Monthly Archives: September 2012

Ready to become a Business Goddess? (Starts in just 11 days!)

by Leonie Dawson on September 19, 2012



G’day beautiful souls!

The next round of my uber popular + powerful Business Goddess program begins in just 11 days on 1 October!

If you are ready to take your change your business and your life, I’d deeply recommend you checking it out!

It’s almost 200 pages of business + marketing wisdom. It took me almost two years to write. It’s a veritable tome.

If you’ve been wanting to start or grow your own heart centered business from your gifts, this program is for you.

And it comes highly recommended from some pretty incredible people too:


I refer so many of my clients to Leonie’s Business Goddess e-course. It’s the most wonderful, fun, colorful, creative, easy to read & understand resource available.

If you would like to cut to the chase and learn everything about marketing your business online ~ this is one resource I can highly highly recommend.

It’s informative, user friendly, creative and could save you years of reading about how to promote and sell yourself on the internet.

–Dawn Breslin, Hay House author


What I love about The Business Goddess course is that it’s fun, lush and soups-to-nuts on what you need to have a love-filled, fit-you and successful business.

Highly recommended!

– Jennifer Louden
Best-selling author of
The Life Organizer
Creator of Savor & Serve The World (




This e-course is a veritable encyclopedia of creative business guidance.

I’m still kind of floored by all the things Leonie covers in it. Here was this happy hippy beach chick, thriving in her creative business, and willing to share all the millions of things she’s learned to get there.

Her advice is smart. And generous.

Thanks in large part to Leonie’s help, I feel I’m right where I’m meant to be, in my new business. I know how to do the things to help my company grow; I know the next step I want to go in. And the next step after that.

– Christine Long, artist



I rave like a fanatic every time I mention this course

Signing up for it was, quite simply, the best decision I ever made for my business.

And I’ll happily say so – repeatedly – to anyone and everyone who’ll listen!

I suspect it’s been a huge part of what’s made my business.

– Tanja, Copywriter



(Me. At a work function. Falling off my chair laughing. As usual.)


G’day gorgeous souls!

I got this wonderful question today from Ali in San Diego:

Leonie, you’ve so inspired me to create the business of my dreams! I so want to quit my office job so I can do it full time, but I don’t have the cashflow right now to do it. What should I do?

I think this is *such* an important question. It’s one I get often with private coaching clients.

And I’ve got some answers that will probably surprise you.

Here’s my advice:

Your number 1 objective right now is to pay the bills.

I never encourage peeps to quit their jobs before their business is ready to support them, and here’s why:

If you are freaking out about how to pay rent every single week, your brain is going to switch into reptile-fear mode. That is NOT the place to be growing a business from. You won’t be thinking smartly, and you won’t be feeling too happy. It’s a recipe for anxiety.

Not having to worry about finding money to pay rent while you play with your passions & work out what you want to do is a good thang.

It also means you’ll be able to invest the money from your day job into your education and your business.

Having the back-up of a job’s money, structure & stability can be really healthy. It definitely was for me!


Here’s some handy hints on how ROCK having a job while you grow a business:


  • Find a place that doesn’t suck to work. You know – one that isn’t super awful & without a nutty boss.
  • If you can find a place that is flexible & allows you to go part-time at some stage, even better.
  • BRING GLITTER WHEREVER YOU GO.I’m convinced that half the reason my office job was lovely was because I made it lovely.
    I was the one who did angel card readings at her desk.
    The one who held a hugging competition and hugged 200 people in one day.
    The one who gave shoulder massages to other people.
    Who wrote very silly weekly roundup emails to bring joy to the job.
    Who interviewed people in the office to find out what their passions were, and got them published in our work newsletters.
    I even took a three month stint doing financial reporting (yuck!) because I wanted to see just how far I could spread the glitter into the belly of the public service dinosaur.My findings?
    People everywhere are open to love and joy and having fun. They just need someone to start it.
  • Once your business is built up, and your income streams have been worked out and fine tuned, then you can start the process of transitioning from full-time work to part-time work to full-time business goddess. It doesn’t have to be an ALL IN, ALL OUT kinda thing.
  • You do NOT have to quit your job in order to start the business of your dreams. My recommendation is having some balance, and doing it in a way that is fun, easy, non-stressy and in line with the evolution and growth of your business.
  • I repeat: You can have a job & STILL be a business goddess. Be gentle on yourself, dearest. Give yourself the gift of time to grow and have fun without massive pressure!


How To Become A Business Goddess SOONER Rather Than Later: 5 Tips!

  1. This is a REALLY good opportunity for you to practice saying the Sacred NO.
  2. Education, education, education. I’ve said it before and I’ll say it again: investing in a mentor and business education is the very best amplifier of your business you can ever make.
  3. Only Do Stuff That Fills Your Well. When I was building my business and working, I just didn’t have as wide a social group as I used to. The reason? I was pretty dang committed to making my passion into a job. And I didn’t have spare energy to fritter away. So my social group contracted to be the peeps I really, really wanted to hang out with. And that wasn’t a bad thang at all.
  4. Get freaking good at discernment + prioritising. ONLY do stuff that will make a BIG difference to your business.
  5. Work SMARTER, not HARDER. Don’t do shit that doesn’t matter. Don’t burn yourself out. Only do the important stuff!

Good luck as you navigate the job + business roles.

And remember this:

No matter where you are,

you can always, always rock the SHIT out of it and have the most fun possible!

High fives and love beams!

