Monthly Archives: October 2016


Okay, I need your help, my sweet friends…

I am attempting to get the attention of a literary agent or publishing house to explore the possibility of getting my (ridiculously successful and profitable) self-published yearly goals workbooks into a publishing house to reach even more people.

I’ve sold more than most Australian (and international) best-selling books – close to 100,000 already… with 20,000 already sold in pre-orders for 2017(!!!!!!!!) and another 165,000 being used through non-profit organisations globally. And this is all selling direct from my website – not through bookstores! I’ve also got a reach of over a quarter of a million people across social media, and 75,000 peeps on my mailing list.

Still, I can’t even get answers to emails or phone calls from agents and have my books sitting in nine month long slush piles at publishing houses (!!!!!!!) Which totally makes me think in my head: “Do you peeps not like money or something? I AM TRYING TO THROW MONEY AT YOU!!!!” (when I’m not crying with my head on my desk asking WHYYYYYYYYYYYY IS THIS SO HARD… I JUST WANT TO HELP MORE PEOPLE WITH THESE BOOKS!!!!)

I totally hesitated at sharing this… but I’m just trusting that, as always, my tribe usually has the answers!

So… know any agents or publishing houses that are interested in talking? Please send ’em my way!
If you are one, please email [email protected] ! <3 Let’s talk!


P.S. NO – this does NOT affect our 2017 range (or our 2018 range either likely…) It’s business as usual – I’m just exploring possibilities for the future as we continue growing wildly. I could also totally stay self-published!


Sep 09

How To Double Your Biz With Blogging (Tips From A Multi-Million Dollar CEO!)

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Aug 31

How To Actually Enjoy Launches

Possums, I’m writing this to you in the throes of a launch. THE IRONY! A short one to answer this Read more...

Oct 18

The Tortoise and the Hare: What If The Hare is a HSP?

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Sep 25

My Business Success Story: From Hobby To $5 Million!

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In all the time I’ve been teaching online (eight years now!) I’ve noticed there are three different kinds of students.

And the kind of student you are is the greatest indicator of the RESULTS you will get from any course you will do.

The answer you give is going to dictate the return on investment you make from purchasing that program, and seeing any results in your life or business.

There’s three kinds of students:

  • Eleanor the Enthusiastic
  • Ruby the Reader
  • Ingrid the Implementer

Which one are you?

Let me explain…

Eleanor the Enthusiastic

Eleanor the Enthusiastic will sign up for the program, thinking just the act of doing that will solve all her problems. And she’ll promptly barely even open the emails or look at the content. And she’ll wonder why nothing – absolutely NOTHING – changes in her life and biz.

Ruby The Reader

Ruby the Reader will read everything in the program. She’ll pride herself on finishing it. But despite reading everything, she won’t have actually – you know – DONE it. She hasn’t implemented anything. She hasn’t ticked off anything. She hasn’t made any actual changes to her business. She hasn’t really filled out the worksheets. She’ll see minimal changes to her business. And she’ll wonder when on earth things will actually start snowballing for her.

Ingrid the Implementer

Ingrid the Implementer will do things differently. The Ingrid before doing this program and the Ingrid after doing it will be vastly different. Her very cells will have changed from doing it, because she read it, she implemented it, and her whole life and business changed because of it. She’s the one that will get HUGE results from investing in the course. Ingrid will:

  • book time to do this program into her calendar
  • actually DO the program in that time
  • highlight everything that she needs to take action on… and DO THEM!
  • won’t beat herself up if she falls behind – she just jumps right back on that wagon!
  • surrounds herself with other women who are doing the program and will use a mastermind to brainstorm, share her experiences, ask questions and help others
  • refer back to the program again and again for maximum results
  • have an accountability partner who she checks in with everyday to say “this is what I’m going to get done today!”… and then goes ahead and DOES IT!
  • gets into the practice of integrating and implementing a business tip EVERY SINGLE WORKING DAY for the rest of her life!

Here’s an example of Ingrid the Implementer:

One of my favourite clients has a brilliant way of working through my programs: she prints them out. She gets a highlighter and pen. And she goes through it piece by piece, ticking off every single actionable item that needs doing. She says her program printouts end up very tattered and well-loved by the end of it. I adore what she said:

“You know, everything you said, I wasn’t sure if it was going to work. But then I thought – well, Leonie knows what she’s talking about. So I might as well just do it and see what happens. And I did. And every single little piece of the puzzle fitted together. Every piece of it worked, bit by bit. And the compound results were amazing – I just couldn’t believe how much it changed my business!”

This is a client who when I first started working with her was making $2,000 a month from her side business… which is now a thriving million dollar company! There’s no mistake or coincidence in that – it’s because she is an Ingrid the Implementer down to her very cells!


To help you stay the course + get real results from your education investments… I’ve made you an Ingrid the Implementer poster to print out and put above your desk to remind you!


So, decide now.

What results do you want to get out of courses you invest in?

  • None
  • Minimal
  • Huge uplevel in revenue, profit and growth!

Once you know what results you want… you know the habits of who to follow!

Be warned!

Now here’s the thing… you may not be BORN an Ingrid the Implementer.

You DON’T get to say “Oh wells, I’m totes an Eleanor the Enthusiastic! LOLZ! Can’t change that!”

Fuck that. It’s not ingrained into your very DNA that you’re not an Ingrid.

