8am: I wake up. It’s school holidays currently, so I am LIVING IT UPPPP! I stayed up until midnight last night reading which is the cause of all my sleep-ins. Chris has been up since 6am with the kids. He is an early riser and so are they. NOT I! MAMA HAS BEEN UP READING AGAIN!
Make a cup of chai tea, sit on the couch by the window so I can bask in a sunbeam. Talk to Chris while my brain wakes up.
9am: We decide to drive into town to grab a few supplies. We are on a couple of acres about 8 minutes out of town which is pretty bonza. We haven’t spent much time at the closest town centre yet – we usually do groceries and run errands at a larger shops near my kid’s school. We thought we’d live it up this time and walk around the closest town centre to get our bearings. Discovered an awesome art supply store/newsagency, and I bought some paint and glue. Grabbed some anti-histamines from the chemist for my kid who currently gets allergic welts from anything and everything. The chemist was selling lucky dips to raise money for a rad disability support organisation, so I bought two for the kids.
9:45am: Youngest kid gets a blood nose as we drive home. The poor kitten has had a few of them now, and is super calm as she blots it up with tissues. For a moment though, I look at the blood and want to vomit. I’m usually fine with blood, but not in this moment.
10am: Back home. WOO! Home really is my favourite place in the world. Clean up Beth a bit more (nose is fine now). Eat brioche and try to calm myself after my blood(y) anxiety (HA! PUN!)
10:30am: The kids are playing outside when I hear wailing. The kind of wailing that makes you run. My eldest kid has fallen off her bike onto concrete, and has skinned knees and hands. She wails as me and Chris fluster over her, disagreeing with what course of treatment we should take. I realise my flustering and disagreeing isn’t helping shit, so I bow out and let Chris take over caretaking. I bobble off and clean the house a bit. Within 10 minutes, Chris has Ostara calm and patched up, and is gently tending to her. LOOK AT ME! I DON’T HAVE TO DO EVERYTHING! I CAN STOP BEING OVERCOMPETENT!
Also: parenting really is managing a series of mini-crises.
11am: Realise I’m a bit crotchety because I want to do some painting. I haven’t had as much quiet time with myself as I’ve needed lately, and I get a bit grumpy if I don’t. I take myself outside, grab a folding privacy screen thing I bought years ago and try some abstract painting on it.
11:10am: The kids have discovered I’ve left the house, so they’ve come outside to sit with me as I paint. That’s fine… at least I’m painting!
11:45am: Finish off painting one side of the privacy screen. I LOVE how it’s turned out! I potter about the house to do a bit of tidying and (more) unpacking. I think this is the slowest we’ve ever unpacked. We’ve probably had just a biiiiiit too much packing/unpacking over the years. Ha!
12pm: Chris is on the phone to Motherfucking Telstra again. Isn’t it every Australian’s most hated hobby? He’s trying to get some internet issues fixed with them, and isn’t having much luck because #Telstra. I think about continuing to clean, but I decide I hate the idea of it, and I could just read instead. So I curled up on the couch with a book while the kids play.
1pm: Chris starts making lunch while he’s still on the phone with Motherfucking Telstra. I keep reading.
1:15pm: Lunch is ready! Chris is still on the phone with MFT, so I finish prep and give the kids their lunch. I make up a platter for myself – baby capsicums, a handful of pistachio nuts, some leftover steamed broccoli from last night with balsamic vinegar and a Japanese red bean mochi bun. I sit outside to eat with them.
1:30pm: Chris is finished with MFT at last, and joins us for lunch outside.
1:45pm: I decide to continue painting the other side of the privacy screen – I’m enjoying it so much! I figure for the second side I can get even MORE experimental with my abstract painting, and I get even messier. It THRILLS me! The kids roll about on their bicycles, visiting their own artist’s studio that they set up at the back of our garage. Chris disappears again to call the Telecommunications Ombudsman because Telstra, as I have already discussed, are indeed Motherfuckers.
2:45pm: Painting is finished! I AM SO IN LOVE! YAY! I poke my head into Chris’ office window to tell him I am TOTALLY FEELING MYSELF RIGHT NOW. He smiles sweetly and nods and looks out at the screen and tells me it looks great.
