13 Reasons You Should Be Jumping On The Wild Cwazy Pre-Order Sale Like… NOW!



It’s the biggest week of the year over here in Leonie-land as we run our wild cwazy pre-order sale.

We’ve already had over 3000 (!!!!!!) pre-orders… but to be honest I don’t understand why everyone who is planning on getting 2017 planners has snaffled up this sale.

Because holy SHIT – is it a massive deal and DEFINITELY the best time of the year to nab the 2017 collection.

Here’s 8 reasons why you should be jumping all over ordering that shiz like nowsicles!


1. It’s a mahooooosive saving – and you won’t see it again for the 2017 collection!

One of my “brand values” (wank wank) or as I like to call it “the way I give a fuck about the world” is to be widely generous.

I make the workbooks as affordable as I possibly can so that as many people can get them in their sweet lil hands and hearts as possible.

I’ve looked on the market at competition products – mine are about HALF the price already of them… and they are bigger, in full colour AND get better results for people.

And that’s just on the regular price of the workbooks when we release them later this year.

For the 7 day cwazy preorder sale I trump myself again… and give you a 60% OFF SAVING on top of that!!!


Again: you won’t be able to buy the 2017 Shining Year collection again at this price again!


2. Free international shipping

This is the biggie… just for the 7 day sale… everyone everywhere gets FREE international shipping. This is a HUGE saving – once you get that big, heavy box of goodies delivered to you in November, you’ll understand why!!!

For me, the pre-order sale price doesn’t even cover the shipping for some countries. It’s a huge saving for you all. I’m fine with copping the shipping hit instead, as pre-orders pay for printing!

There will be NO free shipping anywhere, including for domestic shipping, at all for the rest of the year – free shipping is the golden goodie of the cwazy pre-order sale!


3. You’ll nab yourself a to do list pad before they sell out (again!)

These babies turned out to be like crack on the black market last time… we sold out within 24 hours (!!!!!!!!) and there was much bartering and buying of leafs of its paper across the worldly kingdom!

This rad, powerful little bugger is the essential (and adorable) way to keep yourself on track every day with your priorities – along with making time for the important things (8 glasses of water, connecting, education, health, movement, self care etc) and sharing your gratitudes as well!

4. You get a massive amount of goodies in your package!!!!


It’s absolutely EVERYTHING you need to create an incredible life and business in 2017!


5. Over a quarter of a million people swear by it!

I really need to update that graphic! It’s now closer to 270,000!!!!!

6. After 8 years of publishing these workbooks, we’ve got the results to show they are the most powerful and proven!

Each year we collect the results… after 8 years of these workbooks being used… we know that they are getting massive results… in ways that other planners and goals workbooks simply can’t achieve.


7. New paper! New binding! New beauty!

This year all our stock is on thick matte stock – so if you had any issues with smudging last year, you’re in for a treat!

We’ve also updated the binding to be much more durable and easy to flick through.

And continued to beautify, extend and add to!

I’m committed to creating the most functional thing of beauty that also delivers huge results for you in making your dreams come true!


8. STICKERS!!!!!

Prepare to shiz those pants again guys… due to popular demand (and I mean DEMAND – those sticker lovers are……. passionate… HAHAHAHAHA!)… the 2017 diary-planner now comes with two pages of rainbowy delicious STICKERS!!!! AWWWWW YISSSSSSSS!!!!!


9. Every pre-order buy also = doing good in the world

From handing over a $10,000 cheque to build a library for underprivileged kids in Vietnam to donating the workbooks to non profits to use with their clients to being monthly financial supporters of a range of fantastic charities… you need to know that we give back in BIG ways to change the world!

Every purchase you make means we can do even more good!

gift rainbow

10. They make fucking bonza Christmas gifts. No seriously.

Do you know how many people tell me they got these workbooks for Christmas and it changed their life?

I was even talking to that powerhouse Kimra Luna today and she mentioned that that’s how she found me a few years ago – she was gifted it for Christmas! Bloody magical!

11. Which reminds me – these gorgeous workbooks get real results – which is why so many successful 7 figure business mavens use them!

