This is not a drill…

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The doors are closing.

You have just 24 hours left to join the Shining Biz & Life Academy this year!!!



It’s time to decide honey!

If you’re on the fence about joining… or if it’s been on your “one day when I get around to it list”… ya gunna need to jump in quickly before you lose out! Learn more about the greatest-place-on-earth in this awesome video I made! I REPEAT… THIS IS NOT A DRILL!!!

There’s just 24 hours left to join the Academy!

This is it. It’s your LAST CHANCE for 2016 to get into the Academy + work towards your dreams… alongside thousands of other women just like you who are getting incredible results already.

Be our next shining success story, darling! 

If you already know you want to be an Academy member:


Go! I’ll see you in the Academy, lovebug! GO NOW!

Need more convincing? Here’s what you’ll get:

  • 112 inspirational courses (and counting!) for all aspects of Biz, Marketing, Relationships, Life, Creativity + Soul, with more added every month
  • A mastermind of thousands of vibrant women from all around the globe to support you
    Monthly Q&A coaching calls with me (worth $1000 + the ONLY way to connect personally + get coaching with me like, EVA!)
  • $2000 worth of tremendous discounts in the Shining Discount Centre, a treasure trove of deals for the software & suppliers you need to grow your business!
  • New workshops delivered live, then added to the training resources at your fingertips!
  • SPECIAL BONUS: The printed 2017 Workbook Collection delivered straight to your door as part of your membership (valued at $150!!!)


All for one wildly, gloriously, you-ain’t-gonna-find-this-anywhere-else generous price.

The Academy is my shining gift to the world.

It’s my soul’s work + I’m focussed on providing as much value as possible for all my Academy members. EVERYTHING I create, EVERYTHING I do, is made for my magical members.

It’s simply the best way I can help you grow an incredible, beautiful, abundant business & life!

What’s more… we are NOT a flash in the pan, babes…

  • The Academy has been around for DONKEYS… since 2010!!!
  • I have taught close to TEN THOUSAND WOMEN in that time.
  • What’s more 80% of our members will renew their membership at the end of the first year because they get SO MUCH VALUE and power out of their Academy membership they can not IMAGINE living without it!!!!



Still not convinced? See what some of our darling members had to say!



Still thinking? Here’s what you need to know:

  • The Academy is closing to NEW MEMBERS ONLY at the end of September.
  • You can join with either a Biz & Life, or a Life Only membership, if biz is not where you’re at right now.
  • YES! We have payment plans!
  • But this is the last chance you have to join the Academy for 2016. After the closing date, we’re not opening enrollments to new members for AT LEAST six months. That’s WAY too long to put your dreams on hold for, babes!

So if you have a goal that’s so big you know you’ll need magical support to get there, a dream that won’t be silenced, a vision of a world that is nurtured by your gifts, while earning you abundant dobleros, the Shining Biz + Life Academy is for you!!

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Q: Are you closing down forever?

A: Nope. The Academy will continue to be run permanently, we are just closing the doors to new members until sometime in 2017.

Q: What if I’m already a member?

No changes for you – you’ll still get all your course materials, and you can renew at any time if you want to!

Q: Do I really get the books sent to my door?

Yes. The whole 2017 collection! Mailed to you in November!

Q: Do you have payment plans?

Yes! There’s a payment plan button as you sign up!

Q: Are you offering a 12 month payment plan?

No, only four months, sorry loves. 12 months = way too many people not following through on their payments.

Q: Can I get a discount if I’ve already pre-ordered the 2017 Workbooks? 

No. But what you do get is two glorious, love-filled workbook bundles! Ze perfect gift for Christmas!

Q: Are men allowed?


Q: I don’t have a business – can I just sign up for the creativity, spirituality, relationship & meditations?

Yes. We have a cheaper priced Life Only membership available!

Q: Do you think Mr Dawson is hot?


Q: What are you wearing?


I iz wearing…

wait for it…

Pink leopard print pyjama pants

Blue tracksuit jacket (thanks, husband)

A white tee that I drew on years ago with sharpies, and still is just as inktastic as it was back then.

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Q: Leonie, will you ever brush your hair?

I’ll never say never, but probably not.

Q: Should I go now and jump into the Academy?


Q: Will I regret it?


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Join now, or forever hold your peace! Memberships close 30th September!

And of course – any questions – just ask!

My Support Fairies are here to help! Email us at

Big love,

PS: It’s time to decide honey…

Are you ready to step up and make those BIG dreams of yours happen?

All the help & guidance you need to do it is right here!

