Monthly Archives: May 2013


Hi lovebugs,

I recently shared the Amazing Biz and Life Manifesto + What I Pledge To You.

It’s also important for me to share my boundaries about how we work with people, what’s acceptable and what’s not.

I believe boundaries in business and life are really important to spell out.

You may also find this useful in your own business if you are struggling with spelling out your boundaries.

So here we go, loves.

A comprehensive list on the best way to contact me, what not to do on social media + what will get you fired from working with me.

  • Email is always, always, always the best way to contact me. Please don’t Facebook private message my personal profile or Facebook comment or Twitter DM if you have any questions or issues with any downloading programs. Please just send an email instead to so you can get the fastest responses possible. (My staff will respond to messages on my Facebook page, but email is always the first ones that are responded to.) It’s just way too hard to keep track of a zillion different message possibilities spread out among a zillion social media channels otherwise.
  • Please offer my support team + myself with the same respect, compassion + understanding that you would want someone to offer to you (or to your best friend or dearest loved one). I have an amazing customer service support team who treat everyone so amazingly. If you are in any way abusive, passive-aggressive or nasty, I will fire you as a client and block you on all social media channels. I do not invite negativity or abuse into my life or business. I do not work with people who throw shoes or negative energy. If you have any questions, communicate them clearly and kindly, and my amazing team will happily help.
  • I am a kind, generous and compassionate person AND I also am not a therapist/your mother/a doormat. I have a No BS policy firmly in place.
  • It’s okay if you don’t resonate with me at this time. You do not need to let me know if you don’t resonate with me, or think I should be different. I don’t need to know about it as I’m concentrating on serving the people I do resonate with.
  • Please don’t use my Facebook page as a way to promote your stuff or affiliate links. Please don’t spout negative shit/throw shoes either. That’s not okay with me. Your comment will be deleted and you will be banned.
  • Along the Facebook line – don’t tag me in photos just to promote your stuff that has nothing to do with me. That’s not good social media etiquette.
  • I don’t wish to know if you believe if I should be eating/parenting/living differently. I often don’t feel comfortable sharing photos of what I’m eating because someone usually shares an unwelcome remark about what I should be cutting out from my diet. I make my food/kid/life decisions based on the whole picture of my family and what is right and true for us. I will ask simply + very clearly if I have any questions that I’d like clarity around. I don’t need to know if you feel that soy/olive oil/coconuts/fresh air is THE DEBBBBIL AND WILL KILL YOU. Where I hang out is a judgment/critiquing-free-zone. (By all means, share about it on your own social media channels/blog. If I’m interested and searching for it myself, I’ll find it there.)
  • Two money things to be crystal clear about – first of all, please note that there are NO refunds for Academy memberships. I pour everything I can into the Academy. I wholly believe in the incredible value and transformational power of the Academy. Even if you don’t end up using the mastermind forums, you still get to keep & use over and over again over $3800+ of my pride-and-joy products. It’s amaaaazing value, and I really wholeheartedly believe & know you’d be hard pressed to find as much content, love and goodness in a very small priced program. When you invest in your self with the Academy membership, your purchase is final. If you’re wanting to be an Amazing Biz & Life Academy member, say Yes to it with your whole heart & spirit. I notice that sometimes peeps buy, and then have a partial freak-out and want to back out because they are afraid of making the transformations that will come. You need to stand behind your commitment, and do the work — that’s the only way you’ll actually see results in your life and business.
  • And the second money boundary – if you decide to invest in the Academy using our generous payment plan, please understand that you are obligated to actually paying off your payment plan. I give immediate access to the Academy with the part payment plan, and this is offered in full faith that you are committed to paying in full. I’m not down with peeps going into the Academy, downloading all my programs and cancelling their payments. That’s stealing, and it’s not the honouring kind of energy I uphold in my life and business. I commit totally to giving you as much as I can to help you. You need to honour your commitment too.
  • Don’t copy my stuff. I see way too many copycat yearly workbooks out there. You honestly need to trust that inside you are ideas that you need to bring into the world. Plus copying gets you beyond nowhere – just because it’s been successful for me, it’s something I’ve worked on, cultivated and grown for the last four years. I’ve built my huge tribe over the last nine years with dedication, love, inspiration and commitment. You can’t copy true success. You absolutely need to create your own kind of success by birthing your own original ideas – that’s the only way to have a prosperous, sustainable business that feels like it’s on soul purpose for you. Plus, copying feels icksville.
  • I pledge to turn up + make the Amazing Biz and Life Academy into the most powerful, generous, affordable business + life development program out there. It’s also important that you take responsibility for your own education and involvement there. You can lead a horse to water, but you can’t make it have a drinky-poo.
  • I will make decisions for the Academy and for my business that are right for my soul and life. They will not always resonate with every single person on the person, nor should they. I can only do what I am led to do, what is true and right for me.
  • I am not into negativity of any kind. I will not engage with it, and I will remove it from my world. My intention is to create positivity, joy, growth + empowerment every where I go and hang out. If you’re not able to rise to that level, I’m not willing to have you a part of my business, life or world.