It’s something you can CHOOSE, LEARN, PRACTICE… and recommit to again and again when you fall off the wagon!

So who are you going to be?

  • Eleanor the Enthusiastic
  • Ruby the Reader
  • Ingrid the Implementer?


To help you stay the course + get real results from your education investments… I’ve made you an Ingrid the Implementer poster to print out and put above your desk to remind you!


I can’t wait to see what miracles you create once you Ingrid it UP!

Big love,


Sep 27

Save the Date: The Only Live Event I’ll Be Doing In The Next Year!

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Sep 26

Behind The Scenes: How To Create A Pro Sales Video!

Hi poppets, Well… your reaction to my new Academy video (aka most ridiculous video ever made!) was really lovely and excitable… Read more...

Sep 06

5 Proven Tips To End 2016 With Your Goals Completed

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Oct 10

The Highly Sensitive CEO

Yesterday, I was two things at once: The CEO, “the talent”, the face of my brand. I left just as Read more...


America, we need to talk…

by Leonie Dawson on October 21, 2016

Photo on 22-10-2016 at 2.16 pm #2

Dearest ones,

When I was a little girl, I would pray for many things, over and over.

“Dear God,

Please don’t anyone in my family die. Please don’t let my parents get divorced. Please let there never, ever be another Hitler again.”

I don’t know why I was so fixated on that, to be honest.

But even at that age, I knew that once upon a time a man brought great suffering to the world. And I didn’t want people to suffer like that again.

I became obsessed with Germany and learning European history pre, during and post WW2. In my mind, it was (and is) one of the greatest atrocities ever committed. I wanted to know how to make sure it would never happen again.

And I continued to pray.


My prayers, my greatest fears, started to go unheard when I was 14.

That was the day my Mum drove me home from art class, and police were waiting there for us. They spoke to my mother first, then she called to me and my sisters. “I’ve got some very sad news. Your brother has been in an accident and is dead.” The world fell of its rotation. It took ten years for it to rotate again, and still it has a kind of lopsided limp to it.

Thirteen years later, my sister called me. “Do you want to hear something weird?” she asked. “Sure!” “Mum told Dad she is divorcing him.” I felt the familiar sound and pull of a world falling out of socket. I don’t know if it’s ever going to get clicked back in.


And now the second coming of Hitler is here.

We are on the precipice, as a world, of falling into shadow of evil once more.

This time around, his name is Trump.


The time is ripe for Hitler again, of course.

Germany voted in Hitler for many reasons: because they were suffering financially, their spirits were low, inflation was sky high. They were still dealing with the crushing financial strain of having to pay war reparations for World War 1. The people were weary, and along came a man that said: “I know what is wrong. And I will be the one to fix it.” He was a persuasive orator, with intense eyes, and a strange cadence of speech that seemed to hypnotise people. “I know what is wrong. And I will be the one to fix it.”

Part of his grand plan was to eradicate the people he believed were wrong. Germany wanted a scapegoat, and Hitler made it Jewish people. The answer was not Hitler, of course. It was perseverance, discipline, righting the wrongs and staying the path. But it was too late to turn back. Untold suffering resulted, a grief and a stain still being healed today.

Present day America.

The people are suffering financially, still dealing with the financial strain of Iraq War and the Wall Street Crash and the Global Financial Crisis. The people were weary, and along came a man that said: “I know what is wrong. And I will be the one to fix it.” He was a persuasive orator, with intense eyes, and a strange cadence of speech that seemed to hypnotise people. “I know what is wrong. And I will be the one to fix it.”

“I will make America great again.”

Part of his grand plan is to eradicate the people he believes are wrong. America wants a scapegoat, and Trump will make it Muslims, Mexicans, women, people of colour – anyone who is not him.

The answer is not hate, of course. It was perseverance, discipline, righting the wrongs and staying the path.


It’s not too late to turn back.

This election is less about who you love, and more about ensuring the world’s next Hitler does not come to power. Hitler’s opposition maybe wasn’t the most perfect person on the planet… maybe they don’t make unrealistic promises… maybe they didn’t have the most compelling personality under the sun… but they would have been about a billion times better than Hitler.

Germany didn’t know there was such a thing as a “Hitler” when they voted him in. They didn’t know how bad it could be.

But today, we do. We know what a Hitler is. We know just how much they will cause suffering because we’ve seen it already. We know this type – the charismatic Narcissist who says he is a man of the people and who will save us by eradicating the “others”. We know he won’t make America great again no more than he made Germany great again.

We can learn the lessons of the past.

We, as a world, can stay the course and work through our problems… knowing that this charlatan liar is promising nothing but snake oil and suffering.

I’m with you. And you. And you.

And because of that, I am with her.

I’m not an American resident, so my vote doesn’t count. But I will use my voice. I will share what I know. I will do everything in my power to make that one last prayer of mine come true. And I will beg, politely and lovingly, to please use your vote powerfully.

The last thing this world needs is Hitler. The last thing we need in this world is more unsuffering and persecution.

Hitler, we know your name today. And it is Trump.

All my love,


Nov 02


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Sep 23

Leonie’s Scrapbook: Love, Laughter and The Lurgy!

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Oct 09

Leonie’s Scrapbook: On Sex, Sunshine and Sweet Dreams

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Nov 23

The Aspie Goddess

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