3pm: The kids head in to go play Minecraft in Daddy’s office with him. They’ve got a whole world built together. It’s the cutest.
I head into my office to work for a couple of hours.
I email Chris my to do list for the day – it helps me be more accountable with my productivity because I’m an Obliger tendency.
I build out a webinar in Kajabi (fuck I love this software!)
As I’ve been creating my new Money, Manifesting + Multiple Streams of Income course… I looked back over my financial life story and thought about the new things I started doing with my money that made the most impact. I started doing them just over 15 years ago… and continue to do them today. I call them my own personal 10 Abundance Habits.
I think financial literacy is really fucking important. We, as creatives and spiritual women need to talk about money more. Let go of the shame or fear of it, and become excellent money custodians. When we do, more abundance flows to us… and we can use that money in excellent, sustainable, life-changing ways for ourselves, our families, our communities and our world at large.
I thought it was too important not to share them publicly, so I’m going to do a free live training for anyone who is called. I’m delighted to share everything I know. May it serve you and help you proser too.
Roasting with fevers, my bed becoming a pool of sweat.
“How much can one person get sick?” my husband asks.
I shake my head.
I do not know.
I go to the doctor.
She frowns, orders tests and x-rays.
I gulp back tears.
I thought she would maybe tell me I was overreacting, that it was nothing but a bad year for colds.
She does not.
It might be nothing, it might be something. We need to rule it all out.
I stumble around the corner to the blood test lab.
I wish I’d brought my husband for this.
Just want to turn him over in my hand like a smooth, constant river rock.
She has a head scarf covered in flowers and gentle eyes.
As she prepares the vials and needles, I sit on the grey throne.
I begin to fixate on all that could be wrong.
Then, I raise my eyes.
There, on the other wall, is posters upon posters of natural miracles: lightning, sand dunes, sunrises.
Some capture my eye: clouds dousing rain across vistas.
And suddenly, I am enthralled by this realisation:
Even if I go
that is what I will do.
I will be a cloud.
I will roam the earth
pouring my love across all that I meet.
I smile. This makes me very happy.
Yes, that is what I will do.
I will watch you all and listen to your stories and I will love you.
Men and women and children, animals and ocean and earth.
I will love you and want only for your best.
I will believe in you.
I will love you. I will shower you with love.
It doesn’t matter what these tests (either now or later) will say.
It doesn’t matter if this is just a speedbump or a collision.
It doesn’t matter if the journey like this, as a Leonie, is long or short. I’ve already lived longer than my brother, than my dad’s brother, than my friend’s children. It’s never about the length of time of life for love to make an impact.
Each day is an endless facing of mortality, whether we know or not.
What’s important is this:
I remember what I am now.
I remember what I was born to do.
I’ll just keep doing the very same thing.
I’ll be a cloud.
Note: I wrote this piece three years ago, but did not publish it at the time. It felt too raw, too precious, too vulnerable. I’ve kept it in my drafts this whole time, and thought of that feeling often, and felt it was time to share it publicly, to keep on record. I didn’t kark it from that patch of ill health. But one day I will die. As we all will. And I want to remember my wish to be a cloud.
Let’s talk about pricing – I know it’s something that can cause a lot of angst for business owners.
Specifically – should you charge low or high prices for your offering? And what’s the pros, cons and reasons for both?
Most important thing about pricing though is:
There is no “better” way to do pricing. There is no right answer here. Higher or lower pricing doesn’t mean you are greedier, selfish, more pious, or any other ridiculous judgment.
Pricing is simply a function of your business model. You get to try out what works for you and your target market. And that may change over time.
Your pricing is also not necessarily an indication of your self worth, how you value yourself or your services, or your money blocks. (It can be, of course, if you’re not aware of them and actively working on them!)
I remember a great pricing conversation I had with an entrepreneur friend a few years ago. We’ve both built 7 figure companies mostly by teaching courses online. She loved being able to charge a really high amount and only having to find and serve a few customers. I, on the other hand, tend to charge lower prices for my courses because I prefer reaching more people. Both worked as business models in the exact same industry, both had rabid fans as customers and both were financially successfully. Pricing was based purely off our personal wishes, and that is perfect!
