflies (the huge turquoise ones), scrub turkeys and many birds. I know there must be more in there that we have yet to see!

The rainforest towers above even our treehouse, so all our light is filtered with the softest green glow.

I’m a deep lover of Australian Bush Flower Essences (the Aussie version of Bach Flower Remedies). And it struck me:

I wonder what it means?

We are literally immersed here in rainforest essence. In the medicine and healing of all the animals and trees around us.

It feels like we have been sent here to heal. To surrender into the softness. To receive kindness. To be given the kind of solace that this kind of nature can bear.

And that brings tears to my eyes.

It is so, so, so deeply needed. For me, for my love, for us as a family.

As much as I know Proserpine was the right place for us to move at the time for many reasons, it wasn’t an easy station by any means. We felt stuck deep in the middle of family problems, with little privacy or space of our own. And on top of it all: it just wasn’t the right place for my family to grow in all of our destinies. Not a school for Ostara that I believed in, no university for Chris to finish his Psychology degree and not the kind of lifestyle we were being called towards. And again: depthloads of family shiz that we couldn’t seem to get any space from.

I’m an optimist, through and through. I’m pretty sure Pollyanna could study beneath me (bwahaha!)

And I tried to make it all fit. I tried to look on the bright side. I tried to create the things I wanted. I tried to push it into being right.

Until I just had to say:

Enough. This isn’t supporting me. This isn’t supporting us. We need to make a change.


It happened pretty quickly. In less than two months since making that decision, we made the change.

And now here I am.


It feels like a momentous change.

I can’t quite believe how much my life has changed in just a few days.

Where before we were woefully unsupported and unnourished, we’ve arrived in the middle.of.a.flipping.RAINFOREST!

In a dream house. With a spa. And amazing cathedral ceilings with floor-to-ceiling windows. And turquoise walls. And only the sounds and sights of rainforest permeating our abode.

And my own office. That’s sequestered away at the bottom of the house, that is big enough for my desks and zebra print rug and bookshelves and books and everything I need to dream bigger.

And a dreaming chair and ottoman that is so soft and ripe and buttery and fluffy it makes clouds jealous.

Intense, immense support and nutrients.

Can you believe it?

I feel like I’ve been “making do” for so long.

Since I became a mama, I made do with not having a space of my own.

And then when I couldn’t bear not having a space of my own at all, I would make do with hanging out at a cafe.

And then at the library. And then up a tree, which was really fun for short stints apart from that whole snake thang.

And then I got the Creative Caravan because I was in tears about not having my own space, which turned out to be a sweat lodge in summer and a soakfest when it rained.

And I remember one of my coaches calling me on it:

“Leonie, you own a six figure business. What the HECK are you doing with no suitable office?”

And I laughed. And stopped laughing.

“I’m just making do with what I have.”


I guess that was the issue.

I wasn’t really being honest about my needs for support and nutrience, much less tending to those needs. I put myself far down the list.

I see how this has been a habit for me in many ways.

How I’ve denied myself what I truly wanted.

How I haven’t given myself what I needed.


And now I am.

I am investing in myself.

I really am worth it.

I can do this.

I will do this.



I sit here at my dream office now. It’s the afternoon.

This morning, we went and had a family adventure.

Now my husband and daughter are upstairs. They had a nap together, and are now pottering around, having their Daddy-Daughter time as they do each day.

I am so very grateful for the amount of family time and balance we have woven into our lives.

And I’m sitting here, looking over the rainforest, and I’m thinking:

This is the view I’ve always meant to have.

It’s like I have imagined this view for the last 30 years, and now it has appeared.

I’ve had studio windows that looked over brick walls and streets and fluroscent-lit arcades.

And I’d think to myself:

No matter, the magic is in here anyway.

And I’d go about creating my artwork, and arranging my words, and making my own kind of beauty.


And now it is different.

The beauty is all around me now. An endless swill and swirl of energy, flooding me, going out from me. The abundance is everywhere. I am a bee harvesting the nectar, parched.


Soon, I will not be quite so shell shocked by this move, this transition.

I will not be quite as unnourished as I have been.

Soon, this place will work its magic and nourishment on my soul.

It will fill me day by day, restoring me, patching together the parts that were worn with silken thread and butterfly wings.