If these don’t feel like something that’s an appropriate fit for you, I understand and wish you love.

For those who are ready to do the work, I happily welcome you into Leonie World with open arms.

Boundary-setting can feel uncomfortable. Sometimes I think “GAWD, DO I REAAAAALLLLY HAVE TO ACTUALLY SAY THIS STUFF?”

But I’ve learned that I do. And what’s more, it can be a really useful experience – it helps everyone involved feel safer.

Now you know how I roll in this world, what’s okay with me and what’s not. And you can or decide this isn’t the right thing for you at this stage of the game, or jump in with a whole-hearted YES and high fives!!!

I’m sending you all dollops and dollops of love and kindness,


Hola my ladybirds,

Two weeks ago, I went on a sacred solo retreat.

My first time away from my daughter since she was born.

It was a massively intense experience – from the very beginning of not believing I could actually go away on my own, through to the aftermath of what’s happened since I’ve come back.

I wanted to share it with you.

To encourage you, inspire you, or plant a seed to have your own retreat (whether you are a mama or not!)


It started with a healing.

Months ago – many many months ago, too many to even count,

my dear mentor/healer/intuitive/counsellor/sage/support Hiro started urging me:

“Leonie, you need to get away. Just some time for you to be in your own energy. Just some time and space for you to be with yourself and integrate everything that has changed for you over the last three years. You need this.”

And I argued, of course.

I argued that it wasn’t possible.

I argued that Starry wouldn’t survive without me.

I argued that I couldn’t afford it.

I argued that my hunky love would never, ever agree.

In my mind, it was not possible. Not possible or doable at all.

But she kept on suggesting, in that gentle, loving way of hers:

“Leonie, your soul needs this.”

And I listened but I KNEW it wasn’t possible. Not doable. Not at all. Not in this busy, full life of mine.

And then finally, I listened more.

And we did some healing around my stories of support + what I could and couldn’t do as a mum.

And I said “yes.”


I was nervous talking to my love about it.

I believed really that I could only possibly maybe only have a night away.

Even though Hiro had urged me to take more time than that.

Even though I wanted more inside me.

So I decided to go in with the bargaining chip of a too-high-request. (That’s not necessarily the best way, but it’s what I was okay with doing in that moment. Also: this was not the first time we’d talked about it. Ya gotta communicate the shit out of these things.)

“Honey, I need to talk to you about something.”


“You know how I’ve wanted some time away by myself for a really long time? I really need to do this now. I want to fill my well after looking after Starry for so long, and I want to do it especially before I become pregnant again. Can we please work out a way for me to go for two nights?”

(I fully expected him to say – “Why don’t we just try one night instead?”)

And he shrugged his shoulders and said

“Yeah, sure, that sounds totally fine honey.”

And he said it like I’d asked if he could mind Starry for five minutes while I popped down the shops.

So I said

“Right. Well. I wasn’t expecting that. If you’re this cool about it, can I go for three instead?”

“Yep. Cool with me.”

And then I made a sound like this:

#$UEOIUOIEWu5oi uwioueioudosdjkjsklfdjk lajdsf;kljsg;klshf;j$$%#U% IOUWQIO%UWI$U~!!!!!!!