What are the pros + cons of pricing lower?
It is more affordable to a larger range of people
You can work less hard to make the sale (you still need to work though!)
It can be a smaller profit margin
If you’re ONLY competing on price, a competitor can always take your customers
Can sometimes be seen as lower quality
Lower-cost customers can in some industries be more difficult (for example: in the wedding photography industry, couples looking for the cheapest photographers are often the most work).
What are the pros + cons of pricing higher?
Increased profit margins
You can sell to and look after less people
Your customers are choosing you for your unique offering, not because they are price-shopping
Can sometimes be seen as higher quality
You will need to upgrade your sales and marketing to ensure you address pain points, benefits and results
You will need to upgrade your branding to attract your more affluent target market.
Who is your target market?
In all our talk of pros and cons about pricing structure, try to think about your target market as well. Your target market can change over time… but think about the people you help right now.Do they tend to invest in lower or higher priced offerings? Think about the people you want to help in the future. Lower or higher priced?
Are you trying to sell Lexus cars to a Toyota family? Are you trying to sell Toyotas to a Lexus couple?
Feeling energetically aligned with your price
I think the most important thing when it comes to pricing is how YOU feel about your prices.
Do you feel like a fraud and you are charging too much?
Do you feel like you are charging too little and are resentful?
Do you feel great and confident about them?
If you’re not aligned with your price, it can result in less sales. I know I have to feel great about my pricing to be able to confidently talk about my offerings.
At the higher end of the pricing spectrum, I’ve also charged up to $8,000 for 1:1 coaching packages in the past.
Both are totally fine, and perfect for me at different times.
On average though, my e-courses tend to sit around the lower price range (just under $100).
I’ve experimented and explored, and for me, lower price range is a happy, easy fit for me. I prefer selling courses to 1,000 people at a lower price, instead of less people at a higher price. I want to be an affordable option for people, so that if they do want to learn from me, it’s within their buying capacity.
This doesn’t mean I’m a better person than someone who charges higher prices, nor does it mean someone with higher prices teaches more than I do. It’s just a matter of what *I* like to do with my business.
I have bunches of friends who charge 20x what I do for courses… and I love them and love their offerings!
Again – there’s no wrong way… just what is right for YOU.
Final pricing thoughts from me…
You can always test your prices and see what works better.
Try not to compete to be the lowest price possible… lower is fine, but lowest means you may lose out when a newer, cheaper competitor appears.
Make sure you keep an eye on your profit margins… profit is the reigning queen!
You can change your mind later!
Just fucking do the thing, and stop worrying too much about pricing!
Let’s catch up yeah… with all the things I’m thinking about.
School vs homeschool… unpacking and sustainable decluttering… social exhaustion (STORY OF MY LIFFFFE!)… blogs vs social media (AGAIN!) and how I’ve sped up my creating!
School vs homeschool
It’s school holidays. Three blessed weeks of no school runs. We are staying at home… and staying at home… and occasionally popping out to a cafe and walk along the river. Then back to more staying at home.
It’s also six months of my kid having returned to school after a couple years of homeschooling. It’s worked out thrillingly well. She adores it, her teachers adore her, and we adore the school. I was so worried beforehand for some reason… but I see all that worry was all in vain. Note to self: worry less, and just see what happens.
I do miss a lot of the freedoms of homeschooling – having so many family adventures, being able to stay home and read all day if it was raining and being so social with other homeschooling families. There were moments of total euphoria with homeschooling, and I am SO GRATEFUL we had the experience.
However, this current schooling setup is better for a few reasons – my kid is thriving, and my mental health isn’t as fragile as it was. In retrospect, the stress of taking on the responsibility, organising and executing my kids’ education along with the lack of quiet, solo downtime was too taxing for my nervous system.
Unpacking + Sustainable Decluttering
My house still has unpacked boxes in every corner. This is our eighth house in nine years, and I’m feeeeeeling it guys. A little too much boxey and unboxey has happened for me to be able to get shit unpacked ASAP. So, I’ll just keep chipping away at it, living life around the boxes.
