FREE TRAINING! 10 Things I Had To Stop To Go From Broke Creative to Millionaire Maven!


Hola baberoonies,

I got to thinking one day…

About how once upon a time, I used to be a broke hippy artist who had big dreams and NO CLUE about how to actually make them happen. I felt like I was without a paddle, without a sail, without the power to navigate the river of life according to my own will.

I kept on telling myself:

“If it’s meant to be, it will find a way…”

“It’s in the stars…”

“Whatever the universe has in store for me….”

We hippies – we have some fucking great-sounding excuses sometimes.

Anything that stops us from moving into our own power, aligning our actions with our intentions + getting our dreams birthed into the world.

10 years ago, I was in a cubicle job and was aching to do something else with my one wild, precious life. I was broke, in a house I didn’t love, and I felt unfulfilled and controlled by the circumstances of life.

Today – as you probably already know – I’m the CEO of a high-profit multi-million dollar company. I adore what I do in the world and will be doing it for the rest of my life. Writing and making art and learning and teaching? That’s the coolest bloody job in the world! I’m financially abundant, get to give cash to some amazing charities, and I’ve been able to craft a lifestyle for my family that fits us best. We’ve spent the last five years “on holiday” – living in beautiful places around Australia, working part-time in my company so I can spend the most amount of my time running after my wild elvin children and perving on the hot husbo. I’m grateful for it all, and I’m grateful for me for creating it. And I know I can create whatever else I want in the world!

P1040509 small

Hahahahahahaha… I tried to find you the best photo
I could of me from ten years ago

and I am left with two thoughts:

1.) I am rad. I love me. Even when I had some mindset habits to transform!

2.) I find it kind of hard to find photos of me from back then that are different from today’s photos of me. Once a bonkerdoodles queen, always a bonkerdoodles queen!


So – here’s the thing:

I look back at who I was 10 years ago… in so many ways I am so very different to who I was then.

My habits and my mindset are profoundly different.

And it is NOT the success and the money that has changed them.

Rather – it is because *I* changed my internal pieces that the external parts changed and bloomed and grew.

I remember so profoundly what I used to think about myself and about how life worked and what money was…

and the parts where I was – frankly – wrong.

And I wanted to open up the discussion.

We so often talk about success habits…

but we don’t always talk about the habits that bring us failure… that stop us from birthing our dreams into the world.

And I reckon we need to talk about them – so we can see them when they are happening – and stop them sooner.

So I’m going to run share this FREE workshop training with you!

In this fabulous training, you will learn:

  • My intimate behind-the-scenes story of how I went from broke hippy to millionaire creative.
  • The bad habits I had that were blocking success & abundance (you’re probably doing these too!)
  • The stupidly ridiculous mistakes I made.
  • The essential mindset shifts that supercharged my success.
  • Exactly what you need to do to supercharge yours!

Sign up here!



Is this just for business people?

Nope. This is for anyone who wants to make their dreams come true.

Are you going to tell me the secret to success is working harder and getting up at 5am?

Oh fuck no. I hate 5am. Well – to be fair – I love 5am as long as I’m sleeping through it.

Also… I am not a “JUST HUSTLE MORE!” kinda gal. I work part-time in my company. I take nights and weekends off. I like my play time. And I also like 9 hours of sleep at night. I reckon you CAN birth your dreams WITHOUT sacrificing sleep or sanity. Or life. That one wild, precious life.

Are you going to sell me on anything?

Nope. Can’t be fucked. I just like to share.

Snag your ticket here!

Big love to you all!


internet addiction SML


Maybe you’re a little like me.

Maybe you are feeling frustrated, lost, a little sad at your phone addiction… but at a loss at what to do about it.

You’re in the right place.

This free illustrated zine is my musings about:

  • mine (and our culture’s) internet and phone addiction
  • what may be causing it
  • what tools + tips may help in healing the addiction.

I so hope this is of service to you.

So much love,

New Course Release: How To Align To Your Goals

new-course-announcement_Kerry copy

Hola sweet souls!

I’m SO excited to share this with ya’ll today…

We are rockin’ + rollin’ with new Academy content and we have a brand spankin’ new course release for you today!

Just last week we released the 7 Life-Changing Habits For An Abundant 2016 with the incredible Denise Duffield-Thomas and today, we have “How To Align To Your Goals” presented by my FAVE kinesiologist and brilliant business brain, the amazing Kerry Rowett.


Swarm of the Blondes… Denise, Kerry & me at the Shining Academy Conference!

Kerry Rowett is the founder of, a gifted energy healer and coach who shares her techniques for clearing any blocks we have from attaining our goals, and allowing our dreams to come true at a faster, easier rate.

Using tapping technique, visualizations, and tools Kerry will guide you through a hands-on presentation to bring you in alignment with your goals and your soul purpose.

I’ve been using Kerry as a kinesiologist for a few year’s now – I’ve even sent staff to her for sessions if they needed it.