Join my powerful, proven & popular program TODAY… I promise it will rock your ding dang socks off with delight!

Don’t miss out hon!!!




Upcoming Academy Course: The Anxiety Workshop



It’s time… we’re getting serious.

It’s time to talk openly + honestly about anxiety.

Let’s remove the stigma around it faster than you can take off your bra after a long hard day.

I am honoured, excited, nervous and glad to invite you to the LIVE unveiling of our new Shining Biz & Life Academy course…


Anxiety is such a HUGE issue for so many people today.

As many as 1 in 4 people suffer from it – and we, as women, as carers, as empaths and as parents – are at an even higher risk.

SO many people suffer it, but don’t talk about it.

It’s kept secret + swept under the rug + not spoken about.

And in that silence, there’s suffering, loneliness + heartache.

You don’t have to do it alone! It’s time to talk anxiety + all that goes with it.

It’s time to talk the borg, the brutal, the heartbreaking + the beautiful!!

I have anxiety.

I used to think it was a failing, something to hide + wrestle with and live with in secret, pretending that it was all OKAY.

And then … I discovered that it was okay to be not okay. It was okay to need help.

I’ve wrestled in anxiety’s grip. I know how it feels to live with the constant crush against my chest, the inability to breathe, the constant clenched hands…

But I also know how it feels to heal. To accept the help that I need to get back to myself; to accept the things that I need so that I can thrive!

In this workshop, I’ll share frankly about my journey with an anxiety disorder, along with the practical tools that have helped me heal and THRIVE.

This is an ACADEMY EXCLUSIVE course that we won’t be sharing with anyone but our glorious members of the Shining Biz & Life Academy! (Not a member yet? Sign up now!).

I will share with you my own personal journey with an anxiety disorder and give you a tonne of practical tools that helped me heal!

Sign up now to join me now!

(Enrolments to the Academy close 30 September! If you’re keen… jump in now!)

In this anxiety workshop you will learn:

  • How to recognise an anxiety disorder + what to do if you think you have one
  • My vulnerable story about living with an anxiety disorder – from being crushed by it to thriving with it
  • How to heal it –  with tools and options from alternative, eastern and western medicine (I love ‘em all!)

Whether you think you might have an anxiety disorder yourself or you’re supporting someone who has one, this workshop will be a deep dive into anxiety + all its troubles + gifts.

Make yourself a cup of fragrant tea, bring a cushion + a rug, and let’s circle. Let’s talk about the anxiety that so many of us carry + how we can heal.

Join us on Tuesday, October 12 @ 1:00pm US PST / Wednesday, October 13 @ 7:00am AUS – Canberra AEDT (Convert to your time zone here:


Not a member of the Shining Academy yet? No problem, but you are missing out on these fabulous member perks…

  • 113+ courses (and more released each month!)
  • Free 2017 workbook collection delivered to your door
  • Access to a mastermind of thousands of spirited, creative business women to brainstorm with
  • Monthly coaching calls with Leonie (the only way to get coaching from her)
  • Shining Discount Centre ($2000+ of savings)

Join today!

Big love,

Canberra Photographer


Doors are closing! Just 1 days left!

Don’t miss out on this workshop + all the other incredible Academy courses!

NEW COURSE RELEASE: Boundaries Bootcamp

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Hola babes,

A new week, a new course in the Academy!

Join me on the most highly requested course of the year – a bootcamp on boundaries!

The Academy is truly the place to be for all of your biz, life, soul and creativity needs. Are you a member? If not, what are you waiting for?!

Let me walk you through my four step by step instructions on how to communicate your boundaries!



This workshop will teach you:

  • exactly what boundaries are
  • why they are so needed
  • how to install them into your life and business and
  • what to do when friends, family or customers don’t respect your boundaries!

Start setting your boundaries now!

If you’re an Academy member, join us over here!

Not a member of the Shining Academy yet? No problem, but you are missing out on these fabulous member perks…

  • 113+ courses
  • Free workbook collection delivered to your door
  • Access to a mastermind of thousands of spirited, creative business women to brainstorm with
  • Monthly coaching calls with Leonie (the only way to get coaching from her)
  • Shining Discount Centre ($2000+ of savings)
  • New workshops (Boundaries Bootcamp, Everyday Sex Goddess & The Anxiety Workshop)

You have until 30 September to join the Academy!