Notes on Life, Creativity + Cairns

by Leonie Dawson on September 17, 2012

Hi loves,

It’s been a little while since we had one of those long, luscious, rambling posts filled with photos and life updates.

I find myself Instagramming which is really like instablogging, but it just ain’t as good as the real long form blogging thang that I’ve been so in love with for eight years now. Instagramming is like sending postcards, blogging is like sending letters with photos. An important distinction, me thinks.

So here I am.

Here’s my life.


It’s been a month and a half since we moved into Paradise House.


I’ve been extending my repoirtoire of skills: first with wood working and then fence making.

This is AMAZING to me.

All my life I considered myself as bereft of practical handyman kinda skills.

I think that was the biggest gift from renovating the Creative Caravan – I so badly wanted/needed an office/studio to work in that I decided to heft my fear of practical making-shit skills, and just DO IT.

And it was so much easier and more doable than I ever expected.

And I learned that yep – you do run into problems sometimes. And then you problem solve until you fix it, and it’s all good.

So I’ve been SO MUCH more courageous about renovations and making stuff since then, including renovating our old bathroom.

Over the last week I’ve been feeling a little uninspired which is always a good signal that it’s time to switch mediums or try something new.

So I took one of my pins from Pinterest and I ACTUALLY MADE IT.


This shocks me just as much as it might shock you.

It can be SO easy to just pin the inspiration there and not do anything with it.

And then you get all creatively constipated until you give yourself a creative enema and it all comes agusher.

I guess that’s what happened with me.

I challenged myself this week to make this:


Which is fairly exciting considering I haven’t made anything out of wood since a dingy junior high workshop classroom.

And I’ll be real with you here – I didn’t even consider looking up HOW to make it.

That kind of details stuff really puts me off my game.

So I just bought a chunk of wood, and four wooden wheels.

I didn’t even look up Youtube! What the!

I guesstimated everything and spent two glorious early mornings outside with Ostara running amok around me.

I jigsawed like a BOSS. I sandpapered like a BOSS. I worked out how to play power drills like a PRO!

And I did it all stylishly:

Of course.

That’s totally the Official Universal Wood Working Uniform incase you’re wondering.

We had to abandon work the first morning after realising we didn’t have wood screws long enough to – you know – actually hold two pieces of wood together.

But Miss O thought even a misshapen wooden almost-box was pretty rad by that point.

It made the perfect playground for beeswax modelling clay.


Shititty bricketties. I just spent an hour on this post and nearly finished it and then just lost it.

I hate when that happens.

Also hate when peeps tell you that they just wrote a post and then lost it and you can never ever read it.

Sorry about that.

Onwards we shall go!


Okay, so where were we?

Oh yes!



Ostara ADORES it. I am wild proud of it.


And then we MADE A FENCE!

We needed a play yard for Miss O and the puppies to play in here.

We are on 2.5 acres. The top part is along a road, and the bottom part is thick rainforest falling steeply down into a creek. We’ve got a wallaby family that live down one side, and a kangaroo couple living down the other side. We needed a safe space where Ostara and the puppies could roam without getting into much trouble of the wildlife/road/cliff kind.

We feel dang proud of ourselves for this achievement:

We knocked over the installation in one day yesterday. It ended up being a really beautiful day working together with zilch meltdowns from anyone… we were knackered by the end of it, but my gosh was it worth it.

It’s a wee bit bare right now, but we’ll be adding vegetable gardens and making some more play equipment for Miss O.


I’ve got four gorgeous souls arriving in three more days for our first private coaching retreat.

I’m beyond excited.


The response to Soul Secrets To Success workshop has been INCREDIBLE.

Thank you, thank you, thank you for joining me.

And if you haven’t got your free ticket yet, jump on it NOW!


I’m still decorating Paradise House.

Soon I’ll take photos to share with you.

In the meantime,

I found this a couple of days ago out on a girl’s date with Ostara:

I’ve been simplifying all Ostara’s toys and play areas.

Thus far, it seems to be conducive to a lot more independent, creative play.

Plus, it’s purty to look at:

Her nature table with goodies from around our land:

I painted this for her bedroom:

And have been painting up a storm for retreat bedrooms:


I don’t think this would be a full and complete and correct documentation of my life if I didn’t refer to how much this is consuming me and I am consuming it:


My days are filled with a lot of this:

and this:

And I couldn’t be more grateful.


I am super inspired to go full tango on philanthropy.

I’ve set myself a ginormous, huge goal (I adore audacious goals!):

Over the next 12 months, I am going to donate $50 000 to charities and programs that change the world.

I’m going to make it happen.

This excites me and inspires me and makes me (even more) fiercely determined to make a huge difference in the world.


Two weeks ago, I also started a Kiva team of incredible women changing the world.

We already have 50 members and have lent almost $2500 to entrepreneurs in third world countries to help them grow their businesses and help their communities from the ground up.

I am thrilled, and totally believe in the powerful work of Kiva.

If you haven’t tried out Kiva yet – click here to receive a FREE $25 loan to give!

Let’s change the world together, my love!


I’ve read these books:

Rockabye by Rebecca Woolf (I adore that chick!)

I really honour how Rebecca doesn’t lose herself or her passions or her instincts in parenting.

This book by David Code.

Totally not the usual read for me – but holy guacamole am I loving it! Super smart, savvy + kind all at once!


Home is where you hang your hat:

As you can see, life has been filled to the brim.

With rainforest and land and art and family and purpose and love and projects.

All good things.


And I’m off, dearests.

Much to prepare for this week’s retreat.

I’m sending you love beams from the rainforest and more.