I can unequivocally say that what Kerry teaches is powerful, and hugely important for women who are on this huge growth journey of entrepreneurship (and life!)

In this live video workshop recorded at the Shining Academy Retreat this past February, Kerry will teach you:

Powerful energy practices you can use straight away to clear blocks and fears.

How to manifest your goals faster.

How to stay on soul purpose as you do it all!

If you’re an Academy member, join us over here! Not a member of the Shining Academy yet? Gain access to 70+ courses now!

And if that wasn’t enough….

The entire Shining Academy Retreat recording will be released this week as well… two full days of conference videos!

We’re talking the unveiling of a HUGE new system – the 6i Success System AND a deep dive into the 7 Chakra Business Model which has been blowing brains out (in a nice way) since I started teaching it. I’ll tell you more about them once they are released.

In the meantime, dig into Kerry’s incredible work!

Big love,


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New Course Release: 7 Life-Changing Habits For An Abundant 2016

latest release

Hola petunias!

We have a brand new course for our Academy Members that was recorded at the Shining Academy Retreat in Canberra this past February.

It’s run by an incredible guest teacher as well… the incredible Denise Duffield-Thomas!!!

Denise – also known as Lucky Bitch – is one of the best teacher’s in the world on Law of Attraction, money, manifesting, and women’s blocks to money. Her books are beyond fabulous, and her teaching is revolutionary, practical, grounded & kind. And powerful. Did I mention that? Fucking POWERFUL.


Me & Denise back in the day… four years ago!

There are plenty of teachers out there on money and manifesting. And honestly – the longer I’ve been in this industry – the more I’ve been aghast at how many of those teachers do NOT walk their talk… how they teach about abundance, and look like they have it all together, but behind the scenes they are running lifestyles they can’t financially maintain, are crippled by credit card debt and often close to bankruptcy. I KNOW! I KNOW! BLOODY HECK HEY!

So I’m seriously reluctant to talk about any money coaches unless I KNOW they walk their talk and operates in the highest integrity. And this one does, above and beyond. I’ve known her for four years now – she came and stayed with me to attend one of my private coaching retreats in 2012, and we have become close friends & mastermind sisters ever since.


Me, Beffy, Dr Kate, Beffy’s pregnancy twin Willsy & DDT. Yes, we held a conception competition to see who could get inseminated the fastest. Yes, DDT won. By a week. Champion!

I’ve been in awe of her – again and again – about how impeccable DDT is with her words and her actions. She works on her own stuff constantly. She is incredibly disciplined. She has created a sustainable million dollar company with high profits.

This woman knows what she is talking about. It is an honour to call her my friend and my work associate.

Whenever I have money blocks or upper limit problems, I turn to Denise’s work over and over again.

It works.

When it came to planning the Shining Academy Conference, there were two people I KNEW I had to have teaching there – Denise & Kerry Rowett, my favourite kinesiologist. I was beyond honoured when both of them said YES! and flew in from around Australia to be there!

Their workshops were both spectacular, and I’m SO excited that we now have them in posterity as video recordings, audio recordings, transcripts & slides in the Academy.


In this one hour live video workshop Denise will teach you:

How to attract more abundance into your life in 2016

How to remove money blocks from your mindset

The habits of the rich

And the essential mindset secrets you need to create more success in your life.

If you’re an Academy member, join us over here! Not a member of the Shining Academy yet? Gain access to 70+ courses now!

Oh! And a fantastic announcement…

Keep your eyes peeled for our about-to-be-released entire Shining Academy Retreat recording!

Don’t miss it – sign up here!

What Others Are Saying…

“Sustainable”.. soooo important. I’ve been thinking about that lately as I’ve seeing some big launches and worn out entrepreneurs and wondered how sustainable their model is. I want to build sustainable. Looking forward to my next hour!” ~Natalie

“Love this and looking forward to more from the conference!!!” ~Nancy

“So happy to have seen Denise deliver this presentation live at the retreat and an opportunity to meet both you and Denise in person. Absolutely worth every penny and more to make the trip from Scotland to see you, but this bonus was out of this world!

There were so many lightbulb moments. The sense of connection you get with a speaker seeing them live is immensely powerful!

Hearing it again on the replay, Denise’s message has sunk in on an even deeper level. A whole new set of lightbulbs went off. Could listen to this again & again and get tonnes of value out of it each time.” ~Fiona

“Great insights and lots of notes to implement.” ~Karina

Big love,


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Letter To A New Mother


Two things to gift you today:

Firstly, a printable Mama Goddess poster.

And then a letter for your new mama heart.



Dear B,

I saw you yesterday.

Breasts aching with milk, body aching.

You are a new mama.

Just moments ago,

you were initiated into the strangest, most intense, wildest, hardest fucking path there is:



I just want you to know

dear mama,

you are not alone.

You are not alone as your body aches,

your vagina mends,

your breasts stab with pain.

You are not alone as your days

become nights

stretching long and unending

and nowhere between the two

is one damn eight hour block

of sleep.