“Loved it Leonie! Even had a little cry… Realised that even as I listened my hubby was not respecting that I was listening to something and kept interrupting me every couple of minutes once he got up. When I talked with him about this, he shared that I hadn’t set the boundary. I hadn’t said I was listening to something right now and I’d be with him shortly. Will be listening again and doing my best to implement!” – Cat


“Hearing your story Leonie meant so much to me. It was so beautiful. I also loved the scripts.” – Blake


“After listening to the workshop, I sat back and thought about what was having me feel overwhelmed and drained. I have group that meets every Wednesday. It started as a 4 week intuitive intensive and it ended up going for 4 months. Love the girls. We took a break with the idea of coming back in September. As September got closer I was getting overwhelmed and anxious. So I contacted them and explained that I would love to do just 1 day a month, they choose a topic or I and that will be our monthly meeting. No stress for weekly meetings and sometimes we will do a girls night out and go pub hopping to local haunted pubs. hehehe. Thank you so much Leonie Dawson! That is just what I needed.” – Mary-June


Well, that’s it for now lovebugs! We’ll be having more new Academy courses coming your way each and every month! Join today if you aren’t already a member!

Huge love + appreciation,

Canberra Photographer


Your Academy Questions! Answered!



Just a few days left…. you might have questions about the Shining Biz and Life Academy before we close enrolments.

And I’m here to help!

Scroll below for a’s to your q’s!

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Q: Are you closing the Academy for good?

A: Niet. No. We’ve been around for 6 years already. We’ve taught thousands of women.

I adore what we’ve created, and we will continue building on that!

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Q: What if I’m a current Academy member? 

A: No changes for you! This is just for people wanting to join!

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Q: Can I do part payments?

A: Absolutely! Click here to get the Academy as easy-four-part-payments!

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Q: I don’t have a business. Can I just buy the Life, Creativity + Meditation courses?

A: Yes indeedy! Click here to get our special discounted Life Access Only membership!


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Q: Can I see inside the Academy first?

A: Sure!

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Q: How long does my membership last? Is it just until the end of the calendar year?

A: Your Academy membership is a recurring annual subscription. You can cancel it at any time, and still access the Academy for the year you’ve already paid for. So if you sign up on 1 April 2015 and cancel the recurring subscription, your membership lasts until 1 April 2016. If you sign up on 14 July 2015 and cancel the recurring subscription, your membership lasts until 14 July 2016. (etc!) If you sign up and don’t cancel the recurring subscription, then your membership simply continues without interruptions!

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Q: WHY is this so cheap? Why aren’t you charging thousands for it?

A: I get it… You might be feeling a bit “WOAH HORSEY. WHY IS THIS OFFER SO GOOD? IT’S PROBABLY TOO GOOD TO BE TRUE.” And I really just wanted to assure you: no funny business, scammy upsell or shitty content here. I pour my life’s work into the Academy. I believe in it and stand behind it as being world-class.

And it IS such a good deal because I honestly, deeply and dearly want you to have access to EVERYTHING you need in order to bloom your own remarkable life and business. It makes me SO MUCH HAPPIER to see lots of people using this life-changing work than to raise the prices sky-high and limit it only to a select few who can afford it.

I deeply believe the world will change and lives will heal when women become conscious creators of their own lives, dreams and businesses.

The Academy is the best way I can help that happen in the world.

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Q: Will the Shining Academy help me grow my bricks + mortar biz?

A: Yes gorgeous! It WILL!

I have helped HEAPS of women with bricks + mortar businesses to grow + thrive. The tools and techniques that I teach in the Academy span the range of online and offline biz ventures. There are techniques that are specifically for your bricks + mortar biz, and techniques that you can apply whatever sort of biz you run.

What I teach has stood the test of time, too!! Women in biz have been using these tips + tricks since I started out teaching them… AND they’re grown sustainable, profitable businesses because of it!

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Q: I don’t have a business. Will this still be useful to me?

A: Absoloodely. There is a HUGE library of self-development and life-development tools, programs and resources that will help your life be hugely more creative, happy, productive, peaceful and zen! Grab a LIFE Access membership!

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Q: That all sounds really lovely but I don’t have enough time!!!!

A: I hear you + I heart you. I get it. You’re busy. That’s why we take lots of our longer programs + turn them into 15 minute chunks… we even have a year-long “Double Your Biz” daily email course with bite-size actionable tips to grow your business! You CAN see changes in your biz + life from implementing these smaller pieces.

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Got more questions?

We’re here to help!

Just email my lovely team – – we’re here to help!

Big love,

Testimonials - LDI2016

3 days left + a cautionary tale…


Hey lovely,

Just a wee note to remind you there are just 3 days left to join the Shining Academy before the doors close for the year.

That’s the real message, up there. But you know there’s always more here. More to tell, more to say, rambles + deep soul sharings to have.