And then I danced around the room singing “The hills are alive with the sound of muuuuusic!!!!”

And Starry joined me, because that looked like fun.

And it was. And I’d do a lap of the room and then kneel to kiss Chris’ feet,

and Starry would mimic me,

and we all cackled and giggled and laughed together.

And it felt like the sweetest, most joyous family moment.

What a gift. What a special, special gift.


I talked to Starry about it too.

It helped that her Poppy Bear (grandaddy) had just gone away on his own retreat for a few days.

I told her that I was going to go on holidays on my own as well, just like Poppy Bear had done.

And that she’d be at home with Daddy and have some wonderful special time with him.

And that I’d come back after three nights of sleeping, and that she’d be taken care of and have fun.

She understood and was fine about it.

When I left, I got her a rose quartz shaped like a heart, and knelt down in front of her. I put it in her hands, and wrapped my hands around hers, and told her if she ever felt lonely or like she missed me, she could hold the heart and she’d feel all my love surround her.

She was totally stoked about that: “Ohhhhh! Mummmmmy! Thank you berry much!! Thank you berry berry much!!!! I LOVE!!!!!”

And she kissed the shit out of my face and it was beautiful.

(Incidentally, she loved that little ritual so much she has continued to bring me the rose quartz heart since then, and wants me to put it in her hands again like last time. What a special crystal-connection thing to share!)


I think about going to a B&B in the rainforest just down the road from our house.

Just incase, you know, an emergency happens and PEOPLE NEED ME YOU KNOW.

But then I got over myself.

And I remembered Hiro asking me:

“If anything was possible, where would you go?”

And the answer was a little beach that is one of my favourite places in the world.

It happens to be the place where I saw dolphins for the first time.

And when I sit there, I feel like I can see the future. I feel peace.

And I feel like somehow it’s energetically connected to the coastline of Northern California.

It’s special. So special.

That’s where I wanted to be.
I hunted for a place to stay where I could see the ocean and be close to it.

I knew I could probably find a place on the cliff that would give me that kind of connection.

So I found a Tuscan-style B&B to stay at.

I wanted privacy, solitude, quiet + spellbinding beauty.

That’s the essence of why I wanted.



When I entered my villa, my eyes welled up. I shivered with delight.

It was spellbindingly beautiful.

Before I came, I was worried I wouldn’t be able to see the ocean enough. I was worried I’d feel too much like I was in a room with two-small-windows and no privacy.

But there I was, at this apartment on the cliff, down six winding staircases.

And the walls are glass and all I see is sky and sea.

The sea is immense and high.


For some reason, I don’t believe I’ve ever seen an ocean that sits so high on the horizon. I don’t even know if it makes sense, but there it is. The wide and immense Pacific Ocean.

Clouds rolls over and shadowsshape shift across the sea.

The wind washes around my little place in the world. Green trees push and rush against my windows.

In a word: perfect.


I loved that it’s not perfect too.

I loved that there are cracks, and I love that there is water damage on the ceiling. I love that a window is broken.

I’ve always loved things that are broken, for some reason.

I felt exactly like I am in Italy.

It’s all Tuscan and wood and terracotta and slate and rock and ornate wooden rocking chairs and ceiling freezes with ivy.


I called my dearest love when I arrived to let him know.

To tell him how grateful I was.

To tell him it was the greatest.thing.ever.

And he knew.

And he understood.


I spent the next four days and three nights awash in beauty.

When you ask what I did on my retreat, I don’t know much of what to tell you.

I just listened to what I wanted.


I did what my body and soul wanted like a quiet, soft animal.

I read. I stared at the sea. I took a half-hearted attempt at a nap (I’m shithouse at napping). I did a little bit of collaging. I read some more. I ate. I drank tea.


I dragged a rocking chair out onto the deck. I sat and read and stared at the sea and I sang to her.

I took myself on a date to a little, packed Italian restaurant and drank half a glass of champagne at the bar. I attempted to watch The Voice but it sucked not having my hunky love and my mother-in-law to trade comments with, so I read some more instead.