You are not alone as you stare

out the window and wonder

just where the fuck your life went

what the fuck this motherhood gig is all about

what the fuck you are supposed to be doing now

who you are now

and what it all means.

You are not alone as you marvel at

how precious and free and unencumbered

and utterly relaxing your life was


How you used to be satiated with

sleep and food and time

and now you are stricken with poverty

of all three

and you wonder why the fuck anybody ever willing chooses this.

You are not alone as you cry

as you sob

as the grey clouds move in and set up home.

You are not alone

as your heart shrieks

when your baby cries.

You are not alone

when you look at the space

between you and your love

and wonder where it got crushed and smothered and bent

by the great force that is

keeping a tiny human being


You are not alone

when you are angry




You are not alone

when you are guilty

when you are the worst mother alive

when you forget where your kid is

when you make mistakes.

You are not alone when you question everything.

When you fret.

When you hear your child screaming everytime you take a shower

only to realise there is nothing but silence when you turn it off.

(Or maybe they really are screaming.

Either way

you are not alone.)

You are not alone – literally – when you

attempt to go to the toilet

and discover that

this one private act has been taken from you too.

Your child needs you.


So wholly and solely

you fear you have been swallowed whole

and that there is nothing left for you.

You are not alone.

You are not alone when your sanity breaks,

your temper frays,

and you dream of running

– running – straight through the door

down the street

away to a quieter place

a place you can hear yourself think

a place you can meet your own needs

a place you can be just you

– not mama, not wife

just you.

You are not alone when you want to escape

the screaming,



needful mess of it all.

You are not alone

you are not alone

you are not alone.

You are not






or selfish

for wanting

a piece of you for you

a piece of your old life back


but this.

You are not alone

when you think you are.

You are not alone

when you question yourself.

You are not alone

when you are convinced

you are the most unnatural mother in the world.

You are not alone

when you believe

this whole motherhood thing

is too fucked up,

too needing of an adult

then you’ll ever be able to provide.


dearest mama,

are not alone.

You are not alone when it is hard.

I want you to know…

this will pass.

It will get easier.

I promise.

Right now, at the beginning of motherhood,

it’s the hardest initiation of all.

No other time can compare.

I want you to know

that breath by breath

moment by moment

it will get a little softer

a little kinder

and you will scoop back a second more of your own time.

I want you to know

that you deserve all the


and healing

and time

you want and need.

That it is a good thing

to find other carers for your wee one

and let them love them

while you love you.

I want you to know

you are




and magical.

I want you to know your body just

created the living miracle

of splitting into two

and sustaining a whole new lifeform.

And that it doesn’t come

without cost or pain or energy

and we can talk about this.

We don’t need to gloss over it.

We don’t need to make it shine.

We can be real here,

with each other,

as mamas.

We can tell the truth about our lives

the holy and the glorious and the love

and the pain and the deep shitty depraved horror and the depression and the angst and the overriding guilt and the crippling anxiety

and that all of them are welcome here.

I want you to know

that I struggled profoundly

that I thought my life was over

that the Leonie as I knew her was gone

and was never, ever coming back

so much so

I burned all my photo albums,

I gave away all my paintings

let go of all my beloved book collection.

I want you to know

I thought the pain would never end.

I want you to know

I was wrong.

And it did.

My child got older. She got easier. She (eventually) started sleeping.

And most of all,

I discovered me. Who I was as a mother. What I needed to thrive. What were the surefire things that would fuck me up.

I, Leonie Dawson, hereby require the following: medication, acupuncture, therapy and childcare in order to not crumple up into the ground.

And I am not ashamed to say that.

I am not ashamed to say that though I adore my children, every moment with children is NOT pure joy and bliss.

That does NOT make me a bad mother.

It makes me a mother. One who knows herself and her own cells.

I’m not saying that you need all that, dearest.

I’m just saying:

whatever it is you need,

you are utterly

and deeply


to have it.

And I support you

and encourage you

to find whatever ways

you can

to have them.

By hook or by crook, by supreme creativity or string-pulling or needs-declaring.

Whatever it is… your needs are worth it.

To have needs is not a weakness.

It is a sacred and human right.

Just because you are a mother

does not make you


of a human.

Dearest mama,

wherever you are

wherever you are

in this great tumble and fumble

of humanity and stretching and reaching and hoping and grasping

I want you to know

you are loved

by so very many

who want to see you shine.

You are loved

you are worthy

you are whole

even and especially when you feel broken.

Thank you for choosing to be a mama.

Thank you for choosing the enormous task of bringing through another soul and body into the world.

The angels want you to know that

it is never



sacrificing yourself.

It is about finding ways for you to thrive

to tend to your precious self

even amidst the greatest storm of your life.

You are good, mama.

You are perfect and you are beauty and you are divine.

And you are surrounded by a whole globe of sisters.

Sisters who hear you.

Sisters who know.

Sisters who love you.

You are not alone.

You are good.

All my love,