Get a cup of tea, love.
Let’s go deep.

But first… housekeeping…

If you don’t have much time, make sure you take note…

The Shining Academy is closing September 30! And it won’t open for new enrolments again until sometime in 2017.

When you join the Academy, you get:

  • Close to $30,000 in value (!!!!!)
  • Mastermind of thousands of women across the globe
  • Monthly group coaching calls (valued at $1,000 an hour!)
  • 112 courses (and counting!)
  • $2000+ worth of discounts
  • The full 2017 workbook collection delivered to your door free of charge (valued at $150+!!!)
  • All for one incredibly generous price

Jump in NOW to transform your life and biz!

And a couple questions answered:

? Are we going to open to new members again soon?

No. We won’t be opening again for at LEAST another 6 months. Doing limited-time intakes allows us to look after our gorgeous members beautifully + concentrate on creating all the goodness for the Academy that it’s known for.
I pour my heart + soul into the Academy, everything I create, everything I do is geared towards helping our members create the abundant biz + wildly creative, soulful life of their dreams.

? Why should I learn from you?

Good question. I think it’s a really smart, sensible one to ask.

Let’s face it, “business coaches” – especially online – are a dime a dozen these days.

And frankly, they scare the bloody bejeebus out of me. I can be so naive at times – I think everyone is telling the truth.
I’ve been around the traps long enough to know that’s not actually the case. I see so much crappy, sly marketing strategies being used. So much smoke + mirrors.

I’ve seen “business coaches” advertise their million dollar successes while behind the scenes their business is imploding, is near bankruptcy or nowhere near what they say they are doing.

That does NOT sit well with me. AT ALL. That doesn’t feel okay on any level.

We need to have full transparency. To know whether someone can teach us or not.

I tell you my results, so you can know exactly if I’m someone who has done what you want to do.


  • Earned over $5m since 2009 in my business.
  • Created crazy high profit margins
  • Built a loyal fan base of 75 000 on my mailing list and 250 000 across social media
  • Been a finalist for Australian Business Woman of the Year and Ausmumpreneur of the Year.

What’s more, I’ve done it my own way, in full integrity with my values:

  • I’ve worked only part-time hours. I work a maximum of 20 hours a week – for many years it was only 10 hours a week!!! My family is my priority.
  • I put my money where my mouth is, and have devoted large chunks of profit to charities, including the wondrous work of Kiva, where I’m one of the top 1% of lenders in the world.
  • I’ve created success without losing or compromising or beige-ing ME. I’m still completely, unabashedly a wild, wacky, swearing, artsy hippy. I didn’t want to be successful being anything but Leonie, because being Leonie is basically the most fun thing in the world for me!!!

We interrupt this rambling with a not-so-subliminal message:

But enough about me… what about YOU?

If I know anything…

I know that you are someone who truly, utterly believes in what you are doing.

That you want to be doing something MORE with your life.

That you want to feel totally on soul purpose every single day of your life.

And though you aren’t money focussed, you know you need to actually earn abundance in order for you to live and maybe buy some art supplies or piles of books or ridiculous unicorn costumes from time to time.

Maybe you want to become your family’s breadwinner so your sweet bloke to be able to leave his job.

Maybe you want money to be able to give your kids some beautiful opportunities and education.

Money can be such an incredible source for good.

And I know we, as women, can be soooo scared of it.

We don’t always know how to make it.

We can have so many fears wrapped up around it.

We don’t know how to manage it and keep it.

Business and money and marketing feels SO SCARY.

Especially when really… you just want to be able to do your work in the world.

You just want to help people.

You have gifts. You know you are meant to be doing something.

You know… the way I see YOU… is that you are an earth angel.

You’ve been sent here on a divine mission.

You’ve been given gifts to help other people.

And maybe you don’t know exactly what they are yet.

But you have something inside you that is calling you forward, whispering that YES there is a bigger way a better way something more.

Honestly, that was me nine or so years ago.

Sitting in my cubicle, being pulled forth by my destiny. It felt sore + angsty + painful. I KNEW I was supposed to be doing something else with my life. And I had NO bloody idea how to make that happen. Money and business and marketing seemed crazy impossible to me.

I just wanted to share my gifts, you know? I didn’t want to have to do all that icky stuff you know? I just wanted to serve. And be alight. And help other people. And I couldn’t work out how I could ever make that happen. All I wanted was to make $30k a year so I could think about quitting my cubicle job.
And maybe that’s you right now. You just want to be able to replace your income. Or you want to take your blooming business to the next level. You’re trying to crack the six figure mark. Or the seven figure mark.