2016-07-26_23132 2016-07-26_23132016-07-26_2313333

12. No seriously, it’s just for 7 days…


Loves, don’t be emailing us an hour, week, month after the sale and asking if you can get the preorder price.

It will be a loving niet/iie/non/no. 

It is ONLY for 7 days.

And we’ve already used up 5 of them.

So you’ve got just under 2 days to get your order in. DON’T FORGET BAE!

13. So basically… this is a bloody bonza deal… so where the bloody hell are ya?


Lara Bingle knows best.

We gots the dealio of the year. We gots the powerful, proven goods.

We gots insanely good value for you.

It’s a massive, gloriously wonderful score for ya.

So why the heck aren’t ya pre-ordering?


How will the Shining Year collection change in 2017?

  • All books will have non-shiny paper (a matte that is thicker) to reduce smudging issues experienced by some users in 2016
  • Workbooks: Resources added + small updates throughout
  • New stronger binding on all books
  • Diary/planner has had significant changes – a new durable cover, new weekly design and elastic band to hold it all together
  • And most of all… diary/planners will have two pages of stickers included!!!!

When will the books be shipped?

Mid November

Can I buy workbook packages as gifts?

Yes. Totes. Get into it!

Can I buy more than one workbook package?

Yes. No limits! Go crazy, girl!

But I don’t want the Biz book/Life book/diary out of the package – can’t I change the package?

Honestly possums – if you’re buying two products, you’re better off just buying the whole collection now as a pre-order because you’ll be saving more thanks to that free postage! For the pre-order sale we’re only able to offer the complete package without any changes!

What to do with the books from the collection you don’t need?

  • Give as an awesome present (for Christmas or just for fun!)
  • Trade on the Facebook workbookers group for stationery or personalised pornographic poetry (ha!)
  • Cut out and use as collage material – plenty of inspiration in there!
  • Use as a ginormous colourful beer coaster! bahahahaha!

Alright kittens… why the heck are you still reading & not going over to grab the deal of the century yet?

It’s here.

Right here.

On this link.

When you click here.

Like this.

Got the picture yet?

No really.


Big love,

your pushy but well-meaning cheerleader,

P.S. I totally Rick Rolled in one of those links.


P.P.S. Have I told you:



P.P.S. That’s 40 hours as I publish this. By the time you are reading this… I don’t bloody know, mate… I’m magic, but I am not THAT magic.

But you should probably get onto it toot sweet.



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FREE DVD: Leonie interviewed on creativity, money & death

free dvd cww

Actual conversation with my husband as he scanned in my handwriting above.

“Free DVD? FREE DVD? Why don’t you just tell people you have a free betamax tape to give them?”

“DVD means video!”

“In the OLDEN DAYS Leonie! Let me go get my projector screen out and roll some film!”



Cool story, right?

Anyways, that’s my rather long way of saying:

I gots a free beta max tape for y’all!

Or as the younguns these days say a VIDEO.

I don’t know.

I really don’t.


I shared a wee while ago that I was speaking at a Canberra Wise Women Creativity event alongside a Vogue photographer and a prolific musician.


It ended up being a deep dive into talking about:

  • money
  • death
  • angels
  • soul purpose
  • philanthropy
  • creativity
  • getting your head out of your own ass (the most important thing of all! Ha!).


This is what the founder said about the interview:

“Leonie Dawson knows how to connect an audience to their heartspace and life mission.. We loved the reminder that we are all here to share our unique gifts with the world!”

I’m delighted to share it with you now as a special gift!

Get yourself a cup of tea… come sit down & join me!

Please do share along!

With ze internets these days… it’s so dang easy to share around these betamax tapes! HOORAY!

Big love,



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Leonie’s Scrapbook: Beaaaaaaaaaach


G’day lovebeams,

We’re back in action with my regular scrapbook of sorts/walk down memory lane.

Between a US team retreat in Arizona, a management retreat held in Canberra, new staff starting, and a much needed beach holiday with my hunk of a husband and our gorgeous womb fruits, there’s been lots happening!