Soon, my family will find its new kind of rhythm, its new routine, the daily cadence that fills us each up.

We will find the tribe that sings to us, the children for Ostara to be with, the places we must visit.

We’ll each be nurtured and nourished. We’ll each be living our dreams.

And we’ll look back at that time before this, and say:

Remember when things weren’t so good as this? How we had to have that blip to make that leap and be HERE?


This is what it took to make the leap.

This is what the leap looks like.


The leap hasn’t been easy.

It’s meant sleepless nights, hard awakenings, arguments.

It’s meant losing faith only to find it again.

It’s meant that sometimes I am shell shocked in the corner, surprised at the velocity of life and where it has taken us.

It’s meant me worrying about whether I’ll be able to make it all happen that I need to happen with this beautiful business, worrying about whether I’ll suddenly eff it all up (despite all signs to the contrary.)

Taking the leap means facing every single part of yourself. Standing on the tip of a mountain and calling all your fears to you so you may look them in the eye.

“Ahai there, ye olde I’m-Not-Good-Enough-To-Make-This-Happen. I see you, and I call bullshit.”

“Why hello there, Let’s-Compare-Myself-To-Everyone-Else-And-How-Much-Better-They-Are-Doing-Than-Me. You’ve been around for a long time. It’s time I lovingly kick you in the nuts.”


Taking the leap doesn’t mean you have blind faith.

It means you have wide-eyed faith.

You know that shiz could happen, but by gosh you are going to do it anyway.

And sometimes your faith fails you, but you fumble and stumble along anyway, knowing the only way out is through, and that you must keep pointing your nose in the direction of where you want to go.

The kangaroo can only move forwards, never back.


So we leap.

And we land.

And here it is:

All we have ever dreamed of.

I know big things will come of this.


I am so grateful that our life could take us here. This business of mine. It’s been the purveyor of possibility, the bringer of providence, the gift of joy and wild abundance.

I remember what it was like trying to make a move before B.B. (Before Business)

How hard we’d have to hunt for jobs, how we’d struggle with timing, how we were always at the mercy of the E.G. (Employment Gods).

And now… now we are just free. Free to live where we like. Free to have enough abundance to live in a dream home. Free to live our lives in the gentle, balanced, family-and-heart-centered way that we do.

I am grateful.


Everything is changing inside me, the inner furniture being moved around.

I had no idea that I had such shitty ideas before about money, abundance and “being rich.”

Then another one of my coaches called me out on it. (Coaches are the best!)

“Leonie, you do realise that the way you think about money being icky means you aren’t sharing your message as big as you should be. It’s holding you back from helping more people. You’re limiting yourself.”


I had NO idea.


So I’ve been undertaking personal study around abundance and prosperity. Unweaving my shitty beliefs about money, untangling them and teasing them into a new truth that feels very right:

Money is a form of powerful energy. It can do incredibly good things. I am a wonderful custodian of money.


Everyday, I feel myself growing bigger and bigger.

Taking a leap each day into this new energy, this new shape of my soul.

I can see where I am headed:

I am the CEO of a large international company that helps women live their incredible lives and have incredibly prosperous businesses that nurture them, their families and communities.

I share the messages and wisdom and guidance that comes from me, and I do it in a powerful way that goes on to help millions of people.

I help a large number of charities that I assist in making massive, uplifting change to the world.

Every press of the button is powerful and intentional. I know I can do anything I set my mind to.

This August, it will be eight years since I pressed Publish for the very first time, and began sharing what was inside of me with the world. I know there are many of you out there who’ve been with me since the very tender beginning. Thank you, I am grateful. And many of you who have found me along the way. Thank you, I am grateful. And to you who has just found me, and are still working out what this turquoise-hippy-entrepreneur-cursing-gigglesnorting-mama is all about: Welcome. Thank you, I am grateful.

This is how leaps are made.

Let’s do it together.


Being a caterpillar in a cocoon must not be comfortable.

It must be at times excruciating, too tight, too dark.

The caterpillar must wonder WTH is happening about every 3.2 seconds.

And yet, and yet. It grows.

Because that is how it is called forth.

Inside it is a butterfly dreaming.

This is what it takes to Leap:

Everything inside you.

always love,