I went to the toilet by myself (!!!!!!!!!!!) I pooped in PEACE!

I also had enough space around me that I actually missed my husband and daughter – not in a sucky way, more in a “I’m noticing how much my heart swells when I think of them” kind of way. I wrote a little. I read some more. I sat on the bed and stared at the ocean. I talked to myself and told myself jokes (I tell you, my BFF Leonie really IS the best ever!) and I laughed hysterically. I bathed in the Essence of Leonie. I really, really dig that bird.



I also marked something big off my list – I got a tattoo.

I promised myself long ago that I wouldn’t get my first until I’d gotten past my Saturn Return. I’d always had a feeling that I’d have a particularly intense one (helloooo being a Scorpio… I never do anything by halves!) I also knew that I wouldn’t be the same person I was before my Saturn Return.

And I was right. I was very much reborn in lots of ways over the last three years. And I’m coming out the other side now, and it’s a beautiful fucking thing to lose your faith and joy and find it again.

So I marked my initation with a rainbow medicine wheel.

The medicine wheel is important to me for many reasons – it was a big part of the sacred womens circles I’ve been involved in over the last decade. The four directions apply to so many parts of my soul, life and business. Most of all, it reminds me of the need to retreat, to fill my well, to head into my own cave, to be nourished.

As a creative and as a mama, I can forget to do those things.

I felt it would be the most wonderful visual reminder for me.

I’ve been doodling and designing and drawing it for over a year now, and I wanted to do it before my hunky love impregnates me again.

Here’s a tattoo pinboard I created:


And a page from my journal:


I originally wanted to have a white buffalo in the medicine wheel (buffalo is my sacred totem), but decided to keep it simple and go with just the medicine wheel.

I didn’t use traditional colours – I instead used my favourite colours in the positions that most resonate with me.

It ended up being a really easy experience. I mean, I wouldn’t get a tattoo for fun. But easier than pushing a baby out your vag fo’ sho’. Now I’ve done that, I feel pretty much invincible with a glittery cape and shiz.

Anyways, I quite adore how it looks, and it feels like it very much belongs there.


And it was a gorgeous way to end my retreat too.

The next day, I woke up as the sun rise over the ocean.

And I got so excited that I couldn’t wait to get back home to see my two loves.


She was completely fine, of course. Even when I didn’t think that would be the case. (I totally thought I WAS SO NEEDED!)

She cried zero times. When she woke up the first morning without me there, she crawled into bed with her Daddy and said

“Mummy on holidays in the orange car.”

And he said:

“She is sweetie, but the car is blue.”


(Because blue cars are infinitely more funny than orange ones, apparently.)

She was totally fine with that explanation, and appeared to understand that I’d be away for a little while longer than usual.

So she had a party on the verandah with her daddy and grandparents.

She played outside. Played with her dogs and toys. Read books. Had endless bubble baths.

(It sounds like she was on a wonderful retreat of her own!)


When I returned home, I totally was expecting some kind of fanfare. Like:


(from both my hunky love and daughter)

Cue panpipe music and running across the field towards each other, arms outstretched.

Instead, it was like:


as though I’d just been at the shops for five minutes.

It didn’t crush my heart, if that’s what you’re wondering.

Instead it made me think:

Well. Fuck me! It turns out I’m actually a lot less needed and a whole lot freer than I thought I was!

That feels beautifully liberating and exciting to know that truth.

Also, they are very cute. Witness:

2defe7ecc5b911e2998822000a1fbc5d_7 ede49e38c67911e2b95c22000a1fb82f_7

And now, it feels like so much less of a BFP (Big Fucking Production) to go out on my own now.

I don’t have to micromanage things! I don’t have to organise the crap out of my family!

I can just know and trust that hey, my husband knows what he’s doing. My daughter is completely and totally fine without me around 100% of the time!

So much so that I was invited out this weekend to go camping with a bunch of wild magic women to do a full moon ceremony, and I said yes without even thinking.

Because of course I can do that. Of course that’s doable.

And it is.

It feels so good.

I know now beyond a shadow of a doubt that


I can still give myself what I need. I can still have time to myself! I can still have much needed soul retreats! I can still have solo adventures! I can still go out!