As if that wasn’t enough, we’ve just launched our big, wild, cwazy 7-day presale where you can save a whopping 60% off of the 2017 Shining Year Bundle and get FREE INTERNATIONAL SHIPPING!

Pre Sale 9 SF

The pre-order includes:

  • 2017 Biz goals workbook
  • 2017 Life goals workbook
  • 2017 goals diary/planner
  • To Do List pad (these were sold out last year super quickly!)
  • 2 x 2017 wall planners
  • FREE international shipping
  • First books from the printers (this ended up being dog’s bollocks this year – but rest assured, we have our distribution houses fixed up and ready to go so our pre-orders get their packages sent first).

To get more details + to order (remember, sale ends on 27th July and will not be run again this year!), join us over here!

Alrighty petals, here’s a look back at the past couple of weeks…

2 back to back interviews

I had four hours of back to back interviews and meetings. Was stressing that this wouldn’t be enough hydration to get me through. We mermaids love our water!!!!

3 craft box

Bought a metal craft box from Kmart to store and toke around essential crafting & planner accoutrements in. You know, for those times I’m as far away as the couch & in desperate need of washi tape. Happens alllllll the time.

4 creative archive

I’m going through my whole creative archive and cataloging it into chronological order. I can’t tell you how incredibly satisfying it is to see twenty years of my work/play/joy/heart all splayed out like this. #artist

5 bullet journaling

Trying out bullet journaling for the first time… Way fun!!! I can understand the addiction!!!!

6 new hobbies lately

I’ve been trying out new hobbies lately… In addition to bullet journaling, I have fallen down the rabbit hole of planners and trying out everything out there… Where I’ve ended up is using a Happiness Planner because you can add things into it using their hole punch system.

Which works for me – I end up pulling all the monthly checkins from my own planner adding it into there as well, along with art & cards & photos. I am kind of turning it into a scrapbookish daybook. I don’t put my to do lists in here for work — it’s way too big and I prefer that one to be electronic so my team can easily see what I’m working on. I do put some life tasks in here though, and also just write dot points of what happened that day like a logbook.

It’s also useful for me as an introvert to map out visually how much I have on. I know if I have a full week or month ahead, I have to either cancel or reschedule some stuff or build in extra quiet time. My bestie/COO, Sonya, was spending the week with us and I’ve been soooo excited for us to dive into our next creative obsession together. We always spend most of our time together crafting over tea anyway… That’s been our friendship for over a decade. Painting, journaling, beading, mini art books and more…

7 gifts of imperfection course

It’s taken me six months but I just finished Brene Brown’s Gifts of Imperfection ecourse. It was bloody brilliant. Highly recommend! BTW – have a free poster + colouring page for you here!

8 grace and frankie

Went through two seasons of “Grace and Frankie” on Netflix. Bloody brilliant. Incredible actors dealing with topics of ageing, death, sexuality, infidelity & coming out. I bloody loved seeing women in their 70s living full, succulent lives. Lily Tomlin’s character is my style guru. I’m totally going to be a Frankie in my 70s (probably with less drugs & fear of drones though). My hunky husband got quite addicted to it! #leoniewatches

9 second day of bullet journaling

Second day of bullet journaling and I’m falling in love. Will it be a forever love, or a love for a season? I don’t know and it doesn’t matter. Right now it is good and right now it is beautiful.

10 sonya with leonie

Best friend / right hand girl in biz, Sonya, was here. On our first night we were already tiring each other out from talking so much. Needed a solid nine hour sleep to prepare for more talking! Our new Project Manager started… She’s another long term mate who is one of the best, smartest & kindest people I know!!!! Building my dream team, y’all!!!!!! #teamunicornretreat #teamunicorn #teamLDI

11 mels first day

FIRST DAY SELFIE!!!!!!!! Welcome to the team, Mel!!!!! Mel is our new project manager at LDI. I’ve known and loved Mel since I was 20 years old… She was one of my first mentors at work, and she believed in me so much. She told me the public service wasn’t going to be the best place for my gifts, that I had more to share with the world than that, and that one day she would come and work for me.