I’ve also discovered we have (gasp!) way too much shit after having had a larger house in the past. But I am NOT going to chuck it all away… I worry about how much the Konmari effect creates landfill. Instead I’m selling some things and rehoming others. We had some friends over today, and they bought some stuff and also took a stack of other books and homeschooling resources that we don’t need anymore. And it ended up being super lovely – an opportunity to hang out and eat lemon cake. I need more lemon cake!
On Social Exhaustion
Related: I’ve had a bunch of social stuff on this week. And even though I fucking LOVE social time… I adore hanging out with mates, and think it’s essential for my whole being… I also notice the effects it has on my sweet Highly Sensitive Person (HSP)/Aspie self. Because my brain has to work a lot harder at conversation and social cues AND at the same time is taking in quite a lot of information, it gets overloaded and starts churning.
Once I’m alone again, I become really tired (aka social exhaustion) and my brain slows right down. The best cures I’ve found for it are: time. Quiet showers in the dark (it’s less visual stimulation). Weighted blankets, electric blanket or both. And sleep. Sleep is when the brain can sift through the day and decide what to keep for storage and discard the rest. It helps relieve the pressure in my brain so beautifully.
Last night I was pretty zonked out, and Chris gently prodded me:
Hon, why don’t you just go to bed early?
But it’s only 7:30! I protested.
Still, you look like you need it.
And he was right. It felt like grace to ease my way into bed. Of course, when my brain is stimulated like that, it does take a long while for me to fall asleep. The day starts playing over and over in my head – like it is inspecting it for details and patterns and if there’s anything I should know. I wonder if being HSP/ASD is like having a brain that sees everything in HD, so it takes a while longer to process it than normal.
I’ll build in a bit more downtime as well this week to make up for the extra social stimulations.
And I was thinking about how the format of blogs is usually longer – an opportunity to write expressively, with space around it. And how you could deep dive and binge watch a blog. Like there was a certain thrill to finding a writer that resonated… knowing there was a whole blog to feast on.
And I was thinking about how I don’t seem to consume in the same ways on social media. How there isn’t the space for thoughtful, beautifully written pieces that have the potential to change your brain chemistry or give you goosebumps. It becomes a factory of fast food, instead of a platter of fine dining.
And how I used to be able to curate a RSS reader of all the blogs and authors I loved, knowing I would be notified every single time one of them posted. Reading their blogs was the highlight of my day, and such an inspiration that made me itchy to get creative with my day. And I don’t feel that same way at all with social media. I don’t get to see most of what the people I like are doing, and the rest just feels like… dross.
So I’m getting back into the habit of either subscribing directly to the mailing lists of people I love or using Bloglovin to read their blogs. I still rue the day Google Reader went extinct. But still… onwards we prevail! Crafting our lives as we go!
On the speed of creating
Last Friday night, I couldn’t sleep + had the idea for a new course. It came to me fully formed, with all the content it would cover and its name.
On Monday I spent a few hours finishing it and putting together the e-commerce/course software component (fucking adore how quickly I can do it with Kajabi! #techboner) Then it was out in the world, and I had 100 enrolments within 24 hours (!!!)
It’s slightly less than a full week later… this time last week I had no idea that an idea was just about to fall on me… and I end the week with having created it, launched it and now enrolled over 500 students (!!!!!!!!!!!)
It’s still another 3 weeks before we begin, so there will likely be a stack more enrolments… but I’m just thrilled!
The thing I’m most delighted by is that I have my speed of creating back. When I had a large team, to pull off this same project would likely have taken at least 1-2 months and cost a shit tonne to pull off. That’s the thing when you have a large team – shit takes way longer and costs way more. AND as the CEO – you often work harder when you have a larger team… because it takes more time to manage. #barf It works for some people, but as I’ve shared before, it didn’t work for my personality type or my lifestyle goals at all.
I love doing all the things! I love running with creative ideas! I love staying in closer contact with my customers! I love my quiet creative life with occasional wild donkey riding!
(I still have a part time VA that does almost all of my emails for me, because otherwise I’d die from social exposure.)
So yeah… I am fucking THRILLED to bits to be wild donkey riding with ideas again. It feels DEEEEELICIOUS.
Righto party peeps…
may your days be divine… and if not divine… may they be furnished with a cup of tea and a caramel wafer.