This feels fucking MASSIVE to me, loves.

Massive! Huge! Ginormous!

When I became a mama I thought I no longer had the right or the priveledge to self care.

Now I see it is absolutely fucking ESSENTIAL.


Here’s what I noticed from having a solo retreat:

I come back and I’m a much happier, present mama and wife.

My well has been filled, and there’s plenty to spare (instead of feeling like it’s hitting dry every week!)

Heading off to my retreat felt like my soul firmly came back – clunk – into my body.

Like my soul had found its home.

And from there, I radiate brighter.

My radiance touches my daughter and my husband.

And they are much more able to be at home in their own soul’s too.


I’ve long maintained that having a full, beautiful life filled with hobbies + holidays that aren’t all business are very good for your business.

It’s so, so important to fill your well. To NOT work 24/7 without break.

When you DO fill your well, nourish yourself and have time away you will be:

  • more productive
  • more inspired
  • able to see your business more clearly – including what you need to say yes to more often, no to and change the direction of
  • more able to face the challenges of your business without it rocking your core.

I had grand plans for writing a book (hahahahah) during my retreat.

I didn’t lift my pen, except to scrawl some words in my journal of

omg this is the greaaaatest everrrrrrrrr

That’s what was needed. I came back being able to see my business from the top down, instead of immersed in the forest.

It was a blessed, beautiful, needed experience.

Feeling more like myself than ever before (and ain’t that the best feeling ever!)


To your space, nourishment + dreams come true,

In love and light,

Yes, I swear, and I’m okay with it

by Leonie Dawson on May 23, 2013


Hi lovebugs,

I’m sharing this because I have been asked my use of the F-bomb.

So here’s my public declaration:

Yes, I do swear.

And I’m okay with it.

In fact I’m more than okay with it.

I don’t believe I’ll be changing it anytime soon. It’s a part of my self that I happen to adore.

I really love, love, love being Leonie. And I’m 100% okay with being a Leonie that swears.

I write in the way that I speak – honestly + decoratively.

I understand that for some peeps may not resonate with it. I understand some people may feel offended by it.

I understand. I’m also okay with it.

I also understand that it can be a cultural thing – Australians by and large tend to be more down with swearing than the US + UK (probably not Ireland though – swearing is their national language and would beat out Aussies anytime! Ha!)

For me, I don’t use swear words in violence or anger. I use them with joy and creativity and passion. I do it because it makes me gigglesnort. I do it lightheartedly.

What you won’t find me saying is: “Well that’s just fucked and people are fuckheads.”

What you will find me saying is: “Holy fuck, the world is so indescribably beautiful.”

I do it because that’s how I speak.

I understand my writing may not please all people. I understand that. There’s no way I actually CAN please all people.

It’s an impossible task.

Especially since I’m also liable to talking about vaginas. And goddesses. And hippy-woo-woo things. And death.

And yet I can’t hold back the dam that’s inside me, the truths that want to be spoken, the things that need to be heard by some people at some time. It may not be for everyone. But it will be right for the right people.

I also understand it’s much more important for me to speak in the way that feels right and happy to me, without holding back.

I don’t want to feel like I’m hiding my swear bear nature when I write to you.

I don’t want you to be surprised if you ever meet me in person and I decoratively describe something with F bombs.

I actually happen to find tongue-in-cheek, perfectly placed and heartfelt swearing to be endearing and hilarimo. I dig when people are that real. I like women who swear.

I also appreciate that might not be your way of seeing it, and that’s okay.

If you don’t like any form of swear words, you might like to choose to not read my writing.

(I don’t need to hear if you find me offensive. Or annoying. How you think of me is none of my business if you do.)

What’s really important to me is this:

Turning up and creating. Writing what is in my heart and soul as honestly, vulnerably and on-soul’s-truth as possible (that may or may not include swear words, depending on what I feel called to writing). Doing my best job at helping the other souls that I am destined to help. Loving the buggery out of my self as I do it all. And changing the world through philanthropy. That’s my job. That’s all I need to focus on.

There are six billion paths up the mountain to God.

This one is mine.

All my love and blessings,