It’s taken 13 years but her prophecy has come to fulfilment. Mel is one of the smartest, kindest people I know. She’s been on my dream team lost for a long time along with Sonya. 2016 was the year my dream team list came true. I’m so honoured these amazing souls believe in me and my vision enough to spend their days working towards it… Pouring their gifts and brilliance into it. Together we are building one awesome unicorn utopia for our team, customers & world!!!! Awwwwwwwww yissssssssssss!!!! What a great day!!!!!!!


13 sick on voting day

Sick on voting day… But I voted. This election I voted for Greens & Independents… I’m unimpressed with Labor… With Liberal my least favourite major party.

Having said that, here’s my handy hints this election… There is some misnomer parties that could be misleading: the “Sustainable Australia” party is NOT an environmentally conscious party… They are anti-immigration.

Rise Up Australia are similarly scary far right nationalists. Health Australia has some policies I don’t get behind personally… They totes might for you though so do a quick read to see if it resonates.

Before you vote for any party for that matter – make sure you know what their policies are and that they reflect your views. Some of them are pretty full on, and to be honest it makes me a bit sad at some of the racist and homophobic party values that seem particularly prevalent this election.

Anyhows… It’s a big day. And I want to send you love. Whatever you vote, I still love you.

P.S. Mr D and I never vote the same at each election which makes us laugh so much. We are both swinging voters who never happen to swing the same direction at the same time. Anyways, he said he hopes Billbo Shorty gets in because the way he eats a sausage sanga is comedy gold and he feels Billbo has more comedy gem moments in there that will keep him amused for the next 3 years. So that’s how he votes. I’ll still shag him though. Even with opposing political views we will shag it out. WORLD PEACE LOVE AND HARMONY YALL. ???????????? #democracysausage

14 large happy planner

Bought one of the large Happy Planners… Which I love the size of. But couldn’t work out how to have two planners going simultaneously. I’ve had a mild level of stress about what to do, to be honest. I’ve ended up combining my smaller completed planner pages with the larger one. I also had all the monthly checkin sheets from my own designed 2016 Shining Year diary – I pulled them out and hole punched them into the disc system. I think it’s working for me to put everything in one place… But who knows maybe I will turn multi?

Planner decisions are haaaaaaaard. And of course, everyone who is NOT a planner addict is reading this thinking: WTF.

14 weekend australian magazines

I had big plans this weekend. Plans that involve a backlog of Weekend Australian magazines, chai and peanut butter cups.

15 beth the elf

This wild free independent elfling sometimes comes to me, arms raised, asks to be held like a baby.

1 beff planner

Both of my girls have their own #leoniedawsonplanners — they do art journaling in there. Beth is only two but she’ll be damned if she isn’t going to do what her big sister does. She asked for her photo to be taken to show her star shirt off. I am getting Ostara to practice writing in hers as well, and she is also doing science experiments that she documents in there. They both know mama wrote & illustrated their planners. I tell them all the time they can create anything they want, and that it doesn’t matter if anyone else likes their art, it only matters if they have fun making it and love it themselves. I want them to see art making as normal and without fear… Because that is what it is.

2 starry on typewriter

I decided to go Full Hipster last year & bought myself a ye olden day typewriter… It’s bloody great fun to add text for art journaling, and I’ll add words into my illustrated zines using it too. My latest typewriter creation was a short book of cranky poems typed out furiously about something truly shitty that I am healing from… CLACKITTYCLACKCLACKCLACK… I swear it was very good therapy!!! Anywaysies… My kids bloody love it too… Best of all, it’s basically indestructible… So totally fine for kid use (or cranky typing for therapy use).

3 planner addict kids

I’m turning my kids into serious #planneraddicts … This is them with my own designed #leoniedawsonplanners … Washi tale and stickers and Instax photos for dayyyyyyyyyyyys y’all.

4 tips for surviving school holidays

So, we don’t have a babysitter at the moment… Which can make the shuffle of parenting/running a business a bit more challenging.