The thing is… the yearning is still the same.

The pull to your destiny.
The knowing that you need to be helping more.
The truth of it is, is that you ARE.
This world needs you.
It NEEDS your gifts.

It needs ALL of YOU, you alight, living your dreams and life and passions, to help everyone else wake up and heal and see all the magnificent possibilities awaiting them.

The world needs YOU to step up and be a creator of your dreams and an incredible custodian of money.

When WE… we as spirited, sensitive, passionate women… we step up into our power… we change the destiny of ourselves, our family, our community and our worlds.

We’re the ones that will fix this broken, aching planet.

All those souls that hurt. All the animals, land and hearts that need care. We are the mothers of the planet. This is our time.

Nine years ago, I had fucking no idea what I was doing.

I decided, obstinate, determined little mofo I am, that I would find out… exactly what i needed to do to help everyone that I was born to help. And I did. I cracked the code.

That year, I earned $30k. The next year I doubled to $60k. Then $120k. Then again + again + again. Until I’ve got a multi-million dollar company.

More financial freedom than I ever could imagine.

The potential to make a real difference in the lives of my family, community, staff, and the world. It means I can take on fun little side-projects like donating hundreds of thousands of copies of my workbooks to charities around the world. It means building a school in West Ghana through Pencils of Promise, it means building a library in Vietnam through Room to Read. It means I can take any idea I have + make it REAL in the world.

I’ve learned how to birth BIG fucking dreams. And I’ve learned how to market them, and craft a sacred business vessel around them. To make it sustainable. To get it to reach all the people that need it. And do good everywhere every step of the way.

Honestly… it’s a bit breathtaking sometimes.

I look at where this incredible spiritual journey has taken me… how this business has allowed me and my family to bloom… all the gifts and love it has born.

This is the way business was meant to be.

You know me by now… probably.

You know that I’m an open book. I get where you are. I get the aching. I get where you want to go. I’ve been there, and I’ve done it, and I’m out the other side. And I sincerely, deeply want to help you. I want you to be living your soul purpose.

I want you to be helping every person you are destined to help in this world.

I want you to be receiving plenty of abundance for it. I want you to be your most fullest expression of you, your biggest destiny come alive. I want your dreams to be born. I know what it takes. I know it, because I’ve done it. And honestly? My mission is to help YOU.

I look at what I’ve created with the Academy and really it’s an earth angel incubator. It’s the place for all the big dreamers to come together and be supported and held and nourished and taught and helped and guided and given what they need in order to emerge even bigger into the world. I could have made the Academy SO much more expensive than what it is.

But I don’t. I don’t because I want to help as much and as many as I can. We need you. This world needs you. I would love to help. Please, for the love of wild donkeys, let me gosh darn help you.

We interrupt this rambling with a not-so-subliminal message:

Why don’t I give it away for free?

Lots of reasons.

Firstly: that’s not sustainable. I hire a team of full time staff to make the Academy as powerful and wonderful as possible.

Secondly: YOU have to be invested in it. If this was a free resource, would you be as invested in actually implementing it? I very much doubt it. It is an energy exchange to join the Academy. One you need to commit to, and one that is important to commit to. One I make as overly generous as possible for you.

You’ll get close to $30 000 worth of programs, plus so much more… at anincredibly affordable price.

The Academy has been my dream, my creation for the last six years. I love my staff that support the Academy and its members so beautifully. I love the tribe that has gathered there. I love how many members have been there for the whole six years because their lives and businesses have been so irrevocably changed + made better for it.

I know it works. My clients have proven that. Implement it + see for yourself!

This isn’t a magic pill. But it certainly is magical. One that requires your commitment, transformation, and your beautiful soul. If you’d like to read the inspiring stories of other women who’ve been apart of the Academy + had huge results from it, you can read them here.

I’m grateful for every step of this…

and I want to do more.

I want to send you a giant lovebeam from my heart to yours.
If you’re sitting on the fence.
If you’re trying to decide.
If you wonder.
Please. I know we can help.

I am devoted to it. I pour my life’s work into making sure of it.

You can’t do this journey alone. You don’t HAVE to do it alone anymore.

We’re here.

We creative souls, we business owners, we dreamers…
We think we’re alone in the world.
We think we have to make it all up as we go.
We think it’s too hard, too much.
It doesn’t have to be that way.

Join us.

We would love to have you with us in the Academy.

It doesn’t have to be so hard. It doesn’t have to be so lonely. It doesn’t have to be so impossible.

The Academy’s here to help YOU.


All my love,

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