What I have been doing during these school holidays is this:

  • I’ve reduced my work hours back down to 12 hours a week. I was up to 25 hours, but I’m moved it back down, and it feels like a good fit.
  • Chris looks after the kids while I’m working while he attempts to multi task and do audio engineering and video editing for me. Sometimes this is successful, sometimes not.
  • I try to take the girls out to run wild at the shops for him to get some Me Time as well.
  • Mornings are relegated for family adventures and connection time. Sometimes I have a call or interview to do in the morning. I book it in 7am-8am so we can still head off for an adventure with plenty of morning time.
  • I don’t cook. Not on holidays. Not ever. Not anymore. It’s not something I love… It stresses me out & I yell at the kids. Instead, we order fresh meals delivered through Youfoodz. My kids share one of their meals usually along with a platter of fruit & veges.
  • We have plenty of lazy days where we don’t get out of pyjamas. I’m fine with my kids getting a bit bored. I just encourage them to keep playing/exploring to find something else. Boredom is a good thing and essential for the development of imagination I reckon.
  • I stocked up on activity boxes beforehand – I have an art box subscription with kidsactivitiesdelivered.com.au and we just bought a science experiments activity box from Questacon as well. I’ve learned from past experience to ration the activities… Otherwise they will be torn through in a day.
  • I took a holiday from work too. We went to the beach for a week without laptops. School holidays is a bloody great excuse to observe your own work sabbath!!!

5 haircut

Standing beneath the crescent moon
Giving thanks
Scissors in hand
Thank you for all that has been
I let go I prune back I let go
Making space
For new growth to appear.

6 lara bingle

With this new haircut, I basically look EXACTLY like Lara Bingle. I BET YOU CAN’T TELL WHICH ONE IS ME AND WHICH ONE IS HER. GO ON. GUESS. YOU CAN’T.

7 kids at the toy store

In a moment of stupidity, we took the kids to the toy store & told them they could choose a toy each.

Beth was easy – she found this dog in a red hot second and was SOLD. Our six year old on the other hand………….. Thirty minutes later was still totally overwhelmed by the immensity & gravity of the decision we had to make. By which time I was sitting on the store floor, resting up against a bank of peeing dolls, attempting to get a moment’s shut eye, instead of having to live through another moment of this doom. (Chris was there being an actual parent, so at least we had that going for us.)

Anywaysies, my lil moment of shut eye gave me a brainwave, and I ended up leading Starry to one toy in two colours (My Little Ponies which she loves and has a collection of she plays with constantly). Limiting her choice down to that helped immensely and we were out the door within five minutes, exchanging parental looks over the heads of our kids that said “neverrrrrrrrr agaaaaaain.” Anyways, I can talk about this now because it’s been a week, and I’ve journaled about it enough to feel emotionally resolved to share about our traumatic toy store experience.

In happy news… That dog toy? That the wild elf found within a split second? It’s proven to be a real hit. It’s found under Beth’s arm every moment of the day and night. I think it helps that it looks like our doggy Angel… Bethy calls it “Angel Doggy Toy” which is s sensible name, even if it is rather long winded. It’s quite logical, I see how she got there, you know?  I don’t know if I’ve seen Starry’s new toy anywhere near as much. But that’s not important. What’s important is WE SURVIVED THE TOY STORE GUYS. NEVER AGAIN. (Until we forget and make the same stooooopid mistake again.)

Love, A Real Mum.

8 rainy seaside holiday

Rainy seaside holiday = many cuddles by fire. Also: naps.

9 much needed holiday

Much needed holiday.

10 beach mode

Beach mode. (My team are still busy elves in Santa’s workshop, while Santa works on her tan. And by “works on her tan” I mean “requires a whole body vacuum to extract sand particles from every orifice. Not because of a bikini situation – indeed, it is Winter here – but Santa’s elvin two year old has been blessed by a bounty of mischief and enjoys throwing both sand and fucks given to the wind in all directions. The End.)

11 leonie and girls on vacation

Well, that’s it for now pandas. I am back + as fresh as can be from my beach holiday and our 7 day pre-sale has just started!

Check it out here!

Awkwardly long cuddles,

Canberra Wise Women fo June 2016  I  Leonie Dawson



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Pre Sale 9 SF

Hey loves!

If you’re a dedicated workbookaholic (or even just workbook-curious), I’m pretty sure you’re going to shi* your pants with excitement over this!!!!

Just for the next 7 days, I’m opening up a wild, crazy, magical pre-order sale for 2017 workbooks + diary/planner!!!

Presale 6

Check out the massive magical pre-order sale here!

You’ll get the powerful, proven & popular goals planning system used by over a QUARTER OF A MILLION people worldwide to get real & magical results in their life & business… all at a MASSIVE discount!


Get on it girrrrl…. I’m not offering this collection at these prices again this year… you’ve got 7 days to be the luckiest bird eating the… worm? I HAVE NO IDEA.


P.S. The Ultra Wild Mega Crazy 2017 Workbook + Diary/Planner Pre-Order SALE is only on for the next 7 days. After that… I won’t be offering them at this price ever again.

I am NOT going to be offering this deal again for the 2017 workbooks. Buy now and DON’T kick your self later.

Instead, be smug that you’ll be able to thank your July past self for grabbing such a magical deal!


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Your Questions, Answered (Because I’m Psychic Like That)


Panda bears!

Bunches of questions re: our 7 day cwazy pre-order sale which starts in mere HOURS.

Lemme answer them for ya!

1. DATE CONFUSION: It’s the 20th in Australia! Why isn’t the pre-order sale open yet?

As always, we are working with an audience that has different time zones and is in different days. I’m sorry – I know this brings confusion.

We’ll be straddling both days and releasing later today Australian time.


No. Calm your tits. Calm your beautiful, beautiful tits. I’ve set aside 10,000 packages for pre-orders. We only had 3,000 last year. So we won’t run out in 24 hours.



Yes – if you are a $497 member or a part payment planner. That’s a brand new bonus we’ve just released!
If you are an earlybird or Life Access Only member, you need to check your email. If you haven’t got it, you need to email support@leoniedawson.com to find out about adding a workbook upgrade to your membership.


Yes. Sign up to the Academy before 30 September. We’ll be closing enrolments for the year by then. And you’ll get the complete printed collection in the mail!


  • Workbook content: no significant overhaul, just updating & polishing & adding resources
  • New stronger binding on all books
  • Diary/planner – new weekly design
  • Diary/planners have new durable cover
  • Diary/planners have 2 pages of stickers included (!!!!!)
  • Diary/planners have elastic band to hold it all together
  • All books will have non-shiny paper to reduce smudging issues experienced in 2016.


Niet, sorry lovebugs. We don’t have proofs back from the printers yet to do video flickthroughs – we will do that before we open the shopping cart again in November. They will have a similar look and feel to 2016 though.


Any pens you like! However – because we’ve had to swap back to non-shiny paper, Sharpies may have some seepage through to the other side. We’ve tried to get thicker paper with as much sheen as we can in matte, but it definitely won’t be the super glossy look from last year. I know some of you absolutely loved the gloss. I also know many people (especially left-handers) had difficulty using the workbooks because of smudging. At the end of the day, being able to actually write in the workbooks in my biggest priority. Love to you all!


Mid November




Japanese teriyaki chicken and Peroni beer. Awwwww yiss.


Yes. Totes.


Yes. No limits! Go crazy, girl!


Sorry darlinghearts, no. As with last year, pre-orders are not open to affiliate promotions, because we’ve already reduced the price by over 60% and there isn’t any profit left in to pay out to affiliates. You can go to town on affiliate promotions when we open the cart in November though. Last year we paid out over $400,000 to affiliates!!!!!


That’s fine – we will be emailing ALL pre-orders closer to November to confirm/change addresses before we send!


No, sorry pet. Pre-sale is only for the complete package. You can buy things separately later this year in November when we open again for workbook season.



Today I’m in my usual corporate uniform! Superman pyjama pants, one of my husband’s t-shirts and a stained jumper.


Hit me up boo! Email support@leoniedawson.com

Thank you for all your excitement!

Big love,


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